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Rescooped by Nicolai Munk Pedersen from Markedsføring
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Heineken knækker koden på Instagram

Heineken knækker koden på Instagram | Afsætning | Scoop.it
“ Jeg ELSKER Instagram og ser et spændende potentiale i platformen; Visuel markedsføring er en vigtig trend i 2013. Det jeg hentyder til er, hvordan Heineken har formået at inddrage brugerne på Instagram på en helt ny ...”
Via Peter Junker
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Regler for Direct Marketing giver marketingfolk grå hår i hovedet ...

“I den meget reviderede tredje udgave af bogen: Markedsføringsloven, er der ikke færre end – hold fast - 40 sider om direct marketing. "Det er et område, der giver mange markedsføringsfolk grå hår i hovedet, for det har ...”
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Rescooped by Nicolai Munk Pedersen from Consumer Behavior
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Market research can no longer predict what consumers will like

Market research can no longer predict what consumers will like | Afsætning | Scoop.it
“ In 2007, 10,000 people around the globe were asked about portable digital devices. It was part of a study conducted by the global media company Universal McCann. One of the hottest topics at the time was the first iPhone, which was announced but hadn’t yet been released. Once researchers tallied the results, they reached an...”
Via Verilliance
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Ny udlænding i spidsen for Carlsbergs marketing - Bureaubiz.dk

“Khalil Younes får pæne ord med på vejen for sine fem år som øverst ansvarlig for Group Sales, Marketing and Innovation hos Carlsberg. Nu siger han farvel og erstattes af Graham Fewkes, der er hentet hos Carlsberg i Asien, ...”
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