African media fut...
Follow
Find
880 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Rudolf Kabutz from Digital Radio
Scoop.it!

Radio's multi-platform future

Radio appears to be at pretty good health: 90% of the audiences in the UK listen to the radio at least once a week. "Radio is massive", James Cridland (Media UK, managing director radio futurologist) says. People still discover music mainly through radio, either on AM/FM or on the web. Why could "Wired" be so wrong?


Via radiomike
more...
No comment yet.
Rescooped by Rudolf Kabutz from Digital Radio
Scoop.it!

Radioplayer makes Hybrid Radio

Radioplayer makes Hybrid Radio | African media futures | Scoop.it

A new type of radio was unveiled at The Radio Festival by Radioplayer – a single radio unit which brings together all radio platforms.


Via radiomike
more...
No comment yet.
Rescooped by Rudolf Kabutz from Digital Radio
Scoop.it!

A beta strategy for radio

The internet is changing society and human behaviour in fundamental ways. Even the English language is not immune from the effects of online culture.

In media, the internet has transformed not only the way that we distribute content, but also the way that audiences engage and interact with content.

The culture of agile software development is now influencing the way that broadcasters create new programmes. For the first time, programme makers are experimenting with their very own beta development strategy, which means launching new products that are feature complete, but are not yet fully debugged or "road tested".


Via radiomike
more...
No comment yet.
Rescooped by Rudolf Kabutz from Entrepreneurship, Innovation
Scoop.it!

BMW Wants To Make Your Next Car A Truly Mobile 4G LTE Hotspot | TechCrunch

BMW Wants To Make Your Next Car A Truly Mobile 4G LTE Hotspot | TechCrunch | African media futures | Scoop.it
BMW has rolled out a new feature that will let riders stay connected, by adding 4G LTE WiFi connectivity to its cars.

Via Marylene Delbourg-Delphis
Rudolf Kabutz's insight:

Great new opportunities for media and communication on the road.

more...
No comment yet.
Rescooped by Rudolf Kabutz from Final Fantasy Science
Scoop.it!

Collective.li - Share Your Life Magazine

Collective.li - Share Your Life Magazine | African media futures | Scoop.it

Share your discoveries as vivid magazines with family, friends, and the world


Via Frédéric DEBAILLEUL, Vingtcinq Scenario
more...
No comment yet.
Rescooped by Rudolf Kabutz from Wearable Technology
Scoop.it!

Ballantine's & CuteCircuit tshirtOS :: The world's first programmable t-shirt

To find out more about tshirtOS go to http://www.tshirtos.com and register your interest. tshirtOS is the world's first wearable, sharable, programmable t-sh...

Via Janet Faulkner
Rudolf Kabutz's insight:

Communicative media may be coming right close to us as wearable clothing.

more...
No comment yet.
Scooped by Rudolf Kabutz
Scoop.it!

Has China's Media Censorship Reached a Tipping Point?

Has China's Media Censorship Reached a Tipping Point? | African media futures | Scoop.it
Why an obscure weekly magazine has become a touchstone for Chinese debates over press freedom
Rudolf Kabutz's insight:

Will China's increasing media influence in Africa also be influenced by its cencorship policies?

more...
No comment yet.
Scooped by Rudolf Kabutz
Scoop.it!

Is iWatch in Apple’s future? « electricfoxy

Is iWatch in Apple’s future? « electricfoxy | African media futures | Scoop.it
Smartwatches have been squeezing their way into the wearable consumer electronics market like Pebble, i'm watch, Sony Smartwatch, inPulse and WIMM (to name a
Rudolf Kabutz's insight:

With further minituarisation you might be wearing all the media you want on your wrist.

more...
No comment yet.
Rescooped by Rudolf Kabutz from The African Internet
Scoop.it!

Broadband still too expensive | ITWeb

Broadband still too expensive | ITWeb | African media futures | Scoop.it
SA’s high prices and limited data packages add up to the country being the most expensive in terms of broadband.

Via Online Africa
Rudolf Kabutz's insight:

Broadband needs to become much more affordable for individuals to use the internet widely for consuming media in South Africa. Mobile data would need to follow the trend to become more affordable.

more...
No comment yet.
Rescooped by Rudolf Kabutz from Transmedia: Storytelling for the Digital Age
Scoop.it!

12 Essential Steps of a Phenomenal Story


Via Jess McCulloch, The Digital Rocking Chair
more...
Martin (Marty) Smith's comment, January 7, 2013 8:49 PM
Strange to tell Joseph Campbell's Hero With A Thousand Faces with Lego characters but it flies by faster chan Campbell.
Martin (Marty) Smith's curator insight, January 7, 2013 8:55 PM

Could this 65 slide deck have saved me plowing through Joseph Campbell's Hero With A Thosand Faces? Not really, but its fun and flies by providing ADD insight into the basis of all stories. 

