Advocacy communic...
Follow
326 views | +0 today
 
Rescooped by Florian Eisele from DRIVEN DIGITAL
onto Advocacy communications
Scoop.it!

Top 10 Tips for Using a Celebrity Spokesperson - MarketingProfs.com (subscription)

Top 10 Tips for Using a Celebrity Spokesperson - MarketingProfs.com (subscription) | Advocacy communications | Scoop.it
MarketingProfs.com (subscription)
Top 10 Tips for Using a Celebrity Spokesperson
MarketingProfs.com (subscription)
No wonder, then, that spokespersons are used to promote events, increase product sales, and generate publicity for marketing programs.

Via Ron Baker
Florian Eisele's insight:

Helpful tips how to utilize and work with celebrities. However, finding the right fit, who will boost instead of harm your NGO's brand, isn't that easy. Especially not in the long run.

more...
Ron Baker's curator insight, April 11, 10:17 AM

Savvy  recommendations and observations on using celebrity talent.

Your new post is loading...
Your new post is loading...
Scooped by Florian Eisele
Scoop.it!

A Facebook Change Makes It Harder for Political Campaigns to See Your Friends

The move to limit access is good for users’ privacy, but also probably for Facebook’s bottom line.
more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

Today’s key fact: you are probably wrong about almost everything

Today’s key fact: you are probably wrong about almost everything | Advocacy communications | Scoop.it
Most people around the world are pretty bad when it comes to knowing the numbers behind the news. But how issues such as immigration are perceived can shape political opinion and promote misconceptions
more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

How Do I Determine the ROI of PR?

How Do I Determine the ROI of PR? | Advocacy communications | Scoop.it
Many organizations want to know how to figure the ROI of PR, but are focused on the wrong metrics. Here's how you know if your PR program is working.
more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

Provocar, el éxito del marketing de Greenpeace

Provocar, el éxito del marketing de Greenpeace | Advocacy communications | Scoop.it

La ONG logró que LEGO rompiera 50 años de relación con Shell, pero no es la primera vez que consigue su objetivo. ¿Cómo lo logra?

Florian Eisele's insight:

"La campaña te pega por donde más te duele, por el lado de los hijos y la preocupación que un padre tiene por el futuro de ellos, atacar por este sitio siempre será algo muy poderoso."

more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

Winning the Conversation: Framing and Moral Messaging in Environmental Campaigns. By Nisbet, M.C., Markowitz, E.M., & Kotcher, J. (2012).

Winning the Conversation: Framing and Moral Messaging in Environmental Campaigns. By Nisbet, M.C., Markowitz, E.M., & Kotcher, J. (2012). | Advocacy communications | Scoop.it
more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

Money talks: the impact of economic framing on how we act and feel | Common Cause

Money talks: the impact of economic framing on how we act and feel | Common Cause | Advocacy communications | Scoop.it
Florian Eisele's insight:

Priming – how words matter.

more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

Anti-social media? Why NGOs should treat their supporters more like people | Common Cause

Anti-social media? Why NGOs should treat their supporters more like people | Common Cause | Advocacy communications | Scoop.it

What’s the point of social media? Liam Barrington-Bush of recently characterised the way third sector organisations answer this question with three crude categories: The new fax machine, The social engineering project, The more like people organisation.

Florian Eisele's insight:

Instead of having your social media specialists locked up in their silo to churn out more followers rather "work like networks, based on and encouraging the values of equality, participation, community"

more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

Ice Bucket Challenge: Can Other Nonprofits Reproduce It?

Ice Bucket Challenge: Can Other Nonprofits Reproduce It? | Advocacy communications | Scoop.it

Is success of the Ice Bucket Challenge a happy accident for ALS  and the people who suffer from the disease or is the first example of the power of crowd charity?    Can other nonprofits reproduce it?   My answer: yes and no.

The Ice Bucket  Challenge has raised over $88.5 Million Dollar

Florian Eisele's insight:

Too many articles on the Ice Bucket Challenge – this is a good one though.

more...
No comment yet.
Rescooped by Florian Eisele from Public Relations & Social Media Insight
Scoop.it!

10 Common Blog Writing Mistakes (Infographic)

10 Common Blog Writing Mistakes (Infographic) | Advocacy communications | Scoop.it
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.

Via Lauren Moss, Jeff Domansky
more...
Phillip Newsome's curator insight, September 26, 10:11 AM

 92% of companies that attributed the  acquisition of just 1 customer from blog activity posted multiple times per day.  Stay focused on your customers and hire a competent writer to handle this activity.

Christopher Lopez's curator insight, October 7, 12:38 AM

Blogging is very essential to attract customers. It should be flawless.

Helen Stark's curator insight, October 7, 10:17 AM

Cool infographic that will be useful for any blogger.

Scooped by Florian Eisele
Scoop.it!

From Poverty to Power » Why scenario planning is a waste of time – focus on better understanding the past and present instead

From Poverty to Power » Why scenario planning is a waste of time – focus on better understanding the past and present instead | Advocacy communications | Scoop.it
more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

20 Best WordPress Themes for Non Profits and Charities | WP Template

20 Best WordPress Themes for Non Profits and Charities | WP Template | Advocacy communications | Scoop.it
Are you ready to start a fundraising website for your non-profit clients? We have collected some of the finest WordPress themes for charity and non-profit
more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

Can an app help movements grow by scaling higher level grassroots engagement?

