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User-Centered Content Curation: Five Good Tips from Sam Burroughs

User-Centered Content Curation: Five Good Tips from Sam Burroughs | Affiliate Marketing & Content Curation | Scoop.it

"Most people curate for the benefit of themselves or their organisations. What if we..."


Via Robin Good
'Timothy Leyfer's insight:

"Explain, always clearly why something you are curating/communicating is relevant. Contextualize."

This is just one of the five great points from Sam Burroughs that we should consider when communicating relevant information to people on our list.

There are four other great tips equally as important, that we should use when communicating information to others.

In today's fast-paced world the information that we are trying to communicate to others should be user centered.

You might want to check this one out. I know that I am
Tim
TimothyLeyfer.com

Another Good-One From Mr Robin Good

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Robin Good's curator insight, January 18, 2:24 PM



Sam Burroughs says it right: "What if we considered content curation from a user centered design perspective? What would audience centered curation look like?"


His suggestions are right on the mark:


  • Stop thinking you need to post always something. If you haven't got something good, don't.


  • Focus on a very specific interest and audience. 
     
  • Evaluate and share your opinion.
     
  • Let readers know how much time it takes to read the source you are suggesting to check.  
     
  • Explain, always clearly why something you are curating is relevant. Contextualize. 


More signal, less noise.


A good review of five things you need to pay attention to, for your content curation to generate some results.


Right on the mark. Practical advice. 8/10 


Full article (4 mins read): http://weelearning.co.uk/2014/01/five-ways-curators-can-improve-user-experience/ 



Image credit: (Teamwork concept by Shutterstock)





Deanna Dahlsad's curator insight, January 18, 3:17 PM

What if we considered content curation as a value, not just a means to market products & services?

Gina Paschalidou's curator insight, January 20, 12:06 PM

Tips to improve curation and benefit both you and other users

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Content Curation Tools: The Organized Supermap of Over 400 Services

Content Curation Tools: The Organized Supermap of Over 400 Services | Affiliate Marketing & Content Curation | Scoop.it

Via Robin Good, wanderingsalsero
'Timothy Leyfer's insight:

I found This great tool for exploring 400 services that provide content curation tools

 

This Organized Supermap gives you over 400 Services divided into four magor groupings. RSS Feeds Mgt, Content Discovery, Areas of Application, and Curation Tools by Formats & Tech.

 

This can help you quickly find the right tool for your curation needs...

 

Check this one out. You might want to add it to your tool chest...

 

TLeyfer - OG

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Alex Grech's curator insight, August 9, 2013 11:35 AM

My current absorption with Pearltrees started with an exploration of Robin Good's incredible structure.  To be studied, admired and shared.

Loli Olmos's curator insight, August 19, 2013 7:35 PM

¡Excelente! ¡Menudo trabajo!

John Thomas's curator insight, February 12, 9:50 AM

Content Curation Tools: The Organized Supermap of Over 400 Services

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Content Curation: The Big Picture

Content Curation: The Big Picture | Affiliate Marketing & Content Curation | Scoop.it
Content Curation, in its most simplest terms, is the act of gathering related, targeted pieces of content and sharing it. Like an art curator, a Content Curator is a taste maker—an influencer—and h...
'Timothy Leyfer's insight:

In this article by Stephanie frasco, learn how you can curate content for branding yourself and your business. Also, learn how you can become an expert in your field using content curation.


 

She gives us a working definition of content curation describes who the content curators are and explains why content curation is important to businesses.

 

To help get you started, she provides information on where to curate content. Among the many places that she provides information on include Scoop.it, Pinterest, and Spundge and many more.

 

Finally, she talks about the importance of using your own blog as a place to create and curate content. She makes the important point that, your blog represents your brand like nothing else can.

 

This is a great article to use as a step by step guide to start curating content to use in your marketing strategies. Check this one out…

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Top 10 Tools for Content Curation | Technology ...

Top 10 Tools for Content Curation | Technology ... | Affiliate Marketing & Content Curation | Scoop.it
Content Curation is all about gathering items of importance and interest and sharing them for other people to see.Content Curation is a means of feeding....
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A Real Simple Solution to the Death of Google Reader

A Real Simple Solution to the Death of Google Reader | Affiliate Marketing & Content Curation | Scoop.it
The white plume of smoke that rose above The Vatican on March 13, 2013 signaled the dawning of a new Pope in Rome. Meanwhile, halfway across the world, a
'Timothy Leyfer's insight:

When I was first learning about content curation for Internet and affiliate marketing, Google reader was recommended by every article and training guide I came across, as one of the must have tools for those using content curation as part of their content creation strategies.

