Online publishers are searching for a new breed of data-driven, technology-savvy salesperson. Technology is rapidly changing the way online advertising is traded, and the way sales teams are staffed and structured as a result. Just as agencies adapt and evolve their employee skill sets, publishers too are searching for a new breed of data-driven, technology-savvy salesperson. Digiday reached out to some major to publishers to learn how programmatic ad trading is changing their sales teams, and what the sales force of the future might look like.
EQUINIX INC : Equinix Ad-IX Ecosystem Gains Global Momentum 4-traders (press release) By offering direct interconnections between ad exchanges, demand side platforms (DSPs), data aggregators and all other parties involved in the ad bidding process,...
MediaPost Communications Travel Fully Invested In Programmatic - Spend Up 90% YoY MediaPost Communications Travel is among the most invested verticals when it comes to programmatic display trading, according to new data from IgnitionOne.
Million-pixel home pageIn a giant “game of thrones,” Google, ad networks, internet service providers, browser manufacturers, and mobile operating system vendors are engaged in a massive — and mostly secret — battle for control of the future of the...
Old terms like “media strategy” are beginning to look redundant as brands can buy an audience and amend their “strategies” according to real-time data feedback.
Meanwhile, the roles of the media agency and media owner have become increasingly blurred when the key to successful online advertising boils down to an audience-targeting technology race. (...) Ad networks buy audiences through exchanges and directly from premium publishers, while weaving their own data and optimization offerings into the mix. This is a vital capability (...)"
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.