Advocacy communications
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The 7 Most Interesting Social Media Studies And What To Learn From Them

The 7 Most Interesting Social Media Studies And What To Learn From Them | Advocacy communications | Scoop.it

One of the first things I’ve learnt, close to 2 years ago when taking the plunge into Social Media with Buffer, was that things aren’t yet very defined.

 


Via Kamal Bennani
Florian Eisele's insight:

Improve your social media efficiency by using these latest studies

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Athena Catedral's curator insight, March 11, 2014 10:33 PM

Timing, engagement and post length insight - quite helpful

Deborah Spector's curator insight, March 12, 2014 9:01 AM

Although focused on business, this post offers some interesting insights into social media use that are relevant to nonprofits.

Melanie COVINHES's curator insight, March 18, 2014 7:42 AM

Think about women and how to attract them or convince them. 

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9 daily social media exercises to grow your nonprofit’s followers | M+R

9 daily social media exercises to grow your nonprofit’s followers | M+R | Advocacy communications | Scoop.it
Do these exercises every day to keep your nonprofit social networks in top shape.
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8 PowerPoints that show you how to make the best presentations

8 PowerPoints that show you how to make the best presentations | Advocacy communications | Scoop.it
These are the top 8 PowerPoint presentations on LinkedIn's SlideShare, showing you how to make exciting presentations of your own.
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How to create a slide presentation that won't let your audience fall asleep
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cultural cognition project - Cultural Cognition Blog

cultural cognition project - Cultural Cognition Blog | Advocacy communications | Scoop.it
Florian Eisele's insight:
One of the smartest blogs on behavior, decision making and framing out there 
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Infographic: The History of Content Marketing

Infographic: The History of Content Marketing | Advocacy communications | Scoop.it
Next time someone scoffs at the importance of content marketing, feel free to tell them they're not just a few years behind. They're 284 years behind.
Florian Eisele's insight:
Good reminder that content marketing isn't all that new
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3 ways to get a reporter to read your nonprofit report | M+R

3 ways to get a reporter to read your nonprofit report | M+R | Advocacy communications | Scoop.it
Reporters don't have time to read their emails. They definitely don't have time to read your report unles
Florian Eisele's insight:
Always have a local hook
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Facebook content strategy is a timebomb for inbound marketing

Facebook content strategy is a timebomb for inbound marketing | Advocacy communications | Scoop.it
The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.
Florian Eisele's insight:

One of 2015's most important posts. Facebook and similar platforms will be even more essential in 2016.

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Six communications trends NGOs should follow in 2016

Six communications trends NGOs should follow in 2016 | Advocacy communications | Scoop.it
Digital evolution powered development communications this year. What should we consider for 2016?
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Looking forward to the great opportunities Virtual Reality will have to offer us.

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Implications For Longer Tweets - Edelman

Implications For Longer Tweets - Edelman | Advocacy communications | Scoop.it

"The rumor mill anticipates that tweets will still only show 140 characters in timelines with a “read more”-style call to action to expand the tweet."

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Neuer Button, mehr Spender? Der Facebook Spenden-Button für NGOs - Campaigning Academy Berlin

Neuer Button, mehr Spender? Der Facebook Spenden-Button für NGOs - Campaigning Academy Berlin | Advocacy communications | Scoop.it

"Seit  Mitte November bietet Facebook, mit seinen über 1,39 Mrd. aktiven Nutzern, eine neue Fundraising-Möglichkeit …"

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Sounds promising

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Evita que tu comercial sea retirado como el de Coca-Cola

Evita que tu comercial sea retirado como el de Coca-Cola | Advocacy communications | Scoop.it
Por su parte, para el especialista en marketing Gabriel Zaldívar, el error del anuncio fue no haber testeado el mensaje con diferentes públicos y obtener mediante una investigación de mercado cualitativa y focus group la percepción de las personas ante el anuncio, antes de lanzarlo para su exhibición.
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Is there a danger to environmental jargon? - BBC News

Is there a danger to environmental jargon? - BBC News | Advocacy communications | Scoop.it
The United Nations is promising a "universal climate change agreement" in Paris next week. But is jargon putting people off?
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Organizing vs Mobilizing - focusing your campaign to win | Insights | Communicopia

Organizing vs Mobilizing - focusing your campaign to win | Insights | Communicopia | Advocacy communications | Scoop.it

Organizing is building your power - Mobilizing is spending your power. When we know what stage our campaign is in, we can align tactics, resources, and staff accordingly, and conserve our limited resources to go hard when the big opportunity to win shows up.

