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Medical Innovation – Big Data and Patient Engagement

Medical Innovation – Big Data and Patient Engagement | Agile Marketing for mHealth | Scoop.it

At the Cleveland Clinic Medical Innovation Summit, there was a discussion about big data in health care which moved to the issue of patient engagement and the need for not only transparency of data but also providing tools to manage and interpret...


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Agile Marketing for mHealth
Resource to help mHealth brands supercharge their marketing by adopting an agile marketing approach
Curated by Sam Stern
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What the Twitter IPO means to mHealth | mHealthNews

What the Twitter IPO means to mHealth | mHealthNews | Agile Marketing for mHealth | Scoop.it
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How to Increase Traffic to Your mHealth Blog

How to Increase Traffic to Your mHealth Blog | Agile Marketing for mHealth | Scoop.it
3 keys ways to increase traffic to your mHealth blog are revealed
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Agile marketing for a world of constant change - Chief Marketing Technologist

Agile marketing for a world of constant change - Chief Marketing Technologist | Agile Marketing for mHealth | Scoop.it
Today I'm giving a presentation at the Marketing Operations Executive Summit on agile marketing.
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The Uncanny CMO – CIO Big Data Fixation

The Uncanny CMO – CIO Big Data Fixation | Agile Marketing for mHealth | Scoop.it
The Uncanny CMO – CIO Big Data Fixation | Time To Look Beyond
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Five Advantages of Agile Marketing

Five Advantages of Agile Marketing | Agile Marketing for mHealth | Scoop.it
Marketing Strategy - Agile marketing prioritizes the needs of the customer and focuses on a rapid response to customers and current trends. Here are five reasons you should consider adopting the strategies of ...
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Agile Marketing - Let Your Market Drive Creative & Development - Carbonview Research, Inc.

Agile Marketing - Let Your Market Drive Creative & Development - Carbonview Research, Inc. | Agile Marketing for mHealth | Scoop.it
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The Need for Speed: Top 5 Reasons to Consider Agile Marketing | CustomerThink

The Need for Speed: Top 5 Reasons to Consider Agile Marketing | CustomerThink | Agile Marketing for mHealth | Scoop.it

Agile marketing is a hot topic. But, what exactly is agile marketing? And, why is the concept suddenly en vogue? It turns out that there are some very compelling reasons to consider agile marketing.

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26 superb examples of agile marketing in action

26 superb examples of agile marketing in action | Agile Marketing for mHealth | Scoop.it
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High-Tech B2B Marketing: Applying Agile Marketing Principles to Non-IT High-Tech Domain

High-Tech B2B Marketing: Applying Agile Marketing Principles to Non-IT High-Tech Domain | Agile Marketing for mHealth | Scoop.it
Sam Stern's insight:

Taras provides a nice overview of Agile marketing.  This is will be especially useful for those just getting introduced to the discipline

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Marketers Upping the Ante on Big Data in 2013

Marketers Upping the Ante on Big Data in 2013 | Agile Marketing for mHealth | Scoop.it
Marketing Strategy - Marketers are planning to boost spending on Big Data in 2013, hiring employees dedicated to analytics and building systems to keep up with the fire hose of information being generated ...
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How to Build an Agile Content Marketing Team

How to Build an Agile Content Marketing Team | Agile Marketing for mHealth | Scoop.it
I've been speaking to a lot of people about content marketing lately. A common theme I'm hearing is that folks have decided to execute on their content m

Via Walt Goshert
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Walt Goshert's curator insight, January 22, 2013 6:40 AM

Building a team and a process is critical for content creation and marketing.

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Sales And Marketing Alignment Absent At Most B2B Firms, Survey Finds

Sales And Marketing Alignment Absent At Most B2B Firms, Survey Finds | Agile Marketing for mHealth | Scoop.it
A recent survey of sales and marketing professionals found that just 16% believe that their teams' activities are fully aligned, and one in 10 respondents say they are not aligned at all.
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A Marketing Technology Office…The next fad?

A Marketing Technology Office…The next fad? | Agile Marketing for mHealth | Scoop.it
This post sponsored by the Enterprise CIO Forum and HP. John Dodge posted a video over on the Enterprise CIO Forum titled "Enter the chief marketing tec (A Marketing Technology Office…The next fad?
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Agile Marketing: Managing Marketing in a World of Constant Change

Learn how an agile approach to marketing management may be the single most valuable decision your organization can make. Plus, examples of successful agile mark
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eMedToday's curator insight, October 28, 2013 4:43 PM

Great insight into rapid marketing in today

eMedToday's curator insight, October 28, 2013 4:45 PM

Pharma are behind the digital curve. Good advice here

eMedToday's curator insight, October 28, 2013 5:03 PM

e detailing is content marketing. Good advice. 

