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5 Perfect Headlines and Why They Work

5 Perfect Headlines and Why They Work | Advocacy communications | Scoop.it

The headline is the first and sometimes only impression that you make upon a reader. If your headline isn’t catchy enough to hold a reader’s interest then they will move on and read something else.


Via Jeff Domansky
Florian Eisele's insight:

True for your blog and even for your press releases and publications

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Jeff Domansky's curator insight, March 12, 2014 10:10 AM
Good blogging and writing tips.

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Designers explain why nobody likes Hillary Clinton's campaign logo

Hillary Clinton's new campaign logo — a blue "H" with a red arrow through it — didn't exactly get a warm reception during its rollout Sunday.
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Wahlkampf-Logo von Hillary Clinton im Expertencheck: "Wäre es ein Soundlogo, würde es lauthals brüllen"

Wahlkampf-Logo von Hillary Clinton im Expertencheck: "Wäre es ein Soundlogo, würde es lauthals brüllen" | Advocacy communications | Scoop.it

"Kraftvoll wie eine Mann, kompromisslos wie ein Republikaner und mit einer klaren Botschaft: Mit Hillary geht es für die USA nach vorn (und vielleicht auch einen Schritt nach rechts?)"

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This Woman’s Job Is to Recast Hillary Clinton’s Image

This Woman’s Job Is to Recast Hillary Clinton’s Image | Advocacy communications | Scoop.it

Back then, Mrs. Clinton’s advisers argued she should emphasize strength and experience, rather than her softer side, a strategic decision that Ann Lewis, a senior adviser in that race, has called the “biggest missed opportunity” in the failed 2008 primary contest against Barack Obama.

 
Florian Eisele's insight:

“It’s about understanding people who are just living their lives and figuring out ways to fit a candidate into that, rather than vice versa.”

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Nonprofit Communications Trends Report for 2015 - #Infographic

Nonprofit Communications Trends Report for 2015 - #Infographic | Advocacy communications | Scoop.it

Nonprofits still see their website is the most important communications channel,

Florian Eisele's insight:

Not sure I agree with the website focus but have a look for yourself.

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Death to the inverted pyramid; life to alternative story forms - John Kroll Digital

Death to the inverted pyramid; life to alternative story forms - John Kroll Digital | Advocacy communications | Scoop.it
Alternative story forms solve many of the flaws of the outdated inverted pyramid. Here are some simple ways high school journalists can use them.
Florian Eisele's insight:

Let's discover and experiment with alternative story forms. Especially when it comes to mobile. There's more at our disposal than the inverted pyramid (which, unlike the author believes, still has its uses).

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Activists bristle at Hillary Clinton fundraising pleas

Activists bristle at Hillary Clinton fundraising pleas | Advocacy communications | Scoop.it
In early November, with her party on the eve of an electoral walloping, Democrat Mary Tetreau had had enough. The Londonderry, New Hampshire activist was sick of the constant emails begging for money for a candidate who wasn’t even running for office yet. When another plea landed in her inbox the day before the election, she unsubscribed. “I’m...
Florian Eisele's insight:

Can there be too many emails? The challenges of fundraising for a candidate who hasn't declared herself. 

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From Poverty to Power » What are the implications of ‘doing development differently’ for NGO Campaigns and Advocacy?

From Poverty to Power » What are the implications of ‘doing development differently’ for NGO Campaigns and Advocacy? | Advocacy communications | Scoop.it
Consciously pursuing many more experiments, built on fast feedback, learning how to identify failure and success much faster
Florian Eisele's insight:

"Consciously pursuing many more experiments, built on fast feedback, learning how to identify failure and success much faster"

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5 Creative Ways Brands Are Using Snapchat | Convince and Convert: Social Media Strategy and Content Marketing Strategy

5 Creative Ways Brands Are Using Snapchat | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Advocacy communications | Scoop.it
Florian Eisele's insight:

Love the WWF #LastSelfie campaign using Snapchat in a smart way to raise awareness about endangered species.

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Rumor Cascades

Rumor Cascades | Advocacy communications | Scoop.it
Online social networks provide a rich substrate for rumor propagation. Information received via friends tends to be trusted, and online social networks allow individuals to transmit information to many friends at once.
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What Made "I Have A Dream" Such A Perfect Speech

What Made "I Have A Dream" Such A Perfect Speech | Advocacy communications | Scoop.it
A closer look at one of the greatest speeches in American history offers inspiration for anyone trying to motivate a crowd.
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Social@Ogilvy: Key trends in social media for 2015

Social@Ogilvy: Key trends in social media for 2015 | Advocacy communications | Scoop.it
Well isn’t this lovely? Just over a year ago now, Marshall Manson and I smashed our heads together for several hours and came up with a fairly lovely document covering off our trend predictions for the year ahead. Such was the warmth of the collective feedback of said presentation, we’ve done it again this year. […]
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Can an app help movements grow by scaling higher level grassroots engagement?

