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Content Isn't King. Trust Is King. | SEOmoz

Content Isn't King. Trust Is King. | SEOmoz | affiliate marketing | Scoop.it

Excerpted from article on SEOmoz:
"One of the really big advantages small business owners have over the titans of industry is that you can get much more personal with your target audience than they can. You have a face and a voice. You can be human with your audience. And, as it turns out, one of the best ways to do that is by talking to your customers.

Here are some of my favorite content marketing tips from experts around the web.

1. Don't build on rented land:
Publish your best content on web properties that you personally own (i.e., your own self-hosted website). Social media has hit the business world like a freight train, and there is great value in spreading your message far and wide via these cheap media channels. The point of all that chatter, though, is to get all those eyeballs back to your own site.

2. Help, not hype, your customer:
The goal of content marketing is to allow the potential customer to develop a trusting relationship with you. One of the best ways to develop that trust is by answering customer questions and offering information in a clear, honest, and transparent way.
Trust is not built by pushing sales. Trust is built by selflessly helping people looking for help.

3. Write what people want to read, not what you want to write:
Repeat after me: It's ALWAYS about them, never about you. This is content marketing. It's not sales, and it's not advertising. If you want to do sales and advertising, that's perfectly fine, but just don't do it in your content marketing. Write for the reader, always.

4. Reference industry influencers:
Even if you are the undisputed thought leader in your specific niche or areas of expertise, it doesn't mean that you are the only person with something valuable to add to the conversation. In fact, you make yourself seem more trustworthy and confident when you reference other players in the marketplace.

5. Create content for all types of readers:
Branch out from your normal niche and target readers in a wider variety of related niche. This doesn't mean that you go way off on a huge tangent from your core demographics, but people do have other interests.

6. There is more to content than links:
A link from a reputable site is valuable because of the number of people that will click on it and come learn more about you and your company. And it just so happens that the search engines will love it for that exact reason too; win-win.

7. Don't forget the "marketing" in content marketing:
n general, if you're being helpful, people don't really care if your writing is a little rough around the edges. If you're getting people the information and answers that they're looking for, they will very easily forgive non-perfect writing. In fact, very often it can make you seem even more human to them.

8. It's all about relationships:
The bottom line with social is this: you have to be an active member of the team. It's not enough to just stop in and share a few things here and there, a day or two before you're going to need those same people to share your stuff for you. You have to be active. You have to be part of the team; a member of the community. It's not a wishy-washy kind of thing. It's a commitment; a commitment to your community. Your network depends on you to be there for them, just like they are there for you.

9. Think like a publisher:
Use your site to engage, entertain, and inform. That's all you really have to do. The hardest part is remembering to do that every time you sit down to write another piece of content. One of the quickest/easiest ways to do that is to write content that answers common customer questions. That sounds simplistic, but it's incredibly useful and engaging for people seeking answers.

10. Use other sites to find out what kind of content people want:
Read other good blogs on your topic and then just write similar articles with your own opinions and insights on the same topic, and try to make it better. I'm not suggesting that you copy anything from them obviously; just that you get inspired from them..."

Each tip is analyzed with more and detailed information. Read full original article here:
http://www.seomoz.org/blog/content-isnt-king-trust-is-king

 

 


Via Giuseppe Mauriello
Harmen Batubara's insight:

absolutly yes...contents is the king and SEO is the quint..It is right?

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Jon Turino's curator insight, May 13, 2013 3:22 PM

Read and follow directions carefully. Do try this at home.

