Advocacy communications
573 views | +0 today
 
Rescooped by Florian Eisele from DRIVEN Marketing
onto Advocacy communications
Scoop.it!

Top 10 Tips for Using a Celebrity Spokesperson - MarketingProfs.com (subscription)

Top 10 Tips for Using a Celebrity Spokesperson - MarketingProfs.com (subscription) | Advocacy communications | Scoop.it
MarketingProfs.com (subscription)
Top 10 Tips for Using a Celebrity Spokesperson
MarketingProfs.com (subscription)
No wonder, then, that spokespersons are used to promote events, increase product sales, and generate publicity for marketing programs.

Via Ron Baker
Florian Eisele's insight:

Helpful tips how to utilize and work with celebrities. However, finding the right fit, who will boost instead of harm your NGO's brand, isn't that easy. Especially not in the long run.

more...
Ron Baker's curator insight, April 11, 2014 10:17 AM

Savvy  recommendations and observations on using celebrity talent.

Your new post is loading...
Your new post is loading...
Scooped by Florian Eisele
Scoop.it!

From Media to Memes: Lessons from Occupy Democrats

From Media to Memes: Lessons from Occupy Democrats | Advocacy communications | Scoop.it
Empty description
Florian Eisele's insight:
the still underestimated power of memes in campaigning
more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

A Powerful Russian Weapon: The Spread of False Stories

A Powerful Russian Weapon: The Spread of False Stories | Advocacy communications | Scoop.it

Just like #Brexit and #Trump: "The fundamental purpose of Russian disinformation is to undermine the very idea that there is a true version of events"

more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

You Won’t Finish This Article

You Won’t Finish This Article | Advocacy communications | Scoop.it
I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on
Florian Eisele's insight:
Important research: inverted pyramid still matters in age of internet
more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

5 reasons you should be in social media, even if the boss says "no" - Schaefer Marketing Solutions: We Help Businesses {grow}

Social impact on search
Florian Eisele's insight:
just listen to Mark Schaefer - here and in general
more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

Six Simple Social Media Image Variations

Six Simple Social Media Image Variations | Advocacy communications | Scoop.it
If you’ve been on social media for any length of time, you may be well aware that images can help boost your online engagement. But while it’s true that a picture can add some pizazz to your posts, it’s not always easy to determine the best type of image to publish. They can also take …
Florian Eisele's insight:
Using images for social media should be a no-brainer - but what are the right ones?
more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

The 10 best big company blogs in the world - Schaefer Marketing Solutions: We Help Businesses {grow}

The 10 best big company blogs in the world - Schaefer Marketing Solutions: We Help Businesses {grow} | Advocacy communications | Scoop.it
An overview of outstanding Fortune 500 company blogs. This post examines the best company blogs.
Florian Eisele's insight:
Offer valuable insights for your readers that make their time on your blog worthwhile
more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

At last, a new + better way to count your media hits | M+R

At last, a new + better way to count your media hits | M+R | Advocacy communications | Scoop.it
Big shiny media hit tallies are fine but they aren’t teaching you everything there is to learn about your media impact and strategy.
Florian Eisele's insight:
counting clippings is a waste of time - try this instead
more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

The clues to a great story

The clues to a great story | Advocacy communications | Scoop.it
Filmmaker Andrew Stanton ("Toy Story," "WALL-E") shares what he knows about storytelling -- starting at the end and working back to the beginning. Contains graphic language ... (Note: this talk is not available for download.)
Florian Eisele's insight:
vintage but still great insights
more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

Introducing conversational ads | Twitter Blogs

Introducing conversational ads | Twitter Blogs | Advocacy communications | Scoop.it
Our new ad formats help advertisers generate brand influence by prompting users to Tweet.
Florian Eisele's insight:

I totally love this. Can't wait to see the first campaigns and NGOs experimenting with this.

more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

How the PR pitch will change in 2016

How the PR pitch will change in 2016 | Advocacy communications | Scoop.it
As a craft, PR pitching continues to evolve. For those in the industry, this should be a lesson in changing with the times. Here are ways to keep up with strong story pitching in the new year.
Florian Eisele's insight:

and, just like in 2015 and 2017, don't do blind pitches if you can help it

more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

Let’s kill the front group |Holtz Communications + Technology

Let’s kill the front group |Holtz Communications + Technology | Advocacy communications | Scoop.it

"The most egregious uses of front groups by PR agencies emerged in the 1950s when the tobacco industry turned to a global public relations agency to create a front group that instilled confusion and doubt in the public’s mind about the settled science proving the link between smoking and cancer."

