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Content Isn't King. Trust Is King. | SEOmoz

Content Isn't King. Trust Is King. | SEOmoz | affiliate marketing | Scoop.it

Excerpted from article on SEOmoz:
"One of the really big advantages small business owners have over the titans of industry is that you can get much more personal with your target audience than they can. You have a face and a voice. You can be human with your audience. And, as it turns out, one of the best ways to do that is by talking to your customers.

Here are some of my favorite content marketing tips from experts around the web.

1. Don't build on rented land:
Publish your best content on web properties that you personally own (i.e., your own self-hosted website). Social media has hit the business world like a freight train, and there is great value in spreading your message far and wide via these cheap media channels. The point of all that chatter, though, is to get all those eyeballs back to your own site.

2. Help, not hype, your customer:
The goal of content marketing is to allow the potential customer to develop a trusting relationship with you. One of the best ways to develop that trust is by answering customer questions and offering information in a clear, honest, and transparent way.
Trust is not built by pushing sales. Trust is built by selflessly helping people looking for help.

3. Write what people want to read, not what you want to write:
Repeat after me: It's ALWAYS about them, never about you. This is content marketing. It's not sales, and it's not advertising. If you want to do sales and advertising, that's perfectly fine, but just don't do it in your content marketing. Write for the reader, always.

4. Reference industry influencers:
Even if you are the undisputed thought leader in your specific niche or areas of expertise, it doesn't mean that you are the only person with something valuable to add to the conversation. In fact, you make yourself seem more trustworthy and confident when you reference other players in the marketplace.

5. Create content for all types of readers:
Branch out from your normal niche and target readers in a wider variety of related niche. This doesn't mean that you go way off on a huge tangent from your core demographics, but people do have other interests.

6. There is more to content than links:
A link from a reputable site is valuable because of the number of people that will click on it and come learn more about you and your company. And it just so happens that the search engines will love it for that exact reason too; win-win.

7. Don't forget the "marketing" in content marketing:
n general, if you're being helpful, people don't really care if your writing is a little rough around the edges. If you're getting people the information and answers that they're looking for, they will very easily forgive non-perfect writing. In fact, very often it can make you seem even more human to them.

8. It's all about relationships:
The bottom line with social is this: you have to be an active member of the team. It's not enough to just stop in and share a few things here and there, a day or two before you're going to need those same people to share your stuff for you. You have to be active. You have to be part of the team; a member of the community. It's not a wishy-washy kind of thing. It's a commitment; a commitment to your community. Your network depends on you to be there for them, just like they are there for you.

9. Think like a publisher:
Use your site to engage, entertain, and inform. That's all you really have to do. The hardest part is remembering to do that every time you sit down to write another piece of content. One of the quickest/easiest ways to do that is to write content that answers common customer questions. That sounds simplistic, but it's incredibly useful and engaging for people seeking answers.

10. Use other sites to find out what kind of content people want:
Read other good blogs on your topic and then just write similar articles with your own opinions and insights on the same topic, and try to make it better. I'm not suggesting that you copy anything from them obviously; just that you get inspired from them..."

Each tip is analyzed with more and detailed information. Read full original article here:
http://www.seomoz.org/blog/content-isnt-king-trust-is-king

 

 


Via Giuseppe Mauriello
Harmen Batubara's insight:

absolutly yes...contents is the king and SEO is the quint..It is right?

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Jon Turino's curator insight, May 13, 2013 6:22 PM

Read and follow directions carefully. Do try this at home.

