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10 profils d’utilisateurs sur les médias sociaux

10 profils d’utilisateurs sur les médias sociaux | Digital Marketing | Scoop.it

10 profils récurrents d’utilisateurs sur les médias sociaux


Via Tolokonnikoff - Seratoo
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Damien Colmant's curator insight, September 15, 2014 4:14 AM

L'utilisation des réseaux sociaux correspond à certains profils. Je suis une combinaison du Teacher et du Black Booker, et vous?

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11 Facts About Inbound Every Marketer Should Know

11 Facts About Inbound Every Marketer Should Know | Digital Marketing | Scoop.it

On average, inbound leads cost 61% less than leads from outbound marketing methods like billboards, direct mail, or radio advertisements.

 

Inbound marketing is not a channel, tactic or technology; it is a methodology. With inbound, brands attract, convert, close and delight visitors, leads and customers through a variety of channels including social media, email, blogging, search engine optimization and more.

 

Don’t believe me? Let’s dive into some facts and statistics behind inbound marketing....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 30, 2014 2:33 AM

Hubspot shares 11 key things you need to know about Inbound.

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Comment fusionner deux pages Facebook ?

Comment fusionner deux pages Facebook ? | Digital Marketing | Scoop.it
Comment fusionner deux pages Facebook ? Vous avez créé plusieurs pages et souhaitez les fusionner afin de gérer tous vos fans dans un seul endroit ?

Via My Marketing Manager, UCM
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Relations Presse 2.0 : diffuser quoi, où et comment ?

Relations Presse 2.0 : diffuser quoi, où et comment ? | Digital Marketing | Scoop.it
A l’heure du web social, les relations presse changent de dimension. Aux actions de RP classiques, s’ajoutent les actions web et de community management. A lir (Relations Presse 2.0 : diffuser quoi, où et comment ?

Via UCM
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Marco Bertolini's curator insight, June 6, 2014 4:55 AM

Comment faire connaître son entreprise à l'ère du web 2.0 ?

Frédérique Vigezzi's curator insight, June 10, 2014 10:17 AM

Le Vademecum des RP 2.0

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Twitter CFO Says a Facebook-style Filtered Feed Is Coming, Whether You Like It or Not | Gigaom

Twitter CFO Says a Facebook-style Filtered Feed Is Coming, Whether You Like It or Not  |  Gigaom | Digital Marketing | Scoop.it
At a financial conference, Twitter’s chief financial officer Anthony Noto suggested that the service will offer algorithm-driven curation of feeds much like Facebook does, in order to try and improve the relevance for users

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Jessica Kelly's curator insight, September 4, 2014 4:23 PM

Well, I'm a 100% behind that big thumbs-down. I understand that Twitter wants to grow, but to do so at the expense of losing its core users will be a double-whammy -- they'll lose their base *and* they'll find a drop in content quality. But I suppose that may make no difference in the grand scheme of bean-counting. I'm hoping that our Twitter lists will protect us from the change; that is, that this will affect only our main feed and our lists will remain unfiltered and chronological. (Please?)  :(

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Eight Tweets That Generate Engagement [infographic] | AllTwitter

Eight Tweets That Generate Engagement [infographic] | AllTwitter | Digital Marketing | Scoop.it
8 Tweets That Generate Engagement [INFOGRAPHIC]

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Jessica Kelly's curator insight, July 25, 2014 3:39 PM

This infographic looks to me to be super handy for folks new to Twitter. I especially like the suggestion to preface (old-style) RTs w/ an opinion so tweeps will know *why* you think it's worthy of an RT.

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Pub : vous détestiez les cookies, vous allez haïr AddThis...

Ce dispositif qui serait intégré dans 5% des sites Web les plus populaires permet de vous suivre à la trace, sans possibilité d'y échapper.

 

Les spécialistes des techniques publicitaires se doivent d'avoir un coup d'avance sur les internautes. Car ces derniers sont en effet de plus en plus enclins à bloquer les dispositifs traditionnels qui permettent de les pister, comme les cookies.


Des chercheurs en sécurité ont ainsi découvert une nouvelle technique de publicité ciblée actuellement déployée par AddThis sur 5% des 100.000 sites Web les plus populaires (comme YouPorn ou l'Internaute en France).


Via Tolokonnikoff - Seratoo
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Infographie : voici le menu hebdomadaire d'une stratégie de contenu équilibrée

Infographie : voici le menu hebdomadaire d'une stratégie de contenu équilibrée | Digital Marketing | Scoop.it

aphieUne stratégie de contenu efficace passe obligatoirement pas une bonne stratégie éditoriale contenant une bon équilibre de contenus de tous types et tous formats.