Can an app help movements grow by scaling higher level grassroots engagement? | Advocacy communications | Scoop.it
Campaigns and movements struggle to bring opportunities to engage in meaningful ways to large numbers of new participants. Digital and online tools, like Loomio, are working to address this gap.
more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

The Anatomy of a Perfect Facebook Post to Maximize Reach & Clicks

The Anatomy of a Perfect Facebook Post to Maximize Reach & Clicks | Advocacy communications | Scoop.it
The five main ingredients in a perfect Facebook post that can help you get more reach, engagement, clicks, and comments.
more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

Alex from Target was a fake corporate meme? That's not viral – it's offensive

Alex from Target was a fake corporate meme? That's not viral – it's offensive | Advocacy communications | Scoop.it
Jess Zimmerman: If you want to get popular on the internet, don’t fake being cool – and definitely don’t slap your brand name on natural brilliance
more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

How Facebook Is Changing the Way Its Users Consume Journalism

How Facebook Is Changing the Way Its Users Consume Journalism | Advocacy communications | Scoop.it
Facebook uses mathematical formulas to predict what its users might want to read on the site, from which, a study says, about 30 percent of adults in America get their news.
more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

How to Write a Compelling Headline

How to Write a Compelling Headline | Advocacy communications | Scoop.it
To write a compelling headline, you have to be both creative and strategic. We tackle a checklist of things to consider for a client and share it here.
Florian Eisele's insight:

the domain authority comparison is a great addition to the usual 'how to write top headlines' spiel

more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

Pathways to Progress on Climate Change, pt 1 -- Research on the Politics of Technical Decisions

Pathways to Progress on Climate Change, pt 1  -- Research on the Politics of Technical Decisions | Advocacy communications | Scoop.it
Florian Eisele's insight:

Interesting analysis in this and the other posts of the series, although I don't fully agree with the suggested approach

more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

The Conscience Industry: Tom Crompton at TEDxExeter | Common Cause

The Conscience Industry: Tom Crompton at TEDxExeter | Common Cause | Advocacy communications | Scoop.it

How words trigger your values and influence your behavior

Florian Eisele's insight:

Priming - power of words II

more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

How 'clicktivism' has changed the face of political campaigns

How 'clicktivism' has changed the face of political campaigns | Advocacy communications | Scoop.it
Emma Howard: Organisations such as Change.org and 38 Degrees are putting online activism centre stage. But do they encourage people to passively click in support of a cause rather than taking action?
more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

Sunshine, Baseball, and Etch A Sketch: How Politicians Use Analogies 

Sunshine, Baseball, and Etch A Sketch: How Politicians Use Analogies  | Advocacy communications | Scoop.it
In the summer of 1940, with England in retreat from mainland Europe and Belgium and France falling under the Nazi shadow, Winston Churchill addressed the British people. "Hitler knows that he will have to break us in this island or lose the war," he said. "If we can stand up...
Florian Eisele's insight:

Interesting, but basically an 'un-academic' version of Lakoff's groundbreaking work on metaphors. 

more...
No comment yet.
Scooped by Florian Eisele
Scoop.it!

The Inbound Marketer's Complete Guide to Newsjacking

The Inbound Marketer's Complete Guide to Newsjacking | Advocacy communications | Scoop.it
Learn what newsjacking is, and how you can do it to amplify your inbound marketing success.
Florian Eisele's insight:

Monitor the news and then be quick. (Quick doesn't mean Kenneth Cole-like stupid though)

more...
No comment yet.
Rescooped by Florian Eisele from Nonprofit marketing communications
Scoop.it!

What the ALS Ice Bucket Challenge Can Teach Us About Content Marketing

What the ALS Ice Bucket Challenge Can Teach Us About Content Marketing | Advocacy communications | Scoop.it
Content - The ALS Ice Bucket Challenge has turned into a viral phenomenon—and a case study for marketers looking to capture audiences' attention. Here's what it can teach us (or remind us) ...

Via Deborah Spector
more...
Deborah Spector's curator insight, September 22, 6:03 PM

The ALS Ice Bucket Challenge teaches us 3 things about successful content marketing:

1. It's unique, simple and just crazy enough to draw attention.

2. It hits both ends of the sad to happy emotional spectrum.

3. The call to action is fun and free.


Lauren Covello leaves us with one final lesson - The trick isn't to copy or mimic a great campaign; it's to learn from it and incorporate the lessons into future ideas.


Scooped by Florian Eisele
Scoop.it!

The top reason PR pros get no respect? Bad metrics

The top reason PR pros get no respect? Bad metrics | Advocacy communications | Scoop.it
Ever wonder why the boardroom ignores you? You have no credibility without measurement.
Florian Eisele's insight:

I cannot agree more with the article; forget your PR program if you don't have a method to evaluate your efforts and outcome. Where the article falls unfortunately short, like so many others on this topic, is in exploring ways as to how to measure effectively.

more...
No comment yet.