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Nobsaffiliatelifestyle, How To Build a Six-Figure Affiliate Business In a Single Niche

Nobsaffiliatelifestyle, How To Build a Six-Figure Affiliate Business In a Single Niche | affiliate marketing | Scoop.it
By harmen batubaraLets me ask you a question!  What is your biggest obstacle when it comes to affiliate marketing?  I do not know what your answer is, but…
Harmen Batubara's insight:

Lets me ask you a question!  What is your biggest obstacle when it comes to affiliate marketing?  I do not know what your answer is, but from my perceptions, and after I had learned about affiliate marketing there are three major challenges: how to find the right affiliate niche; how to get traffic to an affiliate offer; and how to convert this traffic into sales

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Creating a Client-Attracting Professional Web Site

Creating a Client-Attracting Professional Web Site | affiliate marketing | Scoop.it
Confused about how to make your site better? You’re not alone!Most Independent Professionals (consultants, coaches, trainers, writers, designers, financial an…
Harmen Batubara's insight:

Most Independent Professionals (consultants, coaches, trainers, writers, designers, financial and employment professionals, etc.) want a better web site - a web site that actually helps attract more clients. But they have no idea how to do this. They don't know where to start, what to do and how to make their web site truly effective.

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Make Money with Affiliate Marketing, Monitor Your Own Affiliate Strategies

Make Money with Affiliate Marketing, Monitor Your Own Affiliate Strategies | affiliate marketing | Scoop.it
By harmen batubara As a Newbie in Affiliate marketing can you make money?   So what is “Affiliate Marketing for newbie”? Easy! You refer or recommend …
Harmen Batubara's insight:

So what is “Affiliate Marketing for newbie”? Easy! You refer or recommend a company’s products or services and when people buy them, you get a cut of the profits or perhaps the simplest way to explain affiliate marketing is it is a way of making money online for helping another business promote their products, services or business opportunity.

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Make Money Online: Why Affiliate Marketing Is the Perfect Online Starter Job

Why Affiliate Marketing Is the Perfect Online Starter Job http://t.co/TJ51nQLkKA
Harmen Batubara's insight:

 yes as affiliate affiliate marketing is that it is really easy to get into. All you need to do is go to certain product pages or software pages and click on their affiliate link and getting traffic to it...

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The Best Affiliate Marketing Tips For The Best Affiliate Marketers - IT World Web

The Best Affiliate Marketing Tips For The Best Affiliate Marketers - IT World Web | affiliate marketing | Scoop.it
You can use affiliate marketing to generate extra revenue for your online business. Before you get started, you need to learn the basics so that you will be able to achieve success.
Harmen Batubara's insight:

There are many different affiliate marketing programs available and they all have different features. Programs vary by product and degree of flexibility.

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Affilorama Review

Affilorama Review | affiliate marketing | Scoop.it
It is basically a procedure with the help of which we are able to teach anyone a lesson which is present in any kind of stage in his or her mind in a way of attracting the flow of cash within the internet so that everyone grasp’s easily.
Harmen Batubara's insight:

it will be well worth it in the long run. It doesn’t matter why you are developing these mindsets, they will always help you increase your overall effectiveness and ensure that you are successful.

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WP Affiliate-How to Recruit Your Affiliate Army to Grow Your Online Business

WP Affiliate-How to Recruit Your Affiliate Army to Grow Your Online Business | affiliate marketing | Scoop.it
by harmen batubaraWP Affiliate Builder, a training program that aims to teach business owners and online marketers on how to build their affiliate included wi…
Harmen Batubara's insight:

With WP Affiliate Builder, shows you of everything one need to do and must to have a successful product launch. The program comes with a PDF eBook,  report, the MP3 audio course for download and live streaming, training videos that lay down the exact process and a WordPress plug-in. “There is a reason that Omar Martin and David Nicholson are so well respected in the industry, they know how to deliver results. Any business owner that is looking to have a successful product launch really needs to see what they are doing with the WP Affiliate Builder program.”

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LinkedIn Business in a Box Monster PLR, LinkedIn Marketing Made easy

LinkedIn Business in a Box Monster PLR, LinkedIn Marketing Made easy | affiliate marketing | Scoop.it
By harmen batubara LinkedIn is a social networking website for people in professional occupations. Founded in December 2002 and launched on May 5, 2003,…
Harmen Batubara's insight:

LinkedIn is a social networking website for people in professional occupations. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. As of June 2013, LinkedIn reports more than 259 million acquired users in more than 200 countries and territories.

