Agile Marketing
87 views | +0 today
Follow
 
Rescooped by Sunil Rao from Agile Marketing Resource
onto Agile Marketing
Scoop.it!

How to Write Agile Marketing User Stories

How to Write Agile Marketing User Stories | Agile Marketing | Scoop.it
Agile Marketing user stories have much in common with development user stories, but there are some key differences.

Via Sam Stern, Steve Goodman
more...
No comment yet.
Your new post is loading...
Your new post is loading...
Rescooped by Sunil Rao from Internet of Things - Technology focus
Scoop.it!

Here's why the IoT has been compared to the Industrial revolution

Here's why the IoT has been compared to the Industrial revolution | Agile Marketing | Scoop.it
Today, the Internet of Things is rapidly building connections between devices, starting with wearables, cars and appliances.

Via Richard Platt
more...
Richard Platt's curator insight, June 1, 2015 12:07 AM

The Internet of Things will not only give birth to new lifecycles of products and services; significant work will be required to build the infrastructure that will power connected devices. A report from Goldman Sachs says that, “Expanding the telecom, cable, and satellite pipelines that carry traffic through broader Wi-Fi networks is a critical part. But also providing devices with the sensor, memory chips and software necessary to communicate with the pipes is key.”  - In a similar manner to which the building of roads and railroads powered the Industrial Revolution of the 18th to 19th centuries, the building of these new networks will power the changes that Internet of Things will bring about. The Industrial Revolution sparked an era of mass production powered by machinery. Society also shifted so that less people were dependant on farming to earn a living and instead moved to urban centers to pursue jobs in factories. The changes that were brought about by the Industrial Revolution were permanent.


Read more: http://www.itproportal.com/2015/05/31/heres-why-internet-of-things-compared-industrial-revolution/#ixzz3bmQcJHVU

Scooped by Sunil Rao
Scoop.it!

Chief Marketing Technologists earn $140,000 - $241,000 - Chief Marketing Technologist

Chief Marketing Technologists earn $140,000 - $241,000 - Chief Marketing Technologist | Agile Marketing | Scoop.it
How much does a chief marketing technologist earn? It depends on the size of the company, the industry, and the region, but according to the Mondo Resourcing & Staffing Agency the range is $140,000 to $241,000.
more...
No comment yet.
Rescooped by Sunil Rao from Big Data Technologies
Scoop.it!

10 reasons why marketing nerds are so darn lovable - Chief Marketing Technologist

10 reasons why marketing nerds are so darn lovable - Chief Marketing Technologist | Agile Marketing | Scoop.it

Excerpt...

 

10 Principles of the Marketing Nerd Ethos

1. Marketing nerds are perpetually curious. We like to hear about new gadgets, cool websites, sweet mobile apps. Whether marketing campaigns succeed or fail, we like to understand why. “Root cause” are two of the sexiest words in marketing nerd-speak.

2. Marketing nerds are lifelong learners. We’re voracious readers of books and blogs. We love presentations from smart people who teach us new things. We’ll sign up for an intriguing webinar in a heartbeat — but just make sure that it’s got substance, not fluff.

3. Marketing nerds are tinkers. We like to try new techniques and technologies hands on. After all, the best way to learn is by doing. We love running experiments. A/B testing was probably the world’s second greatest invention, just behind the espresso machine.

4. Marketing nerds are always willing to help. If there’s an opportunity for us to apply what we know towards helping someone out, we get a real endorphin rush from contributing. No need to thank us, but a good coffee beverage is always appreciated.

5. Marketing nerds love to fix things that are broken. If there’s a weird technical mystery somewhere in the bowels of your marketing automation configuration, we’ll tackle it with the deductive tenacity of Sherlock Holmes.

6. Marketing nerds love to invent things. With a little deftly used software — the digital equivalent of duct tape — and some imagination, we believe that anything is possible. Telling a marketing nerd that “it can’t be done” is like throwing down the gauntlet.

7. Marketing nerds respect facts over opinions. It’s not that we don’t have opinions — we do. But we’re more interested in the truth than being right. If Jerry McGuire had been about marketing, Cuba Gooding, Jr., would have been a marketing nerd chanting, “Show me the data!”

8. Marketing nerds celebrate other people’s achievements. We love to recognize the contributions of others on our team. But we also respect the accomplishments of marketers at other companies. We admire great ideas from wherever they come, and give credit where it is due.

9. Marketing nerds eschew trophies and awards. Maybe it’s because, up until this contest by Lattice Engines, there haven’t actually been awards for marketing nerddom. But it’s also because we value the work itself and take pride in results. Trophies are for jocks.

10. Marketing nerds have a sense of humor. We can laugh at ourselves. We like to make others laugh. Puns are an art form. Self-deprecating quips fall effortlessly from our lips.

 

___________________________________

-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


Via marketingIO, BSN, Sunil Rao
more...
marketingIO's curator insight, October 10, 2013 7:30 AM

Let's add: Marketing nerds are thrifty.


