Communications professionals looking to harness the combined forces of content marketing and social networking – also known as owned and earned media – are in for some good news and some bad news.
The bad news first: The sheer momentum with which the two phenomena are evolving today is swamping many marketing departments. It turns out that generating enough highvalue content in ways that are meaningful to multiple social audiences is a monumental challenge in today’s always-on media world.
The good news? Owned and earned media were born to leverage off one another – and their combined impact often proves to be far greater than the sum of their parts.
Successful PR professionals work toward a self-renewing “virtuous cycle” in which owned media is published by a brand, audiences play it forward as earned media, and the amplification continues as these ripples spread throughout the social sphere.
And there’s even more good news: owned media is not limited solely to the videos, white papers, tweets and other content you produce; it also includes the multimedia platforms you’ve creatively designed to host that stream of brand messaging, as well as the communities you’ve built and diligently maintained around your messaging. With these multiple manifestations of owned media comes a greater resulting opportunity for earning media.
[This paper will help you develop a successful plan for agile engagement in your social media ~ Jeff]
For agile campaigns, you need to be on top of your game, and know what's going on around you. If you're prepared to adapt quickly when that topical story comes along, you're much more likely to reap the rewards.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.