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The Wonderful World of Difficult Clients [Infographic]

The Wonderful World of Difficult Clients [Infographic] | Advertising Tactics | Scoop.it

Most companies must deal with clients. Unfortunately, some clients can be extremely difficult. To help you identify and handle challenging clients, Ciplex created an infographic highlighting the most common difficult client types.

Sarah's insight:

Most companies must deal with clients, but not all clients are rays of sunshine. The wonderful world of clients includes those who are demanding and just plain confusing.

 

To help you identify the signs of a potentially difficult client, Ciplex, a digital marketing and creative agency, created the following infographic of 15 difficult-client types and how businesses can identify and successfully work with them.

 

Among the difficult types of clients...

 

Mr. I'm Not Really Sure What I Want. He constantly changes his mind from hour to hour. His indecision derails projects.Mr. Everything's an Emergency. He is the only client on the planet who should matter to you. Well, at least, he thinks he is.Mrs. I Care So Much It Hurts. She knows exactly what she wants and demands everything done exactly to her specifications. Your input is not wanted.Ms. I Hate That Color for No Reason. This client sweats the small stuff. She hyperfocuses on a tiny feature, color, font, or word to the point that all progress halts until the trivial matter is solved.Mr./Mrs./Mrs./Mr. Decision-by-Committee. This client works together completely and will do nothing without a major meeting of minds. Every decision requires the entire committee.

 

Check out the infographic above to learn about those and other clients that occupy the business world.

 

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Inbound Marketing: 10 Basic Tips for Creating A Video

Inbound Marketing: 10 Basic Tips for Creating A Video | Advertising Tactics | Scoop.it

Video is a very powerful form of content, and it’s arguably the best for demonstrations of a product’s use, side-by-side comparisons, testimonials, facility tours, bios and much more. The ability to combine visuals, action, audio, and sound effects or music makes it highly engaging and helps illustrate almost any point you’re trying to make.

 

With small, hand-held video cameras and fairly user-friendly editing software available today, it’s simple to put together a video that broadens your content library and communicates in multiple dimensions. Prospects are demanding a quick way to consume important information. Video already accounts for more than 50 percent of Internet traffic, a number that Cisco projects will grow to 90 percent by 2014.


Here are some basic tips to think about as you consider putting video into your content lineup.

 

 

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