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FB Gorilla, Facebook Automation Like Never Before

FB Gorilla, Facebook Automation Like Never Before | affiliate marketing | Scoop.it
By harmen batubaraWhat is FB Gorilla? FB Gorilla is an awesome WordPress plugin that will automatically pull content from huge brand names like iTunes, New …
Harmen Batubara's insight:

What isFB Gorilla? FB Gorilla is an awesome WordPress plugin that will automatically pull content from huge brand names like iTunes, New York Timess, Amazon, Viral Game, Animated Images and turn your fan pages into an unstoppable viral snowball. Facebook is the BIGGEST targeted traffic source ever and this plugin will help you leverage and monetize this like never before.

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Income with Jamie, Becoming Successful and Making Online Income with Jamie

Income with Jamie, Becoming Successful and Making Online Income with Jamie | affiliate marketing | Scoop.it
By harmen batubaraWhat You Need To Know About Becoming Successful And Making Online Income With Jamie. If you’ve heard anything about making money online,…
Harmen Batubara's insight:

Income with Jamie you will find everything you need to know and would covered – CPA, SEO, copywriting, PPC, article marketing, affiliate marketing, and building a responsive mailing list. This is ideal if you are an internet marketing newbie and you will be able to receive coaching for as long as you need it – there are no limitations. In another word you will learn the exact methods that have turned Jamie into a millionaire and be able to use them for your own business.

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4 Tips to Generate Massive Traffic From Social Networking

4 Tips to Generate Massive Traffic From Social Networking | affiliate marketing | Scoop.it
By Daniel C SmithIf you’re serious about your internet business, social networking is a critical element to your success. Social networking has really take…
Harmen Batubara's insight:

If you have any type of online business, you can use social networking to establish yourself as an authority in your industry. Regardless of how you decide to promote your online business, you want to make sure you focus on one thing and become an expert on that topic. Too many people become a jack of all trades but never really conquer any of them. If you want to be successful in online business find something that interests you and become the expert.

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Craiglist, How to Post Your Ads With Simple And Easy

Craiglist, How to Post Your Ads With Simple And Easy | affiliate marketing | Scoop.it
by harmen batubaraAdvertising on Craigslist is worthwhile for just about any business offering products or services. Whether these products are offered thro…
Harmen Batubara's insight:

Craigslist is an extensive online community which has a great deal to offer to users of this community. With approximately four billion page views per month it should can offer a wealth of financial opportunities to savvy Internet marketers who know how to capitalize on the popularity of this website. 

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A Short Guide To Marketing On The Internet - Guide-To.Affiliate-Marketing-Business.com

A Short Guide To Marketing On The Internet - Guide-To.Affiliate-Marketing-Business.com | affiliate marketing | Scoop.it
The following tips will show you get started. A compilation of your clients is essential. Give your customers several opportunities to leave their email address part of the ordering process.
Harmen Batubara's insight:

Affiliate marketing is both the same and differences from other areas. If things get changed up, you’d have to quickly shift your focus to something else, like a video marketing campaign that will reach a large viral audience.

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Google Sniper 2.0 Best Seller through Clickbank for the Last 4 Years!

Google Sniper 2.0 Best Seller through Clickbank for the Last 4 Years! | affiliate marketing | Scoop.it
By harmen batubaraKing Solomon said it best “there’s nothing new under the sun.” Ideas are as old as time.  And they keep resurfacing over and over aga…
Harmen Batubara's insight:

Google Sniper 2.0 is a program created by George Brown. It currently sells for $47.00 and comes with a 60-day money back guarantee. George Brown conceptualized the idea of creating sniper sites to market a particular product. His program included all the secret techniques need to boost these sites on the top ranks a search engine results page. The whole idea is to create the most effective selling platform for your extraordinary online product. Here is where Google Sniper 2 is very good at.

