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Rescooped by Eden Nebreja from Public Relations & Social Media Insight
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10 reasons Why News Releases Are Smart PR

10 reasons Why News Releases Are Smart PR | Advertising vs. Marketing | Scoop.it

News releases are very smart marketing and public relations for companies. These 10 tips share reasons why the news release is not dead.... If you’ve been hearing any scuttle that the news release is dead, think again. This vehicle is not only alive and very well, it’s smart public relations for your business. Here are 10 reasons why the news release still works and should be incorporated into any company’s integrated marketing plan...


Via Jeff Domansky
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Scooped by Eden Nebreja
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7 Ways to Dominate Your Media Competitor Through Content Marketing

7 Ways to Dominate Your Media Competitor Through Content Marketing | Advertising vs. Marketing | Scoop.it

You can be the leading "media company" in your industry. Make the choice, and bolster your content marketing efforts with these 7 moves that will give you the advantage over your media competitors.... I’ve been a publisher for 13 years now. Today, I spend my time teaching brands how to become publishers. I love publishing and have a number of close friends who now run mini-publishing empires in industries that range from mechanical systems to design engineering to convenience stores. In this post, I’m going to share with you secrets that my publishing friends just don’t want you, the non-media company, to hear. Don’t get me wrong… you’d learn about these publishing tips at some point… but even using a few of the points below may send a shudder down the spine of the leading trade media company in your industry. I believe each one of these tips are game changers for your content marketing program....

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Jeff Domansky's curator insight, March 16, 2013 1:56 PM

Reprising Joe Pulizzi's thoughtful post...