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Omnicom Media Group to deploy Salesforce Marketing Cloud worldwide

Omnicom Media Group to deploy Salesforce Marketing Cloud worldwide | Agile Marketing | Scoop.it
The Omnicom Media Group is deploying Salesforce Marketing Cloud as the core platform for its social marketing offerings under a deal described as the first of its kind for the agency group.
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Focus on Agile Marketing: Dr. Natalie's #MktgActionChat Observations - Marketing Action Blog - Act-On

Focus on Agile Marketing: Dr. Natalie's #MktgActionChat Observations - Marketing Action Blog - Act-On | Agile Marketing | Scoop.it
Social media is transforming marketing into a discipline that requires new skills and even more important, a new mindset – that of agile marketing.
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Why Your Brand Marketing Needs a Chief Marketing Technologist

Why Your Brand Marketing Needs a Chief Marketing Technologist | Agile Marketing | Scoop.it
More and more today, marketing teams need someone who can manage all the digital assets they generate, including brand content. Find out why your brand marketing needs a chief marketing technologis...
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Salesforce and ExactTarget: a good combo, but not the end game of marketing technology - Chief Marketing Technologist

It was a big week for marketing technology. Salesforce agreed to acquire ExactTarget (which had acquired marketing automation vendor Pardot less than a year ago) for a whopping $2.5 billion.
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Four ways agile marketing will change your business and interactions with customers

Four ways agile marketing will change your business and interactions with customers | Agile Marketing | Scoop.it
At the recent Neolane & Celerity co-hosted breakfast seminar Ashley Friedlein spelt out what agile marketing is and how it’s going to change us all.
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How 3 Brands Use Agile Marketing Tactics

How 3 Brands Use Agile Marketing Tactics | Agile Marketing | Scoop.it
What does it mean to do "agile marketing"? You're probably doing it without realizing what it's called.
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Agile Marketing Series: A Deep History of Business Management, Part 1

Agile Marketing Series: A Deep History of Business Management, Part 1 | Agile Marketing | Scoop.it
Agile describes a deeper trend in business management: to concentrate on a new way of doing business that strives for innovation while minimizing the risks of traditional all-or-nothing strategic approaches.
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Agile Marketing Series: The Complementary Opposite Nature of Marketing and Innovation - Conspire: A @Mindjet Publication

Agile Marketing Series: The Complementary Opposite Nature of Marketing and Innovation - Conspire: A @Mindjet Publication | Agile Marketing | Scoop.it
Innovation creates agile marketing, which creates innovation, which creates agile marketing, which creates innovation, which creates agile marketing, ad infinitum.
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Everyone's a project manager within an agile business | ITWeb

Everyone's a project manager within an agile business | ITWeb | Agile Marketing | Scoop.it
For many years, “project manager” was not an official title, but more of a role that many people “fell” into – essentially, companies had pr
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Agile Marketing Series: The Emergent Strategy And Good Money vs. Bad Money

Agile Marketing Series: The Emergent Strategy And Good Money vs. Bad Money | Agile Marketing | Scoop.it
The agile way says you must invest long before you plan to see the payoffs. Put in your time before you put in all your cash.
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5 Signs That You Might Be An Agile Marketer - Marketing Action Blog - Act-On

5 Signs That You Might Be An Agile Marketer - Marketing Action Blog - Act-On | Agile Marketing | Scoop.it
Agile is about being able to be at the right place at the right time – and then being there. How many of these five signs apply to you?
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ion Evangelizes Post-Click Marketing With Tour to Focus Marketers' Attention ... - Marketwire (press release)

ion Evangelizes Post-Click Marketing With Tour to Focus Marketers' Attention ... - Marketwire (press release) | Agile Marketing | Scoop.it
ion Evangelizes Post-Click Marketing With Tour to Focus Marketers' Attention ...
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Rescooped by Corey Ganzman from Just Story It! Biz Storytelling
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Personas vs. Customer Stories In Website Development

Personas vs. Customer Stories In Website Development | Agile Marketing | Scoop.it

Stories vs. Personas

Sarah Doodley (@sarahdoody.) explores the difference between user stories and personas. She correctly identifies the problem with personas is they can be poorly crafted and so become caricatures of themselves.

Atlanticbt.com where I am the Marketing Director uses Agile project development. Agile always starts with customer stories. Those stories provide the functional needs we program to in a series of "sprints". Sprints are usually one week long and represent a desire to get something in the customer's hands as quickly as possible.

 
Sarah's piece is an excellent summary of the importance of user stories, how to accurately collect and use them.


Via Gregg Morris, Martin (Marty) Smith, Karen Dietz
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Karen Dietz's curator insight, April 4, 2013 11:36 AM

I agree with the comments above and whole-heartedly endorse the use of personas in business. But unlike the article I think that personas do have a place in business -- if done right. Now that's the trick.


Let's take a page from the world of writing: no well developed characters, no story. "What," you say???!!