Scooped by Rudolf Kabutz
Scoop.it!

Present.me – Des slides et de la video.

Present.me – Des slides et de la video. | African media futures | Scoop.it
Present.me est un outil en ligne qui permet de créer des présentations mixant vos slides avec de la vidéo de présentateur. Des slides et vous. C'est le slogan de ce nouveau service qui facilite
more...
No comment yet.
Scooped by Rudolf Kabutz
Scoop.it!

Smartphone usage in South Africa as of Sept 2012 [Infographic] - Tech Talk Africa - Technology Website

Smartphone usage in South Africa as of Sept 2012 [Infographic] - Tech Talk Africa - Technology Website | African media futures | Scoop.it
more...
No comment yet.
Scooped by Rudolf Kabutz
Scoop.it!

Equipping future priests in Africa with literary tools: Africa eBooks Project

Equipping future priests in Africa with literary tools: Africa eBooks Project | African media futures | Scoop.it

This initiative aims to equip future priests in Africa with the literary tools to evangelize their continent. It is a charitable "experiment in new media solidarity."

more...
No comment yet.
Rescooped by Rudolf Kabutz from Digital Radio
Scoop.it!

Social media for broadcasters: 5 golden rules

Social media for broadcasters: 5 golden rules | African media futures | Scoop.it

By radiomike

 

1. Less is more

On social media platforms, quality is definitely more important than quantity. One of the biggest mistakes that brands sometimes make is to throw up a lot of content onto Facebook or Twitter in a way that is neither engaging nor connecting.

 

Do not post content unless you believe that it is relevant and that your audience will care. Unless you are providing optimised content that serves a real need, it will not generate more listening or viewing.

 

2. Being there is not enough

"Everyone is on Facebook, so we should be too," is not a social media strategy. Since a compelling and successful presence on social media will require resources, it sometimes helps to think of what you hope to achieve as a ROI (Return On Investment).

 

And it has to be an on-going investment in order to bear fruit. As in the real world, relationships take time to develop and strengthen.

 

Listeners and viewers are happy and often expect to see their favourite channel, station or programme on Facebook and Twitter, but you must acknowledge that they are there.

 

Social media is about conversation, not shouting a message. Listen to what your fans are saying and never stop listening.

 

One of the cardinal sins is to ask questions and then disappear. A comment must be answered, no less than a ringing telephone.

 

It is not enough to give away lots of tickets and prizes. Unless you acknowledge your audience socially, you make them feel that you don't care.

 

Above all, people want to feel that they are part of your channel or brand and that they belong. When you ask them to like you on Facebook or to follow you on Twitter, they think that you are trying to start a conversation and that you care.

 

It is wrong to ask them to do these things unless you are prepared to respond to their comments and ideas.

 

All of this requires specialized training to help journalists and producers to understand the benefits of social media, and to know how to participate effectively.

 

3. You're not the only one with an audience

Nowadays everyone has a voice and the power to influence her or his peers. Everyone who is active on Facebook and Twitter has their own audiences.

 

They are all connected to other people who trust them and respect their opinions. They recommend programmes to each other all the time.

 

Social media allow you to interact with a group of listeners or viewers who are emotionally connected to your brand and are motivated to share the content that you provide. If you listen to your fans or followers, they can generate the higher mind share that you will need to achieve higher ratings.

 

Your audience will share content with their individual audiences, who will in turn recommend it to their friends and followers.

 

It is part of human nature that none of us want to feel as though we are excluded from a conversation. Live TV has demonstrated the power of social media when used the "second screen" to enhance the TV experience and to foster TV-based communities.

 

4. Behave as you would in the real world

Everyday rules of etiquette and good behaviour also apply in the world of social media. Furthermore, if something is not interesting in real life there is no reason to think people will care when they see it on your Facebook page.

 

What you had for breakfast will be of little interest or importance to your show's followers unless you are a celebrity presenter. In real life, we would not shout to everyone in a room that someone has paid us a compliment, so why re-tweet vapid praise?

 

It is annoying and clogs up feeds with irrelevant content. If nothing else works, stop and ask yourself, would I be interested if somebody said that to me in real life?

 

5. It's a lot of work - is it worth the effort?

Public service media invest a great deal of resources into creating compelling news programmes, light entertainment , music and fiction. Maximizing visibility is not only a matter of common sense, many see it as an essential part of their remit.

 

Social media help to raise the profile of station or programme brands and to increase rating for linear radio and TV. This happens by making it easier to discover content in several different ways .

 

Firstly, there is the process of recommendation within a peer group. Secondly, hashtags are proving another very effective way of reaching people who are not part of your community.

Thirdly, Google and other search engines rank results from Twitter very high up in search results.

 

In the end, though, it is a question of future survival. We are heading towards a very fragmented future will become increasingly comfortable with choosing which content they want to consume when and where.

