Age of Curation
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Age of Curation
Discovering, gathering, and presenting digital content
Curated by Johanne Dorval
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Brands becoming media: Mozilla launches its online magazine mixing original and curated content

Brands becoming media: Mozilla launches its online magazine mixing original and curated content | Age of Curation | Scoop.it
As so many brands have done, Mozilla — the non-profit foundation behind the Firefox browser — has become a media entity, by launching an online magazine that it says will focus on reporting about open technologies

Via Guillaume Decugis
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Guillaume Decugis's curator insight, October 17, 2014 12:54 PM

The trend isn't new (I actually gave a talk last year at LeWeb about this) but while it's now more and more obvious that brands should become media, it's interesting to see how they're doing it. 


As Mathew Ingram explains, Mozilla invested: they set up an editorial team and recruited a former editor at AOL and CNN. They also give a prominent place to curated content through a right column widget called "From around the Web" which is not unlike the New York Times' recent "watching" section. Following the success of the new media rockstars such as the Huffington Post, BuzzFeed, Business Insider or Upworthy, it's good to see innovative brands embrace the idea of becoming media - in the 21st century meaning of the word which is leveraging a mix of creation and curation.

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Popular Content Doesn't Always Equal Good - Here's How It Could. - Business 2 Community

Popular Content Doesn't Always Equal Good - Here's How It Could. - Business 2 Community | Age of Curation | Scoop.it
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Intelligent Content: Soon your media will know you better than you know yourself

Intelligent Content: Soon your media will know you better than you know yourself | Age of Curation | Scoop.it
Though tablets and ebook readers are now mainstream, the revolution in the way they display content – and how that content will be generated dynamically – is yet to come.

Via Arabella DeLucco
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jspellos's curator insight, April 10, 2013 12:45 PM

The content curation movement keeps growing.

Cees Franke's curator insight, April 11, 2013 3:29 AM

Het algoritme wordt (en is het soms al enigszins)  de nieuwe curator ...

Deanna Dahlsad's curator insight, March 23, 2014 7:39 PM

One note from the article regarding content curation:


Curation will guide content

Some argue that readers no longer want curated content, however we believe people always have and always will look to trusted sources for guidance, and that’s where books and magazines will continue to add value.

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Is Medium the Future of Digital Publishing?

Is Medium the Future of Digital Publishing? | Age of Curation | Scoop.it
Medium is a new thing by the guys who made Twitter.

Via Luís António Santos
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How Long Before You Will Scoop.it Instead of Google It?

How Long Before You Will Scoop.it Instead of Google It? | Age of Curation | Scoop.it

"Services like Scoop.it depend on a community of millions of hardworking experts who wonder what to do with the wealth of knowledge and wisdom they have accumulated in life and are happy to share it."

 

Written by blogger Shred Pillai on the Huffington Post, this vibrant praise of Social Curation in general and Scoop.it in particular, points out the changes we're seeing in the way we look for information. From basic search, we now look more and more for meaning and context from human experts.

 

Beyond information, we want knowledge.

 

And this is what Curation is all about.

 

As he concludes: "At the end of the day, Scoop.it, which is free, is the right answer for information seekers and providers as well as the experts who like to show off their expertise."


Via Guillaume Decugis
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lelapin's comment, June 17, 2012 3:46 AM
I may be wrong but I don't see this happening any time soon.
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Is Philanthropy Print Journalism's Last Hope?

Is Philanthropy Print Journalism's Last Hope? | Age of Curation | Scoop.it
The Ford Foundation recently pledged $1.04 million to Los Angeles' struggling daily. We might be looking at the future of newspapers.
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How to do Content Marketing “Without” Content – Be a Curator!

How to do Content Marketing “Without” Content – Be a Curator! | Age of Curation | Scoop.it
Top news curated by You Brand, Inc. (RT @ShellyKramer: How to do Content Marketing “Without” Content – Be a Curator!
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Pinterest offers more opportunity to retailers than not | ZDNet

Analysts weigh in on how valuable Pinterest could be or not to e-commerce strategies, and the overwhelming responses is in favor of the social curatio...

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Content Curation: Truths, Threats, Motivations and Opportunities | Altimeter Group

Content Curation: Truths, Threats, Motivations and Opportunities | Altimeter Group | Age of Curation | Scoop.it

This is a cross-post from Altimeter Group Researcher Jaimy Szymanski. I excerpted from the article:

 

"Curation is taking over the digital content scene. With related applications and platforms multiplying, the act of collecting and sharing content has become second nature for most of us.

