The white plume of smoke that rose above The Vatican on March 13, 2013 signaled the dawning of a new Pope in Rome. Meanwhile, halfway across the world, a
'Timothy Leyfer's insight:
When I was first learning about content curation for Internet and affiliate marketing, Google reader was recommended by every article and training guide I came across, as one of the must have tools for those using content curation as part of their content creation strategies.
So I am sure that there are many people who have built a sizable portion of their resource list, their contact list, and maybe even their prospect list using Google reader.
And now we find out that in a few months Google reader will be gone dead
This copy blogger articles points out two major problems that the death of Google reader will cause.
The Two Major Problems:
Its users are now RSS orphans. Some of these people may have counted on Reader to be their daily online reading hub since all the way back in 2005. They must find an alternative.
Online content creators now risk losing a significant percentage of their daily audience.
But being who they are, Copybloger, they also give us a solution in fact they give us:
Real Simple Solution
Move your Google Reader audience to email
For affiliate and Internet marketers this should be a no-brainer. We understand the value of a strong email contact list. Our subscriber list, and many other sources from which we gather information about what's going on in our market.
As this article points out with a little bit of thinking we may be able to use Google reader's demise to be a new source of information for those people who now need it.
Great article good information something we should think about take a look at it.
Susan Gunelius does a great job of suggesting how to put to good use the content curation potential on your own blog site.
Here her first two recommendations:
1) Publish Editorialized Content that You've Curated: It's important to understand the difference between content aggregation, content syndication, and content curation before you can effectively curate content to publish on your blog.
2) Publish Curated Round-up Blog Posts: You could publish a weekly round-up post where you share links and descriptions of great content from multiple sources about a specific topic. You can even add your own brief commentary with each link.
This kind of breakdown is exactly what I have been looking for.With articles like this and others, affiliate marketers like me, will be able to create a kind of mix and match follow the steps blueprint that we can use to structure our curated content. I agree, this Is Curation!
This seems to be a great way toget your curated content into a form that you can publish on yor blog. It's free to use so I recomend checking it out. I will be giving it a try and reporting my results later. Timothy Leyfer
Guillaume, our CEO & Co-Founder, was invited to the Friday Hangout this morning with Social Media experts Janet Fouts and Steve Farnsworth. They talked about the role Content Curation has for Social Media Marketing and how it will help social media evolve from the social graph to the interest graph, something key for professionals who tend to have niche long-tail interests.
How one curator curates. (How one curator curates. http://t.co/4gWgC0G2 good stuff from Content Curation Marketing!
I think this is a great article because we get to see the process used in researching and finding good content. He also gives examples of sites you can visit to see examples of content curation done right.
Robin Good: Zeen, the new app from the original founder of YouTube is finally coming, and it has opened its doors to private beta users.
On paper and by looking at the first screenshots, Zeen promises to be a curation-publishing platform similar to the new Paper.li, Storify and Scoop.it, but without any new revolutionary feature or improvement over those existing platforms.
While I am waiting to get in and start testing it myself, I share with you the official launch news as picked up by Giuseppe Mauriello from TheNextWeb review:
"YouTube founders launched a teaser for a new project called Zeen.
It’s similarly based around the idea of content curation, but whereas Delicious is about tags and bookmarks, Zeen is a more developed version of the ‘social newspaper’ services like Paper.li.
After connecting your Twitter, Facebook and Instagram accounts, you get the option to create your first magazine, choosing from a number of template styles and color schemes.
You then dive into creating the magazine, without quite so much guidance about what you’re doing or why. Tools along the top of the magazine allow you to add content from the likes of Google searches, YouTube content, Instagram photos, Twitter, RSS feeds (you have to enter the feed URL) – or content you’ve clipped from around the Web using a blookmarklet.
Once you’ve added as much content as you like, one piece of content per page, you can publish your magazine to share with others..."
"Any good SEO campaign starts with proper keyword identification and categorization. The following keyword research process will provide a good structure and solid foundation for identifying, expanding, and prioritizing the keywords in your universe.
1. Identify Your Keyword Universe:
Use your intuition, PPC data, competitor insight, analytics data, internal search data, Google suggest data, and any historical data from your client or your company to construct your initial "seed word" list.
2. Expand the List:
Use the Google Keyword Tool (along with tools like Wordtracker and Keyword Discovery if you have access) to expand the seed word list and to understand relative search volumes of all your keywords.
3. Prioritize Your List:
Your new expanded list is your "keyword universe." It is then appropriate to prioritize your keywords and choose the most important keywords that you will be targeting with your campaign.
4. Categorize Your Priority Keywords:
Once you have a priority list of keywords for your campaign, you should categorize the keywords into segments specific to business goals. This allows for more granular reporting and understanding of performance.
5. Identify Preferred Landing Pages:
You may find as you begin to do the on-page optimization (page titles, meta descriptions, H tags, and content) for your preferred landing pages that a particular page may be relevant to only one or two priority keywords.