Via Emilie Faffe
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Emilie Faffe's curator insight, July 21, 2014 1:54 PM

Voici une infographie originale pour présenter la recette d'un blog à succès !

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Selling YOUR Innovation - Innovation Excellence (blog)

Selling YOUR Innovation - Innovation Excellence (blog) | Digital Marketing | Scoop.it
Selling YOUR Innovation
Innovation Excellence (blog)
The most important measure of a successful commercial innovation is revenue traction. Operation's requires it and VCs & Angels often demand it before engaging.
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Les stratégies marketing à l’heure d’un Noël 2.0

Les stratégies marketing à l’heure d’un Noël 2.0 | Digital Marketing | Scoop.it
Ces dernières semaines ont été riches en études & perspectives sur ce que sera cette fin d’année.

Via Holtzhausser Natacha
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5 Rules for Super Effective Hashtags on Twitter

5 Rules for Super Effective Hashtags on Twitter | Digital Marketing | Scoop.it

Want to get noticed on Twitter? Use hashtags! Using the right hashtag(s) in your tweets will bring you the relevant audience and exposure. This is also with those that you will be able to follow conversations known as chats.

 

How to use hashtags efficiently? How many is too many? Let's have a look at hashtags best practices on Twitter....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 29, 2014 12:54 AM

Get hashtag help from these practical tips.

malek's curator insight, August 30, 2014 11:21 AM

Twitter only gives you 140 characters to work with, so if your hashtag is too long it’ll make it too difficult for people to use it. Keep it under 20 characters at the absolute maximum.

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Building the Perfect Marketing Pin for Pinterest

Building the Perfect Marketing Pin for Pinterest | Digital Marketing | Scoop.it

Building the Perfect Marketing Pin for Pinterest: Essential tips on creating the perfect marketing pin for Pinterest. [INFOGRAPHIC]


Via Frédéric DEBAILLEUL
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ManufacturingStories's curator insight, September 6, 2014 9:46 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Harmony Com's curator insight, September 15, 2014 3:23 AM

Pour réaliser le pin parfait

Eric Bouchet's curator insight, September 21, 2014 4:34 AM

C'est visuel et clair !

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Comment avoir plus d’interactions sur votre page Facebook, 17 trucs !

Comment avoir plus d’interactions sur votre page Facebook, 17 trucs ! | Digital Marketing | Scoop.it
Cet article Comment avoir plus d’interactions sur votre page Facebook, 17 trucs ! est apparu en premier sur G1site.
L’engagement de vos fans est un des éléments clés du community management d’une page Facebook.

Via UCM
Natacha Smigielski's insight:

A few promoted posts & sponsored stories are indeed unavoidable today on Facebook. 

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Carbon Nanotubes Make a Comeback in Photovoltaics - IEEE Spectrum

Carbon Nanotubes Make a Comeback in Photovoltaics - IEEE Spectrum | Digital Marketing | Scoop.it
After languishing for a decade with poor energy conversion efficiency, a novel approach may give CNTs a boost

Via THE *OFFICIAL ANDREASCY*
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THE *OFFICIAL ANDREASCY*'s curator insight, September 4, 2014 4:03 PM

Researchers make solar cells based on CNTs that are twice as efficient at energy conversion than its predecessors.

Melvin Joel Cantuta Cabas's curator insight, September 7, 2014 8:30 AM

reparacion

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Singapore offers a Global Lesson in Green

Singapore offers a Global Lesson in Green | Digital Marketing | Scoop.it

A complete lack of natural resources is prompting the urban island city-state of Singapore to generate its own green infrastructure. Its rapidly growing population, which is one-and-a-half times that of the city of Los Angeles but spread across an area half the size, is another driver. And while the green push is most visible in the walls and bays of vegetation that garnish its stock of high-rise apartments and offices, its impact is far deeper. That’s thanks in part to a government-led sustainable-building certification program that aims to green 80 percent of the city-state’s existing building stock by 2030...


Via Lauren Moss
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Clarence | MSRE, LEED GA's curator insight, September 5, 2014 12:24 PM

Singapore is a green city role model. Can you imagine if all cities and governments around the world put the same kind of effort as Singapore to make the majority of their buildings green?

 

By the way, Singapore is also leading the way this year so far in Asian outbound foreign investment.

http://www.cbre.com.hk/EN/aboutus/mediacentre/asianews/Pages/Newsflash---Asian-Outbound-Investment-1H-2014.aspx

Clarence | MSRE, LEED GA's curator insight, September 5, 2014 12:25 PM

Singapore is a green city role model. Can you imagine if all cities and governments around the world put the same kind of effort as Singapore to make the majority of their buildings green?

