This complex space is a layered one, not an augmented one. It is reality as it has always been: complex, layered, in constant movement and situated. The novelty is in the fact that technology allows us to visualize a little part of this complexity. Video AR does not “augment” our reality, if anything it “simplifies it”, but still… such simplification is a step ahead from the normal assumption that reality stops at what we can see and hear with our senses.
When I am stuck in a traffic jam I tend to forget that this is only one layer of the reality that I am in. Although it would do me lots of good, I tend to forget that around me are years of history, maybe also the becoming part of my future, I forget layers of thoughts, of smells, of cosmic causalities and of other people’s presence. If a Londinium app can show me the legs of an ancient legionnaire, it might distract me, but it will not solve my traffic jam frustrations, nor give me a full visualization of the moment I am witnessing and yet… but I will be one step closer to that complex reality that dictates every single moment of my life.
Promoting the use of technology in Africa Healthcare." Bright Simons for mPedigree developed a platform to combine mobile technology and cloud computing to fight counterfeit medicines by providing free access to an instant drug quality verification system via text messaging in Africa and South Asia.
Rudolf Kabutz's insight:
What an inspiration! In recent years these young innovators used existing technology to provide solutions to present needs! What else could the modern media be useful for to help people?
People in markets such as China, Brazil and India use the opportunities offered by web-connected television more than those in the UK, US and Germany. This is according to research carried out across thirteen countries by GfK, the consumer research experts. A study by consumer research experts GfK found that western consumers are stuck in an ‘analogue’ mindset, whereas viewers in emerging markets are more likely to exploit the digital capabilities of Connected TV.
Research consultancy, Latitude, has come up with a framework that helps businesses tell their story across multiple media channels. The four i’s of storytelling (immersion, interactivity, integration, and impact) is their transmedia approach to content marketing.
Take a look at the number of new products launched at the 2012 International Consumer Electronics Show — more than 20,000 — and you can see the magnitude of the effort required by marketers to break through to consumers in the world of technology brands. While most of the manufacturers of those products touted technological bells and whistles in promoting their wares, it seems what consumers REALLY want to know is how technology will simplify their life, according to a new global study of 6,000 consumers, the "Ketchum Digital Living Index," conducted by global communications firm Ketchum.
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Rudolf Kabutz's insight:
Have you been thinking about the relevance of social media to Africa? Have a look at the deveopment of social media in various African countries.
A pair of newfangled contact lenses, a small projector attached to a pair of lightweight eyeglasses, and -- poof -- welcome to full-blown augmented reality. Read this post by Paul Sloan on CES 2013: Gadgets.
Alissa Quart: "By pulling us away from Twitter, texts, e-mails, pointless videos and all the other technological distractions demanding attention, “Homeland,” “Mad Men” and “Breaking Bad” provide a coherent (albeit sometimes disturbing) refuge from our fragmented lives."
On 28 September 2012, TEDxTransmedia, under the auspices of the European Broadcasting Union, returns to Rome's MAXXI Museum for its third global conference. In three sessions with fifteen speakers we will strive to define the genome of transmedia by presenting stories that will inspire new ways of media thinking.
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