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People really do pay attention to climate change — when Leonardo DiCaprio talks about it

People really do pay attention to climate change — when Leonardo DiCaprio talks about it | Advocacy communications | Scoop.it
Leonardo DiCaprio
Florian Eisele's insight:
Interesting research. However Di Caprio is a special case of celebrity endorsement - he does really care about his cause
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North Korea is hiring on LinkedIn - in a spoof charity campaign - BBC News

North Korea is hiring on LinkedIn - in a spoof charity campaign - BBC News | Advocacy communications | Scoop.it
Kim Jong-un is using LinkedIn and Twitter to recruit for North Korea, according to a spoof campaign raising awareness about rights abuses.
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From Media to Memes: Lessons from Occupy Democrats

From Media to Memes: Lessons from Occupy Democrats | Advocacy communications | Scoop.it
Empty description
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the still underestimated power of memes in campaigning
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A Powerful Russian Weapon: The Spread of False Stories

A Powerful Russian Weapon: The Spread of False Stories | Advocacy communications | Scoop.it

Just like #Brexit and #Trump: "The fundamental purpose of Russian disinformation is to undermine the very idea that there is a true version of events"

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You Won’t Finish This Article

You Won’t Finish This Article | Advocacy communications | Scoop.it
I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on
Florian Eisele's insight:
Important research: inverted pyramid still matters in age of internet
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5 reasons you should be in social media, even if the boss says "no" - Schaefer Marketing Solutions: We Help Businesses {grow}

Social impact on search
Florian Eisele's insight:
just listen to Mark Schaefer - here and in general
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Six Simple Social Media Image Variations

Six Simple Social Media Image Variations | Advocacy communications | Scoop.it
If you’ve been on social media for any length of time, you may be well aware that images can help boost your online engagement. But while it’s true that a picture can add some pizazz to your posts, it’s not always easy to determine the best type of image to publish. They can also take …
Florian Eisele's insight:
Using images for social media should be a no-brainer - but what are the right ones?
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The 10 best big company blogs in the world - Schaefer Marketing Solutions: We Help Businesses {grow}

The 10 best big company blogs in the world - Schaefer Marketing Solutions: We Help Businesses {grow} | Advocacy communications | Scoop.it
An overview of outstanding Fortune 500 company blogs. This post examines the best company blogs.
Florian Eisele's insight:
Offer valuable insights for your readers that make their time on your blog worthwhile
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At last, a new + better way to count your media hits | M+R

At last, a new + better way to count your media hits | M+R | Advocacy communications | Scoop.it
Big shiny media hit tallies are fine but they aren’t teaching you everything there is to learn about your media impact and strategy.
Florian Eisele's insight:
counting clippings is a waste of time - try this instead
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The clues to a great story

The clues to a great story | Advocacy communications | Scoop.it
Filmmaker Andrew Stanton ("Toy Story," "WALL-E") shares what he knows about storytelling -- starting at the end and working back to the beginning. Contains graphic language ... (Note: this talk is not available for download.)
Florian Eisele's insight:
vintage but still great insights
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Introducing conversational ads | Twitter Blogs

Introducing conversational ads | Twitter Blogs | Advocacy communications | Scoop.it
Our new ad formats help advertisers generate brand influence by prompting users to Tweet.
Florian Eisele's insight:

I totally love this. Can't wait to see the first campaigns and NGOs experimenting with this.

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How the PR pitch will change in 2016

How the PR pitch will change in 2016 | Advocacy communications | Scoop.it
As a craft, PR pitching continues to evolve. For those in the industry, this should be a lesson in changing with the times. Here are ways to keep up with strong story pitching in the new year.
Florian Eisele's insight:

and, just like in 2015 and 2017, don't do blind pitches if you can help it

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Let’s kill the front group |Holtz Communications + Technology

Let’s kill the front group |Holtz Communications + Technology | Advocacy communications | Scoop.it

"The most egregious uses of front groups by PR agencies emerged in the 1950s when the tobacco industry turned to a global public relations agency to create a front group that instilled confusion and doubt in the public’s mind about the settled science proving the link between smoking and cancer."

 
Florian Eisele's insight:

Only because Edward Bernays did something in 1913 doesn't mean we should still be doing it.

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How to Talk About the Paris Climate Agreement at the Bar

Is the world saved yet?
Florian Eisele's insight:
Great example of how to explain a complex issue in a simple way
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Who Is Louise Delage? The Troubling Truth Behind an Overnight Instagram Success

Who Is Louise Delage? The Troubling Truth Behind an Overnight Instagram Success | Advocacy communications | Scoop.it
We all know a girl like Louise Delage. You've been on Instagram for years and are scraping by with 50 likes on a good day—then she appears on the scene, with her fun little life, and cultivates over 16,000 followers in a few months. In the years following LonelyGirl15, we learned to be wary of that kind of success.
Florian Eisele's insight:
Share your insight
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From Trump to Brexit rhetoric: how today's politicians have got away with words

From Trump to Brexit rhetoric: how today's politicians have got away with words | Advocacy communications | Scoop.it

"Saying the unsayable has become the norm, but when public language breaks down politics falls apart"

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Corporate funding and ideological polarization about climate change

Corporate funding and ideological polarization about climate change | Advocacy communications | Scoop.it
National Academy of Sciences
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9 daily social media exercises to grow your nonprofit’s followers | M+R

9 daily social media exercises to grow your nonprofit’s followers | M+R | Advocacy communications | Scoop.it
Do these exercises every day to keep your nonprofit social networks in top shape.
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8 PowerPoints that show you how to make the best presentations

8 PowerPoints that show you how to make the best presentations | Advocacy communications | Scoop.it
These are the top 8 PowerPoint presentations on LinkedIn's SlideShare, showing you how to make exciting presentations of your own.
Florian Eisele's insight:
How to create a slide presentation that won't let your audience fall asleep
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cultural cognition project - Cultural Cognition Blog

cultural cognition project - Cultural Cognition Blog | Advocacy communications | Scoop.it
Florian Eisele's insight:
One of the smartest blogs on behavior, decision making and framing out there 
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Infographic: The History of Content Marketing

Infographic: The History of Content Marketing | Advocacy communications | Scoop.it
Next time someone scoffs at the importance of content marketing, feel free to tell them they're not just a few years behind. They're 284 years behind.
Florian Eisele's insight:
Good reminder that content marketing isn't all that new
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3 ways to get a reporter to read your nonprofit report | M+R

3 ways to get a reporter to read your nonprofit report | M+R | Advocacy communications | Scoop.it
Reporters don't have time to read their emails. They definitely don't have time to read your report unles
Florian Eisele's insight:
Always have a local hook
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Facebook content strategy is a timebomb for inbound marketing

Facebook content strategy is a timebomb for inbound marketing | Advocacy communications | Scoop.it
The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.
Florian Eisele's insight:

One of 2015's most important posts. Facebook and similar platforms will be even more essential in 2016.

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Six communications trends NGOs should follow in 2016

Six communications trends NGOs should follow in 2016 | Advocacy communications | Scoop.it
Digital evolution powered development communications this year. What should we consider for 2016?
Florian Eisele's insight:

Looking forward to the great opportunities Virtual Reality will have to offer us.

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Implications For Longer Tweets - Edelman

Implications For Longer Tweets - Edelman | Advocacy communications | Scoop.it

"The rumor mill anticipates that tweets will still only show 140 characters in timelines with a “read more”-style call to action to expand the tweet."

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