 

By the way, Singapore is also leading the way this year so far in Asian outbound foreign investment.

http://www.cbre.com.hk/EN/aboutus/mediacentre/asianews/Pages/Newsflash---Asian-Outbound-Investment-1H-2014.aspx

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A Twitter Search Trick You Didn’t Know About

A Twitter Search Trick You Didn’t Know About | Digital Marketing | Scoop.it
An undocumented Twitter search operator helps you find the best tweets for any search term based on the retweeted or the favorited count.

Via THE *OFFICIAL ANDREASCY*
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THE *OFFICIAL ANDREASCY*'s curator insight, July 25, 2014 6:10 AM

An undocumented search operator helps you find the best tweets on Twitter without the noise.

malek's curator insight, July 25, 2014 7:01 AM

A simple brainy filter. Thank you @THE *OFFICIAL ANDREASCY*

massimo scalzo's curator insight, July 27, 2014 8:47 AM

Maybe you donì't know that..

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Top 5 Fashion Brands using Social Media as their Key Strategy

Top 5 Fashion Brands using Social Media as their Key Strategy | Digital Marketing | Scoop.it

Having a sound and effective social media marketinis getting essential for online business owners. In order to expand and be in the good books of their customers, business owners are now thinking of new ways to increase their social media presence.


Like real world marketing, fashion industry was the first to adopt social media marketing tool. They inculcated their business with social media platforms and gave themselves a fresh new perspective and a wider platform to showcase their brands. This not only helped them grow their business online but also helped developing trust and a better understanding among their clientele.


There’s hardly any fashion brand that is not present on any of these social platforms; having a different strategy and feel at various platforms, almost every fashion label is now socially active. Here’s a list of top 5 fashion brands using social media s their key strategy for effective marketing....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 24, 2014 1:09 AM

Useful case studies for effective social marketing.

Genna Bennett-Burkhardt's curator insight, September 29, 2014 11:13 PM

I found this interesting due to the fact that Burberry although already having strong brand equity, still saw the huge importance in social media as a platform. The points about certain businesses replying to criticism and being transparent made it clear that its best to deal with the social media issues straight away in order to avoid any unwelcome backlash that could go viral! 

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How to Build a Strong Pinterest Page for B2B

How to Build a Strong Pinterest Page for B2B | Digital Marketing | Scoop.it

You might be surprised to hear that Pinterest is one of the fastest growing social media sites and is the third largest behind Facebook and Twitter...

 

...I talked with David Smooke who is director of SmartRecruiters, an online workspace to find and hire people. David is in charge of content marketing & social media for SmartRecruiters. They also have an awesome  Pinterest page. He gave me insight into how to initiate a Pinterest strategy, what works best for B2B and the burning question we all want to know – how do you get more followers!? Please listen to my podcast to hear my interview with David and be sure to follow the Link Humans Pinterest page!

 

Here are my top tips for creating a great Pinterest page...


Via Jeff Domansky
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Diane Hite Weidenbenner's curator insight, July 23, 2014 1:46 PM

So many priorities, so little time!

Barbara Vermaas's curator insight, July 25, 2014 12:27 PM

Goede tips hoe je Pinterest kunt inzetten: strategie, B2B (Business to Business) marketing, en hoe je meer volgers kunt krijgen.

Pascal Corbel's curator insight, July 28, 2014 7:27 AM

La présence sur les réseaux sociaux devient un élément clé de la stratégie de communication des entreprises... quand ce n'est pas de leur stratégie tout court.

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Chantal Thomass, nouvelle directrice artistique de Coca-Cola Light pour 2014

Chantal Thomass, nouvelle directrice artistique de Coca-Cola Light pour 2014 | Digital Marketing | Scoop.it
Chantal Thomass succède à Marc Jacobs. La canette dessinée par la papesse des dessous chics sera disponible... pour la Saint-Valentin.

Via Holtzhausser Natacha
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33 digital marketing stats you didn't know | YODA London | #TheMarketingAutomationAlert

33 digital marketing stats you didn't know |  YODA London | #TheMarketingAutomationAlert | Digital Marketing | Scoop.it
33 digital marketing stats you didn't know. Yoda London have put together stats ranging from, content marketing stats to international social media.

 

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► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via marketingIO
Natacha Smigielski's insight:

Let's figures talk!

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marketingIO's curator insight, November 26, 2013 7:52 PM

Take a few seconds and scroll through. Interesting (and useful) stats.

Jussara NUNES's curator insight, November 30, 2013 7:13 AM

Interesting infographics