6. Refine Your Keyword List Over Time:
It's good practice to review these data sets monthly to identify any new opportunities that should be integrated into your SEO campaign.
Content curation on your website can be a very powerful tool. Curation can create brand authority and awareness, all the while connecting your company to outside sources that can help to improve your blog presence.
'Timothy Leyfer's insight:
Check out this great video covering the basics of content curation good solid information here you might want to take notes. Check this one out
At first glance, you may wonder how Landing page creation ties into content curation. But if we take a closer look, we may discover that there are some major tips that we can use to help us create better content for our audience.
Let's just take a look at one example, creating an effective headline. When people view your curated content they are going to decide in a split second, while looking at your headline whether to stay and see what you're talking about or move on to greener pastures.
The content we choose to curate and how we package that content make up the offers that we present to our readers. It can make a difference as to whether our reader chooses to stay and read our content and then go on to our landing page or leave our site before they ever find out what we are really offering them.
The original article gives great information that we can use to increase the effectiveness of the information we curate.
This is a great article you should check it out Timothy LeyferExcerpted from article: "If you don’t have a good landing page, it’s like going fishing without a net: you might land a big one on your hook, but you won’t be able to drag it into the boat.
You don’t want people to just visit your page. You want them to take action once they are there. So make it as easy and compelling as possible for them by including these elements found in a landing page that CONVERTS:
C = Clear Call to Action O = Offer N = Narrow Focus V = VIA: Very Important Attributes E = Effective Headline R = Resolution-Savvy Layout T = Tidy Visuals S = Social Proof
CLEAR CALL TO ACTION: Whatever it is you’ve decided will move people further along your conversion funnel. That’s what you should be asking them, clearly and temptingly, to do. Don’t distract them with lots of other requests. The best pages accentuate only one CTA.
OFFER: An offer is anything you give your visitors in exchange for getting them to do what you want. This can mean offers in the traditional sense of coupons or discounts, but it also can mean a free trial, a free version of the product, a whitepaper, or a matching gift.
NARROW FOCUS: Research has shown that the more choices you offer people, the longer they take to make a decision. So the clearer and simpler you make your page, the more likely you are to get someone to take the action you want. - Do you really need that navigation bar? - Do you really need to talk about your company philosophy? - Do you really need to collect all that information?
VIA: VERY IMPORTANT ATTRIBUTES: We’ve all heard stories of companies that reserved a catchy URL, put up zero information about what the site was for, and harvested 1 million email addresses before they even launched. You should assume that’s not going to happen to your company. Instead, you’re going to have to give visitors some good reasons they should do what you want. Those reasons are the VIA: Very Important Attributes.
EFFECTIVE HEADLINE: People coming to your site are going to decide in a split second if they want to go back to their game of “Words with Friends” or stay and see what you are all about. A key way to keep them is to tell them in plain language what your site is all about.
RESOLUTION-SAVVY LAYOUT: Do you know that there are people out there still surfing the web on 800 x 600 monitors? Keep the most essential parts of your message – logo, headline, call to action, a supporting visual – in the center top of the screen, with supporting messaging lower down on the page.
TIDY VISUALS: As with the headline, distracting elements can work when you’re trying to get attention. But when people are on your site, you don’t want to sidetrack them with a bunch of visual junk.
SOCIAL PROOF: As social creatures, humans tend to place greater value on things that other people have already approved. That is why most sites will tend to display evidence of such social validation."
In the original article there are more information about: "Considerations for strategy", "Considerations for design", "The cautionary tale", "Doing it right" and some examples. Check out full interesting article here: http://blog.kissmetrics.com/c-o-n-v-e-r-t-s/
This presentation will explore how to plan a video curation strategy, how to determine what sources are appropriate for your visitors, and how you invite and curate user-generated and user-submitted content.
From article on Streamingmedia.com:
"Curation can solve the problem of abundance online, Steven Rosenbaum explained at the recent Streaming Media East conference in New York City. While creative professionals occasionally disagree with curation, it's a way for site owners to present strong material to site visitors and cut through the clutter.
"Content curators are distributors of collections," explained Rosenbaum.
That's the abundance problem. If you went ahead and made all the curators in the world go away, you'd still have this signal-to-noise problem that we laid out at the beginning of the talk. So, absolutely no way is curation the thing that is the enemy of creation."
A well-planned content curation strategy doesn't simply present a list of videos to site visitors. It presents a collection with personality. When curating materials to present, think about the persona that makes that collection unique..."
"Spundge is the end-to-end tool for today's power curator. Connect with the best content creators on the web. Collaboratively curate the web and create relevant, influential content.
- Discover and Filter:
Create a Spundge Notebook to stay on top of a topic, person, company or interest. Spundge Notebooks deliver a stream of relevant content from news sources, Twitter, Facebook, YouTube, Instagram and Flickr. Filter and then save the best of what you discover.
