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10 questions for Cilla Benkö

10 questions for Cilla Benkö | African media futures | Scoop.it

Cilla Benkö is Director General of Swedish Radio and a member of the EBU's Executive Board. She took up her appointment as Director General in October 2012, after sharing the responsibility of running one of the EBU's most dynamic and innovative member organisations with her predecessor, Mats Svegfors, since 2009.

Cilla is an experienced journalist, radio producer and manager. In a career spanning more than 20 years, she has held a number of senior positions, including stints as head of news at Swedish Radio and at Swedish Television.

Cilla Benkö is the joint author of the interactive web book project, Journalism 3.0 - Media Ecology and the Future, along with SR's former DG, Mats Svegfors.

The web book discusses key issues relating to the way media and journalism are evolving. It is descriptive rather than prescriptive, with the stated aim of stimulating a debate by exchanging knowledge and insight.


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FAQ: Social media and journalism

The Online Journalism Blog answers the dozen questions you have always wanted to ask about social media and journalism.


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14 tools for visual storytelling

14 tools for visual storytelling | African media futures | Scoop.it

A list of just 14 tools that journalists might find useful to tell stories in visual ways.


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streetsmartprof's comment, January 17, 2013 8:10 AM
Some day I would love to hear some stories of your past life as a journalist and how you moved from structure to the flow of story. What I like the most of a good news article, (written by a decent journallist), is the lead. In the B2B world, "having a point" is missed far too often and replaced with fluff words, such as state of the art. In this way, even though both news and B2B content march to a different drummer, as Simon Sinek points out, start with why, the rest will follow. Yet I also firmly belief a good story needs to follow the right flow to connect with and move the listener. On re-invent, no fear, we violently agree, it is a metaphor us engineers use all the time. To re-invent implies we are using things of the past, such as a wheel...
streetsmartprof's comment, January 17, 2013 8:12 AM
Small clarification, on start with why, I do not mean the story starts this way. As Simon points out, the why is in all things one does and helps us build what it is we are trying to achieve.
Karen Dietz's comment, January 17, 2013 4:39 PM
Hi John/Ken -- I love these comments! I was able to move from structure to story flow by taking oral storytelling classes with some of the top folks in the story performance arena. I could myself very lucky to have had those experiences and encourage everyone I can to take some oral storytelling classes. And creating writing classes along the way sure helped too! As you say, lead-ins are so important and so many folks I coach/train struggle with how to open a story. I think my training as a journalist definitely helped there. I totally agree with your points about fluff and starting out with why, and flow. LOL on the re-invent! Great minds think alike :)