Advertising Reloaded
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Advertising Reloaded
Results = Advertising for the New Era
Curated by EnricoMorandi
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The Future of Sustainability Is Design, Not Communication

The Future of Sustainability Is Design, Not Communication | Advertising Reloaded | Scoop.it

It is a fact that we are increasingly hearding at the importance of context versus infromation or messaging. I would add that we must enable behaviour change, rather than communicate it; empower rather than persuade; build value in people's lives, rather than plant messages in consumers' heads. Ultimately, we need to design products, services and environments, rather than craft messages, images and campaigns.Read on...

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Influencers: Why You Should Add Them To Your Social Media Campaign

Influencers: Why You Should Add Them To Your Social Media Campaign | Advertising Reloaded | Scoop.it

It makes a lot of sense. If you have a smaller community that’s made up of mostly friends, family, and people that you know personally, your “trust” factor goes up. You would never recommend something you don’t believe in to your close ones. That's what exactly does an influecer. That, at the end, is (AGAIN!) what Direct Marketing did with mgm strategies in the past. Check out this research on #Influencers and Why You Should Add Them To ...

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Samsung's Advertising Success vs. Apple

Samsung's Advertising Success vs. Apple | Advertising Reloaded | Scoop.it

Let me say that. The purpose of advertising is to create demand and then sales. That's it. Thus, I find quite boring and totally pathetic seeing some so self-called "guru" try to invent new definition or shouting that advertising is dead, certainly writing useless books on their delirium. Here in Italy, uuuhhhh! you'll find a lot of them, maybe palced in one-time respected big agencies. My point is simple: the time has changed not the advertising. In the '60s advertising had to be created following some rules. Today, under others. But is still advertising. Read on this interesting case...

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Twitter goes Advertising. What a pity?

Twitter goes Advertising. What a pity? | Advertising Reloaded | Scoop.it

Twitter annouced the introduction of Ads API to "simplify marketing campaigns". Is this the right road for social networking platforms? Encourage socializing to create a great base for advertising? In any case, the Twitter road is traced. Read on...

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Generate Leads With SlideShare?

Generate Leads With SlideShare? | Advertising Reloaded | Scoop.it

Uh, uh. Read this. SlideShare annouce it generates quality leads with compelling presentations by tapping into the power of world's largest content-sharing community for professionals. Very skeptical, I had a look on that. And, believe me. some useful thoughts arised...

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10 hot consumer trends for 2013 - Ericsson

10 hot consumer trends for 2013 - Ericsson | Advertising Reloaded | Scoop.it

Here an Ericsson Report on the "10 hot consumer trends for 2013". In a snapshot infographic a quick overview on what is going to happen. Read on...

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Weekly Recap: good Branding cases

Weekly Recap: good Branding cases | Advertising Reloaded | Scoop.it
Here have a look to some good case on branding: Coca-Cola Vending Machine Goes Karaoke - Lacoste Presents Polo of the Future - Heineken’s Interactive Bottle Wall Brings People Closer - 12 Microsoft Milestones from 2012 - An Award Winning Identity for Bentley. Have a look...
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Big Data to drive next marketing wave

Big Data to drive next marketing wave | Advertising Reloaded | Scoop.it
Big Data will drive the next IT wave. This is a clear road. That will affect marketing and communication as well. It's going to be something you'll hear all through the near future. And that you can better understand reading the following article.
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The 3 Worst Ways Companies Waste Money in Social Media

They say you learn something new everyday... Read on about social media budget

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Twitter help improve urban transport networks?

Twitter help improve urban transport networks? | Advertising Reloaded | Scoop.it

That sounds great. Take a look to the picture (others in the article). It represents a really clever usage of Twitter. Read what did Eric Fischer: he has geolocated Tweets to find the most frequently travelled routes in US cities. The question is: could this sort of data be used to plan transit systems in the future? Amazing...

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The Top 5 Digital Marketing Trends for 2013

The Top 5 Digital Marketing Trends for 2013 | Advertising Reloaded | Scoop.it

5 Digital Marketing Trends for 2013 are here reported. Read on...

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Noam Chomsky on Where Artificial Intelligence Went Wrong

Noam Chomsky on Where Artificial Intelligence Went Wrong | Advertising Reloaded | Scoop.it

An unmissable extended conversation with the legendary linguist Noam Chomsky that, together with others, worked on what became cognitive science, a field aimed at uncovering the mental representations and rules that underlie our perceptual and cognitive abilities. Read on...

