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Agile Content Marketing Strategy: Rough Is Enough - Business 2 Community - Business 2 Community

Agile Content Marketing Strategy: Rough Is Enough - Business 2 Community - Business 2 Community | Agile Marketing | Scoop.it
Sometimes content can feel like the tortoise in an agile marketing department full of hares.

Via Ywan van Loon
DebDiGregorio's insight:

This works well if you have a Message Map in place and VERY SKILLED writers who can crank out copy faster than flapjacks.

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Twitter's five tips for agile marketing in the moment | Econsultancy

Twitter's five tips for agile marketing in the moment | Econsultancy | Agile Marketing | Scoop.it
The beauty of Twitter for marketers is that it allows you to be agile in coming up with marketing messages and responding to your customers, which can in turn increase brand loyalty.
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Getting Agile: Stretching Pharma’s Digital Marketing Muscles « The Difference Makers

Getting Agile: Stretching Pharma’s Digital Marketing Muscles « The Difference Makers | Agile Marketing | Scoop.it
RT @ormshr: Implementing #Agile in a #Data-Rich World - http://t.co/LUXwWR7SKH #bigdata #pharma
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The Next Chapter: Pushing the Digital Envelope at SAP - Enterprise Irregulars

The Next Chapter: Pushing the Digital Envelope at SAP - Enterprise Irregulars | Agile Marketing | Scoop.it
The Next Chapter: Pushing the Digital Envelope at SAP
Enterprise Irregulars
My mandate is big one – SAP's CMO Jonathan Becher (my new boss) has a strong vision for the future of marketing – agile, intelligent, marrying both art and science.
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SAFe - What's it all about? - ITWeb

SAFe - What's it all about? - ITWeb | Agile Marketing | Scoop.it
ITWeb
SAFe - What's it all about?
ITWeb
The first wave saw development teams become agile. The second wave is focused on the entire enterprise – marketing, development, IT operations, finance, etc.
DebDiGregorio's insight:

Zebworks folds right in here.

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Take 10: Agile Marketing—Managing Marketing at the Speed of the Digital Age

Take 10: Agile Marketing—Managing Marketing at the Speed of the Digital Age | Agile Marketing | Scoop.it
In just 10 minutes youll discover how agile marketing can be seamlessly incorporated into your marketing plan. Well discuss ways to make your team more nimble and your campaigns more responsive to your customers constantly changing needs.
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Five Key Features For Agile Marketing Operations - Teradata Applications | #TheMarketingAutomationAlert

Five Key Features For Agile Marketing Operations - Teradata Applications | #TheMarketingAutomationAlert | Agile Marketing | Scoop.it

Digest...

 

But what do agile marketing operations really look like? Agile marketing operations are:

Transparent. Today, marketers must be fully accountable for their marketing spend. You have to drive measurable results back to the business, direct marketing dollars into the highest performing channels and prove what you’re doing with real-time visibility into the results of all marketing programs, including assets, activities, audience members, accounts and analytics.

 

Interactive. Agile marketing operations are streamlined to reduce processing time and eliminate review-and-approval bottlenecks that cost both time and money. They’re also cooperative and collaborative so projects keep moving consistently forward. Standardized processes are key, but remember: Too much management structure precludes good ideas from crossing across siloes. 

 

Iterative. Your biggest focus in becoming agile will always be your customers and their evolving expectations. Sure, you always have to deliver a great experience. But, how you best do that is always changing. If you’re always looking for ways to improve what you give and what the customer gets, you stand a better chance of building loyalty . . . but again, it takes agility to be adaptable.

 

Responsive. You must respond to customers in real-time. Customers expect replies and reactions from brands at the same pace they’re offering them . . . and it takes the agility offered by integrated multi-channel campaign management to make that happen.  Do your marketing operations support the ability to deliver an informed, relevant and timely response?

 

Real-time. If a campaign or tactic is falling flat, how quickly can you switch it up –or abandon it altogether? If you sense a change or trend in your market or on your competitive landscape, how long will it take you to shift your strategy to suit this “new” environment? Are you using marketing analytics and data managementto guide you toward optimal actions?If you can’t right the ship before the iceberg hits, you need a better (not bigger!) boat. An agile one, to be precise.