Yep, plot is important. But the secret to great storytelling is good character development. Know your characters and the plot unfolds. Know your customers stories and your business plot unfolds.


For example -- Hollywood crafts most of its films these days around a boilerplate plot filled with special effects. Love the special effects. But the plot and characters? Same old same old and mostly boring.


Unfortunately today, most of the biz story articles focus on structure. It's rare to come upon an article focusing on character development like this one does in ways that directly connects its importance to the biz world.


The more you know about your customers, and can craft personas based on good character development skills, the better off you will be. The author of the article suggests forgetting personas and just focusing on your customer stories. Do both actually -- they are important. 


Customer stories give great insights into needs. Personas represent the emotional core of your customers. Two sides of the same coin.


Make sure you read the article so you'll know a bit more about how to gather your customer stories. From there you can craft your personas so they are meaningful and help you generate the results you are looking for.


Crafting personas and developing characters requires excellent listening skills -- not just to understand, but to listen for needs. That means developing empathic listening skills. Search this curation using the 'listening' tag in the filters tab above to get solid articles on how to do this.


Thanks for finding and sharing this Marty and Gregg!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, April 4, 2013 7:16 PM

so true"t's rare to come upon an article focusing on character development"

Karen Dietz's comment, April 21, 2013 1:46 PM
So true Malek and Marty. Thanks for rescooping :)
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Combining Art & Science in Modern Marketing

Should marketing have more art or more science? Both! These aren't an either/or proposition. Modern marketing is about combining the best of left-brain analytic
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A Technique to Bridge the Gap Between Marketing and IT

A Technique to Bridge the Gap Between Marketing and IT | Agile Marketing | Scoop.it
Scrum methodology can help bridge this classic cross-functional breakdown.
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Mindjet Perspectives: Making Agile Work for Marketing - Conspire: A @Mindjet Publication

Mindjet Perspectives: Making Agile Work for Marketing - Conspire: A @Mindjet Publication | Agile Marketing | Scoop.it
In Mindjet Perspectives: Making Agile Work for Marketing, we present our thoughts on the Agile movement as well as tips for effectively adopting it into your own organization.
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Focus on Agile Marketing: Dr. Natalie's #MktgActionChat Observations - Marketing Action Blog - Act-On

Focus on Agile Marketing: Dr. Natalie's #MktgActionChat Observations - Marketing Action Blog - Act-On | Agile Marketing | Scoop.it
Social media is transforming marketing into a discipline that requires new skills and even more important, a new mindset – that of agile marketing.
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Agile Marketing Series: A Deep History of Business Management, Part 2 - Business 2 Community

Agile Marketing Series: A Deep History of Business Management, Part 2 - Business 2 Community | Agile Marketing | Scoop.it
Agile Marketing Series: A Deep History of Business Management, Part 2
Business 2 Community
But human behaviorists and “leaders”—and count the agile among them—seem to be all over the map, much of it fire without heat.
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How EMC successfully adopted agile marketing - Chief Marketing Technologist

How EMC successfully adopted agile marketing - Chief Marketing Technologist | Agile Marketing | Scoop.it
Agile marketing has been gaining a lot of steam over the past year, but we're still in the "early adopter" stage of this movement.
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The New Kingmakers are a rising force in marketing too - Chief Marketing Technologist

The New Kingmakers are a rising force in marketing too - Chief Marketing Technologist | Agile Marketing | Scoop.it
In a world powered by software, the developers who create that software — especially the really good ones — are increasingly the center of influence and power in business.
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Marketing technology: suite, platform, or portfolio? - Chief Marketing Technologist

Marketing technology: suite, platform, or portfolio? - Chief Marketing Technologist | Agile Marketing | Scoop.it
This is a follow-up to my post on why marketing software will never be like ERP (but it's still going to be a ridiculously huge, multi-billion dollar industry). The marketing technology landscape continues to expand and evolve at a breakneck pace.
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Agile Marketing Series: What Your Backlog Says About Your Priorities - Business 2 Community

Agile Marketing Series: What Your Backlog Says About Your Priorities
Business 2 Community
In agile software development, the backlog is an accumulation of programming work which has yet to be completed.
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Agile Marketing: Managing Marketing in a World of Constant Change - Chief Marketing Technologist Blog

"Today I’m giving a presentation at the Marketing Operations Executive Summit on agile marketing. Given the tremendous disruption in marketing and business today, I truly believe that embracing an agile approach to marketing management may be the single most valuable decision an organization can make."


Via marketingIO
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marketingIO's curator insight, March 20, 2013 8:55 AM

To date, the DEFINITIVE guide to Agile Marketing. If you wanted to know what it is, how it works, what you need to do, then this deck is it. BONUS: Scott Brinker also provides a detailed write-up that accompanies this deck.


Mayer Becker's curator insight, April 23, 2013 10:44 AM

An outstanding overview and presentation about how agile methodologies can be applied to marketing operations.