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Brand New: Fiji Airways

Brand New: Fiji Airways | Advertising Reloaded | Scoop.it

How much Brand Design is important in the new advertising era? Personally, I think a lot. Design has the enormous power to communicate at-a-glance values and reasons to follow a brand. The perferct synthesis in an increasingly crowded world. Look at what  FijiAirways has done. This is branding. Read on...

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Make Real-World Use of Big Data

Make Real-World Use of Big Data | Advertising Reloaded | Scoop.it

Are you surprised to discover that 63 percent of companies that uses information and analytics, including big data, is creating a competitive advantage for their organizations, up from 37 percent just two years ago -- a 70 percent increase? Read on...

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Hot News: This Week in Social Media

Hot News: This Week in Social Media | Advertising Reloaded | Scoop.it

Here follwing a quick upodate on new features and new developments making social media marketing easier. Read-on about Pinterest's new look, Klout for Business, Google+ Hangout Capture app...

EnricoMorandi's insight:

Quick update on new features

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The Evolution of Content.

The Evolution of Content. | Advertising Reloaded | Scoop.it

The old way of marketing a business solution or message truly is incomparable when put side by side with marketing in the online realm. That's reality. Thus, better to use the word "together" that "replacement". Read on why...

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Bridging Social and Web: 6 New Google Analytics Reports to Gauge Overall Impact

Bridging Social and Web: 6 New Google Analytics Reports to Gauge Overall Impact | Advertising Reloaded | Scoop.it

I red this sentence: "Pairing your brand’s social media presence with quantifiable website data has been a trick that few social magicians can master". Interesting, isn't it? And, actually, also the highlights on what this company can provide is quite interesting. I strongly believe that "understanding" will be the real work of the marketing of tomorrow, that's why I unconventionally post this scoop: read on about this tool...

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Top Nine Social Networks for Business

Top Nine Social Networks for Business | Advertising Reloaded | Scoop.it
EnricoMorandi's insight:

This new infographic  provides a handy guide to social media for business.  The infographic provides tips and pitfalls for using the top 9 social networks for business including Twitter, Facebook, and LinkedIn. Have a look...

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How Obama Used Big Data to Rally Voters

How Obama Used Big Data to Rally Voters | Advertising Reloaded | Scoop.it
This is the Part 1 of a how President Obama’s campaign used big data to rally individual voters. As for the 2008 Elections, a lot to learn. Read on..."
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Facebook and Twitter Do Almost Nothing for Sales?

Facebook and Twitter Do Almost Nothing for Sales? | Advertising Reloaded | Scoop.it

Is that really the case? Recently an headline from Business Insider yelled the sentence. Certainly engaging, but where's the true? Well, read the following article coming from Smart Insights to learn more...

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Mannequins collect data on shoppers via facial-recognition software

Mannequins collect data on shoppers via facial-recognition software | Advertising Reloaded | Scoop.it

EyeSee. Take note on this name. Another bit of future. Thanks to an italian innovative company, Almex SpA, now mannequins can collect data on shoppers via facial-recognition software. And retailers are introducing the EyeSee to glean data on customers much as online merchants are able to do. read on...

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Rethinking Social Media's ROI

Rethinking Social Media's ROI | Advertising Reloaded | Scoop.it

Historically, return on investment (ROI) has been predominantly based on financial considerations. This is changing as other parameters must be considered. Here following some good thoughts about it. Read on...

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Email Coding 101

Email Coding 101 | Advertising Reloaded | Scoop.it

If you’re new to the email world here some clue for best results: keep your design simple (avoid drop shadows, fancy fonts, rollovers and other interactivity); use tables for layout, and basic inline CSS for formatting; know your audience: testing to see which email clients your subscribers use to read messages can help you know where to focus your efforts; test regularly. In any case have a look to the infographic...


Via maxOz, Robin Martin, Simon West, Nett Sales
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Big Data vs. Analytics

Big Data vs. Analytics | Advertising Reloaded | Scoop.it

Big Data or Analytics? Someone says that Big Data is just Analytics repackaged. The reality is that today lot of sources provide tons of data, more than ever before. Think about this: as of this year, the amount of data being created is in the range of a few exabytes (2.5) and doubles every 40 months! Impressive! And if you think that an EXABYTE means 1 BILLION GIGA, well.. enough to be smashed down. Read on...

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