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Rescooped by Hans Duchardt from Content and Curation for Nonprofits
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17 Essential Content Templates and Checklists

17 Essential Content Templates and Checklists | Affiliate Network Marketing | Scoop.it
By far, the most popular post we have ever published at the Content Marketing Institute is "10 Must-Have Templates for Content Marketers." To that end, we wanted to provide a refresher on the most ...

Via Beth Kanter
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Peg Corwin's curator insight, June 28, 2013 12:35 PM

Templates are:


  • Buyer persona template
  • Content mapping template
  • Content marketing team and workflow checklist: 
  • Editorial calendar template: 
  • Content kick-off checklist: 
  • Content request template
  • Content technology questionnaire:
  • Readability checklist: 
  • Killer web content template
  • Creating valuable content checklist
  • Title evaluation scorecard
  • Keyword selection checklist
  • Content publication checklist
  • Content distribution template
  • Blog post promotion checklist
  • Localization checklist
  • Content marketing success checklist



Deborah Spector's curator insight, July 16, 2013 4:21 PM

This post contains a good number of templates and checklists including 10 must-have templates for content marketers. Although some are written for businesses, most are applicable to nonprofit marketing.

AndySernovitz's curator insight, July 18, 2013 6:11 AM

By far, the most popular post we have ever published at the Content Marketing Institute

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Rescooped by Hans Duchardt from Content Curation World
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Need To Explain Content Curation To Someone Else? Here Are 5 Special Resources

Need To Explain Content Curation To Someone Else? Here Are 5 Special Resources | Affiliate Network Marketing | Scoop.it

Via Robin Good
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Leah Lesley Christensen's curator insight, December 2, 2013 1:37 PM

Never heard of it - must be worth sharing :)

Robin Good's insight:Introducing content curation to someone who doesn't know anything about it is not always an easy task. There are so many different articles, opinions, definitions and recommendations about content curation that it is quite difficult for someone just getting familiar with the topic, to easily find out where to start and what to trust. To help out anyone needing to support the explanation of content curation to others, here are five comprehensive resource collections I have put together over the course of the last year. 1) Content Curation - Definitions a collection of the best and most useful definitions of what content curation is http://bundlr.com/b/content-curation-definition 2) Content Curation - What is it? Video Intros 30+ short video clips that introduce the need, practice and purpose of content curation http://huzzaz.com/collection/content-curation-what-is-it 3) Content Curation Visualized 110+ infographics, visuals, illustrations and diagrams explaining what content curation is www.pinterest.com/robingood/content-curation-visualized/ 4) Content Curation Tools Directory - Tools Directory 100+ of the best content curation tools organized in a directory for immediate access http://contentcuration.zeef.com/ 5) Content Curation Tools Supermap - Tools Collection 600+ content curation, discovery, filtering and publishing tools organized by categories for doing content curation http://bit.ly/ContentCurationToolsSupermap All free to use and share.
John Thomas's curator insight, February 9, 11:53 AM

Need To Explain Content Curation To Someone Else? Here Are 5 Special Resources

Maria Richards's curator insight, March 29, 4:50 PM

This link is invaluable to support an understanding of content curation. 

Rescooped by Hans Duchardt from Just Story It Biz Storytelling
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Stories - Why They Are So Important NOW in Biz

Stories - Why They Are So Important NOW in Biz | Affiliate Network Marketing | Scoop.it

Your website must begin by sharing stories. Almost immediately your marketing should emphasize User Generated Content (UGC). You share your stories to create TRUST. When your customers share their stories trust is assured.


Via Karen Dietz
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Karen Dietz's comment, September 22, 2013 10:39 AM
Harish, what are your experiences with C2 builder? Do you use it?
Hans Duchardt's comment, October 1, 2013 11:02 AM
At my host I create an invitation page to invite visitors to write their own impressions/experience for a certain topic (mainly places in my hometown, a travel destination) and these "comments" of a minimum of 250-300 words plus pictures create a brand new page on MY site and adds quite some value. Content2 is something which should become soon main stream. It's catching on.
Karen Dietz's comment, October 3, 2013 8:21 AM
Many thanks for the additional information Hans! I look forward to checking out C2 builder.
Rescooped by Hans Duchardt from LinkedIn Marketing Strategy
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How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results

How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results | Affiliate Network Marketing | Scoop.it
LinkedIn for business: here's a complete guide to create the marketing strategy you need for your business to be successful on LinkedIn

Via David Blundell, Noland Hoshino
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David Blundell's curator insight, September 11, 2013 11:02 PM

Are you getting the most out of LinkedIn? Here's some great tips on using the channel for targeted marketing . . .

