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25 Killer Resources to Learn Storytelling | Business 2 Community

25 Killer Resources to Learn Storytelling | Business 2 Community | Advocacy communications | Scoop.it

25 online resources to get you started down the storytelling path and tell your brand story.


Via Kim Zinke (aka Gimli Goose)
Florian Eisele's insight:

Top-notch compendium using great sources and covering a range of important storytelling aspects

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Kim Zinke (aka Gimli Goose)'s curator insight, March 19, 2014 12:44 AM

A nice cross-selection of articles and sites.  It covers crafting a story to telling it through transmedia.

malek's curator insight, March 19, 2014 6:34 PM

Your visitors disappear at the landing page?

It's all about the skill to retain visitors and turning them into leads, the ability  to tell a robust brand story, one that zip and grasp their attention like a great novel or movie. 

A useful resource, keep  handy

Mervi Rauhala's curator insight, March 24, 2014 3:37 PM

All and all good resources for business storytelling.

From around the web

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Facebook changes its metrics for posts; Instagram enlarges photos

Facebook changes its metrics for posts; Instagram enlarges photos | Advocacy communications | Scoop.it

"Social media users might enjoy a piece of content on Facebook but still choose not to interact with it via “liking,” commenting or sharing."

Florian Eisele's insight:

Good for content marketer: Facebook takes into account how long user spends reading a post

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The power of live streaming apps for campaigns

The power of live streaming apps for campaigns | Advocacy communications | Scoop.it
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Live streaming - the next frontier for campaigning

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Mission Minded | Why Your Nonprofit Needs an Enemy

A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to fight against. The author explains that Apple’s enemy was Microsoft, just as Luke fought against Darth Vadar.

Florian Eisele's insight:

To function successfully every story needs an enemy. For a non-for-profit the enemy might be the problem they would liek to overcome.

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How & why Facebook video can overtake YouTube

How & why Facebook video can overtake YouTube | Advocacy communications | Scoop.it
It started with a timelapse video of an Apple Watch unboxing. The 18 second video was too long for Instagram, so I shared it with my friends on Facebook. Boom—in an instant 7,000 people (apparently) “viewed” the video. Facebook puts the stats prominently below the video clip, and they had the intended effect. I was…
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Florian Eisele's insight:

Agree Facebook video will overtake You Tube. Better reach. Much easier to engage. Downside: weaker relational links (subscribe vs Like).

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What are the best social media platforms for your business? - Schaefer Marketing Solutions: We Help Businesses {grow}

What are the best social media platforms for your business? - Schaefer Marketing Solutions: We Help Businesses {grow} | Advocacy communications | Scoop.it
If you want to attract an actionable audience for the least amount of effort, this post is your guide the best social media platforms
Florian Eisele's insight:

Top insights. Read!

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Why the Gettysburg Address Is Still a Great Case Study in Persuasion

Why the Gettysburg Address Is Still a Great Case Study in Persuasion | Advocacy communications | Scoop.it
One version was laden with statistical data about the problems facing children in Africa, and the other featured a story about Rokia, an impoverished girl in the area.
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Goal of Early Presidential Campaign Web Advertising: Your Email

Goal of Early Presidential Campaign Web Advertising: Your Email | Advocacy communications | Scoop.it
 It’s an important phase of the digital operation because candidates hope to contact you again and again for money and time.
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A smart way of using online ads in the early stages of a campaign. 

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MEDIUM - Why No One Blogs Anymore

MEDIUM - Why No One Blogs Anymore | Advocacy communications | Scoop.it
Medium’s new features go straight for the heart of the Facebook-friendly web.
Florian Eisele's insight:

Everyone just keeps wondering what Medium is all about. But not having the answer is no excuse for not trying to use it.

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15 ways to powerfully communicate climate change solutions

Forget about images of polar bears
Florian Eisele's insight:

Some great ideas from all over the world, especially like "Get climate change on the curriculum", "Forget about images of polar bears" and "Encourage local action"

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Brussels Bike Jungle - The Impact of Infrastructure - YouTube

Brussels Bike Jungle - The Impact of Infrastructure Bicycles are essential for the future of mobility in Brussels. Keep on investing in infrastructure! Share...
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Fantastic campaign video

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Facebook as a Press Baron

Facebook as a Press Baron | Advocacy communications | Scoop.it
Facebook wants to host content from The New York Times and BuzzFeed. Should they share their work?
Florian Eisele's insight:

It is going to happen. But what will it mean for the future of news media and for the ever growing power of Facebook?