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How to find perfect niche on click bank as an affiliate marketing

How to find perfect niche on click bank as an affiliate marketing.
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7 Interesting Mindsets Of Highly Successful Affiliate Marketers

7 Interesting Mindsets Of Highly Successful Affiliate Marketers | affiliate marketing | Scoop.it
There are some things that most successful affiliate marketers have in common, and that is the mindsets that allow them to achieve their goals.
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How To Generate Traffic to Your Affiliate Marketing Website

How To Generate Traffic to Your Affiliate Marketing Website | affiliate marketing | Scoop.it
By harmen batubaraAll affiliates need to get potential customers to visit the product owner’s website or their own website in the first place. One of the mo…
Harmen Batubara's insight:

All affiliates need to get potential customers to visit the product owner’s website or their own website in the first place. One of the most important affiliate marketing strategies for beginners is knowing how to get steady flow of buying customers to visit your website or to click on your affiliate links. No traffic. No customers. No Commission. When it comes to affiliate marketing traffic there are two main routes to take. You can use free marketing or paid marketing methods. In this in order to be successful with online marketing you need to have the following:
Targeted Traffic. Targeted Traffic – Over 100 Countries, Over 300 Categories for less. Every business needs advertising, that’s a fact. It doesn’t matter whether you operate a brand or you work as an affiliate of a brand in a particular niche, you need customers – the sooner the better. Let PerfecTraffic help your business grow and you can join the many satisfied customers who enjoy a flow of targeted visitors to their websites each and every day

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SEO & Affiliate Marketing For Newbies, An Interview With Backlinks Expert Brian Dean

SEO & Affiliate Marketing For Newbies, An Interview With Backlinks Expert Brian Dean | affiliate marketing | Scoop.it
SEO is one of the most competitive fields you can be in online especially when applied to affiliate marketing campaigns. And for a newcomer, it can be really difficult to learn things and get ahead...
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Atomlux Theme,  Create Professional & Beautiful Website

Atomlux Theme,  Create Professional & Beautiful Website | affiliate marketing | Scoop.it
By harmen batubaraAtomLux is a great Professional Business Theme that can create professional & beautiful website in 5 minutes or less with AtomLux Word…
Harmen Batubara's insight:

AtomLux is a great Professional Business Theme that can create professional & beautiful website in 5 minutes or less with AtomLux WordPress Theme, even if you don’t know coding and design. Furthermore, with the drag & drop column editor, it allows you to create limiteless layout for your websites, easily & quickly.

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Google Sniper 2.0 Best Seller through Clickbank for the Last 4 Years!

Google Sniper 2.0 Best Seller through Clickbank for the Last 4 Years! | affiliate marketing | Scoop.it
By harmen batubaraKing Solomon said it best “there’s nothing new under the sun.” Ideas are as old as time.  And they keep resurfacing over and over aga…
Harmen Batubara's insight:

Google Sniper 2.0 is a program created by George Brown. It currently sells for $47.00 and comes with a 60-day money back guarantee. George Brown conceptualized the idea of creating sniper sites to market a particular product. His program included all the secret techniques need to boost these sites on the top ranks a search engine results page. The whole idea is to create the most effective selling platform for your extraordinary online product. Here is where Google Sniper 2 is very good at.

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Amasuite Software, Training Tool Package to Make You an Expert in Amazon Affiliate Game

Amasuite Software, Training Tool Package to Make You an Expert in Amazon Affiliate Game | affiliate marketing | Scoop.it
By harmen batubaraWhat is AmaSuite 3.0 Description?Does AmaSuite 3.0 work? Yes, AmaSuite 3.0 Chris Guthrie is work. AmaSuite is a collection of 4 highly-s…
Harmen Batubara's insight:

AmaSuite 3.0 is great Package of Amazon Affiliate Marketing Software with powerful features and high quality results. Getting your WordPress sites stuffed with highly-profitable Amazon affiliate products has NEVER been easier! With a “Single-click”, you can export products from both the Azon Top 100 Analyzer or the Azon Product Inspector and then import the products directly into your WordPress site using the AmaSync WordPress plug-in! Use any theme you want and use AmaSync to automatically populate your WordPress with the products that are proven to get you the highest commissions. AmaSuite 3.0 is the best choice for you. Get AmaSuite 3.0 Now.