Socially Good Clare's curator insight, September 15, 2013 11:18 AM

Great marketing tips here.

Rescooped by Hans Duchardt from Inspired By Design
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18 Minimalistic Home Offices to Inspire You | Inspiration

18 Minimalistic Home Offices to Inspire You | Inspiration | Affiliate Network Marketing | Scoop.it
It doesn't matter if you work from home or if you use your own space only at night or on the weekends, home offices are great! They give us a chance to create a

Via Brian Yanish - MarketingHits.com
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Rescooped by Hans Duchardt from Just Story It Biz Storytelling
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Who’s the Hero in Your Business?

Who’s the Hero in Your Business? | Affiliate Network Marketing | Scoop.it
Many businesses are mediocre because they don't have the slightest desire to be heroic. They just want to get through the day, collect the money, and carry on w

Via Karen Dietz
Hans Duchardt's insight:

Don't we all know that feeling - and what are we doing about it to change this? If anything at all? 

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John M. Holland's curator insight, September 4, 2013 2:46 PM
I don't usually "rescoop" content, but this is a terrific comment by Karen Dietz. Do you want to differentiate yourself in a professional service or other service industry. Learn the principle that you should think of others. For goodness sake, they usually are--and that's how you aid them in their efforts. This fits Realtors and other real estate affiliates by definition. Why? Without the real estate consumer, we don't exist. The agent does not exist without the principal. In fact, the word principal says it all: at its' root it means "first". The fundamental duty of all agents (real estate or other) is to put their principal first. Think about it . . .
Karen Dietz's comment, September 4, 2013 3:08 PM
Hey John! Many thanks for the comment and additional insights. Glad this post struck a nerve :) No matter what the profession, I always encourage people to evoke a story first ("Tell me about a time when...") and then deeply listen to the story being told. This is the best way to build empathy and learn what it is like to walk a mile in your customer's shoes. Realtor's have tremendous opportunities here that will build long lasting relationships.
Rescooped by Hans Duchardt from LinkedIn Marketing Strategy
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TIPS - 5 easy ways to master content marketing on LinkedIn

TIPS - 5 easy ways to master content marketing on LinkedIn | Affiliate Network Marketing | Scoop.it

Via Peg Corwin, Noland Hoshino
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Peg Corwin's curator insight, September 3, 2013 10:27 AM

Quote:

"For B2B brands, starting to build a reliable, relevant, trusted, must-read content stream cannot begin and end with content on the corporate website. Social strategies and content marketing strategies must be closely coupled in order to work."


Tips for using Linkedin for content marketing


  • Build your company page on Linkedin
  • Use the LinkedIn share button
  • Encourage employee participation
  • Shareable content doesn't have to be content you created
  • Find and support relevant LinkedIn groups


If you like this scoop, please consider a thumbs up or share.

Noland Hoshino's curator insight, September 3, 2013 11:47 AM

Tips for using Linkedin for content marketing

 

Build your company page on LinkedinUse the LinkedIn share buttonEncourage employee participationShareable content doesn't have to be content you createdFind and support relevant LinkedIn groups

 

If you like this scoop, please consider a thumbs up or share.

Rescooped by Hans Duchardt from Just Story It Biz Storytelling
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Leadership--Are you a storyteller or 'story doer?"

Leadership--Are you a storyteller or 'story doer?" | Affiliate Network Marketing | Scoop.it
Building Resilience, Enhancing Performance

Via Karen Dietz
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Karen Dietz's curator insight, September 29, 2013 7:53 AM

Here is a terrific primer on leadership and storytelling that articulates the difference betwwen a leader who tells stories, and a leader who tells stories and moves people to action. And of course, it's the ability to move people to action with your stories that makes the diffeerence.


The author, Paul Mudd, discusses how leaders (read entrepreneurs, business owners and nonprofit directors) share stories to transmit knowledge, values, and life lessons. Of course, that means leaders need to be self-aware and comfortable sharing their personal stories. Mudd does a good job addressing this.