So I am sure that there are many people who have built a sizable portion of their resource list, their contact list, and maybe even their prospect list using Google reader.

And now we find out that in a few months Google reader will be gone dead

This copy blogger articles points out two major problems that the death of Google reader will cause.

The Two Major Problems:

Its users are now RSS orphans. Some of these people may have counted on Reader to be their daily online reading hub since all the way back in 2005. They must find an alternative.

Online content creators now risk losing a significant percentage of their daily audience.

But being who they are, Copybloger, they also give us a solution in fact they give us:

Real Simple Solution

Move your Google Reader audience to email

 For affiliate and Internet marketers this should be a no-brainer. We understand the value of a strong email contact list. Our subscriber list, and many other sources from which we gather information about what's going on in our market.

As this article points out with a little bit of thinking we may be able to use Google reader's demise to be a new source of information for those people who now need it.

Great article good information something we should think about take a look at it.

Timothy Leyfer

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Five Effective Ways To Make Content Curation Work On Your Blog

Five Effective Ways To Make Content Curation Work On Your Blog | Affiliate Marketing & Content Curation | Scoop.it

 

 

Susan Gunelius does a great job of suggesting how to put to good use the content curation potential on your own blog site.

 

Here her first two recommendations:


1) Publish Editorialized Content that You've Curated:
It's important to understand the difference between content aggregation, content syndication, and content curation before you can effectively curate content to publish on your blog.


2) Publish Curated Round-up Blog Posts:
You could publish a weekly round-up post where you share links and descriptions of great content from multiple sources about a specific topic. You can even add your own brief commentary with each link.

 

 

 

Good advice. Useful. Resourceful. 7/10

 

To get the remaining points, please read full original article here: http://weblogs.about.com/od/writingablog/tp/5-Ways-To-Curate-Content-On-Your-Blog.htm

 


Via Giuseppe Mauriello, Robin Good
'Timothy Leyfer's insight:

This kind of breakdown is exactly what I have been looking for.With articles like this and others, affiliate marketers like me, will be able to create a kind of mix and match follow the steps blueprint that we can use to structure our curated content. I agree, this Is Curation!

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Romila De Munshi's comment, February 6, 2013 9:19 AM
Informative article
Romila De Munshi's comment, February 6, 2013 9:19 AM
Informative article
Asil's comment, February 23, 2013 4:02 PM
oh boy ... looks like the smamographers have found Scoop-It. @ Timothy. Suggest you report 'francisca' to Scoopit and delete their post.
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Content Curation: definition and generation.

Content Curation: definition and generation. | Affiliate Marketing & Content Curation | Scoop.it
Content Curation is Needed.Because getting information off the Internet is like taking a drink from a fire hydrant (Content Curation: definition and generation.)...
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Content Curation Fundamentals, Part 1 of a Series

Content Curation Fundamentals, Part 1 of a Series | Affiliate Marketing & Content Curation | Scoop.it
Today's post is the first of a series on content curation and deals with curation fundamentals.
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Summarize The Content of Any Web Page with Cruxbot

Summarize The Content of Any Web Page with Cruxbot | Affiliate Marketing & Content Curation | Scoop.it

Robin Good: Summarize the content of any web page by simply clicking on a dedicated bookmarklet. This is What Cruxbot does, while adding two great features:

 

1. The ability to determine how much to summarize dinamically.

 

2. The ability to have the summary built around specific keywords available in the content.

 

Cruxbot is free to use.

 

How to use it : http://www.cruxbot.com/howToUse.html ;


Try it out now: http://www.cruxbot.com 

 

This seems to be a great way toget your curated content into a form that you can publish on yor blog. It's free to use so I recomend checking it out. I will be giving it a try and reporting my results later.  Timothy Leyfer


Via Robin Good, RPattinson-Daily, Kevin I Mills
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How is Content Curation helping Professionals? Where is it evolving to? The Friday Hangout

Guillaume, our CEO & Co-Founder, was invited to the Friday Hangout this morning with Social Media experts Janet Fouts and Steve Farnsworth. They talked about the role Content Curation has for Social Media Marketing and how it will help social media evolve from the social graph to the interest graph, something key for professionals who tend to have niche long-tail interests.