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Brand Storytelling through 12 archetypes

Brand Storytelling through 12 archetypes | Advocacy communications | Scoop.it

An archetype is a universally familiar character or situation that transcends time, place, culture, gender and age. It represents an eternal truth’

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5 reasons you should be in social media, even if the boss says "no" - Schaefer Marketing Solutions: We Help Businesses {grow}

Social impact on search
Florian Eisele's insight:
just listen to Mark Schaefer - here and in general
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Six Simple Social Media Image Variations

Six Simple Social Media Image Variations | Advocacy communications | Scoop.it
If you’ve been on social media for any length of time, you may be well aware that images can help boost your online engagement. But while it’s true that a picture can add some pizazz to your posts, it’s not always easy to determine the best type of image to publish. They can also take …
Florian Eisele's insight:
Using images for social media should be a no-brainer - but what are the right ones?
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The 10 best big company blogs in the world - Schaefer Marketing Solutions: We Help Businesses {grow}

The 10 best big company blogs in the world - Schaefer Marketing Solutions: We Help Businesses {grow} | Advocacy communications | Scoop.it
An overview of outstanding Fortune 500 company blogs. This post examines the best company blogs.
Florian Eisele's insight:
Offer valuable insights for your readers that make their time on your blog worthwhile
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At last, a new + better way to count your media hits | M+R

At last, a new + better way to count your media hits | M+R | Advocacy communications | Scoop.it
Big shiny media hit tallies are fine but they aren’t teaching you everything there is to learn about your media impact and strategy.
Florian Eisele's insight:
counting clippings is a waste of time - try this instead
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The clues to a great story

The clues to a great story | Advocacy communications | Scoop.it
Filmmaker Andrew Stanton ("Toy Story," "WALL-E") shares what he knows about storytelling -- starting at the end and working back to the beginning. Contains graphic language ... (Note: this talk is not available for download.)
Florian Eisele's insight:
vintage but still great insights
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Introducing conversational ads | Twitter Blogs

Introducing conversational ads | Twitter Blogs | Advocacy communications | Scoop.it
Our new ad formats help advertisers generate brand influence by prompting users to Tweet.
Florian Eisele's insight:

I totally love this. Can't wait to see the first campaigns and NGOs experimenting with this.

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How the PR pitch will change in 2016

How the PR pitch will change in 2016 | Advocacy communications | Scoop.it
As a craft, PR pitching continues to evolve. For those in the industry, this should be a lesson in changing with the times. Here are ways to keep up with strong story pitching in the new year.
Florian Eisele's insight:

and, just like in 2015 and 2017, don't do blind pitches if you can help it

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Let’s kill the front group |Holtz Communications + Technology

Let’s kill the front group |Holtz Communications + Technology | Advocacy communications | Scoop.it

"The most egregious uses of front groups by PR agencies emerged in the 1950s when the tobacco industry turned to a global public relations agency to create a front group that instilled confusion and doubt in the public’s mind about the settled science proving the link between smoking and cancer."

 
Florian Eisele's insight:

Only because Edward Bernays did something in 1913 doesn't mean we should still be doing it.

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Coca-Cola drops controversial Christmas video set in indigenous Mexico

Coca-Cola drops controversial Christmas video set in indigenous Mexico | Advocacy communications | Scoop.it
Company spokesman said it had not meant to insult anyone with ad showing Coke being handed out by light-skinned actors in community of Mixe people
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The rise of “homeless” media — Thoughts on Media — Medium

The rise of "homeless" media - Thoughts on Media - Medium
We will soon see the emergence of a new wave of publishers that won’t require home pages or apps.
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Der Einsatz von Videos als taktisches Tool für Viral-Campaigning - Campaigning Academy Berlin

Der Einsatz von Videos als taktisches Tool für Viral-Campaigning - Campaigning Academy Berlin | Advocacy communications | Scoop.it
Für die Viralität eines Kampagnenvideos gibt es leider kein Geheimrezept, aber man kann einiges tun, um sich eine virale Verbreitung zu erarbeiten.
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A Growing Disenchantment With October ‘Pinkification’

A Growing Disenchantment With October ‘Pinkification’ | Advocacy communications | Scoop.it
Some women with cancer and others question the worth of all that pink merchandise for Breast Cancer Awareness Month. More than awareness, they say, they want action.
Florian Eisele's insight:

Complacency led to the brand loosing its clear purpose. A risk for many successful campaigns and NGOs. 

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