Martin Fowler talked about software development in the 21st century, discussing agile essence and how teams adopt agile. He presented at the GOTO Amsterdam 2013 conference how teams can increase their agile fluency, ...
You're likely using agile marketing techniques already, but there are common problems that may be counteracting your efforts. Here are the issues you need to address.
You're using agile marketing techniques already, right? You use optimization techniques in your digital media activities. You create multiple ad executions and test with multivariate analysis. You even have social media people who regularly update and interact with consumers. Yes, that's all part of being agile, but you're not necessarily being as agile as you think. There's a lot more you could do to generate better results through more fundamental change.
Let's look in detail at four common problems that need to be addressed first. You might recognize some from your organization.
I was in Krakow last week at the PAM Summit of the Project Management Institute (PMI) and International Institute of Business Analysts (IIBA). I delivered a presentation entitled “Is there a role for...
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