Via Guillaume Decugis
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Sieg Holle's curator insight, December 31, 2012 11:53 AM

True. Take the time to talk to your customers least we forget marketing 101 and make it easy for them to do so. get and build traction 2013 

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How one curator curates. - Digital Whiteboard - Content Curation Marketing

How one curator curates. - Digital Whiteboard - Content Curation Marketing | Affiliate Marketing & Content Curation | Scoop.it
How one curator curates. (How one curator curates. http://t.co/4gWgC0G2 good stuff from Content Curation Marketing!

 

I think this is a great article because we get to see the process used in researching and finding good content. He also gives examples of sites you can visit to see examples of content curation done right.

 

Check it out

 

Timothy Leyfer

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Content Curation: How To Cite, Credit and Attribute Other People's Content on the Web

Content Curation: How To Cite, Credit and Attribute Other People's Content on the Web | Affiliate Marketing & Content Curation | Scoop.it

Robin Good: Here is a good guide providing the basic principles that should be followed when using, reposting, citing or quoting other people's content (both text and images).

 

The article outlines "proper methods of source attribution on the internet to guarantee the right people get credit for their hard work and ideas."

 

Specific sections of the article cover:

How To Cite Content in Blog Posts How To Cite Content in Social Media How to Give Credit to Guest Bloggers and Ghost Writers How to Cite Images and Visual Content

 

 

Well done. 8/10


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33098/How-Not-to-Steal-People-s-Content-on-the-Web.aspx

 

 

 


Via Robin Good, janlgordon
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El código Gutenberg's comment, August 18, 2012 2:01 PM
Thank you very much. You're very kind. I hope that readers like my work in "El código Gutenberg". And thank you for the information in your page.
nickcarman's curator insight, February 17, 2013 5:45 PM

This is an excellent article, which lays out the groundrules for using, or citing someone else's content.

Nevermore Sithole's curator insight, August 29, 2013 8:32 AM

A Good Resource

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New Content Curation Tool To Curate Web Content Magazines: Zeen Launches In Private Beta

New Content Curation Tool To Curate Web Content Magazines: Zeen Launches In Private Beta | Affiliate Marketing & Content Curation | Scoop.it

Robin Good: Zeen, the new app from the original founder of YouTube is finally coming, and it has opened its doors to private beta users.

On paper and by looking at the first screenshots, Zeen promises to be a curation-publishing platform similar to the new Paper.li, Storify and Scoop.it, but without any new revolutionary feature or improvement over those existing platforms.

 

While I am waiting to get in and start testing it myself, I share with you the official launch news as picked up by Giuseppe Mauriello from TheNextWeb review:

 

"YouTube founders launched a teaser for a new project called Zeen. 

It’s similarly based around the idea of content curation, but whereas Delicious is about tags and bookmarks, Zeen is a more developed version of the ‘social newspaper’ services like Paper.li.

 

After connecting your Twitter, Facebook and Instagram accounts, you get the option to create your first magazine, choosing from a number of template styles and color schemes.

 

You then dive into creating the magazine, without quite so much guidance about what you’re doing or why. Tools along the top of the magazine allow you to add content from the likes of Google searches, YouTube content, Instagram photos, Twitter, RSS feeds (you have to enter the feed URL) – or content you’ve clipped from around the Web using a blookmarklet.

 

Once you’ve added as much content as you like, one piece of content per page, you can publish your magazine to share with others..."

 

Full original article here:

http://thenextweb.com/apps/2012/07/27/youtube-founders-new-magazine-focused-web-curation-app-zeen-opens-in-beta/

 

Reserve your username on Zeen here: http://zeen.com

 

 


Via Giuseppe Mauriello, Robin Good
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Mike Ellsworth's comment, September 27, 2012 3:26 PM
Thanks for the reScoop!
Robin Good's comment, September 27, 2012 3:48 PM
Mike, you are very welcome.

By the way, if I may ask, which is the original scoop that you are referring to with your thanks?
Mike Ellsworth's comment, September 27, 2012 7:06 PM
Robin, good question, as your original scoop has been reScooped several times in this thread. I was thanking RPattinson-Daily for reScooping my reScoop, and so on, down to your original scoop. So thanks for this scoop, and for all the great scooping you do!
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Curate Your Own Wiki-Guide with the Wikipedia Book Create Tool

Help:Books - Wikipedia, the free encyclopedia

There are almost no limits when creating books from Wikipedia content. A good book focuses on a certain topic and covers it as well as possible. A meaningful title helps other users to have the correct expectation regarding the content of a book.