 

When talking data it’s far simpler to look at all the content out there and curate, rather than analyze the gaps and create new, original content to fill them.


This brings up some unnerving questions as well:
- With curation on the rise, what effect will this have on the creation of new, interesting, valuable and thought-provoking content online?
- When (if at all) will curated content be accepted as unique content?
- What happens when curators far outnumber creators?

 

But, upon taking a closer look behind the why of curation, the researcher found potential value pulling some data from Trendstream.

 

 

***Motivations Behind Content Curation and Sharing:

1) Motivations behind curation are positive: to share a good experience, to help consumer pick out good product and to encourage company improvement.

 

2) Millennials share content focused on “self.” As generations get older, secondary motivation shifts to a bigger picture though, to helping consumers. Add to that the fact that many have grown up recognizing technology as a platform for both utility and self-expression or promotion.

 

3) Fostering expertise is among lowest motivations. I predict that curated content will increasingly be more accepted as “original” content over time, as long as it contains some unique insight or alteration.

 

 

***Where Curation Opportunities Lie:

Curation will prove to be a very positive trend for marketers who are looking to affect their audience via way of content marketing.

It’s quite possible that content curators will also begin to be recognized as influencers in their respective industries, and organizations will treat them as such.

 

I’ll end with a few final thoughts: 

1) The amount of content curated will rise and fall in cycles, as shared content depends on original content creation to survive.
2) Organizations will weave curation into their content strategies, at the very least to ensure sharing of their content is as simple as possible for consumers.
3) Application development – both web-based and mobile – will continue to support the curation trend."

 

 

Read full article here: 
http://www.altimetergroup.com/2012/03/content-curation-truths-threats-motivations-and-opportunities.html


Via Giuseppe Mauriello
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Giuseppe Mauriello's comment, March 28, 2012 10:18 AM
@Karen...thank you so much for appreciation about this article and my topic!
neulabs's comment, April 2, 2012 2:14 AM
great curation page martin - TQ
Martin Gysler's comment, April 2, 2012 4:48 AM
Thank you neulabs, I appreciate your support :)
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Learning By Exploring, Organizing and Curating a Body of Information: Curatr

Robin Good: Curatr, an elearning platform built upon the idea of discovery through the curation and sense-making of existing information, has just released an updated version of its platform which you can check out here: http://www.curatr.co.uk/index2.php 

 

Live demo: http://www.curatr.co.uk/index2.php?view=demo 

 

Curatr allows professional trainers, experts, and teachers, as much as students to organize and curate information for the purpose of learning.

 

What I like very much is the Curatr promotional video, which says lots of true things about education and about the way we should carry it out in the future. The next-button-robot approach to information memorization needs to be replaced with a new approach: learning to understand how learners construct knowledge.

 

Curatr is about the construction of the scaffolding that allows people to learn and to find the resources that should help them best learn what they are interested into. 

 

Promising. Insightful. 8/10


Find out more:  http://www.curatr.co.uk/ 


Via Robin Good
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janlgordon's comment, February 29, 2012 11:11 AM
Another gem, thank you so much Robin!
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ID and Other Reflections: The 21st Century Curator

ID and Other Reflections: The 21st Century Curator | Age of Curation | Scoop.it
Curating Content with Curation Traffic (ID and Other Reflections: The 21st Century Curator http://t.co/9SzmAkRk...)...
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Why Content Curation is the Ultimate Compliment to the Creator

Why Content Curation is the Ultimate Compliment to the Creator | Age of Curation | Scoop.it
“Before today, imitation was the greatest form of flattery. If your idea was good enough to be copied, then you were golden. But now, with the state of the web in our lives, this balance is shifting.”
Via Guillaume Decugis
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Enough with the news-reader apps – it's time to support media that really matters

Enough with the news-reader apps – it's time to support media that really matters | Age of Curation | Scoop.it
I’m supposed to be writing about Rockmelt, a social news reader that today is launching an Android version, but I can’t help thinking about the death of journalist Michael Hastings.
So, brace your...
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Looking into the Present and Future of Content Curation ...

