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The 7 Most Interesting Social Media Studies And What To Learn From Them

The 7 Most Interesting Social Media Studies And What To Learn From Them | Advocacy communications | Scoop.it

One of the first things I’ve learnt, close to 2 years ago when taking the plunge into Social Media with Buffer, was that things aren’t yet very defined.

 


Via Kamal Bennani
Florian Eisele's insight:

Improve your social media efficiency by using these latest studies

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Athena Catedral's curator insight, March 11, 10:33 PM

Timing, engagement and post length insight - quite helpful

Deborah Spector's curator insight, March 12, 9:01 AM

Although focused on business, this post offers some interesting insights into social media use that are relevant to nonprofits.

Melanie COVINHES's curator insight, March 18, 7:42 AM

Think about women and how to attract them or convince them. 

From around the web

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Pathways to Progress on Climate Change, pt 1 -- Research on the Politics of Technical Decisions

Pathways to Progress on Climate Change, pt 1  -- Research on the Politics of Technical Decisions | Advocacy communications | Scoop.it
Florian Eisele's insight:

Interesting analysis in this and the other posts of the series, although I don't fully agree with the suggested approach

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The Conscience Industry: Tom Crompton at TEDxExeter | Common Cause

The Conscience Industry: Tom Crompton at TEDxExeter | Common Cause | Advocacy communications | Scoop.it

How words trigger your values and influence your behavior

Florian Eisele's insight:

Priming - power of words II

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How 'clicktivism' has changed the face of political campaigns

How 'clicktivism' has changed the face of political campaigns | Advocacy communications | Scoop.it
Emma Howard: Organisations such as Change.org and 38 Degrees are putting online activism centre stage. But do they encourage people to passively click in support of a cause rather than taking action?
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Sunshine, Baseball, and Etch A Sketch: How Politicians Use Analogies 

Sunshine, Baseball, and Etch A Sketch: How Politicians Use Analogies  | Advocacy communications | Scoop.it
In the summer of 1940, with England in retreat from mainland Europe and Belgium and France falling under the Nazi shadow, Winston Churchill addressed the British people. "Hitler knows that he will have to break us in this island or lose the war," he said. "If we can stand up...
Florian Eisele's insight:

Interesting, but basically an 'un-academic' version of Lakoff's groundbreaking work on metaphors. 

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The Inbound Marketer's Complete Guide to Newsjacking

The Inbound Marketer's Complete Guide to Newsjacking | Advocacy communications | Scoop.it
Learn what newsjacking is, and how you can do it to amplify your inbound marketing success.
Florian Eisele's insight:

Monitor the news and then be quick. (Quick doesn't mean Kenneth Cole-like stupid though)

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What the ALS Ice Bucket Challenge Can Teach Us About Content Marketing

What the ALS Ice Bucket Challenge Can Teach Us About Content Marketing | Advocacy communications | Scoop.it
Content - The ALS Ice Bucket Challenge has turned into a viral phenomenon—and a case study for marketers looking to capture audiences' attention. Here's what it can teach us (or remind us) ...

Via Deborah Spector
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Deborah Spector's curator insight, September 22, 6:03 PM

The ALS Ice Bucket Challenge teaches us 3 things about successful content marketing:

1. It's unique, simple and just crazy enough to draw attention.

2. It hits both ends of the sad to happy emotional spectrum.

3. The call to action is fun and free.


Lauren Covello leaves us with one final lesson - The trick isn't to copy or mimic a great campaign; it's to learn from it and incorporate the lessons into future ideas.


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The top reason PR pros get no respect? Bad metrics

The top reason PR pros get no respect? Bad metrics | Advocacy communications | Scoop.it
Ever wonder why the boardroom ignores you? You have no credibility without measurement.
Florian Eisele's insight:

I cannot agree more with the article; forget your PR program if you don't have a method to evaluate your efforts and outcome. Where the article falls unfortunately short, like so many others on this topic, is in exploring ways as to how to measure effectively.

