Near the top of my personal list of confusing industry terms is "mobile video." Does it mean watching on a smartphone? A tablet? Both? Does it mean using a wireless carrier's network (e.g. Verizon, AT&T) or a WiFi network or both for access? Does it mean watching while out of home (and if so, where?) or at home? And what content is watched - live? on-demand? short-form? long-form? genre? The list goes on and on. Mobile video is truly one of the most confusing and misunderstood industry terms around.
A new report from the McKinsey Global Institute, the research arm of the consulting firm, estimates that there could be $33 trillion-a-year payoff from 12 technologies by 2025.
Rudolf Kabutz's insight:
The next disruptive technologies are led by mobile internet, which is a key element of mobile media. In Africa the penetration, affordability and access to mobile internet will play a big role in the extent to which mobile media will be adopted.
Not every story has the same capacity to connect with an audience on social media. Enter the land of Topical Buzzers, Curiosity Stimulators, and Feel-Good Smilers.
What types of content will locals be more likely to engage with on Facebook?That brings us to our study, which aims to answer those questions and pinpoint the kinds of content that locals are compelled to share, like and comment on.
Timelines.tv is a nice little resource for history teachers to bookmark and share with their students. On Timelines.tv you can find six timelines of important eras in U.S. and European history. Each timeline includes short (3-10 minute) videos about people and events in the era. The timelines also include pictures and short text descriptions. The six timelines currently available are A History of Britain, The American West, Medicine Through Time, American Voices, The Edwardians, and Nazi Germany. More timelines appear to planned for publication in the future.
Microsoft chairperson Bill Gates took a shot at the Apple's product, saying, iPad users are "frustrated".
Rudolf Kabutz's insight:
If we want people to be creative and contribute towards media, they need tool for "input", not just "output". This type of gadget might help to bridge the gap created by tablets mainly used for media consumption.
The map shows how Africa (30,3 million km⊃2;) is larger than the combination of China (9,6 million km⊃2;), the US (9,4 million km⊃2;), Western Europe (4,9 million km⊃2;), India (3,2 million km⊃2;) and Argentina (2,8 million km⊃2;), three Scandinavian countries and the British Isles (map gives no surface for these last two areas). Map Source
The Peters Projection World Map
The Peters Projection World Map is one of the most stimulating, and controversial, images of the world. When this map was first introduced by historian and cartographer Dr. Arno Peters at a Press Conference in Germany in 1974 it generated a firestorm of debate. The first English-version of the map was published in 1983, and it continues to have passionate fans as well as staunch detractors.
Fabrizio Capobianco’s family is very passionate about sports, soccer in particular. His father doesn’t miss a match, and his brother signs on to Skype so they can watch matches together virtually. On one such occasion, Capobianco noticed that they were yelling at the screen at the same time, and from there, the idea for TOK.tv was born.
TOK.tv has built a second screen app that is used to talk live with friends while watching TV with a device in your lap.
“We’re bringing a voice to the second screen. We allow you to talk to your friends while you watch live TV,” Capobianco, CEO of TOK.tv, explains. “If you’re watching baseball and there is a homerun, currently you can go on Facebook or Twitter, and write ‘home run!!’ or do it over a text message. We believe when there’s a home run, you want to scream that out.”
But it's not. "If we go to cable, if we are forced to, then about 10 percent of America will not get our signal and I don't think they will like that," CBS chief Leslie Moonves said at a recent panel. And for Moonves, it could be a win-win: what if CBS and its fellow broadcasters are financially incentivized to the tune of billions of dollars in exchange for going off the air?
Tools for helping journalists create content, keep it relevant and reflect changing audience behaviour.
Rudolf Kabutz's insight:
Moving into the future, anybody can be a "media publishing house" using the tood on this helpful Social Media Kitbag. In past generations only large media houses had access to such tools, but now anybody can be a media journalist.
Google Glass isn’t ready for prime time. Even Google knows this, which is why it hasn't shipped to the masses yet. Instead, Google floated a few units to “Explorers,” glorified guinea pigs who can enjoy the joys and trials of this cuttingest edge of cutting edge technologies. But nascent or not, Glass exists, and it works. Or at least it "works." Developers are still getting their feet wet, high-profile apps like Twitter and Facebook feel more like experiments than finished products, and bugs aren’t the exception, they’re the rule. But, you know, the thing turns on, and hears you say "Okay, Glass," and eagerly awaits your next command. Beyond the home screen, it’s up to Glass Explorers to wade through the good apps, the bad apps, and the broken apps, and we're right there with them. We went exploring, and this is what Glass can do; right here, right now.
Increasing uptake of connected devices with faster processors and better displays will be the engine for two billion mobile and tablet users watching TV and video on their devices by 2017 according to a new report from Juniper Research.
"Panasonic has announced the lifestyle-oriented HX-A100 'wearable' camcorder. The video camera includes an 'Earthhook' which allows for hands-free video recording. HD video can be captured at 1920 x 1080 at 60 fps. Wi-Fi connectivity allows for live streaming on Ustream and you can use a smartphone or tablet to start and stop recording. The HX-A100 is also waterproof up to 1.5m (5 feet). Pricing and availability are yet to be announced.
Media is becoming so much more a part of our lives. Apparently about 90% of all the data recorded on the lunar rocket flights in the 1970s has never been analysed. Will we generate so much data with our cameras that fill storage systems but is never used or analysed?
The challenge is for journalists and publishers to find a sustainable business model. A successful outcome could have a profound and positive effect on consumers of news, and science news in particular.
Rudolf Kabutz's insight:
The more you share, the more you can grow yourself and others. Science is taking a lead in opening up!
Tracey Lien: "In most video games, players are entrusted with performing actions: run, jump, shoot, swing, slash, crouch and curb-stomp. The developer sets the scene, establishes the context and the player is released into the world with an arsenal of actions. In Loveshack Entertainment's Framed, things work the other way around."
A roundup of the week's ten best videos from the world of marketing and advertising. This week's collection features pranks performed by an orchestra, the world's best jump roper and a daredevil stunt that only a maniac would try out.
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