Advocacy communications
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How to Build a Strong Pinterest Page for B2B

How to Build a Strong Pinterest Page for B2B | Advocacy communications | Scoop.it

You might be surprised to hear that Pinterest is one of the fastest growing social media sites and is the third largest behind Facebook and Twitter...

 

...I talked with David Smooke who is director of SmartRecruiters, an online workspace to find and hire people. David is in charge of content marketing & social media for SmartRecruiters. They also have an awesome  Pinterest page. He gave me insight into how to initiate a Pinterest strategy, what works best for B2B and the burning question we all want to know – how do you get more followers!? Please listen to my podcast to hear my interview with David and be sure to follow the Link Humans Pinterest page!

 

Here are my top tips for creating a great Pinterest page...


Via Jeff Domansky
Florian Eisele's insight:

In case you are struggling with utilizing Pinterest for your brand, here are some useful B2B ideas

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Diane Hite Weidenbenner's curator insight, July 23, 2014 1:46 PM

So many priorities, so little time!

Barbara Vermaas's curator insight, July 25, 2014 12:27 PM

Goede tips hoe je Pinterest kunt inzetten: strategie, B2B (Business to Business) marketing, en hoe je meer volgers kunt krijgen.

Pascal Corbel's curator insight, July 28, 2014 7:27 AM

La présence sur les réseaux sociaux devient un élément clé de la stratégie de communication des entreprises... quand ce n'est pas de leur stratégie tout court.

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Facebook content strategy is a timebomb for inbound marketing

Facebook content strategy is a timebomb for inbound marketing | Advocacy communications | Scoop.it
The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.
Florian Eisele's insight:

One of 2015's most important posts. Facebook and similar platforms will be even more essential in 2016.

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Six communications trends NGOs should follow in 2016

Six communications trends NGOs should follow in 2016 | Advocacy communications | Scoop.it
Digital evolution powered development communications this year. What should we consider for 2016?
Florian Eisele's insight:

Looking forward to the great opportunities Virtual Reality will have to offer us.

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Implications For Longer Tweets - Edelman

Implications For Longer Tweets - Edelman | Advocacy communications | Scoop.it

"The rumor mill anticipates that tweets will still only show 140 characters in timelines with a “read more”-style call to action to expand the tweet."

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Neuer Button, mehr Spender? Der Facebook Spenden-Button für NGOs - Campaigning Academy Berlin

Neuer Button, mehr Spender? Der Facebook Spenden-Button für NGOs - Campaigning Academy Berlin | Advocacy communications | Scoop.it

"Seit  Mitte November bietet Facebook, mit seinen über 1,39 Mrd. aktiven Nutzern, eine neue Fundraising-Möglichkeit …"

Florian Eisele's insight:

Sounds promising

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Evita que tu comercial sea retirado como el de Coca-Cola

Evita que tu comercial sea retirado como el de Coca-Cola | Advocacy communications | Scoop.it
Por su parte, para el especialista en marketing Gabriel Zaldívar, el error del anuncio fue no haber testeado el mensaje con diferentes públicos y obtener mediante una investigación de mercado cualitativa y focus group la percepción de las personas ante el anuncio, antes de lanzarlo para su exhibición.
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Is there a danger to environmental jargon? - BBC News

Is there a danger to environmental jargon? - BBC News | Advocacy communications | Scoop.it
The United Nations is promising a "universal climate change agreement" in Paris next week. But is jargon putting people off?
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Organizing vs Mobilizing - focusing your campaign to win | Insights | Communicopia

Organizing vs Mobilizing - focusing your campaign to win | Insights | Communicopia | Advocacy communications | Scoop.it

Organizing is building your power - Mobilizing is spending your power. When we know what stage our campaign is in, we can align tactics, resources, and staff accordingly, and conserve our limited resources to go hard when the big opportunity to win shows up.

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Brand Storytelling through 12 archetypes

Brand Storytelling through 12 archetypes | Advocacy communications | Scoop.it

An archetype is a universally familiar character or situation that transcends time, place, culture, gender and age. It represents an eternal truth’

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Bic Ad Debacle: PR Failure or Plain Old Sexism?

Bic Ad Debacle: PR Failure or Plain Old Sexism? | Advocacy communications | Scoop.it

"There is a possibility that Bic’s campaign was a dissatisfying blend of inefficient planning and archaic values. Now is the time for a complete overhaul of the company’s organizational foundation so that errors are meticulously reviewed before being released into the world."