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Craft a Better Apology by @danielschiller

Craft a Better Apology by @danielschiller | Advocacy communications | Scoop.it
It's not easy to apologize. We like to say, "I'm sorry, but..." which isn't an apology. Daniel Schiller explores the apology and how to make things right.
Florian Eisele's insight:

Very important advice to avoid a common fail in crisis communications.

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Berlaymonster: The 19 Tweets of an EU Tweetchat

Berlaymonster: The 19 Tweets of an EU Tweetchat | Advocacy communications | Scoop.it
Florian Eisele's insight:

Classic example how EC comms and their social media consultants mistake their engagement fantasy/pitch for reality. 

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4 tips for creating effective infographics

4 tips for creating effective infographics | Advocacy communications | Scoop.it
infographics work best with a coherent narrative and strong viewpoint. They are stories told visually, not just a collection of random facts and slick images.
Florian Eisele's insight:

Infographics work best with coherent storytelling.

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Framing farming | Common Cause

Framing farming | Common Cause | Advocacy communications | Scoop.it

In deciding which appeal to use in their campaigns to end exploitation of nonhuman animals killed for food, the animal rights movement faces a significant framing challenge.

Florian Eisele's insight:

The decision whether to frame your messaging based on utility or ideology is relevant in every field NGOs work in. Even if you love meat (like me) read this piece and give the framing question a thought.

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The evolution of PR through content marketing

The evolution of PR through content marketing | Advocacy communications | Scoop.it
It takes more than simply whipping together some blog posts to make content marketing truly work for a brand. It's become a very complex process over the years.
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The next generation of bloggers is here. And they are computers.

The next generation of bloggers is here. And they are computers. | Advocacy communications | Scoop.it
Computers are writing rap songs, poetry and news stories. What is the impact of writing bots on business and marketing?
Florian Eisele's insight:

Food for thought

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Secrets behind one of the world's greatest Facebook marketing successes - Schaefer Marketing Solutions: We Help Businesses {grow}

Secrets behind one of the world's greatest Facebook marketing successes - Schaefer Marketing Solutions: We Help Businesses {grow} | Advocacy communications | Scoop.it
The manager behind Tourism Australia's Facebook marketing describes the secret of leveraging fan content and creating a presence with attitude
Florian Eisele's insight:

Key to their success is they really understand social media. Fan-sourced, curated content. Engagement. Interesting how he says they spend most time building partnerships to get quality content. Way to go, mate!

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100 of the Best Landing Page Examples Analyzed

100 of the Best Landing Page Examples Analyzed | Advocacy communications | Scoop.it
We analyzed and critiqued 100 landing page examples to show you exactly what works, what doesn't, and what you should be testing on your next page.
Florian Eisele's insight:

The importance of landing pages cannot be overstated. Instapage provides us here with a very helpful and concrete overview.

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Why Facebook’s News Experiment Matters to Readers...

Why Facebook’s News Experiment Matters to Readers... | Advocacy communications | Scoop.it
It is about who owns the relationship with readers.
Florian Eisele's insight:

...and why it should matter to us communication professionals

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Goal of Early Presidential Campaign Web Advertising: Your Email

Goal of Early Presidential Campaign Web Advertising: Your Email | Advocacy communications | Scoop.it
The basic contact information — your name, email address and ZIP code — can help campaigns in multiple ways, but the initial goal is to establish a relationship.
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A picture of loneliness: you are looking at the last male northern white rhino | Jonathan Jones

A picture of loneliness: you are looking at the last male northern white rhino | Jonathan Jones | Advocacy communications | Scoop.it
The image of Sudan the rhino, surrounded by the armed guards who protect him from poachers, shows how little humans have learned since the ice age
Florian Eisele's insight:

Sad story, great advocacy effort, fantastic photo

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Facebook Newsfeed Algorithm Prioritizes Posts From People Over Posts from Pages

Focus on publishing quality Facebook Page u
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How To Use Google Analytics for Same-Day Content Promotion

How To Use Google Analytics for Same-Day Content Promotion | Advocacy communications | Scoop.it
How To Use Google Analytics for Same-Day Content Promotion
Florian Eisele's insight:

Read it, try it. Don't give up right away because it includes math and analytics.

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News Release Success: Be Found in Search Results by @ereleases

News Release Success: Be Found in Search Results by @ereleases | Advocacy communications | Scoop.it
It's time to rethink the way we write news releases. It's no longer about stuffing them full of keywords. Google will reward you for better writing now.
Florian Eisele's insight:

I've always found the idea of not writing a press release for the journalist I am pitching to but rather for Google bizarre. Glad this fad seems over. Still, I am befuddled by the need of these tips. Frankly, if someone has ever done it differently they shouldn't be in our profession.

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