BTW: not all marketers are nerds. They NEED to be, but they're not.

Rescooped by Sunil Rao from Customer Adoption of Cloud Services
Scoop.it!

5 Step Action Plan for Influencer Marketing [infographic] - Traackr

5 Step Action Plan for Influencer Marketing [infographic] - Traackr | Agile Marketing | Scoop.it

Via David Ednie
more...
David Ednie's curator insight, December 14, 2013 6:51 AM

Digital Marketing is the art of influencing your Digital Influencers. 

The tomorrow's digital world:

CTO  -> Chief Transformation Officer

CIO   -> Chief Innovation Officer

CMO -> Chief Influencer Officer 

 

frédéric abella's curator insight, December 14, 2013 7:56 AM

As I do, wouldn't you think it looks like PR?

Scooped by Sunil Rao
Scoop.it!

Marketing Fails: 5 Examples of Technology That Did More Harm Than Good - Huffington Post (blog)

Marketing Fails: 5 Examples of Technology That Did More Harm Than Good - Huffington Post (blog) | Agile Marketing | Scoop.it
Marketing Fails: 5 Examples of Technology That Did More Harm Than Good
Huffington Post (blog)
Marketing always sounds easier in theory than it is in practice.
more...
No comment yet.
Scooped by Sunil Rao
Scoop.it!

The Benefits of Agile Analytics Development and How to Do It Right - Data Informed

The Benefits of Agile Analytics Development and How to Do It Right - Data Informed | Agile Marketing | Scoop.it
The Benefits of Agile Analytics Development and How to Do It Right
Data Informed
In the space of agile analytics, the problem is further amplified as the stakeholders often go beyond IT to include marketing and other executives.
more...
No comment yet.
Rescooped by Sunil Rao from Big Data & Analytics - BAO
Scoop.it!

Big data and marketing: an inevitable partnership

Big data and marketing: an inevitable partnership | Agile Marketing | Scoop.it
Big data has the potential to transform marketing – but making sense of it is a challenge

Via Lucile Hyon
more...
No comment yet.
Scooped by Sunil Rao
Scoop.it!

Gartner Says CIOs and CMOs Must Learn to Collaborate on Digital Marketing - CIO

Gartner Says CIOs and CMOs Must Learn to Collaborate on Digital Marketing - CIO | Agile Marketing | Scoop.it
Gartner Says CIOs and CMOs Must Learn to Collaborate on Digital Marketing
CIO
Gartner's own polling supports the emergence of a "hybrid" role within organizations.
more...
No comment yet.
Rescooped by Sunil Rao from Agile Marketing Resource
Scoop.it!

Marketing Strategy: Every battle is won before it is fought

Marketing Strategy: Every battle is won before it is fought | Agile Marketing | Scoop.it
The unicist approach to manage the competitive triangle in business provides the information to define the possibilities of accessing a new market or specifically a new customer or client.

Via Steve Goodman
more...
No comment yet.
Rescooped by Sunil Rao from Agile Marketing Resource
Scoop.it!

Agile Marketing – The Modern Marketing Strategy

Agile Marketing – The Modern Marketing Strategy | Agile Marketing | Scoop.it
agile marketing gives you an actionable result because it strengthens your business marketing strategy in terms of adaptability, speed and predictability.

Via Steve Goodman
more...
No comment yet.
Scooped by Sunil Rao
Scoop.it!

Agile Marketing #agilemarketing

Agile Marketing #agilemarketing | Agile Marketing | Scoop.it
Agile Marketing #agilemarketing, by Gary Fox: Read The Latest Agile Marketing News (Agile Marketing #agilemarketing is out!
more...
No comment yet.
Scooped by Sunil Rao
Scoop.it!

Are chief marketing officers taking over IT departments? | The Wall ...

Are chief marketing officers taking over IT departments? | The Wall ... | Agile Marketing | Scoop.it
marketing technology word cloud A few years ago, Chief Marketing Officers would not have envisaged how fundamentally technology would change not only their profession but also the skills required to do the job.
more...
No comment yet.
Scooped by Sunil Rao
Scoop.it!

SEO Vs Agile Marketing

SEO Vs Agile Marketing | Agile Marketing | Scoop.it
Camarès brings together business strategy with fearless objectivity, marketing that transforms customers into powerful sales people and extensible technology built to last. (It's a THROW DOWN! SEO vs.
more...
No comment yet.
Rescooped by Sunil Rao from Cloud Central
Scoop.it!

INFOGRAPHIC: Losing The Cyberwar To Hackers

INFOGRAPHIC: Losing The Cyberwar To Hackers | Agile Marketing | Scoop.it
Much of the discussion lately has been around the JP Morgan security breach. There are also growing concerns that other companies may have been infiltrated as well which is not a surprise considering the ruthless nature of cyberwar. Security will always be an issue and something businesses must continuously prepare for in order to minimize damage.