 

Gone are the days when broadcasters could shout from the top of the hill to a grateful audience. The Internet is educating listeners and viewers to use their voices and to expect broadcasters to listen and to respond.


Via radiomike
more...
No comment yet.
Rescooped by Rudolf Kabutz from Digital Radio
Scoop.it!

Radio needs to understand what the automakers are thinking

The average age of a car in the U.S. is now 11 years old – and that means that in the next year or so, many Americans will be in the market for a new vehicle. And many of these consumers will purchase one that is equipped with a system like Ford’s SYNC and Toyota’s Entune. This is significant because as we learned in Techsurvey8, a majority of our 57,300 respondents say the lion’s share of the broadcast radio listening takes place behind the wheel.


Via radiomike
Rudolf Kabutz's insight:

When will such cars come to Africa when the average lifespan of cars on the continent is most likely more than 20 years?

more...
Rescooped by Rudolf Kabutz from Digital Radio
Scoop.it!

In-car net radio becomes a reality

In-car net radio becomes a reality | African media futures | Scoop.it

Ford has announced a new developer program which will allow radio stations gain space on a vehicle’s digital screen via apps. The SYNC© AppLink™ already includes a way to listen to the radio via smartphones, with Pandora, Stitcher smart radio and iHeartRadio on board, but now Ford is opening it up to any station – regardless of whether the station is online, AM, FM, or digital.


Via radiomike
more...
No comment yet.
Rescooped by Rudolf Kabutz from Transmedia: Storytelling for the Digital Age
Scoop.it!

Fourth Wall does the 'Dirty Work' of innovation

Fourth Wall does the 'Dirty Work' of innovation | African media futures | Scoop.it
"We're building a studio of the future that has the pieces in place to pick up where Hollywood is dropping the ball," said Lee. "We're saying this is what the future of storytelling looks like. This is how you engage with audiences on not just one platform, but across multiple platforms."

 


Via The Digital Rocking Chair
Rudolf Kabutz's insight:

Future possibilities for media in communication.

more...
No comment yet.
Scooped by Rudolf Kabutz
Scoop.it!

Why do I need a social media strategy?

Why do I need a social media strategy? | African media futures | Scoop.it
Blogging, tweeting, friend requests and fan pages: the lexicon of the modern world. Twitter is all the rage. Facebook has over 800 million users.
more...
No comment yet.
Rescooped by Rudolf Kabutz from Wearable Technology
Scoop.it!

Former Rdio software engineer joins Google's Project Glass team

Former Rdio software engineer joins Google's Project Glass team | African media futures | Scoop.it
There's still quite a few months before those lucky early adopters can get their eager hands (and eyes) on Google's Explorer Edition set...

Via Janet Faulkner
more...
No comment yet.
Scooped by Rudolf Kabutz
Scoop.it!

10-year predictions coming true? « electricfoxy

10-year predictions coming true? « electricfoxy | African media futures | Scoop.it
Ten years ago, Wired Magazine predicted that we’d be living with phones on our wrists, data-driven goggles on our eyes and gadgets that would safety-test
Rudolf Kabutz's insight:

In Africa, everywhere you go, you find radios, sunglasses and Coca Cola. Nowadays, in many places, you also find mobile phones. So both the radios and the mobile phones can converge with the sunglasses. But what about the Coke?

more...
No comment yet.
Rescooped by Rudolf Kabutz from Digital Delights - Digital Tribes
Scoop.it!

A Social Media Cartoon Break

A compilation of some of the funniest social media cartoons from around the web.

Via Ana Cristina Pratas
more...
No comment yet.
Scooped by Rudolf Kabutz
Scoop.it!

China expands media reach in Africa | Asia | DW.DE | 07.01.2013

China expands media reach in Africa | Asia | DW.DE | 07.01.2013 | African media futures | Scoop.it
With the introduction of a radio broadcaster, news agency, TV station and newspaper to the African market, the reach of Chinese media is rapidly expanding. Some say China aims to dominate the African media sector.
Rudolf Kabutz's insight:

China is moving fast into the African media environment. Why? What do you expect? Read on...

more...
No comment yet.
Scooped by Rudolf Kabutz
Scoop.it!

The Diamond in the Rough System for Gaining Influence : @ProBlogger

The Diamond in the Rough System for Gaining Influence : @ProBlogger | African media futures | Scoop.it
This guest post is by Jonathan Goodman. Content is still king, but influential relationships are queen. And we all know ...
more...
No comment yet.
Scooped by Rudolf Kabutz
Scoop.it!

90% of All Phones in Africa are Mobile: Is Mobile The Future of Africa? - Tech Talk Africa - Technology Website

90% of All Phones in Africa are Mobile: Is Mobile The Future of Africa? - Tech Talk Africa - Technology Website | African media futures | Scoop.it
more...
No comment yet.