Via Robin Good
'Timothy Leyfer's insight:

For those of us marketing High value products online this great little tool can help us gather and organize the necessary information we need to help others learn about a specific subject - Chk out what Robin says abou this tool:

 

"Few people know that it is actually possible to curate Wikipedia content into custom print books or PDF / OpenDocument ebooks that contain exactly the content you want in the order you specify."

(Robin Good)

 

For thosse of us marketing online this tolol is worth checking out

Tim

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Angela Watkins's curator insight, January 24, 11:34 PM

Curate Your Own Wiki-Guide with the Wikipedia Book Create Tool | @scoopit via @k3hamilton http://sco.lt/...

 

http://angelawatkins57.blogspot.com -

http://pinterest.com/angeladwatkins

Bettina Ascaino's curator insight, January 25, 7:16 AM

Robin Good's insight:

 

 

Few people know that it is actually possible to curate Wikipedia content into custom print books or PDF / OpenDocument ebooks that contain exactly the content you want in the order you specify.

 

Once you are logged into Wikipedia you simply activate the Book Creator Tool and then, from that moment on, everytime you visit a Wikipedia page you can click and add it to your curated Wiki-Book.

 

There is also a dedicated wiki page where you can manage the pages you have collected and you can reorganized and sort them any way you want, eliminating the pages you don't need.

 

Unfortunately there is no integrated way to edit and further customize the content of those pages for your own use.

 

PDF versions are freely downloadable by anyone, print book versions are paid.

 

N.B.: The price for print books depends on the number of pages, starting with US$ 7.90 for books up to 100 pages. 10% of the gross sales price goes to the Wikimedia Foundation. Books are perfect bound, printed in the dimensions 8.5 inch x 5.5 inch (216 mm x 140 mm) and contain a table of contents, your chapters and articles, licensing information next to an index.

 

More info about printed versions: https://en.wikipedia.org/wiki/Help:Books/Frequently_Asked_Questions ;

 

Free to use.

 

Learn everything about it: https://en.wikipedia.org/wiki/Help:Books ;

 

Video tutorial: https://upload.wikimedia.org/wikipedia/commons/9/91/Enwp_screencast4.theora.ogv ;

 

 

MCLibrarianRMIT's curator insight, January 27, 10:04 PM

It's worth keeping in mind that some 'publishers' try to sell books based entirely on Wikipedia content. 

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Content Curation for Your Website [VIDEO]

Content Curation for Your Website [VIDEO] | Affiliate Marketing & Content Curation | Scoop.it
Content curation on your website can be a very powerful tool. Curation can create brand authority and awareness, all the while connecting your company to outside sources that can help to improve your blog presence.
'Timothy Leyfer's insight:

Check out this great video covering the basics of content curation good solid information here you might want to take notes. Check this one out

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How to find and share great content | Trafcom News Blog

How to find and share great content | Trafcom News Blog | Affiliate Marketing & Content Curation | Scoop.it
Curating content is the new networking http://t.co/FuViRlIJzI good post from @donnapapacosta #content #curation
'Timothy Leyfer's insight:

This is a great guide. Gives useful insight on sources of information as well as ideas on where and how to publish. Check this one out

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Content Curation Explained | Social Media DIY Workshop

Content curation is a new buzzword. I take out the hype and explain this important strategy | http://t.co/II01Q1gWWd
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How To Create a Landing Page That Really Converts: Key Ingredients and Good Examples

How To Create a Landing Page That Really Converts: Key Ingredients and Good Examples | Affiliate Marketing & Content Curation | Scoop.it

At first glance, you may wonder how Landing page creation ties into content curation. But if we take a closer look, we may discover that there are some major tips that we can use to help us create better content for our audience.

Let's just take a look at one example, creating an effective headline. When people view your curated content they are going to decide in a split second, while looking at your headline whether to stay and see what you're talking about or move on to greener pastures.

The content we choose to curate and how we package that content make up the offers that we present to our readers. It can make a difference as to whether our reader chooses to stay and read our content and then go on to our landing page or leave our site before they ever find out what we are really offering them.

The original article gives great information that we can use to increase the effectiveness of the information we curate.

This is a great article you should check it out
Timothy LeyferExcerpted from article:
"If you don’t have a good landing page, it’s like going fishing without a net: you might land a big one on your hook, but you won’t be able to drag it into the boat.