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Return to Spray and Pray? | Kivi's Nonprofit Communications Blog

Return to Spray and Pray? | Kivi's Nonprofit Communications Blog | Advocacy communications | Scoop.it
Florian Eisele's insight:

Jay Baer might be up to something here; still, for NGOs building sustainable relationships is still paramount and this you cannot do with a shotgun approach.

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From Poverty to Power » How did a global campaign bring about a UN Arms Trade Treaty?

From Poverty to Power » How did a global campaign bring about a UN Arms Trade Treaty? | Advocacy communications | Scoop.it
Florian Eisele's insight:

Great, insightful write-up; also, make sure you check out the other campaign case studies.

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59 Free Twitter Tools and Apps That Do Pretty Much Everything

59 Free Twitter Tools and Apps That Do Pretty Much Everything | Advocacy communications | Scoop.it
Over 50 free Twitter tools and apps to help with analytics, scheduling, discovering, unfollowing, and anything else you may need.
Florian Eisele's insight:

Just add the obvious omission Hootsuite and you have a near perfect list of twitter tools thanks to Buffer

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Pinterest is pitch-perfect for your charity fundraising

Pinterest is pitch-perfect for your charity fundraising | Advocacy communications | Scoop.it

"According to Shopify, users referred by Pinterest are 10 percent more likely to make purchases on e-commerce sites than users of other social networks, and they tend to spend twice as much as users referred by Facebook."

Florian Eisele's insight:

Pinterest is pitch-perfect for your charity fundraising as it checks a couple of essential boxes: 

- it's the quintessential visual web

- it's aspirational

- it's the home of one of your prime target audience: 19 - 39 year old women. 

 

And if you still believe Pinterest is irrelevant, check this out: "Pinterest now drives more internet traffic to publishers than Twitter and Reddit combined."

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LEGO: Everything is NOT awesome. - YouTube

http://grnpc.org/Ig0qP We love LEGO. You love LEGO. Everyone loves LEGO. But when LEGO's halo effect is being used to sell propaganda to children, especially...
Florian Eisele's insight:

Images and videos have become a must for any campaign. While in this case technically extremely well executed, I wonder though if majority of viewers gets the message.

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9 Tips Nonprofits Should Use Before, During, And After They Host A Tweet Chat

9 Tips Nonprofits Should Use Before, During, And After They Host A Tweet Chat | Advocacy communications | Scoop.it
This article originally appeared on Nonprofit Tech For Good, a HuffPost Impact partner, and is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits.

The rise of Twitter has resulted in a new campaign awareness strategy and on...

Via Julia Campbell
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Winning the Conversation: Framing and Moral Messaging in Environmental Campaigns. By Nisbet, M.C., Markowitz, E.M., & Kotcher, J. (2012).

Winning the Conversation: Framing and Moral Messaging in Environmental Campaigns. By Nisbet, M.C., Markowitz, E.M., & Kotcher, J. (2012). | Advocacy communications | Scoop.it
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Money talks: the impact of economic framing on how we act and feel | Common Cause

Money talks: the impact of economic framing on how we act and feel | Common Cause | Advocacy communications | Scoop.it
Florian Eisele's insight:

Priming – how words matter.

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Anti-social media? Why NGOs should treat their supporters more like people | Common Cause

Anti-social media? Why NGOs should treat their supporters more like people | Common Cause | Advocacy communications | Scoop.it

What’s the point of social media? Liam Barrington-Bush of recently characterised the way third sector organisations answer this question with three crude categories: The new fax machine, The social engineering project, The more like people organisation.

Florian Eisele's insight:

Instead of having your social media specialists locked up in their silo to churn out more followers rather "work like networks, based on and encouraging the values of equality, participation, community"

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Ice Bucket Challenge: Can Other Nonprofits Reproduce It?