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Amasuite Software, Training Tool Package to Make You an Expert in Amazon Affiliate Game

Amasuite Software, Training Tool Package to Make You an Expert in Amazon Affiliate Game | affiliate marketing | Scoop.it
By harmen batubaraWhat is AmaSuite 3.0 Description?Does AmaSuite 3.0 work? Yes, AmaSuite 3.0 Chris Guthrie is work. AmaSuite is a collection of 4 highly-s…
Harmen Batubara's insight:

AmaSuite 3.0 is great Package of Amazon Affiliate Marketing Software with powerful features and high quality results. Getting your WordPress sites stuffed with highly-profitable Amazon affiliate products has NEVER been easier! With a “Single-click”, you can export products from both the Azon Top 100 Analyzer or the Azon Product Inspector and then import the products directly into your WordPress site using the AmaSync WordPress plug-in! Use any theme you want and use AmaSync to automatically populate your WordPress with the products that are proven to get you the highest commissions. AmaSuite 3.0 is the best choice for you. Get AmaSuite 3.0 Now.

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Hqplrstore, Find Best High Quality PLR and Make More Money

Hqplrstore, Find Best High Quality PLR and Make More Money | affiliate marketing | Scoop.it
By harmen batubaraYep, many of you have been try to creating your own products for your own launches. Some of you stopped everything and realize that what y…
Harmen Batubara's insight:

You need to be able to create a great and extremely high converting sales page, you need to be able to record live videos and have the ability to talk on the microphone with a nice voice. And of course, you need to be really good with graphics. Let me tell you that there is a lot of competition on all this. I do know that creating a product takes a lot of time and effort. Let me show you a really nice chart where I may point out all the time that it takes to create a high quality product.

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Experience Advertising, Inc. Rolls Out Holiday Affiliate Marketing Promotions ... - PR Web (press release)

Experience Advertising, Inc. Rolls Out Holiday Affiliate Marketing Promotions ... - PR Web (press release) | affiliate marketing | Scoop.it
PR Web (press release)
Experience Advertising, Inc. Rolls Out Holiday Affiliate Marketing Promotions ...
PR Web (press release)
Holiday Affiliate Marketing.
Harmen Batubara's insight:

I like the idea behind the Experience Advertising has been managing and growing affiliate programs on the largest affiliate networks since 2007. Founder and CEO, Evan Weber, stated, “Each year,

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Affiliate Marketing 2013 Naughty and Nice List

Affiliate Marketing 2013 Naughty and Nice List | affiliate marketing | Scoop.it
Blog post at Tricia Meyer :

A couple of years ago right before Christmas wrote about Naughty Merchants [That] Deserve Lumps of Coal and in 2012 I did a full Affilia[..] (Curious about who is naughty or nice in the Affiliate Marketing Industry?
Harmen Batubara's insight:

Although there are lots of little things that could land people on the Naughty or Nice Lists throughout there year (myself included), I went with just the big things that really stood out to me for 2013.

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SaleHoo, Your Genuine, Verified Wholesale Distributors and Drop-Shippers

SaleHoo, Your Genuine, Verified Wholesale Distributors and Drop-Shippers | affiliate marketing | Scoop.it
By harmen batubaraOne vital aspect of finding wholesale distributors or drop-shippers for your ecommerce or eBay business is finding sources that you can tr…
Harmen Batubara's insight:

What Salehoo does? Are they make it easy for you to find genuine, verified wholesalers and drop-shippers where the bad ones have been weeded out so that you won’t run into problems. Yes, Salehoo has a growing database of over 8000 wholesalers, drop-shippers and manufacturers from all over the world that deal with all types of wholesale goods. Salehoo maintains the database and provide support for members. It’s like having additional help with running your eBay business – they have a forum and even educational material you can use to build your business. They also have a lot of information you can go through as well that should help you in your choice.