You don’t want people to just visit your page. You want them to take action once they are there. So make it as easy and compelling as possible for them by including these elements found in a landing page that CONVERTS:

C = Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tidy Visuals
S = Social Proof

CLEAR CALL TO ACTION:
Whatever it is you’ve decided will move people further along your conversion funnel. That’s what you should be asking them, clearly and temptingly, to do. Don’t distract them with lots of other requests. The best pages accentuate only one CTA.

OFFER:
An offer is anything you give your visitors in exchange for getting them to do what you want. This can mean offers in the traditional sense of coupons or discounts, but it also can mean a free trial, a free version of the product, a whitepaper, or a matching gift.

NARROW FOCUS:
Research has shown that the more choices you offer people, the longer they take to make a decision. So the clearer and simpler you make your page, the more likely you are to get someone to take the action you want.
- Do you really need that navigation bar?
- Do you really need to talk about your company philosophy?
- Do you really need to collect all that information?

VIA: VERY IMPORTANT ATTRIBUTES:
We’ve all heard stories of companies that reserved a catchy URL, put up zero information about what the site was for, and harvested 1 million email addresses before they even launched.
You should assume that’s not going to happen to your company.
Instead, you’re going to have to give visitors some good reasons they should do what you want. Those reasons are the VIA: Very Important Attributes.

EFFECTIVE HEADLINE:
People coming to your site are going to decide in a split second if they want to go back to their game of “Words with Friends” or stay and see what you are all about. A key way to keep them is to tell them in plain language what your site is all about.

RESOLUTION-SAVVY LAYOUT:
Do you know that there are people out there still surfing the web on 800 x 600 monitors?
Keep the most essential parts of your message – logo, headline, call to action, a supporting visual – in the center top of the screen, with supporting messaging lower down on the page.

TIDY VISUALS:
As with the headline, distracting elements can work when you’re trying to get attention. But when people are on your site, you don’t want to sidetrack them with a bunch of visual junk.

SOCIAL PROOF:
As social creatures, humans tend to place greater value on things that other people have already approved. That is why most sites will tend to display evidence of such social validation."

In the original article there are more information about: "Considerations for strategy", "Considerations for design", "The cautionary tale", "Doing it right" and some examples. Check out full interesting article here:
http://blog.kissmetrics.com/c-o-n-v-e-r-t-s/


Via Giuseppe Mauriello, Robin Good
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Simon Cripps's curator insight, March 11, 2013 4:35 PM

Great Acronym for making people convert to sales (or leads) on your site. Keep it simple Stupid ! KISS is always another

YvonneFinn's curator insight, March 19, 2013 8:42 AM

Useful tips that bear repeating often even though they should be well known to all marketers.
The "call to action" can make a big difference in a successful marketing effort.

Mr Branson's curator insight, May 5, 2013 9:17 AM

Interesting article. I am wondering what will the future of landing pages be in the face of online users reading less and watching more daily? http://www.infogurushop.com The online world in the past few months has again changed and VIDEO will surely take center stage worldwide. 

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The Top 30 Affiliate Marketing Blogs to Keep an Eye On in 2013 | Affiliate Programs Directory Blog - Twist Directory

The Top 30 Affiliate Marketing Blogs to Keep an Eye On in 2013 | Affiliate Programs Directory Blog - Twist Directory | Affiliate Marketing & Content Curation | Scoop.it
The 30 top affiliate marketing blogs that you need to be keeping an eye on in 2013...
'Timothy Leyfer's insight:

Do you want to know the top affiliate marketers to watch in 2013? Check out the top 30 affiliate marketing blogs for 2013. I give it a thumbs up! Check it out.

Timothy Leyfer

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How Content Curation Can Improve Your Search Rankings

We all want it…that top spot on the search rankings. And the sites that are getting those top spots are ...
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Best Practices For Planning A Content Curation Strategy By Steve Rosenbaum [Video]

This presentation will explore how to plan a video curation strategy, how to determine what sources are appropriate for your visitors, and how you invite and curate user-generated and user-submitted content.

 

From article on Streamingmedia.com:

"Curation can solve the problem of abundance online, Steven Rosenbaum explained at the recent Streaming Media East conference in New York City. While creative professionals occasionally disagree with curation, it's a way for site owners to present strong material to site visitors and cut through the clutter.

