SEM & Adwords: Learning.it
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SEM & Adwords: Learning.it
often overlooked or underrated element of Online Marketing & Adwords
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How to Optimize Pay-Per-Click (PPC) Landing Pages

How to Optimize Pay-Per-Click (PPC) Landing Pages | SEM & Adwords: Learning.it | Scoop.it
After having read this article, you should have a clear sense of the process that you need to follow when optimizing a landing page for PPC traffic.
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12 Blogging Mistakes Most Beginner Bloggers Make

12 Blogging Mistakes Most Beginner Bloggers Make | SEM & Adwords: Learning.it | Scoop.it
Learn 12 common mistakes bloggers make when they are just getting started.
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30 brands with excellent social media strategies

30 brands with excellent social media strategies | SEM & Adwords: Learning.it | Scoop.it
Okay, it's probably disingenuous to pretend that social media is still something nascent and unproven for brands.
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AdWords Express expands deeper click-to-call reporting, adds ad scheduling and more

AdWords Express expands deeper click-to-call reporting, adds ad scheduling and more | SEM & Adwords: Learning.it | Scoop.it
Three new features arrive for small businesses using Google's automated ad service.
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Getting to the bottom of Google expanded text ad CTR and CPC

Getting to the bottom of Google expanded text ad CTR and CPC | SEM & Adwords: Learning.it | Scoop.it
Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study.
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Our experiment in eliminating AdWords

Our experiment in eliminating AdWords | SEM & Adwords: Learning.it | Scoop.it
Back in the day, I managed a $500,000 annual pay-per-click advertising budget for CompactAppliance.com, a retailer of small-space appliances. That business was built on the ...
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Using Google Analytics to Optimize Bing Ads, Other Channels

Using Google Analytics to Optimize Bing Ads, Other Channels | SEM & Adwords: Learning.it | Scoop.it
Ecommerce merchants strive to optimize their returns on investment from advertising. Google Analytics can help, with its integration to Google AdWords that allows ecommerce sites ...
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5 Actionable Google Analytics Reports to Improve Your Marketing Today

5 Actionable Google Analytics Reports to Improve Your Marketing Today | SEM & Adwords: Learning.it | Scoop.it
Instead, you should be looking for the current changes that will yield the highest return. Lurking deep inside Google Analytics, you can uncover tremendous opportunities by simply optimizing or fixing what you’ve already got.
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4 Steps in Google AdWords to Know if Paid Search Will Work for Your Business - Best Practice in Sales and Marketing

4 Steps in Google AdWords to Know if Paid Search Will Work for Your Business  - Best Practice in Sales and Marketing | SEM & Adwords: Learning.it | Scoop.it
4 Steps in Google AdWords to Know if Paid Search Will Work for Your Business | emfluence Share on facebook Share on twitter Share on email More Sharing Services 0 Tuesday, November 4, 2014 Written by Tiffany Edwards Interactive Account Manager & Project...
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The 6 Most Common Negative Keyword Mistakes in AdWords (and How to Fix Them) | Tone Agency Blog

The 6 Most Common Negative Keyword Mistakes in AdWords (and How to Fix Them) | Tone Agency Blog | SEM & Adwords: Learning.it | Scoop.it
Earlier this year Econsultancy reported that 58% of companies were expecting to increase their PPC budgets, 34% were going to keep the same budget and only 9% expecting to decrease their budget.

Via Pedro Da Silva
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What is Gmail Sponsored Promotions (GSPs) in AdWords ?