Via marketingIO, DebDiGregorio
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Emma Nightingale's curator insight, September 18, 2013 12:03 AM

This article compares two leading websites, one well known- google and the other yahoo. Highlighting, that all though google earns more on its website, yahoo showed to have a higher surge in traffic through its sights on a recent study done in the US. This article mainly foucsses on 'agile marketing operations' and hightlights 5 hey features, which are shown. Transparent,Interactive,Iterative, Resposive and Real-time. Iterative i found interesting as it is something i have never heard of before. its focuses on becoming agile with your customers and their ever changing expectations.

kendall irvine's comment, September 25, 2013 6:22 AM
I found it very interesting to read within this article chosen by Emma, that Yahoo! had more traffic on its site than Google. I personally prefer Google to Yahoo! and use it everyday so was very surprised to read of the research completed between both search engines. Agile Marketing is something that I have never come across before. The article explains that there are five key components which are Transparent,Interactive,Iterative, Resposive and Real-time to Agile marketing with the basic of it to do more in less amount of time.
Kamal Sunker's comment, September 25, 2013 9:05 PM
I found this article to be informative, however, the style that it is written seems like it is out of an out dated text book, however there are some good points, like the whole concept of agile marketing, this is something that I have never heard of before. Furthermore, I was under the impression that google had more hits than yahoo, with google being the more dominant market force. That is rather interesting. I agree with the points that this article covers, transparency is the key, and being able to show whether or not the campaign is working is not just effective in identifying weak points in the campaign but also honest.
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Shell - Freedman International

Shell - Freedman International | Agile Marketing | Scoop.it
Agile marketing case study - translation in small batches enabled fast approval in time for broadcast #localization http://t.co/TvhOF9Hx7R
DebDiGregorio's insight:

Nice work!

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Hot or Not: Agile Marketing | Spectate

Hot or Not: Agile Marketing | Spectate | Agile Marketing | Scoop.it
It's that time, time for the monthly Hot or Not series topic. This month we went with agile marketing. Agile marketing is all about developing your marketing strategy by taking smaller steps. These small steps allow for ease with ...
DebDiGregorio's insight:

Love it, and so right on!

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Tuesday Round-Up: Agile Marketing | Founder's Blog

Tuesday Round-Up: Agile Marketing | Founder's Blog | Agile Marketing | Scoop.it
Here at Hy.ly we've been focusing our efforts to simulate an agile marketing model. We're trying to be more efficient with our planning by aligning our office and increasing communication. This term has appeared increasingly ...
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Marketing agility: do you measure up? - Econsultancy (blog)

Marketing agility: do you measure up? - Econsultancy (blog) | Agile Marketing | Scoop.it
Marketing agility: do you measure up?
Econsultancy (blog)
The key to solving the agile marketing challenge lies in accurate reporting.
DebDiGregorio's insight:

Absolutely, you can't be successful if you do not measure fearlessly!

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How to apply agile methodologies to your marketing | Spectate

How to apply agile methodologies to your marketing | Spectate | Agile Marketing | Scoop.it
It's been well over two years that we published our first blog post on agile marketing. Since then, we've continued to discuss its benefits, how to get started, and how to expand agile concepts into other departments of your ...
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What does a perfect agile marketing strategy look like? - Econsultancy (blog)

What does a perfect agile marketing strategy look like? - Econsultancy (blog) | Agile Marketing | Scoop.it
Econsultancy (blog)
What does a perfect agile marketing strategy look like?
Econsultancy (blog)
A few months ago I compiled a list of 26 wonderful agile marketing campaigns, as there are some serious wins to be had for brands that can act fast.
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Ripples From Software, To Marketing, To Manufacturing

Ripples From Software, To Marketing, To Manufacturing | Agile Marketing | Scoop.it
RT @cmo_com: What #marketing can learn from rise of 3-D printing in industrial design and manufacturing. http://t.co/PMtQG959N0 #agile
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When real-time is no longer good enough, the predictive business... - IT-Director.com

When real-time is no longer good enough, the predictive business...
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The BIG Reason Why You Need Agile Marketing Now!

The BIG Reason Why You Need Agile Marketing Now! | Agile Marketing | Scoop.it
Agile marketing and the Zebworks™ Agile Marketing Framework were developed to deliver complete customer focus, swift execution cycles, robust measurement and constant improvement. But why do you need it?
DebDiGregorio's insight:

Never mind WHAT is Agile, ask and answer WHY Agile Marketing first!

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9-Point Checklist For Agile Content Marketing - Business 2 Community

9-Point Checklist For Agile Content Marketing - Business 2 Community | Agile Marketing | Scoop.it
Business 2 Community
9-Point Checklist For Agile Content Marketing
Business 2 Community
Look, there's a new cat meme! No wait, over there, your cousin just posted a status update about his trip to Paris!
DebDiGregorio's insight:

Being collegial is the way to go! And of course measure, measure, measure!