Looking into the Present and Future of Content Curation ... | Age of Curation | Scoop.it
Using curated content to boost website value is a concept that is just starting to make waves, but soon it will become a storm of importance in custom web design. Understanding what curation of content is and how it can help ...
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Survey: 72% SMBs to increase mobile spending in next year - Mobile Marketing - BizReport

Look out mobile, here come small and medium businesses. The influx of new mobile devices - from iPhone 5 to new Android units and updates to the tablet space is pushing more businesses into the mobile space.

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Seven tips in digital storytelling from the New York Times and CNN | Online Journalism Features | Journalism.co.uk

Seven tips in digital storytelling from the New York Times and CNN | Online Journalism Features | Journalism.co.uk | Age of Curation | Scoop.it
A round-up of the discussion held today at the News World Summit on the evolution of the news story...

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Six degrees of aggregation

Six degrees of aggregation | Age of Curation | Scoop.it

"How The Huffington Post ate the Internet..."

This is a long read but a worthy one: one that mixes entrepreneurship, publishing and the story of the Web itself.

It's fascinating to see that the starting point for what became a controversial success but an undisputed revolution for publishing is the social web. Michael Shapiro does a great job at explaining how the HuffPost started from a network problem: how to connect people with stories.

A problem that curators all feel sympathetic with.


Via Guillaume Decugis
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Content Curators Are The New Superheros Of The Web

Content Curators Are The New Superheros Of The Web | Age of Curation | Scoop.it

"Yesterday, 250 million photos were uploaded to Facebook, 864,000 hours of video were uploaded to YouTube, and 294 billion emails were sent. No wonder content curation is one of the most important jobs of our digital age.

(...)

Which means it's time to enlist the web's secret power: humans."

 

I just love the way Steve Rosenbaum talks about curators, don't you?

 

He coined the term when we interviewed him at SxSWi and Steve definitely knows what he's talking about, being the author of Curation Nation.

 

He gives interesting guidelines to all would-be curators in this post: even if you're already one, you might find them useful. And if you're not a curator yet: "All you need is a web browser and a cape. The rest is up to you."


Via Guillaume Decugis
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Evernote and Pinterest just had a baby: Enter the new Springpad

Evernote and Pinterest just had a baby: Enter the new Springpad | Age of Curation | Scoop.it
Springpad has long been compared to Internet note-taking sensation Evernote, but starting today Springpad will likely be compared to another darling of the startup world, visually oriented social network Pinterest.

Via Therese Torris
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The New York Times joins Mozilla and Knight Foundation to drive open innovation in news

The New York Times joins Mozilla and Knight Foundation to drive open innovation in news | Age of Curation | Scoop.it

The New York Times and three other leading global news organizations are joining Knight-Mozilla OpenNews, a partnership aimed at driving open source innovation in news.

This could be an emblematic announcement for the future of publishing. Technology and Media coming closer is an interesting trend and one that shows some in the Media industry understand their future is in embracing technology; not fighting it.


Via Guillaume Decugis
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Aggregation and curation: two concepts that explain a lot about digital change

Aggregation and curation: two concepts that explain a lot about digital change | Age of Curation | Scoop.it

This is a Mike Shatzkin article published in 2009 that I discovered through Robin Good.

"Every time I read a story about why newspapers are failing that doesn’t mention the role of aggregation and curation in their troubles, it reminds me that something very fundamental is being missed, even by very sophisticated observers." he starts.

Having been an actor of the digital disruption in the music business, the comparison of publishing with the music industry (and subsequently of the newspaper with the 12/15 song album) is dear to my heart.

The Music Industry lost a lot of time and effort blaming piracy while not realizing albums had stopped making sense and that they had opportunities around curating playlists or compilations that they didn't exploit.

Likewise, the opportunity to create new relevant media through curation has never been that big.

by Guillaume Decugis


Via Robin Good, Guillaume Decugis
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Content and the New Marketing Equation by Brian Solis

Content and the New Marketing Equation by Brian Solis | Age of Curation | Scoop.it

This is an interesting recap by Brian Solis of the stakes and challenges of companies with regards to content marketing. This is based on a report by the Altimeter Group, Brian's firm, produced by Rebecca Lieb.

He makes a lot of interesting observations, starting from the one that social media 1.0 is dead and that effective strategies need to recognize that you're not dealing with a simple audience anymore but an audience with an audience with an audience.

The report also defines 5 maturity stages for content marketing. Which one is yours?


Via Guillaume Decugis
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