Native Advertising
15 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Collective Roll from Public Relations & Social Media Insight
Scoop.it!

Two Terms Marketers Need for Today's Media Landscape

Two Terms Marketers Need for Today's Media Landscape | Native Advertising | Scoop.it

The web has made media a complicated, jargon-filled world. Marketers need a way to simplify it....

 

... In the past short while, we have seen a rise in new ways for advertisers to connect with consumers like never before. We're also seeing an increasing amount of media budgets shifting from traditional channels to digital advertising. You can't throw a marketer down a flight of stairs these days without hearing terms like real-time bidding, big data, retargeting and native advertising tumbling off of his tongue. It's beginning to make social media, mobile marketing and plain-old digital advertising seem somewhat antiquated.

 

So, where do you, the business leader, place those ad dollars? Do you spend them with the latest and greatest shiny object? Do you stick to your traditional guns? Do you sprinkle them around in the hopes of hitting the jackpot on the advertising table of roulette? What we need is a framework that helps us transcend the many different ways that consumers are connecting with brands and lets us see the bigger picture....


Via Jeff Domansky
more...
No comment yet.
Scooped by Collective Roll
Scoop.it!

Agencies in the Age of Machines

Agencies in the Age of Machines | Native Advertising | Scoop.it
The media agency of the future better master the programmatic, data-driven side as well as the consultative, high-touch business.

 

Things could be better for the media agency. The days of the 15 percent commission are over. Now, the watchword of the industry is “efficiency.” That means using technology to, hopefully, do their jobs smarter.

 

And yet agencies are in some ways implementing the seeds of their demise. After all they’re selling to their clients their ability to help them navigate a chaotic media landscape. Once that navigation is done through machines and access to vast pools of data, won’t the role of the agency, already downgraded by procurement to order takers, fade even further?

 

It doesn’t have to, according to Forrester analyst Joanna O’Connell. The media agency of the future, in her eyes, will split in two. One half, staffed by the quant types normally associated with search advertising and analytics, will run the programmatic part of a client’s business. The other half, smaller but with top-level strategic thinkers, will forge deep ties with publishers for custom campaigns. O’Connell discussed with Digiday how she sees programmatic ad buying forcing agencies to change even faster — and why trading desks will fade away in a couple years.

 

Continue Reading... 

more...
No comment yet.
Rescooped by Collective Roll from KIM
Scoop.it!

Mihalop leaves MSM for MediaCom

MediaCom UK has appointed MoneySupermarket’s (MSM) head of digital Andy Mihalop to the newly created position of head of biddable media. At MSM, Mihalop helped to build a digital team of 50 people specialising in search and programmatic buying.


Via KIM GCD
more...
No comment yet.
Scooped by Collective Roll
Scoop.it!

Ad Agency Life, One Hashtag At a Time

Ad Agency Life, One Hashtag At a Time | Native Advertising | Scoop.it
A top list of some of the best and brightest #AgencyLife tweets (The #AgencyLife, One Hashtag At A Time http://t.co/avw1qVYA1U)
more...
No comment yet.