Ice Bucket Challenge: Can Other Nonprofits Reproduce It? | Advocacy communications | Scoop.it

Is success of the Ice Bucket Challenge a happy accident for ALS  and the people who suffer from the disease or is the first example of the power of crowd charity?    Can other nonprofits reproduce it?   My answer: yes and no.

The Ice Bucket  Challenge has raised over $88.5 Million Dollar

Florian Eisele's insight:

Too many articles on the Ice Bucket Challenge – this is a good one though.

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10 Common Blog Writing Mistakes (Infographic)

10 Common Blog Writing Mistakes (Infographic) | Advocacy communications | Scoop.it
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.

Via Lauren Moss, Jeff Domansky
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Phillip Newsome's curator insight, September 26, 10:11 AM

 92% of companies that attributed the  acquisition of just 1 customer from blog activity posted multiple times per day.  Stay focused on your customers and hire a competent writer to handle this activity.

Christopher Lopez's curator insight, October 7, 12:38 AM

Blogging is very essential to attract customers. It should be flawless.

Helen Stark's curator insight, October 7, 10:17 AM

Cool infographic that will be useful for any blogger.

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From Poverty to Power » Why scenario planning is a waste of time – focus on better understanding the past and present instead

From Poverty to Power » Why scenario planning is a waste of time – focus on better understanding the past and present instead | Advocacy communications | Scoop.it
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20 Best WordPress Themes for Non Profits and Charities | WP Template

20 Best WordPress Themes for Non Profits and Charities | WP Template | Advocacy communications | Scoop.it
Are you ready to start a fundraising website for your non-profit clients? We have collected some of the finest WordPress themes for charity and non-profit
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Are Archetypes the Key to Managing Your Next PR Crisis? by @yourbrandvox

Are Archetypes the Key to Managing Your Next PR Crisis? by @yourbrandvox | Advocacy communications | Scoop.it
Archetypes, or storytelling patterns, have long been used for developing brand personalities. But they can also be used to avoid crises in your business.
Florian Eisele's insight:

Use archetypes for effective messaging

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Businesses Still Arent Prioritizing Video, Despite Consumer Preferences

Businesses Still Arent Prioritizing Video, Despite Consumer Preferences | Advocacy communications | Scoop.it
More than half of consumers are likely to watch video, so wheres the influx of branded video
Florian Eisele's insight:

True for businesses, true for non-for-profits

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#IfTheyGunnedMeDown Confronts How Minority Deaths Are Portrayed in Media

#IfTheyGunnedMeDown Confronts How Minority Deaths Are Portrayed in Media | Advocacy communications | Scoop.it
Following the fatal shooting of an unarmed black teen on Saturday, Twitter expressed outrage in the form of the hashtag #IfTheyGunnedMeDown.
Florian Eisele's insight:

The power of images or social media vs. mainstream media's racial bias

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Storytelling Using Photography | Contrastly

Storytelling Using Photography | Contrastly | Advocacy communications | Scoop.it

"Today, illustrations can also come in the form of photos. And in some cases, especially in classrooms, a series of photographs is used to tell a story. There are little to no words needed, just the photographs. This is what visual storytelling is all about."

 

Read the full article to find out more tips and tricks to help you create a moving story by using:

 

These five basic elements of a good storytelling photo:

moodideaemotionnarrationthe message

 

And ways to come up with photos that tell clear, focused stories.


Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, August 7, 2:30 PM

No matter your age or where you come from images can make a story more interesting and alive.

Two Pens's curator insight, August 11, 1:51 PM

Took Aline Smithson's photo workshop in Portland this weekend. We used many of these tips in our assignments and guess what? They all contribute to images that carry the story.

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Bad News for McDonald’s: Instagram Users More Engaged, Opinionated - PRNewser

Bad News for McDonald’s: Instagram Users More Engaged, Opinionated - PRNewser | Advocacy communications | Scoop.it
Bad News for McDonald’s: Instagram Users More Engaged, Opinionated
Florian Eisele's insight:

Important to know your channels.

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