- Curate and Collaborate:
Invite friends and colleagues to collaborate on Notebooks and discover and save new items. Collaborators receive notifications when new content is saved, and can add comments to Notebook items. Collaborative Curation enables you to track information, while instantly sharing with friends and colleagues.
- Stream and Publish:
Transform your Notebook into a real-time stream you can embed anywhere on the web. Share what you’re reading, or curate a real-time newswire about a breaking event or topic of interest.
- Get Spundge PRO:
it enables teams and individuals to collaboratively create content and instantly publish to a CMS, email newsletter and social accounts. Writing in Spundge lets you drag and drop images, tweets and videos into any story, effortlessly add attribution, and easily embed and track content."
From review article on Nieman Journalism Lab:
"The problem is today’s journalist has to use too many products and applications to do their job, and very few of these were actually built with newsrooms or journalistic workflow in mind...
Spundge is a platform that’s built to take a journalist from information discovery and tracking all the way to publishing, regardless of whatever internal systems they have to contend with...
The software is free, but an optional $9 monthly fee adds premium features, including the ability to share notebooks with collaborators, who can also add to the notebook and see changes in real time..."
Robin Good: If you are interested in understanding more about what your web site visitors effectively see, when they land on one of your pages, this newly launched tool for optimizing your site content by visualizing relevant data right on your web pages, will be definitely helpful.
As part of its free Google Analytics service, Google has just announced the release of a new tool, replacing the old Browsersize tool they offered before, with a new one capable of visualizing on top of any of your web site pages data refelecting the amount of the page that your visitors are actually seeing upon landing on it.
To access this new function do as follows: "Simply navigate to the Content section in Google Analytics, and click In-Page Analytics.
A new information layer is available (the feature is bing rolled out gradually over the next few weeks, so please be patient if you don’t see it yet).
Click Browser Size to shade portions of the page that are below the fold.
You can now click anywhere on the screen to see what percentage of visitors can see it, or control the threshold percentage by using the slider."
Create vs. curate? They aren't mutually exclusive.
According to Mark Sherbin, some of us are still trying to wrap our heads around what exactly content curation is. How does it differ from content aggregation? Should it be a higher priority than building your own content?
He makes the argument curation as a strategy is divisive and even states: " Who the hell should you believe? "
Continuing ... Curation doesn’t require you to replace content creation. Instead, curating content eases some of the editorial burden. As a result, your role as content strategist consists of one part creator, one part curator.
So What’s the right way to curate?
Curation doesn’t require you to replace content creation. Instead, curating content eases some of the editorial burden. As a result, your role as content strategist consists of one part creator, one part curator.
To curate content the right way, experts suggest best practices like these.
Explain why the content is important to your audience Rather than simply posting content, it’s important to put your own spin on it. That way, you can imprint your brand on an article without claiming full ownership. It also builds reader trust by clearly showing you actually read the article, raising the value of the pick in the eyes of the audience.
Include clear links and credit for the original content The way to avoid morally dubious curation tactics is to clearly identify the original writer and the source of the content. That way, audience members find information through your site, and publishers, if they take any action, will thank you for sending traffic their way.
Post snippets of content Curating content doesn’t require you to post articles in their entirety. Instead, it’s important to post snippets of content. Curata’s Curation Habits Report 2012 finds that medium snippets (141-1,200 characters) get a 20% higher click-thru rate than small snippets (<=140 characters).
Pickiness is encouraged Most marketers will tell you that producing too much content is almost never an issue. Aided by software, curation offers the temptation of posting as much content as you can get your hands on. But experts say it’s better to be picky — your audience can only digest so much content.
In fact, Curation Habits Report 2012 finds that email newsletters featuring curated content average 12% list growth when they publish less than 50% of articles they find. In comparison, curators that publish more than 50% only average 5% growth.
“Your search for relevant content may return 200 to 300 useful articles,” Kolowich [Rich Content Daily] explains. “But the closer you can get to those 10 absolutely vital articles — the cutting-edge ones that advance your audience’s understanding of their jobs — the stronger your readership will be. Respect your readers’ time and they’ll repay you for it.”
Find a unique voice Again, you want to associate your brand with the content. In order to accomplish this, you should find ways to stamp your flair on the content you share.
According to Steve Rosenbaum [Magnify.Net], “Curators have a voice. If you’re a company that produces a consumer product, you need to figure out not just what you’re going to say, but also the kind of content you’re comfortable drawing in around your brand and how you’re going to contextualize it.”
Following best practices clearly requires time and effort.
Deciding whether content curation is right for your business
So how can marketers at mid- to large-sized companies reduce that burden — especially when they’re spending time to create content as well?
According to Pawan Deshpande [Curata], marketers should evaluate three crucial points before deciding to implement a curation strategy:
1. Is there a dominant publication in your market?
2. Does your topic of focus align with the interests of your audience?