Agile Marketing and the Marketing Technologist
1 view | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Chris Rak from Designing service
Scoop.it!

The Burndown: Design Thinking & Agile Marketing

The Burndown: Design Thinking & Agile Marketing | Agile Marketing and the Marketing Technologist | Scoop.it
Design Thinking & Agile Marketing - http://t.co/hKDiv2bF #agilemarketing...

Via Fred Zimny
more...
No comment yet.
Rescooped by Chris Rak from Public Relations & Social Media Insight
Scoop.it!

A 6 Step Plan to Maximize Content Marketing with Agile Engagement | PR Newswire

A 6 Step Plan to Maximize Content Marketing with Agile Engagement | PR Newswire | Agile Marketing and the Marketing Technologist | Scoop.it

Communications professionals looking to harness the combined forces of content marketing and social networking – also known as owned and earned media – are in for some good news and some bad news.

 

The bad news first: The sheer momentum with which the two phenomena are evolving today is swamping many marketing departments. It turns out that generating enough highvalue content in ways that are meaningful to multiple social audiences is a monumental challenge in today’s always-on media world.


The good news? Owned and earned media were born to leverage off one another – and their combined impact often proves to be far greater than the sum of their parts.

 

Successful PR professionals work toward a self-renewing “virtuous cycle” in which owned media is published by a brand, audiences play it forward as earned media, and the amplification continues as these ripples spread throughout the social sphere.


And there’s even more good news: owned media is not limited solely to the videos, white papers, tweets and other content you produce; it also includes the multimedia platforms you’ve creatively designed to host that stream of brand messaging, as well as the communities you’ve built and diligently maintained around your messaging. With these multiple manifestations of owned media comes a greater resulting opportunity for earning media.

 

[This paper will help you develop a successful plan for agile engagement in your social media ~ Jeff]


Via Jeff Domansky
more...
No comment yet.
Rescooped by Chris Rak from Online Marketing Resources
Scoop.it!

Is Agile Marketing the Future of Search in 2013?

Is Agile Marketing the Future of Search in 2013? | Agile Marketing and the Marketing Technologist | Scoop.it

For agile campaigns, you need to be on top of your game, and know what's going on around you. If you're prepared to adapt quickly when that topical story comes along, you're much more likely to reap the rewards.


Via Pedro Da Silva
more...
No comment yet.
Scooped by Chris Rak
Scoop.it!

Think Brand First: Media Consolidation vs. Fragmentation: Action Steps for Government Communicators? (Updated)

Blog: Media Consolidation vs. Fragmentation: Action Steps for Government Communicators? http://t.co/6G7RoOXF
more...
No comment yet.