 
Florian Eisele's insight:

Only because Edward Bernays did something in 1913 doesn't mean we should still be doing it.

more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

Coca-Cola drops controversial Christmas video set in indigenous Mexico

Coca-Cola drops controversial Christmas video set in indigenous Mexico | Advocacy communications | Scoop.it
Company spokesman said it had not meant to insult anyone with ad showing Coke being handed out by light-skinned actors in community of Mixe people
more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

The rise of “homeless” media — Thoughts on Media — Medium

The rise of "homeless" media - Thoughts on Media - Medium
We will soon see the emergence of a new wave of publishers that won’t require home pages or apps.
more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

From Trump to Brexit rhetoric: how today's politicians have got away with words

From Trump to Brexit rhetoric: how today's politicians have got away with words | Advocacy communications | Scoop.it

"Saying the unsayable has become the norm, but when public language breaks down politics falls apart"

more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

Corporate funding and ideological polarization about climate change

Corporate funding and ideological polarization about climate change | Advocacy communications | Scoop.it
National Academy of Sciences
more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

9 daily social media exercises to grow your nonprofit’s followers | M+R

9 daily social media exercises to grow your nonprofit’s followers | M+R | Advocacy communications | Scoop.it
Do these exercises every day to keep your nonprofit social networks in top shape.
more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

8 PowerPoints that show you how to make the best presentations

8 PowerPoints that show you how to make the best presentations | Advocacy communications | Scoop.it
These are the top 8 PowerPoint presentations on LinkedIn's SlideShare, showing you how to make exciting presentations of your own.
Florian Eisele's insight:
How to create a slide presentation that won't let your audience fall asleep
more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

cultural cognition project - Cultural Cognition Blog

cultural cognition project - Cultural Cognition Blog | Advocacy communications | Scoop.it
Florian Eisele's insight:
One of the smartest blogs on behavior, decision making and framing out there 
more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

Infographic: The History of Content Marketing

Infographic: The History of Content Marketing | Advocacy communications | Scoop.it
Next time someone scoffs at the importance of content marketing, feel free to tell them they're not just a few years behind. They're 284 years behind.
Florian Eisele's insight:
Good reminder that content marketing isn't all that new
more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

3 ways to get a reporter to read your nonprofit report | M+R

3 ways to get a reporter to read your nonprofit report | M+R | Advocacy communications | Scoop.it
Reporters don't have time to read their emails. They definitely don't have time to read your report unles
Florian Eisele's insight:
Always have a local hook
more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

Facebook content strategy is a timebomb for inbound marketing

Facebook content strategy is a timebomb for inbound marketing | Advocacy communications | Scoop.it
The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.
Florian Eisele's insight:

One of 2015's most important posts. Facebook and similar platforms will be even more essential in 2016.

more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

Six communications trends NGOs should follow in 2016

Six communications trends NGOs should follow in 2016 | Advocacy communications | Scoop.it
Digital evolution powered development communications this year. What should we consider for 2016?
Florian Eisele's insight:

Looking forward to the great opportunities Virtual Reality will have to offer us.

more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

Implications For Longer Tweets - Edelman

Implications For Longer Tweets - Edelman | Advocacy communications | Scoop.it

"The rumor mill anticipates that tweets will still only show 140 characters in timelines with a “read more”-style call to action to expand the tweet."

more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

Neuer Button, mehr Spender? Der Facebook Spenden-Button für NGOs - Campaigning Academy Berlin

Neuer Button, mehr Spender? Der Facebook Spenden-Button für NGOs - Campaigning Academy Berlin | Advocacy communications | Scoop.it

"Seit  Mitte November bietet Facebook, mit seinen über 1,39 Mrd. aktiven Nutzern, eine neue Fundraising-Möglichkeit …"

Florian Eisele's insight:

Sounds promising

more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

Evita que tu comercial sea retirado como el de Coca-Cola

Evita que tu comercial sea retirado como el de Coca-Cola | Advocacy communications | Scoop.it
Por su parte, para el especialista en marketing Gabriel Zaldívar, el error del anuncio fue no haber testeado el mensaje con diferentes públicos y obtener mediante una investigación de mercado cualitativa y focus group la percepción de las personas ante el anuncio, antes de lanzarlo para su exhibición.
more...
No comment yet.