Via Peter Azzopardi
more...
Peter Azzopardi's curator insight, October 7, 2014 5:51 PM

The infographic IDG takes a close look at Cyberwar in the U.S

Rescooped by Sunil Rao from Customer Analytics
Scoop.it!

Data is money. Treat it accordingly. - Customer Intelligence

Data is money. Treat it accordingly. - Customer Intelligence | Agile Marketing | Scoop.it
Marketers must develop an 'investment strategy' for data says SAS Chief Marketing Officer Jim Davis. (RT @HomesAtMetacoda: Data is money. Treat it accordingly.
more...
No comment yet.
Rescooped by Sunil Rao from Borderless Business
Scoop.it!

The Physics of Customer Acquisition

The Physics of Customer Acquisition | Agile Marketing | Scoop.it

Via Noosh, Inc.
more...
Noosh, Inc.'s curator insight, March 3, 2014 6:07 PM

Really interesting read for a data-driven, analytical look at customer acquisition. 

Rescooped by Sunil Rao from Customer Adoption of Cloud Services
Scoop.it!

5 Step Action Plan for Influencer Marketing [infographic] - Traackr

5 Step Action Plan for Influencer Marketing [infographic] - Traackr | Agile Marketing | Scoop.it

Via David Ednie
more...
David Ednie's curator insight, December 14, 2013 6:51 AM

Digital Marketing is the art of influencing your Digital Influencers. 

The tomorrow's digital world:

CTO  -> Chief Transformation Officer

CIO   -> Chief Innovation Officer

CMO -> Chief Influencer Officer 

 

frédéric abella's curator insight, December 14, 2013 7:56 AM

As I do, wouldn't you think it looks like PR?

Rescooped by Sunil Rao from Digital-News on Scoop.it today
Scoop.it!

Marketing Automation Goes Agile - MarketingProfs.com (subscription)

Marketing Automation Goes Agile - MarketingProfs.com (subscription) | Agile Marketing | Scoop.it
Marketing Automation Goes Agile
MarketingProfs.com (subscription)
If so, it's time to explore agile marketing. So how do you "go agile" and what does this mean for your marketing automation/lead nurturing campaigns?

Via Thomas Faltin
more...
No comment yet.
Scooped by Sunil Rao
Scoop.it!

What The Modern Marketer Looks Like (Infographic) - Business 2 Community

What The Modern Marketer Looks Like (Infographic) - Business 2 Community | Agile Marketing | Scoop.it
What The Modern Marketer Looks Like (Infographic)
Business 2 Community
The modern marketer is agile and adaptive (Tweet this). - The online world moves fast, so your marketing needs to, as well.
more...
No comment yet.
Rescooped by Sunil Rao from BIG data, Data Mining, Predictive Modeling, Visualization
Scoop.it!

Statistical and Machine-Learning Data Mining: Techniques for Better Predictive Modeling and Analysis of Big Data, Second Edition - Sebans Curve

Statistical and Machine-Learning Data Mining: Techniques for Better Predictive Modeling and Analysis of Big Data, Second Edition - Sebans Curve | Agile Marketing | Scoop.it
Sebans Likes >> Statistical and Machine-Learning Data Mining: Techniques for Better Predic #Management #Leadership http://t.co/z0QjL1EzQC

Via AnalyticsInnovations
more...
No comment yet.
Rescooped by Sunil Rao from Agile Marketing Resource
Scoop.it!

Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012

Imagine what you could do if your customer was the core focus of your marketing work, from strategy down to tactics and measurement - Agile Marketing to the rescue!


Via Steve Goodman
more...
No comment yet.
Rescooped by Sunil Rao from Agile Marketing Resource
Scoop.it!

Forrester: Marketers Need a Customer Journey Strategy

Forrester: Marketers Need a Customer Journey Strategy | Agile Marketing | Scoop.it
A new report from Forrester Research suggests that many digital marketers are having trouble with customer engagement because they don’t understand the customer journey.. Topic: Customer Experience

Via Steve Goodman
more...
No comment yet.
Rescooped by Sunil Rao from Agile Marketing Resource
Scoop.it!

How to Write Agile Marketing User Stories

How to Write Agile Marketing User Stories | Agile Marketing | Scoop.it
Agile Marketing user stories have much in common with development user stories, but there are some key differences.

Via Sam Stern, Steve Goodman
more...
No comment yet.
Scooped by Sunil Rao
Scoop.it!

Restaurant Rants – Part 2 | Agile' Marketing Services

I used to have lunch at a chain sandwich shop near my office a few times a month. When they first opened, they were doing a good business. I enjoyed the place enough that I signed up for the corporate emails, which ...
more...
No comment yet.
Scooped by Sunil Rao
Scoop.it!

10 key principles of agile marketing management - Chief Marketing Technologist

10 key principles of agile marketing management - Chief Marketing Technologist | Agile Marketing | Scoop.it
You’ve probably been hearing more about agile marketing lately.
more...
No comment yet.