Can an app help movements grow by scaling higher level grassroots engagement? | Advocacy communications | Scoop.it
Campaigns and movements struggle to bring opportunities to engage in meaningful ways to large numbers of new participants. Digital and online tools, like Loomio, are working to address this gap.
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The Anatomy of a Perfect Facebook Post to Maximize Reach & Clicks

The Anatomy of a Perfect Facebook Post to Maximize Reach & Clicks | Advocacy communications | Scoop.it
The five main ingredients in a perfect Facebook post that can help you get more reach, engagement, clicks, and comments.
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Disney, Samsung Among Instagram Carousel Ad Pioneers

Disney, Samsung Among Instagram Carousel Ad Pioneers | Advocacy communications | Scoop.it
Shortly after Instagram launched carousel ads, which give advertisers more flexibility on the platform, brands like Banana Republic, Showtime, and L'Oreal are driving users to product pages.
Florian Eisele's insight:

Instagram Carousel Ads - a fascinating new frontier for advocacy on the visual web

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Hillary Clinton's announcement video: Getting Started

Hillary's running for president because everyday Americans need a champion—and she wants to be that champion. Watch her announcement video to kick off the ca...
Florian Eisele's insight:

Whether you like her or not this video is top-notch political marketing. And it's a new approach. Clinton is portrayed as a natural outgrowth of a broad movement. It shows her connected to everyday Americans. It is not about how she will change the country for the better, but about how we will vote for her because we share an ambition. To see how good it is just compare it with her lackluster 2008 video.

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5 LinkedIn Mistakes You Need To Avoid

5 LinkedIn Mistakes You Need To Avoid | Advocacy communications | Scoop.it
When it comes to your LinkedIn profile, I've been telling professionals, "Brand or be branded" Here are LinkedIn mistakes to avoid to ensure premium branding
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Net neutrality's stunning reversal of fortune: Is it John Oliver's doing?

Net neutrality's stunning reversal of fortune: Is it John Oliver's doing? | Advocacy communications | Scoop.it
A year ago, few outside the telecom community had ever heard of net neutrality, despite extensive news coverage. Here's how a comedy program made the general public care about a topic considered 'even boring by C-SPAN standards.'
Florian Eisele's insight:

Would be fascinating to know if, the nerd he is, he came up with this topic himself or if some smart advocacy comms pro pitched that to him.

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64 Ways To Think About a News Homepage — Medium

64 Ways To Think About a News Homepage - TheLi.st @ Medium - Medium
by Melody Joy Kramer (@mkramer) (tinyletter) with contributions from my better half A — who prefers to remain offline, Max Temkin, Chad…
Florian Eisele's insight:

Some fun and fascinating ideas.

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The newsonomics of Circa’s uncertain future (and new competition from AJ+)

The newsonomics of Circa’s uncertain future (and new competition from AJ+) | Advocacy communications | Scoop.it
Circa needs a new round of funding, deals with partners, or a sale to grow into its CEO's vision. Will it be able to sell investors on its unique approach to mobile, or will they consider its tech edge underwhelming?
Florian Eisele's insight:

More thought-provoking insights on the future of news media and storytelling.

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Finding the Right Metaphor for Your Presentation

It’s worth the effort, because it provides a shortcut to understanding.
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Six social media and digital communications trends for 2015 : PR CONVERSATIONS

Six social media and digital communications trends for 2015 : PR CONVERSATIONS | Advocacy communications | Scoop.it
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2015 Edelman Trust Barometer - Edelman

2015 Edelman Trust Barometer - Edelman | Advocacy communications | Scoop.it

Edelman's 15th annual exploration of trust surveyed 33,000 people in 27 countries around the world on their trust in government, media, business and NGOs.

Florian Eisele's insight:

READ!

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Is It Possible to Have Good SEO Simply by Having Great Content?

Is It Possible to Have Good SEO Simply by Having Great Content? | Advocacy communications | Scoop.it
Is it possible to perform well in search rankings by simply producing good content? The answer and Rand's explanation are detailed in today's Whiteboard Friday.
Florian Eisele's insight:

The answer is 'Yes'!

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A Facebook Change Makes It Harder for Political Campaigns to See Your Friends

The move to limit access is good for users’ privacy, but also probably for Facebook’s bottom line.
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