"Content curators are distributors of collections," explained Rosenbaum.

...

That's the abundance problem. If you went ahead and made all the curators in the world go away, you'd still have this signal-to-noise problem that we laid out at the beginning of the talk. So, absolutely no way is curation the thing that is the enemy of creation."

 

A well-planned content curation strategy doesn't simply present a list of videos to site visitors. It presents a collection with personality. When curating materials to present, think about the persona that makes that collection unique..."

 

Read full article here:

http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/What-a-Curation-Strategy-Can-Do-for-Video-Sites-85182.aspx

 

Watch full video (1 hour about) here:

http://www.youtube.com/watch?v=HpncJd1v1k4


Via Giuseppe Mauriello, Content
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Guillaume Decugis's comment, October 3, 2012 11:39 PM
I just love how good a speaker Steve Rosenbaum is. Thanks for sharing!
Guillaume Decugis's comment, October 3, 2012 11:39 PM
I just love how good a speaker Steve Rosenbaum is. Thanks for sharing!
Giuseppe Mauriello's comment, October 4, 2012 12:01 AM
Hi Guillaume, thank you for appreciation about my curated article!
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Content Curation Fundamentals, Part 1 of a Series

Content Curation Fundamentals, Part 1 of a Series | Affiliate Marketing & Content Curation | Scoop.it
Today's post is the first of a series on content curation and deals with curation fundamentals.
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Rescooped by 'Timothy Leyfer from Collaborative Content-Curation: new Forms of Reading & Writing #curation #journalism #education #e-learning
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New Content Curation Tool: Spundge Lets You Discover, Curate And Create Better Content

New Content Curation Tool: Spundge Lets You Discover, Curate And Create Better Content | Affiliate Marketing & Content Curation | Scoop.it

From Official Website:

"Spundge is the end-to-end tool for today's power curator. Connect with the best content creators on the web. Collaboratively curate the web and create relevant, influential content.

 

- Discover and Filter:

Create a Spundge Notebook to stay on top of a topic, person, company or interest. Spundge Notebooks deliver a stream of relevant content from news sources, Twitter, Facebook, YouTube, Instagram and Flickr. Filter and then save the best of what you discover.

 

- Curate and Collaborate:

Invite friends and colleagues to collaborate on Notebooks and discover and save new items. Collaborators receive notifications when new content is saved, and can add comments to Notebook items. Collaborative Curation enables you to track information, while instantly sharing with friends and colleagues.

 

- Stream and Publish:

Transform your Notebook into a real-time stream you can embed anywhere on the web. Share what you’re reading, or curate a real-time newswire about a breaking event or topic of interest.

 

- Get Spundge PRO:

it enables teams and individuals to collaboratively create content and instantly publish to a CMS, email newsletter and social accounts. Writing in Spundge lets you drag and drop images, tweets and videos into any story, effortlessly add attribution, and easily embed and track content."

 

From review article on Nieman Journalism Lab:

"The problem is today’s journalist has to use too many products and applications to do their job, and very few of these were actually built with newsrooms or journalistic workflow in mind...

 

Spundge is a platform that’s built to take a journalist from information discovery and tracking all the way to publishing, regardless of whatever internal systems they have to contend with...

 

The software is free, but an optional $9 monthly fee adds premium features, including the ability to share notebooks with collaborators, who can also add to the notebook and see changes in real time..."

 

Read more on Nieman Journalism Lab here:

http://www.niemanlab.org/2012/09/first-look-spundge-is-software-to-help-journalists-to-manage-real-time-data-streams/

 

Check out Spundge here: http://www.spundge.com

 


Via Giuseppe Mauriello, Martin Sturmer, Heiko Idensen
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Steven Hughes's comment, September 23, 2012 11:31 AM
Thanks Giuseppe, have to take a closer look
Giuseppe Mauriello's comment, September 23, 2012 11:41 AM
@Steven...Thank you for appreciation about my post.
Giuseppe Mauriello's comment, September 24, 2012 8:27 AM
Hi Therese,
thank you for appreciation and rescoop my article.
I confirm that website is in English and French language.
Rescooped by 'Timothy Leyfer from Internet Marketing Strategy 2.0
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Above-The-Fold Browser Analytics: Google Launches Browser-Size Analysis

Above-The-Fold Browser Analytics: Google Launches Browser-Size Analysis | Affiliate Marketing & Content Curation | Scoop.it

Robin Good: If you are interested in understanding more about what your web site visitors effectively see, when they land on one of your pages, this newly launched tool for optimizing your site content by visualizing relevant data right on your web pages, will be definitely helpful.

