What do really brave technical engineers do to enable others to enjoy their media? They free-climb up broadcasting towers of a height of 539 metres, which is higher than the Empire State Building and the Sears Tower! This "scary" video shows you how it's done!
NOTE: Please be aware that the organisations of tower climbing technicians claim a number of inaccuracies in this video, and do not endorse the safety aspects portrayed in the video.
"Giving is the best communication!" A Thai ad praised for its cinematic quality has gone viral.
Rudolf Kabutz's insight:
This advert is a powerful example of the power of a good story, told well, combined with the ability of social media to spread it far and wide (7.6 million views as at today). Thanks to Mark Taylor for the link.
Using media powerfully to communicate a human story within the context of communication advertisin.
"Thankful," a digital story by Sarah Schmidt. How to create a polished, powerful digital story for yourself or your nonprofit Target audience: Nonprofits, social change organizations, educators, foundations, individuals.
Near the top of my personal list of confusing industry terms is "mobile video." Does it mean watching on a smartphone? A tablet? Both? Does it mean using a wireless carrier's network (e.g. Verizon, AT&T) or a WiFi network or both for access? Does it mean watching while out of home (and if so, where?) or at home? And what content is watched - live? on-demand? short-form? long-form? genre? The list goes on and on. Mobile video is truly one of the most confusing and misunderstood industry terms around.
"The most common style of public speaking, one that’s often used by politicians and is surprisingly common among investment pitches, is based on sentences. At the end of each sentence, the voice goes up a bit, the speaker pauses, as if waiting for an applause line.
I’ve even seen corporate CEOs be trained to do this, mostly because they lack the guts to trust themselves and their audience. It's my least favorite part of the Techstars pitch training, in fact.
The sentence is not a natural building block of public speaking, and it’s tiring, for both the speaker and the audience. It’s hard to maintain any sort of energy in either direction."
You can view organisational culture in two ways: created by the organisation and inhabited by people, or co-created by the people and framed by the organisation. I subscribe to the latter view, recognising that tribal ...
"For readers of a certain age and disposition, the words “Choose Your Own Adventure” conjure up immediate memories of hours spent behind the cover of a thrilling white paperback with red trim, carefully selecting the right path to lead you to a treasure, or the solution of a mystery, or the depths of outer space. And now, 20th Century Fox would like to exploit that nostalgia, if you don’t mind.."
RollingStone.com Why Apple chose iTunes Radio instead of a catalog streaming service ZDNet The most obvious comparison is to Pandora which launched its streaming radio service in 2008 and currently has over 70 million active monthly listeners.
Rudolf Kabutz's insight:
internet radio is being promoted more significantly by Apple.
But it's not. "If we go to cable, if we are forced to, then about 10 percent of America will not get our signal and I don't think they will like that," CBS chief Leslie Moonves said at a recent panel. And for Moonves, it could be a win-win: what if CBS and its fellow broadcasters are financially incentivized to the tune of billions of dollars in exchange for going off the air?