Web Copy Writing web copy that wins hearts and minds is easier and harder than you think. Easier because tiny changes make huge differences in customer engagement and your website's ability to convert. Harder because learning to slow down and think about things like empathy, using OPW (Other People's Words) and the right way to use acronyms takes practice, discipline and courage.
Here are the tips we share on Curagami:
Use OPW (Other People’s Words) – Trusted sources or industry gurus make excellent sourcesUse Customer Words – Customers know you listen when they see features of User Generated Content (UGC)Touch the Universal – R&D is hard, takes time and money is a “universal truth.”Cliches – Cliches are another “truth” you can turn in your favorEmpathy Words – Use words that create a sense of empathy between YOU and whoever is reading your copy words such as “collaborate,” “teamed with” and “love.”Acronyms – Acronyms can convey industry knowledge, but be sure to explain fully the first time you use an acronym
A University of Oklahoma-led team of physicists believes chip-based atomic physics holds promise to make the second quantum revolution—the engineering of quantum matter with arbitrary precision—a reality.
On today's episode Jeff Sieh talks with Ileane Smith about Driving Traffic With Pinterest. Discussion includes best practices for group boards, maximizing your time on Pinterest, tools that Ileane recommends, and much more Pinterest advice.
There are almost no limits when creating books from Wikipedia content. A good book focuses on a certain topic and covers it as well as possible. A meaningful title helps other users to have the correct expectation regarding the content of a book.
For those of us marketing High value products online this great little tool can help us gather and organize the necessary information we need to help others learn about a specific subject - Chk out what Robin says abou this tool:
"Few people know that it is actually possible to curate Wikipedia content into custom print books or PDF / OpenDocument ebooks that contain exactly the content you want in the order you specify."
For thosse of us marketing online this tolol is worth checking out
Content curation on your website can be a very powerful tool. Curation can create brand authority and awareness, all the while connecting your company to outside sources that can help to improve your blog presence.
'Timothy Leyfer's insight:
Check out this great video covering the basics of content curation good solid information here you might want to take notes. Check this one out
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.