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Hqplrstore, Find Best High Quality PLR and Make More Money

Hqplrstore, Find Best High Quality PLR and Make More Money | affiliate marketing | Scoop.it
By harmen batubaraYep, many of you have been try to creating your own products for your own launches. Some of you stopped everything and realize that what y…
Harmen Batubara's insight:

You need to be able to create a great and extremely high converting sales page, you need to be able to record live videos and have the ability to talk on the microphone with a nice voice. And of course, you need to be really good with graphics. Let me tell you that there is a lot of competition on all this. I do know that creating a product takes a lot of time and effort. Let me show you a really nice chart where I may point out all the time that it takes to create a high quality product.

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Experience Advertising, Inc. Rolls Out Holiday Affiliate Marketing Promotions ... - PR Web (press release)

Experience Advertising, Inc. Rolls Out Holiday Affiliate Marketing Promotions ... - PR Web (press release) | affiliate marketing | Scoop.it
PR Web (press release)
Experience Advertising, Inc. Rolls Out Holiday Affiliate Marketing Promotions ...
PR Web (press release)
Holiday Affiliate Marketing.
Harmen Batubara's insight:

I like the idea behind the Experience Advertising has been managing and growing affiliate programs on the largest affiliate networks since 2007. Founder and CEO, Evan Weber, stated, “Each year,

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Affiliate Marketing 2013 Naughty and Nice List

Affiliate Marketing 2013 Naughty and Nice List | affiliate marketing | Scoop.it
Blog post at Tricia Meyer :

A couple of years ago right before Christmas wrote about Naughty Merchants [That] Deserve Lumps of Coal and in 2012 I did a full Affilia[..] (Curious about who is naughty or nice in the Affiliate Marketing Industry?
Harmen Batubara's insight:

Although there are lots of little things that could land people on the Naughty or Nice Lists throughout there year (myself included), I went with just the big things that really stood out to me for 2013.

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SaleHoo, Your Genuine, Verified Wholesale Distributors and Drop-Shippers

SaleHoo, Your Genuine, Verified Wholesale Distributors and Drop-Shippers | affiliate marketing | Scoop.it
By harmen batubaraOne vital aspect of finding wholesale distributors or drop-shippers for your ecommerce or eBay business is finding sources that you can tr…
Harmen Batubara's insight:

What Salehoo does? Are they make it easy for you to find genuine, verified wholesalers and drop-shippers where the bad ones have been weeded out so that you won’t run into problems. Yes, Salehoo has a growing database of over 8000 wholesalers, drop-shippers and manufacturers from all over the world that deal with all types of wholesale goods. Salehoo maintains the database and provide support for members. It’s like having additional help with running your eBay business – they have a forum and even educational material you can use to build your business. They also have a lot of information you can go through as well that should help you in your choice.

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Niche Profit Classroom, Create a Profitable Online Business

Niche Profit Classroom, Create a Profitable Online Business | affiliate marketing | Scoop.it
By harmen batubaraNiche Profit Classroom or NPC is an Internet marketing course teaching you how to make money online by following a blueprint for making …
Harmen Batubara's insight:

Niche Profit Classroom or NPC is an Internet marketing course teaching you how to make money online by following a blueprint for making money on the Internet. You are given training in how to create these blogs and websites. You get full support and software tools to really help you accelerate your learning as well as access to forums where you can ask questions to other Niche Marketing members. Now Niche Profit Classroom (version 5.0) has major updated to the whole program as the long term commitment to the member of NPC from the owner, Adam Short.

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LinkedIn Business in a Box Monster PLR, LinkedIn Marketing Made easy

LinkedIn Business in a Box Monster PLR, LinkedIn Marketing Made easy | affiliate marketing | Scoop.it
By harmen batubara LinkedIn is a social networking website for people in professional occupations. Founded in December 2002 and launched on May 5, 2003,…
Harmen Batubara's insight:

LinkedIn is the most developed business – and career-oriented networking site out there. A great job board and plenty of services for connecting hiring companies to talented staff make it one of the most important resources for people will find new jobs and opportunities, while also building their reputations.

