Adwords Campaign Optimization
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Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor | Adwords Campaign Optimization | Scoop.it
The new tools are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping advertisers.
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Think Twice Before Using Top of Page Bidding in AdWords | SEER Interactive

Think Twice Before Using Top of Page Bidding in AdWords | SEER Interactive | Adwords Campaign Optimization | Scoop.it
What we did While bidding to the top of the page isn’t always the best strategy for paid search, it can be a good strategy depending on your goals, i.e. f
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What Is A Good Click Through Rate (CTR)? | PPC Hero®

What Is A Good Click Through Rate (CTR)? | PPC Hero® | Adwords Campaign Optimization | Scoop.it
You should always be striving to achieve a higher CTR. A 2% CTR is good, but continually improving this metric will make your account great.
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Google Stats for Individual Sitelinks: Wishes Do Come True! | Clix Marketing PPC Blog

Google Stats for Individual Sitelinks: Wishes Do Come True! | Clix Marketing PPC Blog | Adwords Campaign Optimization | Scoop.it
Google is now showing stats for individual sitelinks including whether the link itself or some other portion of the ad was clicked.
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Use AdWords Similar Audiences To Reach Your Uncovered Audience | PPC Hero®

Use AdWords Similar Audiences To Reach Your Uncovered Audience | PPC Hero® | Adwords Campaign Optimization | Scoop.it
If you have seen success through Remarketing and are looking to expand your reach, Similar Audiences is a low risk way to reach your ‘uncovered audience’.
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A Deep Look into Product Listing Ads with Google #infographic

A Deep Look into Product Listing Ads with Google #infographic | Adwords Campaign Optimization | Scoop.it
PLAs were the Google’s largest growth product in 2013 and are continuing to grow at a rate this year.
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7 Tips For AdWords YouTube Campaigns | PPC Hero®

7 Tips For AdWords YouTube Campaigns | PPC Hero® | Adwords Campaign Optimization | Scoop.it
Seven tips for optimizing and the creation of video campaigns and video ads in AdWords YouTube advertising. This includes targeting, networks and types of ads.
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How To Improve Shopping Ad Performance & Quality Score In AdWords

How To Improve Shopping Ad Performance & Quality Score In AdWords | Adwords Campaign Optimization | Scoop.it
By late August, Product Listing campaigns for AdWords will be retired in favor of Shopping campaigns, so if you haven’t started migrating, don’t delay much longer. You can run both campaign types simultaneously, so start tweaking Shopping campaigns now so that they’ll be performing great by the time PLAs go away later this summer. In […]
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Enhancing Your Google AdWords Campaigns With Google Analytics

Enhancing Your Google AdWords Campaigns With Google Analytics | Adwords Campaign Optimization | Scoop.it
In this post Graeme looks at how Google Analytics and Google AdWords can be combined to deliver maximum insight and ROI benefit.
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5 Tips for a Smooth Transition from PLA to Google Shopping

5 Tips for a Smooth Transition from PLA to Google Shopping | Adwords Campaign Optimization | Scoop.it
Shopping campaigns are the new type of campaigns that is targeted for Product Listing Ads (PLAs).
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Semantics: Google AdWords To Replace "Delete" With "Remove" In Most Instances

Semantics: Google AdWords To Replace "Delete" With "Remove" In Most Instances | Adwords Campaign Optimization | Scoop.it
It’s always seemed odd that choosing to “Delete” a campaign, for example, in AdWords doesn’t actually mean the campaign will be vaporized as if it never existed. It’s not possible to truly delete a campaign from an account — that historical data remains available in perpetuity. That’s good for historical records, but can be confusing […]
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What Google Shopping Campaign Priority Settings Really Mean | RKG Blog

What Google Shopping Campaign Priority Settings Really Mean | RKG Blog | Adwords Campaign Optimization | Scoop.it
Many marketers have misunderstood what the campaign priority settings in Shopping Campaigns control. Here we set the record straight.
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Does PPC have any effect on SEO? The expert view

Does PPC have any effect on SEO? The expert view | Adwords Campaign Optimization | Scoop.it
I’ve recently been making a point of plunging myself deeper and deeper into the murky depths of SEO.
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Improve Your AdWords Performance With These 3 Google Analytics Reports

Improve Your AdWords Performance With These 3 Google Analytics Reports | Adwords Campaign Optimization | Scoop.it
How to use the Location, Devices, and Landing Pages reports in Google Analytics to improve the performance of your AdWords campaigns.
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Three Tales of PPC Geotargeting Successes | SEER Interactive

Three mini case studies on innovative ways to use geotargeting in paid search to save time, improve efficiency and maximize your return.
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3 Tests to Determine if Mobile Ads are Right for Your Online Store

3 Tests to Determine if Mobile Ads are Right for Your Online Store | Adwords Campaign Optimization | Scoop.it
Ask these questions to help determine your potential for mobile success, and Google Analytics reports you can run to help answer those questions.
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Seven paid search features local marketers should be using

Seven paid search features local marketers should be using | Adwords Campaign Optimization | Scoop.it
Local marketers now have many tools to consider when using paid search that go beyond simply bidding on keywords for ads to appear.
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A complete guide to advertising with Google AdWords Part 3: Setting up your first campaign | Oasis 500

A complete guide to advertising with Google AdWords Part 3: Setting up your first campaign | Oasis 500 | Adwords Campaign Optimization | Scoop.it
You’ve determined the best keywords for your Google Adwords Ad Groups by ripping through demographics, keyword planners and personas. You’ve done
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PPC Keyword Research: When & Why Do You Need It?

PPC Keyword Research: When & Why Do You Need It? | Adwords Campaign Optimization | Scoop.it
Keyword Research is essential for an AdWords PPC campaign to be profitable. Find out why Keyword Research is so critical, from budgeting to optimisation.
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7 Most Frequently Asked PPC Questions (And Answers)

7 Most Frequently Asked PPC Questions (And Answers) | Adwords Campaign Optimization | Scoop.it
Are you a marketing director or business owner who oversees your company’s PPC advertising efforts but aren’t involved in the day-to-day management? While you may not need to know the innermost d…
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Competitive Analysis-Stay Ahead of Competition | PPC Hero®

Competitive Analysis-Stay Ahead of Competition | PPC Hero® | Adwords Campaign Optimization | Scoop.it
The Hanapin team conducted a competitive analysis for our largest client. Learn how the analysis was conducted and how we used it to drive strategy.
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Everything You Need To Know About PPC Ad Extensions | PPC Hero®

Everything You Need To Know About PPC Ad Extensions | PPC Hero® | Adwords Campaign Optimization | Scoop.it
The complete guide to PPC Ad Extensions in Google & Bing. Sitelinks, Locations, Call, Review, Seller, Consumer, Betas and more examined by PPC Hero.
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Detangling GDN Autoplacement Performance for Best Results | Clix Marketing PPC Blog

Detangling GDN Autoplacement Performance for Best Results | Clix Marketing PPC Blog | Adwords Campaign Optimization | Scoop.it
Learn how to determine which of your targeting options is working best for automatic placements on the Google Display Network.
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10 ways to get the most from PPC in a small-keyword category

10 ways to get the most from PPC in a small-keyword category | Adwords Campaign Optimization | Scoop.it
How can search marketers maintain visibility and acquire new customers without simply increasing their paid search bids?
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