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Why Do Ad Agencies Hate New Business? - The Agency Post

In the ad agency-client world the old “hard sell” rarely works, but building relationships works. Focus on developing your relationship-building skills. Now.
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For your agency to reach its potential, you must take action. You need to install a new business system and the skills needed to support that system.

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6 Steps To Being A Social Media Marketing Success - Business 2 Community

6 Steps To Being A Social Media Marketing Success - Business 2 Community | B2B New Business | Scoop.it
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Social Media Marketing - number of useful tools mentioned here

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South Shortlist

South Shortlist | B2B New Business | Scoop.it
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Congratulations to our friends and clients who've been nominated for a Golden Hedgehog Award

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Free pitching on the rise, survey suggests | Analysis | Design Week

Free pitching on the rise, survey suggests | Analysis | Design Week | B2B New Business | Scoop.it
Nearly half of UK design consultancies are increasing their number of free pitches in a bid to win clients, according to a new survey.
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The Lounge Group appoints Dan Hall

The Lounge Group appoints Dan Hall | B2B New Business | Scoop.it

The Lounge Group has appointed Dan Hall as director of business development.

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Pleasure to work with Clive and the team at The Lounge Group on this. Congrats Dan!

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New Business and Marketing | LinkedIn

New Business and Marketing | LinkedIn | B2B New Business | Scoop.it
Discussing and sharing developments in Marketing and New Business
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Check out these New Business / Business Development / Marketing roles within Marketing and Creative agencies. Know anyone who might be interested?

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Awards Calendar 2013.pdf

Awards Calendar 2013.pdf | B2B New Business | Scoop.it
Shared with Dropbox
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Useful calendar of Marketing Awards entry dates

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Five ways agencies can fight downward pressure on fees

Five ways agencies can fight downward pressure on fees | B2B New Business | Scoop.it
Last year, Unilver, one of the world's largest advertisers and a bellweather for the ever-important CPG market, spent $8.6bn on ads, an 8% jump over the prior year.
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Be picky, be targeted, have a clear proposition and the right team in place to communicate it. You will then have a better chance of pitching to potential clients who really value your know-how

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Fueling Advertising Agency New Business Through Social Media

Fueling Advertising Agency New Business Through Social Media | B2B New Business | Scoop.it
I want to set an example of practicing what I preach. My new business model is simple: I am an active participant in social media and use the tools that I recommend you use to generate new business...
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UK Agencies come to us to hire New Biz people who can use social media to engage with potential clients as part of an integrated approach to Biz Dev.

 

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Six Ways Ad Agencies Are Gaining New Business

Six Ways Ad Agencies Are Gaining New Business | B2B New Business | Scoop.it
I can tell by my blogs analytics that any time I’m providing examples for how agencies are obtaining new business it generates lots of interest.
Rupal Parekh, in an Ad Age article, provides s...
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Prophetic Words from David Ogilvy to Ad Agencies, Sell or Else

Prophetic Words from David Ogilvy to Ad Agencies, Sell or Else | B2B New Business | Scoop.it
A lot of agencies are out of tune with the business of advertising and that is disastrous for new business.
David Ogilvy, often called, “The Father of Advertising,” In 1962, Time calle...
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We sell or else!

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It is time for ad agencies to pay attention to Pinterest

It is time for ad agencies to pay attention to Pinterest | B2B New Business | Scoop.it
Pinterest has great potential for ad agencies: storyboards, branding strategies, concept ideas, campaign ideas, design ideas, even organizing agency pitches.
Time Magazine named Pinterest one of t...
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The Marketing Agency Blueprint for New Business

The Marketing Agency Blueprint for New Business | B2B New Business | Scoop.it
If you are either looking to start your own agency or restructure your existing firm, Paul Roetzer’s book, The Marketing Agency Blueprint, will be a big help.
Paul is a small agency owner. H...
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Learn to Say NO for Ad Agency New Business

Learn to Say NO for Ad Agency New Business | B2B New Business | Scoop.it
To be more successful, you'll need to be less accessible. Owners of small to midsize agencies are a key to new business. You must manage your time wisely.  Learn to say "no" to the wrong requests a...
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Pursuing the right opportunities and learning to say No to the wrong one's !

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Abel Linares's curator insight, June 4, 12:02 PM
"I know that I have a limited amount of time and it has to be preserved so I can remain focused on clients, prospective clients and business objectives. But ...
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What planning should you be doing for 2014? | CIM magazine - The Marketer

What planning should you be doing for 2014? | CIM magazine - The Marketer | B2B New Business | Scoop.it
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A good checklist to use when devising strategy for the year ahead.

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▶ Top tips for next 12 months - YouTube

Trend predictions for the year ahead in digital, from award-winning industry leaders. Interviews were recorded in late 2013, looking at the challenges and op...
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Interesting tips for strategy for the year ahead pulled together by BIMA

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The IPA and ISBA launch first ever Good Pitch Week

The IPA and ISBA launch first ever Good Pitch Week | B2B New Business | Scoop.it
The IPA, in partnership with ISBA, is launching the first ‘Good Pitch Week’, a series of cross-industry events for clients and agencies designed to ex
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IPA 'Good Pitch Week' coming up soon.

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Podcasting for Ad Agency New Business

Podcasting for Ad Agency New Business | B2B New Business | Scoop.it
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Podcasting for New Biz

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Amanullah Sayeed's curator insight, October 6, 2013 9:05 AM

http://amansyd1.truecashnetwork.com/content/Opportunity.aspx

It's Time to Cash In with TCN

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How Content Marketing Can Jump Start Your Agency’s New Business Program - Thought Legion

How Content Marketing Can Jump Start Your Agency’s New Business Program - Thought Legion | B2B New Business | Scoop.it
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The Digitals - Celebrating Digital Excellence

The Digitals - Celebrating Digital Excellence | B2B New Business | Scoop.it
The new awards that celebrate digital excellence and the best of the best in digital marketing and ecommerce
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Need help with managing your entry? Hire a New Business Freelancer with experience of working on awards entries. Come to Generator www.wearegenerator.com to find out details and dayrates.

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Steve Jobs: 10 Presentation Tactics for Ad Agency New Business

Steve Jobs: 10 Presentation Tactics for Ad Agency New Business | B2B New Business | Scoop.it
Steve Jobs has something to teach small to midsize advertising, digital, media and PR agencies about pitching for new business.
Every new business pitch should do three things: inform, educate an...
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Great checklist here for pitch prep

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Content Marketing for SEO

Content Marketing for SEO | B2B New Business | Scoop.it
An ultimate guide to Content Marketing in 2013 - SEO Compatible (Content Marketing for SEO - great "cheat sheet" on how to write good searchable content http://t.co/20Xc4Agr via @sharethis)...
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Really informative guide to content marketing.

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Making Agency New Business work for you

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Some differing opinions on Agency New Business

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BIMA Blog » Top tips for 2013 from award-winning agencies

BIMA Blog » Top tips for 2013 from award-winning agencies | B2B New Business | Scoop.it
Trend predictions & digital industry insights from @akqa @sapientnitro @reactive @wearesocial http://t.co/2PBP3zhC
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12 Initial Steps for Ad Agency New Business Directors

12 Initial Steps for Ad Agency New Business Directors | B2B New Business | Scoop.it
If you are charged with developing a new business program for a small to midsize ad agency, PR firm or digital shop, then this article is for you.
I’ve often found that new business development pe...
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Nice step by step plan covering the main aspects of Agency New Business strategy.

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