Many small businesses worry about making mistakes on social media. These tips can help get started promoting your business.Many small businesses hold off on social media because they’re worried about making mistakes in an unfamiliar environment. Don’t let that obstacle stand in the way of using social media to build your company’s brand, reach new prospects, and nurture client relationships.Here are four do’s and don’ts for using social media to promote your small business....
Many of these messages contain trigger words they alert me to marketing language or truth-stretching. Sometimes, trigger words tell me the person is not being sincere (for example, when they say "sincerely"). As such, I try to root out this kind of language from my own email communications. Here are 10 words I aim to avoid:
Here's my favourite trigger word. When an incoming message has the word "unfortunately" followed by a comma, I know the person sending it is not being that sincere. It's a dismissive word--the sender is saying they have the power and, unfortunately, you don't.
Rebekah Radice breaks down the 12 Most Innovative Ways to Create Content That Gets Shared.
Your most important online asset is your content. It attracts clients to you and encourages prospects to take action. However, creating compelling content that engages your audience and inspires them to share that content with their community can feel elusive.
Whether you are writing for your blog or social media sites, the ideas below will help you write innovative and compelling content that gets shared...