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The Importance of Longform Content for Your Website

The Importance of Longform Content for Your Website | Advocacy communications | Scoop.it
In recent months a debate has been brewing around whether shortform or longform content is winning the race for people’s attention. No doubt there are merits to both sides, but there seems to be some confusion abound the subject.
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4 tips for creating effective infographics

4 tips for creating effective infographics | Advocacy communications | Scoop.it
infographics work best with a coherent narrative and strong viewpoint. They are stories told visually, not just a collection of random facts and slick images.
Florian Eisele's insight:

Infographics work best with coherent storytelling.

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Introducing conversational ads | Twitter Blogs

Introducing conversational ads | Twitter Blogs | Advocacy communications | Scoop.it
Our new ad formats help advertisers generate brand influence by prompting users to Tweet.
Florian Eisele's insight:

I totally love this. Can't wait to see the first campaigns and NGOs experimenting with this.

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How the PR pitch will change in 2016

How the PR pitch will change in 2016 | Advocacy communications | Scoop.it
As a craft, PR pitching continues to evolve. For those in the industry, this should be a lesson in changing with the times. Here are ways to keep up with strong story pitching in the new year.
Florian Eisele's insight:

and, just like in 2015 and 2017, don't do blind pitches if you can help it

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Let’s kill the front group |Holtz Communications + Technology

Let’s kill the front group |Holtz Communications + Technology | Advocacy communications | Scoop.it

"The most egregious uses of front groups by PR agencies emerged in the 1950s when the tobacco industry turned to a global public relations agency to create a front group that instilled confusion and doubt in the public’s mind about the settled science proving the link between smoking and cancer."

 
Florian Eisele's insight:

Only because Edward Bernays did something in 1913 doesn't mean we should still be doing it.

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Coca-Cola drops controversial Christmas video set in indigenous Mexico

Coca-Cola drops controversial Christmas video set in indigenous Mexico | Advocacy communications | Scoop.it
Company spokesman said it had not meant to insult anyone with ad showing Coke being handed out by light-skinned actors in community of Mixe people
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The rise of “homeless” media — Thoughts on Media — Medium

The rise of "homeless" media - Thoughts on Media - Medium
We will soon see the emergence of a new wave of publishers that won’t require home pages or apps.
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Der Einsatz von Videos als taktisches Tool für Viral-Campaigning - Campaigning Academy Berlin

Der Einsatz von Videos als taktisches Tool für Viral-Campaigning - Campaigning Academy Berlin | Advocacy communications | Scoop.it
Für die Viralität eines Kampagnenvideos gibt es leider kein Geheimrezept, aber man kann einiges tun, um sich eine virale Verbreitung zu erarbeiten.
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A Growing Disenchantment With October ‘Pinkification’

A Growing Disenchantment With October ‘Pinkification’ | Advocacy communications | Scoop.it
Some women with cancer and others question the worth of all that pink merchandise for Breast Cancer Awareness Month. More than awareness, they say, they want action.
Florian Eisele's insight:

Complacency led to the brand loosing its clear purpose. A risk for many successful campaigns and NGOs. 

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After the VW scandal, how can we trust business to act on climate change? | Guardian Sustainable Business | The Guardian

After the VW scandal, how can we trust business to act on climate change? | Guardian Sustainable Business | The Guardian | Advocacy communications | Scoop.it
The VW scandal helps reinforce cynicism about the ability of the private sector to act in good faith and do their bit to tackle climate change
Florian Eisele's insight:

relevant article analyzing the relevance of trust in climate change communications and the dilemma of corporate sustainability efforts

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The protest movement is failing: it's fighting the same old battles with the same poor results

The protest movement is failing: it's fighting the same old battles with the same poor results | Advocacy communications | Scoop.it
Activists’ tendency to turn every issue into a fight against government or big business won’t create long term change
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Hunting pirate fishermen on the high seas

Hunting pirate fishermen on the high seas | Advocacy communications | Scoop.it
Solve a pirate fishing crime in Al Jazeera's interactive investigation.
Florian Eisele's insight:

Insanely good storytelling based on gamification and top investigative reporting

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Introducing censusAmericans, A Twitter Bot For America

Census data is often seen at a large scale — atlases, research studies and interactive visualizations all offer the view from 10,000 feet. But there are people inside those top-line numbers. And w…
Florian Eisele's insight:

Amazing idea and clever tech solution of showing the people behind the data.

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Facebook changes its metrics for posts; Instagram enlarges photos

Facebook changes its metrics for posts; Instagram enlarges photos | Advocacy communications | Scoop.it

"Social media users might enjoy a piece of content on Facebook but still choose not to interact with it via “liking,” commenting or sharing."

Florian Eisele's insight:

Good for content marketer: Facebook takes into account how long user spends reading a post

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