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A Foolproof Process for Identifying Your User Stories

A Foolproof Process for Identifying Your User Stories | Agile Marketing for mHealth | Scoop.it
I've written previously about how to write user stories. But as I've gained more experience implementing Agile Marketing, I've realized that it's not e
Sam Stern's insight:

Jim is a leading authority on agile marketing. I highly recomment mHealth and Digital Health marketers read his blog regularly

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Listen. Ask. Share. It’s Time For Agile Marketing | Business 2 Community

Listen. Ask. Share. It’s Time For Agile Marketing | Business 2 Community | Agile Marketing for mHealth | Scoop.it
What is agile marketing? According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach
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Agile Marketing Series: Visualize The New World

Agile Marketing Series: Visualize The New World | Agile Marketing for mHealth | Scoop.it
Mindjet's CMO, Jascha Kaykas-Wolff, tells the tale of Agile Marketing from graph to story to map.
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Embrace The Process- Why mHealth Firms Should Go Agile

Embrace The Process- Why mHealth Firms Should Go Agile | Agile Marketing for mHealth | Scoop.it
Does your mHealth firm have a marketing problem? Learn how an agile marketing process is the fix.
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Agile Marketing Series: Keeping the A/B Together on an Agile Team | Business 2 Community

Agile Marketing Series: Keeping the A/B Together on an Agile Team | Business 2 Community | Agile Marketing for mHealth | Scoop.it
Entrepreneurship is all about creativity, and for a company to grow in new markets where agile marketing strategies are at play, creativity is key. But everyone
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Agile mHealth Marketing with Intention

Agile mHealth Marketing with Intention | Agile Marketing for mHealth | Scoop.it
Your mHealth marketing starts with a vision, an intention. An agile process expands your vision into something you cannot imagine right now.
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Are Personas Useful in Social Media Strategy Anymore?

Are Personas Useful in Social Media Strategy Anymore? | Agile Marketing for mHealth | Scoop.it
Best Buy may have fallen on hard times but a decade ago the big box retailer was one of the first “bricks and clicks” to embrace the use of personas in all aspects of marketing and e-co...
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10 Ways To Successfully Incorporate Lean Startup and Agile Into Your Organisation

10 Ways To Successfully Incorporate Lean Startup and Agile Into Your Organisation | Agile Marketing for mHealth | Scoop.it

Combine lean, agile and start-up techniques effectively. Avoid analysis paralysis. Fail fast and early. Adapt and change. Create something truly valuable. Be better or different. Pivot or persevere. Accelerate by batching, continuation and pulling. Measure progress using innovation accounting.


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New handheld mobile device performs laboratory-quality HIV testing | Healthcare IT News

New handheld mobile device performs laboratory-quality HIV testing | Healthcare IT News | Agile Marketing for mHealth | Scoop.it

New research shows that a handheld mobile device can check patients' HIV status with just a finger prick, and synchronize the results in real time with electronic health records.

The research, appearing online Jan 18. in Clinical Chemistry, the journal of American Association for Clinical Chemistry, says the new handheld technology takes a step toward providing remote areas of the world with diagnostic services traditionally available only in centralized healthcare settings.
 
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mHealth Buyer Persona Cheat Sheet

mHealth Buyer Persona Cheat Sheet | Agile Marketing for mHealth | Scoop.it
Here's a tool- a cheat sheet- to get you thinking about and flesh out your mHealth Buyer Personas.
Sam Stern's insight:

Developing a comprehensive buyer persona is key to understanding anc connecting with your buyers. HEre's a detailed look at how to create effective buyer personas. I hopw you find it worthwhile.

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Your CTO May Hold the Keys to Digital Converged Media | Web Marketing content from Chief Marketer

Your CTO May Hold the Keys to Digital Converged Media | Web Marketing content from Chief Marketer | Agile Marketing for mHealth | Scoop.it
Sam Stern's insight:

The author makes a good point about the inportance of the CTO in the marketing process.  All the more reason to consider creating a Chief Marketing Technologist for your mHealth brand.

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