I remind people however that before a leader can tell tell tell stories, they have to earn the right to do so first. And that is not necessarily the priviledge of their position. Instead they need to cultivate the ability to listen to stories first, because listening is the first storytelling skill to master.


I just finished co-facilitating a leadership retreat with 56 women with friend and colleague Madelyn Blair. The entire 2-days we only use story-based tecniques and story listening as the foundation. The results are amazing and this is year 5 of deliving the retreat.


I hope Mudd tackles listening in an upcoming article. Until then, enjoy this piece that applies to us all. And check out the links to additional posts at the end of the article.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Don Cloud's curator insight, September 29, 2013 4:45 PM

Are you a storyteller or story doer?  Interesting insights into the differences.

Andrea Norwood's comment, October 1, 2013 1:08 PM
I am a little of both, the story teller in me talks about the intelligent of the human spider and how they want to be accepted for who they are spiders and become equal among the humans. The story doer in me creates the materials from my stroy about the spider.
Rescooped by Hans Duchardt from Content and Curation for Nonprofits
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17 Essential Content Templates and Checklists

17 Essential Content Templates and Checklists | Affiliate Network Marketing | Scoop.it
By far, the most popular post we have ever published at the Content Marketing Institute is "10 Must-Have Templates for Content Marketers." To that end, we wanted to provide a refresher on the most ...

Via Beth Kanter
more...
Peg Corwin's curator insight, June 28, 2013 12:35 PM

Templates are:


  • Buyer persona template
  • Content mapping template
  • Content marketing team and workflow checklist: 
  • Editorial calendar template: 
  • Content kick-off checklist: 
  • Content request template
  • Content technology questionnaire:
  • Readability checklist: 
  • Killer web content template
  • Creating valuable content checklist
  • Title evaluation scorecard
  • Keyword selection checklist
  • Content publication checklist
  • Content distribution template
  • Blog post promotion checklist
  • Localization checklist
  • Content marketing success checklist



Deborah Spector's curator insight, July 16, 2013 4:21 PM

This post contains a good number of templates and checklists including 10 must-have templates for content marketers. Although some are written for businesses, most are applicable to nonprofit marketing.

AndySernovitz's curator insight, July 18, 2013 6:11 AM

By far, the most popular post we have ever published at the Content Marketing Institute

Rescooped by Hans Duchardt from Content and Curation for Nonprofits
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The Epic List of Content Strategy Resources

The Epic List of Content Strategy Resources | Affiliate Network Marketing | Scoop.it
Over 200+ hand-curated content strategy resources: books, blogs, journals, articles, conferences, and meetups - all in one place!

Via Beth Kanter
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Beth Kanter's curator insight, September 10, 2013 11:22 AM

Colleague Jonathon Colman has worked as a content strategist and on SEO in both nonprofit and for-profit sectors.    This post he pulls together great resources to go deeper in formulating a content strategy  - including experts, books, and good posts. 

Norman Reiss's curator insight, September 11, 2013 12:34 PM

Great resource

Lee Wise's curator insight, September 15, 2013 5:56 PM

Honestly, I can't remember if I share this or not... but I think not!  Either way, some will enjoy!  

Scooped by Hans Duchardt
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Inspiration wants to be free — news for iPad users

Inspiration wants to be free — news for iPad users | Affiliate Network Marketing | Scoop.it
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Rescooped by Hans Duchardt from Just Story It Biz Storytelling
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Attract More Readers By Writing Posts They Already Crave

Attract More Readers By Writing Posts They Already Crave | Affiliate Network Marketing | Scoop.it

Marcus Sheridan of River Pools and Spas was featured in the New York Times. Why?

 

He went from spending over $250,000 a month on advertising and over drawing from the bank to making $1.7 million in sales from the first post alone. 

 

Here's how you write posts your readers crave.


Via Karen Dietz
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Karen Dietz's comment, September 4, 2013 3:10 PM
Hi Hans! Yes, I have used these techniques and they have helped me a lot. Just goes to show that storytelling is not the answer to every problem -- sometimes we need other tools to help us also. Using the tips in the article has allowed me to evoke more pointed stories from those I interview, leading to understanding my customers even better. Yeah!
Hein Holthuizen's curator insight, September 21, 2013 5:26 PM

will it work for you?