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Five Key Features For Agile Marketing Operations - Teradata Applications | #TheMarketingAutomationAlert

Five Key Features For Agile Marketing Operations - Teradata Applications | #TheMarketingAutomationAlert | Agile Marketing | Scoop.it

Digest...

 

But what do agile marketing operations really look like? Agile marketing operations are:

Transparent. Today, marketers must be fully accountable for their marketing spend. You have to drive measurable results back to the business, direct marketing dollars into the highest performing channels and prove what you’re doing with real-time visibility into the results of all marketing programs, including assets, activities, audience members, accounts and analytics.

 

Interactive. Agile marketing operations are streamlined to reduce processing time and eliminate review-and-approval bottlenecks that cost both time and money. They’re also cooperative and collaborative so projects keep moving consistently forward. Standardized processes are key, but remember: Too much management structure precludes good ideas from crossing across siloes. 

 

Iterative. Your biggest focus in becoming agile will always be your customers and their evolving expectations. Sure, you always have to deliver a great experience. But, how you best do that is always changing. If you’re always looking for ways to improve what you give and what the customer gets, you stand a better chance of building loyalty . . . but again, it takes agility to be adaptable.

 

Responsive. You must respond to customers in real-time. Customers expect replies and reactions from brands at the same pace they’re offering them . . . and it takes the agility offered by integrated multi-channel campaign management to make that happen.  Do your marketing operations support the ability to deliver an informed, relevant and timely response?

 

Real-time. If a campaign or tactic is falling flat, how quickly can you switch it up –or abandon it altogether? If you sense a change or trend in your market or on your competitive landscape, how long will it take you to shift your strategy to suit this “new” environment? Are you using marketing analytics and data managementto guide you toward optimal actions?If you can’t right the ship before the iceberg hits, you need a better (not bigger!) boat. An agile one, to be precise.
Via marketingIO
DebDiGregorio's insight:

Agree but he missed interdisciplinary teams. Marketers cannot do it alone!

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Emma Nightingale's curator insight, September 18, 2013 12:03 AM

This article compares two leading websites, one well known- google and the other yahoo. Highlighting, that all though google earns more on its website, yahoo showed to have a higher surge in traffic through its sights on a recent study done in the US. This article mainly foucsses on 'agile marketing operations' and hightlights 5 hey features, which are shown. Transparent,Interactive,Iterative, Resposive and Real-time. Iterative i found interesting as it is something i have never heard of before. its focuses on becoming agile with your customers and their ever changing expectations.

kendall irvine's comment, September 25, 2013 6:22 AM
I found it very interesting to read within this article chosen by Emma, that Yahoo! had more traffic on its site than Google. I personally prefer Google to Yahoo! and use it everyday so was very surprised to read of the research completed between both search engines. Agile Marketing is something that I have never come across before. The article explains that there are five key components which are Transparent,Interactive,Iterative, Resposive and Real-time to Agile marketing with the basic of it to do more in less amount of time.
Kamal Sunker's comment, September 25, 2013 9:05 PM
I found this article to be informative, however, the style that it is written seems like it is out of an out dated text book, however there are some good points, like the whole concept of agile marketing, this is something that I have never heard of before. Furthermore, I was under the impression that google had more hits than yahoo, with google being the more dominant market force. That is rather interesting. I agree with the points that this article covers, transparency is the key, and being able to show whether or not the campaign is working is not just effective in identifying weak points in the campaign but also honest.
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Cornell's Rhett Weiss Weighs in on Agile Marketing

http://ow.ly/mZEfr So What is Agile Marketing? Agile marketing is all the buzz lately. Marketing teams are scrumming, sprinting, and pivoting with a renewed ...
DebDiGregorio's insight:

He took the words right out of my mouth!

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Marketing Agility 19 with Jason Lee and Emily Gould of Mobile App ...

Jason Lee and Emily Gould of Bloodhound share how Agile provides the flexibility and responsiveness they need as emerging mobile app marketers. Standard Podcast [ 16:36 ] Download (83) ...
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Eight great examples of agile marketing from Oreo | Econsultancy

Eight great examples of agile marketing from Oreo | Econsultancy | Agile Marketing | Scoop.it
In recent months, we've seen lots of brands launching real time campaigns in response to national events, producing great opportunist campaigns.
DebDiGregorio's insight:

Yes, but it is not a fad, its the way of the future.

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