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Niche Profit Classroom, Create a Profitable Online Business

Niche Profit Classroom, Create a Profitable Online Business | affiliate marketing | Scoop.it
By harmen batubaraNiche Profit Classroom or NPC is an Internet marketing course teaching you how to make money online by following a blueprint for making …
Harmen Batubara's insight:

Niche Profit Classroom or NPC is an Internet marketing course teaching you how to make money online by following a blueprint for making money on the Internet. You are given training in how to create these blogs and websites. You get full support and software tools to really help you accelerate your learning as well as access to forums where you can ask questions to other Niche Marketing members. Now Niche Profit Classroom (version 5.0) has major updated to the whole program as the long term commitment to the member of NPC from the owner, Adam Short.

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LinkedIn Business in a Box Monster PLR, LinkedIn Marketing Made easy

LinkedIn Business in a Box Monster PLR, LinkedIn Marketing Made easy | affiliate marketing | Scoop.it
By harmen batubara LinkedIn is a social networking website for people in professional occupations. Founded in December 2002 and launched on May 5, 2003,…
Harmen Batubara's insight:

LinkedIn is the most developed business – and career-oriented networking site out there. A great job board and plenty of services for connecting hiring companies to talented staff make it one of the most important resources for people will find new jobs and opportunities, while also building their reputations.

Free to use, LinkedIn requires little more than an email address and password to get started, although you’ll want to fill in your profile completely to get all that the site has to offer. As mentioned, the profile is similar to a resume, with a summary section and job history prominently displayed. LinkedIn prompts you to upload other information about yourself, including a photo.

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SEO ZEN PRO Put Yours Site to the Top Completely On Autopilot

SEO ZEN PRO Put Yours Site to the Top Completely On Autopilot | affiliate marketing | Scoop.it
By harmen batubaraWhat Is SEO ZEN PRO?What is SEO ZEN? You are SEOer? As an Internet Marketer? Have you ever ask “How to rank the website to the top 1 o…
Harmen Batubara's insight:

SEO ZEN is the push button solution SEO perfection that you looking for. This software will allow you to have fully SEOed, silo optimized, monetized sites full of quality content literally with the push of a few buttons and then rank them with high PR relevant links the plug-in hand picks for them.

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Make Money on Facebook With Amazon Affiliate Program

Make Money on Facebook With Amazon Affiliate Program | affiliate marketing | Scoop.it
By Joel Cheuoua For anyone looking for legitimate ways to make money online, affiliate marketing is the best way to get started.It’s all about finding p…
Harmen Batubara's insight:

People will likely purchase something from people they like and trust. If things are done right, and in the spirit of trust and mutual benefits, Facebook is a very fertile ground for good business. It’s also the biggest social network in the world with next to 700 million users. That’s a lot of people.

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Optimize Your Websites, It Can be as simple as Set and Forget It?

Optimize Your Websites, It Can be as simple as Set and Forget It? | affiliate marketing | Scoop.it
Let start by explaining the basics of how the search engines work with spiders, bots listings and whatever else they do. Sure we’ll start with on page. This is …
Harmen Batubara's insight:

Let start by explaining the basics of how thesearch engines work with spiders, bots listings and whatever else they do. Sure we’ll start with on page. This is what most people think of when they think of search engine optimization. On page or onsite SEO refers to the elements of your webpage that tell Google what keywords to index your page under. The off site or off page optimization, refers to the number, quality and nature of the links that are pointing back to your pages.

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WorkFromNoHome, How To Make Money Online In Exclusive Way

WorkFromNoHome, How To Make Money Online In Exclusive Way | affiliate marketing | Scoop.it
By harmen batubaraThe work from no home website and program are easy to navigate and understand. It provides a very large array of information. This course …
Harmen Batubara's insight:

The work from no home website and program are easy to navigate and understand. It provides a very large array of information. This course goes through everything needed from A-Z clearly explaining every possible outcome and the best tactics to have a successful online affiliate business. One unique aspect this program has is that it offers a sample 30 day plan of action to get anyone started on the right path to success.

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