Advertising Trading Desks
35 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Christopher Cioffi
Scoop.it!

MediaPost Publications Programmatic Buying Surges, Now Accounts For More Than Half The Online Marketplace 10/14/2013

MediaPost Publications Programmatic Buying Surges, Now Accounts For More Than Half The Online Marketplace 10/14/2013 | Advertising Trading Desks | Scoop.it
Programmatic Buying Surges, Now Accounts For More Than Half The Online Marketplace - 10/14/2013
more...
No comment yet.
Scooped by Christopher Cioffi
Scoop.it!

Global programmatic buying to triple to USD 33 billion by 2017: Magna Global

Global programmatic buying to triple to USD 33 billion by 2017: Magna Global | Advertising Trading Desks | Scoop.it
The growth path of programmatic buying, despite the various conversations that agencies are yet to see any scale in the programmatic side of their business, seems to be on the right track. Accordin...
more...
No comment yet.
Scooped by Christopher Cioffi
Scoop.it!

Mad Men to Machine Mavericks: Google Adx on RTB Trends in Asia [Video]

Mad Men to Machine Mavericks: Google Adx on RTB Trends in Asia [Video] | Advertising Trading Desks | Scoop.it
Google AdX exec discusses how marketers are leveraging first-party and third-party data in the region, including the infrastructure available to support seamless real-time biddable activity.
more...
No comment yet.
Rescooped by Christopher Cioffi from Programmatic Advertising Baltics
Scoop.it!

How Programmatic is Changing Ad Sales Teams

How Programmatic is Changing Ad Sales Teams | Advertising Trading Desks | Scoop.it

Online publishers are searching for a new breed of data-driven, technology-savvy salesperson. Technology is rapidly changing the way online advertising is traded, and the way sales teams are staffed and structured as a result. Just as agencies adapt and evolve their employee skill sets, publishers too are searching for a new breed of data-driven, technology-savvy salesperson. Digiday reached out to some major to publishers to learn how programmatic ad trading is changing their sales teams, and what the sales force of the future might look like.


Via Guntis Stirna
more...
No comment yet.
Scooped by Christopher Cioffi
Scoop.it!

Real Time Bidding is how it started - Programmatic buying how it will continue? - Bizcommunity.com

Real Time Bidding is how it started - Programmatic buying how it will continue? - Bizcommunity.com | Advertising Trading Desks | Scoop.it
Real Time Bidding is how it started - Programmatic buying how it will continue?
more...
No comment yet.
Scooped by Christopher Cioffi
Scoop.it!

RTB Or Real Time Bidding Is The Future - Business Insider

RTB Or Real Time Bidding Is The Future - Business Insider | Advertising Trading Desks | Scoop.it
Real-time bidding is to digital and mobile advertising what high-frequency trading is to Wall Street.
more...
No comment yet.
Scooped by Christopher Cioffi
Scoop.it!

EQUINIX INC : Equinix Ad-IX Ecosystem Gains Global Momentum - 4-traders (press release)

EQUINIX INC : Equinix Ad-IX Ecosystem Gains Global Momentum - 4-traders (press release) | Advertising Trading Desks | Scoop.it
EQUINIX INC : Equinix Ad-IX Ecosystem Gains Global Momentum 4-traders (press release) By offering direct interconnections between ad exchanges, demand side platforms (DSPs), data aggregators and all other parties involved in the ad bidding process,...
more...
No comment yet.
Rescooped by Christopher Cioffi from Entrepreneurship, Innovation
Scoop.it!

RTB Or Real-Time Bidding Is The Future Of Digital And Mobile Advertising — Here's What You Need To Know

RTB Or Real-Time Bidding Is The Future Of Digital And Mobile Advertising — Here's What You Need To Know | Advertising Trading Desks | Scoop.it
Real-time bidding is to digital and mobile advertising what high-frequency trading is to Wall Street.

Via Marylene Delbourg-Delphis
more...
No comment yet.
Scooped by Christopher Cioffi
Scoop.it!

MediaPost Publications How RTB Enables Lifestage Marketing 10/17/2013

How RTB Enables Lifestage Marketing - 10/17/2013
more...
No comment yet.
Scooped by Christopher Cioffi
Scoop.it!

MediaPost Publications Integral To Integrate New Real-Time Fraud Prevention Tech Into Exchanges 10/08/2013

MediaPost Publications Integral To Integrate New Real-Time Fraud Prevention Tech Into Exchanges 10/08/2013 | Advertising Trading Desks | Scoop.it
Integral To Integrate New Real-Time Fraud Prevention Tech Into Exchanges - 10/08/2013
more...
No comment yet.
Scooped by Christopher Cioffi
Scoop.it!

Travel Fully Invested In Programmatic - Spend Up 90% YoY - MediaPost Communications

Travel Fully Invested In Programmatic - Spend Up 90% YoY - MediaPost Communications | Advertising Trading Desks | Scoop.it
MediaPost Communications
Travel Fully Invested In Programmatic - Spend Up 90% YoY
MediaPost Communications
Travel is among the most invested verticals when it comes to programmatic display trading, according to new data from IgnitionOne.
more...
No comment yet.
Rescooped by Christopher Cioffi from Technology Innovations
Scoop.it!

When cookies go away: Google, ad exchanges, and ISPs fighting to control the future of the Internet

When cookies go away: Google, ad exchanges, and ISPs fighting to control the future of the Internet | Advertising Trading Desks | Scoop.it
Million-pixel home pageIn a giant “game of thrones,” Google, ad networks, internet service providers, browser manufacturers, and mobile operating system vendors are engaged in a massive — and mostly secret — battle for control of the future of the...

Via Tony Shan
more...
No comment yet.
Rescooped by Christopher Cioffi from Content Marketing Observatory
Scoop.it!

"It all boils down to audience buying" Or does it?

"It all boils down to audience buying" Or does it? | Advertising Trading Desks | Scoop.it

Old terms like “media strategy” are beginning to look redundant as brands can buy an audience and amend their “strategies” according to real-time data feedback.

Meanwhile, the roles of the media agency and media owner have become increasingly blurred when the key to successful online advertising boils down to an audience-targeting technology race. (...) Ad networks buy audiences through exchanges and directly from premium publishers, while weaving their own data and optimization offerings into the mix. This is a vital capability (...)"


Via Frank Delmelle
more...
No comment yet.
Scooped by Christopher Cioffi
Scoop.it!

Why RTB Is The Fastest-Growing Segment Of Digital Advertising … And What It ... - ADOTAS

Why RTB Is The Fastest-Growing Segment Of Digital Advertising … And What It ...
more...
No comment yet.
Scooped by Christopher Cioffi
Scoop.it!

DSP BR Balanced Fund: Sell - Hindu Business Line

DSP BR Balanced Fund: Sell - Hindu Business Line | Advertising Trading Desks | Scoop.it
Hindu Business Line
DSP BR Balanced Fund: Sell
Hindu Business Line
DSP BR Balanced Fund, which splits its portfolio between equities and debt, has been floundering over the past few years.
more...
No comment yet.