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In the organic search listings you’re probably familiar with Sitelinks.
AdWords World
Dall'articolo originale: "un'attenta analisi della concorrenza, va sempre fatta.
L'analisi ti permetterà di raccogliere informazioni fondamentali per la pianificazione delle tue strategie".
Francesco Campa: questo articolo, scritto da Maurizio Palermo su Web Olistico, riporta in modo semplice e chiaro quali sono i principali passi per analizzare la concorrenza online.
Ricordo che l'analisi della concorrenza è fondamentale soprattutto per due ragioni: conoscere chi sono i concorrenti e le relative attività svolte sul web.
Ciò che a te interessa particolarmente riguarda la loro posizione all'interno dei risultati nei motori di ricerca.
Ovviamente la prima pagina è sempre composta da coloro che rappresentano i tuoi competitors più "forti".
Vale la pena quindi comprendere come questi si muovono online, cosa fanno, quali contenuti di valore eventualmente offrono e se è possibile "scalzarli" e raggiungere una posizione rilevante all'interno delle pagine di ricerca...
...oppure, al contrario, lasciar perdere o cambiare nicchia/parole-chiave.
L'analisi della concorrenza è dunque importante per orientarsi al meglio ed evitare di commettere errori che potrebbero risultare altamente penalizzanti per il tuo business online.
Questi, in breve, i punti principali su cui focalizzare la tua attenzione:
- Parole o Frasi-chiave;
- Individuazione dei Concorrenti;
- Analisi dei Siti Web;
- Strategie Adottate dai Concorrenti;
- Identificazione dei Tuoi Punti di Forza Rispetto ai Concorrenti.
Mettendo in pratica i consigli indicati nell'articolo interessato sarà più facile per te valutare le possibili nicchie di mercato su cui avviare il tuo business online.
Trovi l'articolo completo qui: http://bit.ly/IDPHuy Via Francesco Campa This is the third post in a series on getting the most out of the Google AdWords left nav. 
Meaki makes it easy for anyone to clip web pages they visit into a visually engaging collection called a Clipset. You can share your Clipsets with the world or keep them private.
You can discover new things as you browse Clipsets created by other people.
It’s really easy to use Clip-it button and create Clipsets around themes. You can add to Clipsets anytime you find a page.
Try out it here: http://www.meaki.com Via Giuseppe Mauriello, roberto toppi This is the second post in a series on getting the most out of the Google AdWords left nav. 
These days when it comes to generating traffic the majority of “marketers” follow whatever shiny object seems to be leading the current trends. While these things can work their failure ... 
A Beta update rolling out in AdWords finally allows search marketers to see keyword data from their Google Display Network. Finally! Practical How To Tips for Increasing Ecommerce Sales. 
Google's official blog for news, information, and tips on AdWords... 
Pay Per Click Management with Pay For Performance Pricing. 
For the past decade, most of us in the field of search have relied on Google's AdWords data (either in the public tool, the API or the tools inside AdWords accounts). 
Google's official blog for news, information, and tips on AdWords... |
By all accounts, paid search spending rose in Q1 2012 as compared to the previous year, but by how much depends on the source, and the sector. 
They say a picture is worth a 1000 words. But what if that picture was an online banner advertisement and that static “picture” was now a video showcasing your brand, product or service? 
Advertising online using Google pay-per-click offers 4 surprising advantages over most other forms of advertising. Leverage these for outstanding ROI. 
Though it hasn’t been announced, a few eagle-eyed folks have noticed a change to Google’s Help pages that says demographic bidding will be phased out on March 21. We spoke to Google about it, and received confirmation that this is the case. Explore our comprehensive SEM Blog and learn everything you need to know to become a true SEM Ninja! 
AdWords' biggest advantage over other display networks is the extreme granularity of targeting available. There is no reason it can't work as well for you as search. Here's everything you need to know about bidding, optimization and much more. New Media Knowledge (NMK) is a learning and business information resource for digital interactive media in the UK... In the world of Google Adwords and PPC Marketing it is vital to be able to construct well thought out and organised campaigns. 
Optimizing Keywords and Negatives is a task I recommend to my clients that they do regularly. 
For the past three years the AdWords Help Forum has been a place where advertisers from all walks of life could come together and exchange ideas, advice and stories with other AdWords advertisers. Businesses have been enjoying the targeted traffic that can be driven with Google Adwords for many years. 
Google announced a new version of their AdWords Sitelinks. They call them “enhanced” sitelinks for AdWords. |
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