How much does a chief marketing technologist earn? It depends on the size of the company, the industry, and the region, but according to the Mondo Resourcing & Staffing Agency the range is $140,000 to $241,000.
1. Marketing nerds are perpetually curious. We like to hear about new gadgets, cool websites, sweet mobile apps. Whether marketing campaigns succeed or fail, we like to understand why. “Root cause” are two of the sexiest words in marketing nerd-speak.
2. Marketing nerds are lifelong learners. We’re voracious readers of books and blogs. We love presentations from smart people who teach us new things. We’ll sign up for an intriguing webinar in a heartbeat — but just make sure that it’s got substance, not fluff.
3. Marketing nerds are tinkers. We like to try new techniques and technologies hands on. After all, the best way to learn is by doing. We love running experiments. A/B testing was probably the world’s second greatest invention, just behind the espresso machine.
4. Marketing nerds are always willing to help. If there’s an opportunity for us to apply what we know towards helping someone out, we get a real endorphin rush from contributing. No need to thank us, but a good coffee beverage is always appreciated.
5. Marketing nerds love to fix things that are broken. If there’s a weird technical mystery somewhere in the bowels of your marketing automation configuration, we’ll tackle it with the deductive tenacity of Sherlock Holmes.
6. Marketing nerds love to invent things. With a little deftly used software — the digital equivalent of duct tape — and some imagination, we believe that anything is possible. Telling a marketing nerd that “it can’t be done” is like throwing down the gauntlet.
7. Marketing nerds respect facts over opinions. It’s not that we don’t have opinions — we do. But we’re more interested in the truth than being right. If Jerry McGuire had been about marketing, Cuba Gooding, Jr., would have been a marketing nerd chanting, “Show me the data!”
8. Marketing nerds celebrate other people’s achievements. We love to recognize the contributions of others on our team. But we also respect the accomplishments of marketers at other companies. We admire great ideas from wherever they come, and give credit where it is due.
9. Marketing nerds eschew trophies and awards. Maybe it’s because, up until this contest by Lattice Engines, there haven’t actually been awards for marketing nerddom. But it’s also because we value the work itself and take pride in results. Trophies are for jocks.
10. Marketing nerds have a sense of humor. We can laugh at ourselves. We like to make others laugh. Puns are an art form. Self-deprecating quips fall effortlessly from our lips.
The Benefits of Agile Analytics Development and How to Do It Right Data Informed In the space of agile analytics, the problem is further amplified as the stakeholders often go beyond IT to include marketing and other executives.
marketing technology word cloud A few years ago, Chief Marketing Officers would not have envisaged how fundamentally technology would change not only their profession but also the skills required to do the job.
Much of the discussion lately has been around the JP Morgan security breach. There are also growing concerns that other companies may have been infiltrated as well which is not a surprise considering the ruthless nature of cyberwar. Security will always be an issue and something businesses must continuously prepare for in order to minimize damage.
Marketing Automation Goes Agile MarketingProfs.com (subscription) If so, it's time to explore agile marketing. So how do you "go agile" and what does this mean for your marketing automation/lead nurturing campaigns?
I used to have lunch at a chain sandwich shop near my office a few times a month. When they first opened, they were doing a good business. I enjoyed the place enough that I signed up for the corporate emails, which ...
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