Free to use, LinkedIn requires little more than an email address and password to get started, although you’ll want to fill in your profile completely to get all that the site has to offer. As mentioned, the profile is similar to a resume, with a summary section and job history prominently displayed. LinkedIn prompts you to upload other information about yourself, including a photo.

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Shortcuts to Affiliate Marketing Like a Pro

Shortcuts to Affiliate Marketing Like a Pro | affiliate marketing | Scoop.it
Your time is now! More than likely, you have many questions about how and where to get started. Listed below are some tips that can help you with your affiliate marketing aspirations.

Via Joseph Montes
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Joseph Montes's curator insight, March 29, 11:58 PM

Shortcuts to Affiliate Marketing Like a Pro - http://klou.tt/g1a7ayxcsss

nKhart33i's curator insight, March 31, 11:19 PM

Dreams really do come true! This is amazing!

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How to find your affiliate niche? 15 top experts know the answer

How to find your affiliate niche? 15 top experts know the answer | affiliate marketing | Scoop.it
I've recently joined a popular affiliate forum. I was amazed that dozens of people sign up to this board alone daily to find their way in making money online.
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How to Make Money With ClickBank and How I Make It

How to Make Money With ClickBank and How I Make It | affiliate marketing | Scoop.it
By harmen batubaraFor a newbie. Have you experiance with Clickbank? Or are you already familiar with it? “Are people still making money with this? To answer t…
Harmen Batubara's insight:

For a newbie. Have you experiance with Clickbank? Or are you already familiar with it? “Are people still making money with this? To answer that question, so I took to some of the most popular marketing sites to do a little research. At that particular time, I was reading mixed reviews. Some people were saying that yes, they were in fact making money, while others were saying ClickBank was played out.
After doing small bit of research, I still have no clue so I decided to give ClickBank another look. This time, I added YouTube video tutorials to my research to get an idea as to how, exactly, people were going about making money with this method. Turns out, there are a few different ways to do this. One method I came across was how some people were using PPC ads and Facebook to drive traffic to their ClickBank offers. This obvioulsy is not a new method ofcourse, but I had never given it much thought. Then I read how people were not using Google AdWords for their PPC campaigns because Uncle Google won’t allow direct linking from ads to the actual ClickBank vendor sales page, and so Facebook ads they do not like ads “make money online” or somethink like that, but that Bing ads DID allow it.
My frend advice

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Affiliate Marketing, There are tons of Tips out There and Find Your Way

Affiliate Marketing, There are tons of Tips out There and Find Your Way | affiliate marketing | Scoop.it
By harmen batubaraThere are so many affiliates who try to promote affiliate products, but they never succeed. Most of these affiliates usually give up easily …
Harmen Batubara's insight:

There are so many affiliates who try to promote affiliate products, but they never succeed. Most of these affiliates usually give up easily and they start saying that affiliate marketing does not work. This is NOT true. Affiliate marketing works and there are so many full-time affiliate marketers, who are making more than six figures every year – and a few who make this amount every month. So, what differentiate these affiliates? Why do so many people fail in this business and others are succeeding? Or do you want to know how you can be successful with affiliate marketing?

If the questions above sound familiar, then you are reading the right report. You don’t have to waste more of your time trying to make affiliate marketing work for you. The tips that I will show you in this report will help you to know how you can start promoting affiliate products quickly and start making sales in a very short time.

Also, you have to know that the products that you are promoting might be the best products in the market. However, you will not make any sales if people are not seeing these products. Therefore, you have to be good at promoting these affiliate products.