 

As part of its free Google Analytics service, Google has just announced the release of a new tool, replacing the old Browsersize tool they offered before, with a new one capable of visualizing on top of any of your web site pages data refelecting the amount of the page that your visitors are actually seeing upon landing on it.

 

To access this new function do as follows: "Simply navigate to the Content section in Google Analytics, and click In-Page Analytics.


A new information layer is available (the feature is bing rolled out gradually over the next few weeks, so please be patient if you don’t see it yet).


Click Browser Size to shade portions of the page that are below the fold.


You can now click anywhere on the screen to see what percentage of visitors can see it, or control the threshold percentage by using the slider."

 

 

Find out  more: http://analytics.blogspot.ca/2012/06/new-feature-conduct-browser-size.html

 

 


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Rescooped by 'Timothy Leyfer from Curation-Corner
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Should You Curate Content? The Essentials Every Content Marketer Needs To Consider

Should You Curate Content? The Essentials Every Content Marketer Needs To Consider | Affiliate Marketing & Content Curation | Scoop.it
Create vs. curate? They aren't mutually exclusive.

According to Mark Sherbin, some of us are still trying to wrap our heads around what exactly content curation is. How does it differ from content aggregation? Should it be a higher priority than building your own content? 

He makes the argument curation as a strategy is divisive and even states: " Who the hell should you believe? "

Continuing ... Curation doesn’t require you to replace content creation. Instead, curating content eases some of the editorial burden. As a result, your role as content strategist consists of one part creator, one part curator.

So What’s the right way to curate?

Curation doesn’t require you to replace content creation. Instead, curating content eases some of the editorial burden. As a result, your role as content strategist consists of one part creator, one part curator.

To curate content the right way, experts suggest best practices like these. 

Explain why the content is important to your audience
Rather than simply posting content, it’s important to put your own spin on it. That way, you can imprint your brand on an article without claiming full ownership. It also builds reader trust by clearly showing you actually read the article, raising the value of the pick in the eyes of the audience. 

Include clear links and credit for the original content
The way to avoid morally dubious curation tactics is to clearly identify the original writer and the source of the content. That way, audience members find information through your site, and publishers, if they take any action, will thank you for sending traffic their way. 

Post snippets of content 
Curating content doesn’t require you to post articles in their entirety. Instead, it’s important to post snippets of content. Curata’s  Curation Habits Report 2012 finds that medium snippets (141-1,200 characters) get a 20% higher click-thru rate than small snippets (<=140 characters). 

 

Pickiness is encouraged
Most marketers will tell you that producing too much content is almost never an issue. Aided by software, curation offers the temptation of posting as much content as you can get your hands on. But experts say it’s better to be picky — your audience can only digest so much content. 

 

In fact, Curation Habits Report 2012 finds that email newsletters featuring curated content average 12% list growth when they publish less than 50% of articles they find. In comparison, curators that publish more than 50% only average 5% growth. 

“Your search for relevant content may return 200 to 300 useful articles,” Kolowich  [Rich Content Daily] explains. “But the closer you can get to those 10 absolutely vital articles — the cutting-edge ones that advance your audience’s understanding of their jobs — the stronger your readership will be. Respect your readers’ time and they’ll repay you for it.” 

 

Find a unique voice
Again, you want to associate your brand with the content. In order to accomplish this, you should find ways to stamp your flair on the content you share. 

According to Steve Rosenbaum [Magnify.Net], “Curators have a voice. If you’re a company that produces a consumer product, you need to figure out not just what you’re going to say, but also the kind of content you’re comfortable drawing in around your brand and how you’re going to contextualize it.” 

 

Following best practices clearly requires time and effort.

 

Deciding whether content curation is right for your business

So how can marketers at mid- to large-sized companies reduce that burden — especially when they’re spending time to create content as well? 

According to Pawan Deshpande [Curata], marketers should evaluate three crucial points before deciding to implement a curation strategy:

1. Is there a dominant publication in your market? 

2. Does your topic of focus align with the interests of your audience?

3. Is there enough content to curate out there? 

 

By Mark Sherbin http://bit.ly/QzFH8r

Source http://bit.ly/Ng4qMg

Download Curata's Curation Habits Report 2012 [PDF] http://bit.ly/MsX9w6


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