What is Gmail Sponsored Promotions (GSPs) in AdWords ? | SEM & Adwords: Learning.it | Scoop.it
Gmail Sponsored Promotions (GSPs) in AdWords has in beta version but now it roll out soon. and accessible by all.
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How To Track Clicks As Conversions in AdWords Using Google Analytics

How To Track Clicks As Conversions in AdWords Using Google Analytics | SEM & Adwords: Learning.it | Scoop.it
Step by step instructions on how to setup Adwords to track click as conversions using Google Analytics
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AdWords Conversion Tracking vs. Google Analytics Goal Completions

AdWords Conversion Tracking vs. Google Analytics Goal Completions | SEM & Adwords: Learning.it | Scoop.it
Wondering what’s the difference between AdWords conversion tracking and goal completions in Analytics? For starters, they are not reporting the same data, so do not expect the two to match.
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A 6-Step Process to Write PPC Ads at Scale

A 6-Step Process to Write PPC Ads at Scale | SEM & Adwords: Learning.it | Scoop.it
If you manage a large AdWords account, keeping your accounts organized with multiple ad variations gets complicated. Here are our best tips on how to scale your ad copy.
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You're Doing AdWords Wrong (Here's How to Make It Right)

You're Doing AdWords Wrong (Here's How to Make It Right) | SEM & Adwords: Learning.it | Scoop.it
If you want more ROI from your PPC campaigns, you need to optimize your AdWords account. Here are 3 common AdWords mistakes – and how to fix them.
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Facebook Ads vs. Google AdWords: Which Is Better for Your Business?

Facebook Ads vs. Google AdWords: Which Is Better for Your Business? | SEM & Adwords: Learning.it | Scoop.it
Do changes to Facebook's News Feed algorithm make Google AdWords a more viable advertising spend?
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Google tests showing an overall Health Score for AdWords accounts

Google tests showing an overall Health Score for AdWords accounts | SEM & Adwords: Learning.it | Scoop.it
The new features includes an overall score for search campaigns and a top-line checklist of opportunities.
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This 19 Step Keyword Research Process will SKYROCKET your Organic Search Traffic

This 19 Step Keyword Research Process will SKYROCKET your Organic Search Traffic | SEM & Adwords: Learning.it | Scoop.it
Boost your organic search traffic and ensure you are targeting the right keywords with this actionable guide to keyword research. Includes FREE checklist.
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Step-By-Step Scaling: How and When to Grow Your PPC Campaigns

Step-By-Step Scaling: How and When to Grow Your PPC Campaigns | SEM & Adwords: Learning.it | Scoop.it
If you’ve already got your feet in the shallow end of PPC, here’s how to grow those already-performing campaigns to improve your return.
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The Secret Formula of a 13.11X ROI Google AdWords Campaign

The Secret Formula of a 13.11X ROI Google AdWords Campaign | SEM & Adwords: Learning.it | Scoop.it
This formula gives the person searching on Google exactly what they are looking for (whether that’s chocolate chip cookies, your software product or eCommerce product).
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How To Spend Small, Win Big with PPC This Christmas - Search Engine People (blog)

How To Spend Small, Win Big with PPC This Christmas - Search Engine People (blog) | SEM & Adwords: Learning.it | Scoop.it
How To Spend Small, Win Big with PPC This Christmas Search Engine People (blog) By now, everyone has heard of Black Friday, and the common belief is that the day is so named because it is the tipping point for retail businesses between losses on...
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Using AdWords Scripts Like A Boss | WordStream

Using AdWords Scripts Like A Boss | WordStream | SEM & Adwords: Learning.it | Scoop.it
Learn how to use Google AdWords scripts to automate bidding rules, do reporting, dynamically update your ad copy and other cool AdWords script hacks.

Via Alexandre Guapyassu
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3 Things You Can Do To Push Through Your PPC Plateau

3 Things You Can Do To Push Through Your PPC Plateau | SEM & Adwords: Learning.it | Scoop.it
Online advertisers are in it for the long haul, and like any long-term relationship, it takes work to succeed. If you've been working on a PPC account for
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Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media) | Campaign@Cannes

Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media) | Campaign@Cannes | SEM & Adwords: Learning.it | Scoop.it
Consumers are more influenced by word of mouth in buying decisions than by print media, TV and movies, brand websites and even social media. That is the
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How to Track Clicks as Conversions in Adwords

How to Track Clicks as Conversions in Adwords | SEM & Adwords: Learning.it | Scoop.it
How to set up and implement AdWords conversion tracking for event-based conversions, such as clicks on Download Now buttons.
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