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Nobsaffiliatelifestyle, How To Build a Six-Figure Affiliate Business In a Single Niche

Nobsaffiliatelifestyle, How To Build a Six-Figure Affiliate Business In a Single Niche | affiliate marketing | Scoop.it
By harmen batubaraLets me ask you a question!  What is your biggest obstacle when it comes to affiliate marketing?  I do not know what your answer is, but…
Harmen Batubara's insight:

Lets me ask you a question!  What is your biggest obstacle when it comes to affiliate marketing?  I do not know what your answer is, but from my perceptions, and after I had learned about affiliate marketing there are three major challenges: how to find the right affiliate niche; how to get traffic to an affiliate offer; and how to convert this traffic into sales

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Creating a Client-Attracting Professional Web Site

Creating a Client-Attracting Professional Web Site | affiliate marketing | Scoop.it
Confused about how to make your site better? You’re not alone!Most Independent Professionals (consultants, coaches, trainers, writers, designers, financial an…
Harmen Batubara's insight:

Most Independent Professionals (consultants, coaches, trainers, writers, designers, financial and employment professionals, etc.) want a better web site - a web site that actually helps attract more clients. But they have no idea how to do this. They don't know where to start, what to do and how to make their web site truly effective.

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Make Money with Affiliate Marketing, Monitor Your Own Affiliate Strategies

Make Money with Affiliate Marketing, Monitor Your Own Affiliate Strategies | affiliate marketing | Scoop.it
By harmen batubara As a Newbie in Affiliate marketing can you make money?   So what is “Affiliate Marketing for newbie”? Easy! You refer or recommend …
Harmen Batubara's insight:

So what is “Affiliate Marketing for newbie”? Easy! You refer or recommend a company’s products or services and when people buy them, you get a cut of the profits or perhaps the simplest way to explain affiliate marketing is it is a way of making money online for helping another business promote their products, services or business opportunity.

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Make Money Online: Why Affiliate Marketing Is the Perfect Online Starter Job

Why Affiliate Marketing Is the Perfect Online Starter Job http://t.co/TJ51nQLkKA
Harmen Batubara's insight:

 yes as affiliate affiliate marketing is that it is really easy to get into. All you need to do is go to certain product pages or software pages and click on their affiliate link and getting traffic to it...

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The Best Affiliate Marketing Tips For The Best Affiliate Marketers - IT World Web

The Best Affiliate Marketing Tips For The Best Affiliate Marketers - IT World Web | affiliate marketing | Scoop.it
You can use affiliate marketing to generate extra revenue for your online business. Before you get started, you need to learn the basics so that you will be able to achieve success.
Harmen Batubara's insight:

There are many different affiliate marketing programs available and they all have different features. Programs vary by product and degree of flexibility.

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Affilorama Review

Affilorama Review | affiliate marketing | Scoop.it
It is basically a procedure with the help of which we are able to teach anyone a lesson which is present in any kind of stage in his or her mind in a way of attracting the flow of cash within the internet so that everyone grasp’s easily.
Harmen Batubara's insight:

it will be well worth it in the long run. It doesn’t matter why you are developing these mindsets, they will always help you increase your overall effectiveness and ensure that you are successful.

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WP Affiliate-How to Recruit Your Affiliate Army to Grow Your Online Business

WP Affiliate-How to Recruit Your Affiliate Army to Grow Your Online Business | affiliate marketing | Scoop.it
by harmen batubaraWP Affiliate Builder, a training program that aims to teach business owners and online marketers on how to build their affiliate included wi…
Harmen Batubara's insight:

With WP Affiliate Builder, shows you of everything one need to do and must to have a successful product launch. The program comes with a PDF eBook,  report, the MP3 audio course for download and live streaming, training videos that lay down the exact process and a WordPress plug-in. “There is a reason that Omar Martin and David Nicholson are so well respected in the industry, they know how to deliver results. Any business owner that is looking to have a successful product launch really needs to see what they are doing with the WP Affiliate Builder program.”

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LinkedIn Business in a Box Monster PLR, LinkedIn Marketing Made easy

LinkedIn Business in a Box Monster PLR, LinkedIn Marketing Made easy | affiliate marketing | Scoop.it
By harmen batubara LinkedIn is a social networking website for people in professional occupations. Founded in December 2002 and launched on May 5, 2003,…
Harmen Batubara's insight:

LinkedIn is a social networking website for people in professional occupations. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. As of June 2013, LinkedIn reports more than 259 million acquired users in more than 200 countries and territories.

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