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Scooped by EnricoMorandi onto Advertising Reloaded |
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Big Data or Analytics? Someone says that Big Data is just Analytics repackaged. The reality is that today lot of sources provide tons of data, more than ever before. Think about this: as of this year, the amount of data being created is in the range of a few exabytes (2.5) and doubles every 40 months! Impressive! And if you think that an EXABYTE means 1 BILLION GIGA, well.. enough to be smashed down. Read on...
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I remeber what one of the bossess I met during my career said to me: "Never explain to much an idea. If it is a REAL idea, no explanation is needed. It will be immediately get". The reloading of advertising needs ideas. Simple but powerful ideas. That's why I would like to share this one. It's great. It's engaging. It has meaning. It's absolutely relevant. It bring solutions to the people. And it demonstrates the value of a powerful thought. Let's have a look... Delete the scoop?
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Hey, listent to this: "We use phrase extraction and natural language processing. The service uses the same word-crawling algorithm on the web to write its own reviews, giving its own five-star rating to restaurants based the number of positive or negative things said about the venue. We’re not aggregating stars but words". W-O-W! That's amazing, we are gonna to not see anymore 3 stars rating on everything... Read on! Delete the scoop?
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It is a fact that we are increasingly hearding at the importance of context versus infromation or messaging. I would add that we must enable behaviour change, rather than communicate it; empower rather than persuade; build value in people's lives, rather than plant messages in consumers' heads. Ultimately, we need to design products, services and environments, rather than craft messages, images and campaigns.Read on... Delete the scoop?
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It makes a lot of sense. If you have a smaller community that’s made up of mostly friends, family, and people that you know personally, your “trust” factor goes up. You would never recommend something you don’t believe in to your close ones. That's what exactly does an influecer. That, at the end, is (AGAIN!) what Direct Marketing did with mgm strategies in the past. Check out this research on #Influencers and Why You Should Add Them To ... Delete the scoop?
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Let me say that. The purpose of advertising is to create demand and then sales. That's it. Thus, I find quite boring and totally pathetic seeing some so self-called "guru" try to invent new definition or shouting that advertising is dead, certainly writing useless books on their delirium. Here in Italy, uuuhhhh! you'll find a lot of them, maybe palced in one-time respected big agencies. My point is simple: the time has changed not the advertising. In the '60s advertising had to be created following some rules. Today, under others. But is still advertising. Read on this interesting case... Delete the scoop?
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Twitter annouced the introduction of Ads API to "simplify marketing campaigns". Is this the right road for social networking platforms? Encourage socializing to create a great base for advertising? In any case, the Twitter road is traced. Read on... Delete the scoop?
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Uh, uh. Read this. SlideShare annouce it generates quality leads with compelling presentations by tapping into the power of world's largest content-sharing community for professionals. Very skeptical, I had a look on that. And, believe me. some useful thoughts arised... Delete the scoop?
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Here an Ericsson Report on the "10 hot consumer trends for 2013". In a snapshot infographic a quick overview on what is going to happen. Read on... Delete the scoop?
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Here have a look to some good case on branding: Coca-Cola Vending Machine Goes Karaoke - Lacoste Presents Polo of the Future - Heineken’s Interactive Bottle Wall Brings People Closer - 12 Microsoft Milestones from 2012 - An Award Winning Identity for Bentley. Have a look...
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Big Data will drive the next IT wave. This is a clear road. That will affect marketing and communication as well. It's going to be something you'll hear all through the near future. And that you can better understand reading the following article.
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They say you learn something new everyday... Read on about social media budget Delete the scoop?
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That sounds great. Take a look to the picture (others in the article). It represents a really clever usage of Twitter. Read what did Eric Fischer: he has geolocated Tweets to find the most frequently travelled routes in US cities. The question is: could this sort of data be used to plan transit systems in the future? Amazing... Delete the scoop?
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5 Digital Marketing Trends for 2013 are here reported. Read on... Delete the scoop?
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Here you'll find an infographic that provides in a clear and easy way some hints, colleges and education ideas that you may find useful on your path to becoming that social media expert. Take a look... Delete the scoop?
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Who has head the two word BIG DATA? Everybody, I guess. And you probably heard about WolframIAlpha http://www.wolframalpha.com I love the way Mr. Wolfram uses maths to show to all of us how simple is the power of numbers. In reading the followwing article, you'll be absolutely excited about him. Read on... Delete the scoop?
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Are you surprised to discover that 63 percent of companies that uses information and analytics, including big data, is creating a competitive advantage for their organizations, up from 37 percent just two years ago -- a 70 percent increase? Read on... Delete the scoop?
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Here follwing a quick upodate on new features and new developments making social media marketing easier. Read-on about Pinterest's new look, Klout for Business, Google+ Hangout Capture app...
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The old way of marketing a business solution or message truly is incomparable when put side by side with marketing in the online realm. That's reality. Thus, better to use the word "together" that "replacement". Read on why... Delete the scoop?
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I red this sentence: "Pairing your brand’s social media presence with quantifiable website data has been a trick that few social magicians can master". Interesting, isn't it? And, actually, also the highlights on what this company can provide is quite interesting. I strongly believe that "understanding" will be the real work of the marketing of tomorrow, that's why I unconventionally post this scoop: read on about this tool... Delete the scoop?
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This new infographic provides a handy guide to social media for business. The infographic provides tips and pitfalls for using the top 9 social networks for business including Twitter, Facebook, and LinkedIn. Have a look... Delete the scoop?
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This is the Part 1 of a how President Obama’s campaign used big data to rally individual voters. As for the 2008 Elections, a lot to learn. Read on..."
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Is that really the case? Recently an headline from Business Insider yelled the sentence. Certainly engaging, but where's the true? Well, read the following article coming from Smart Insights to learn more... Delete the scoop?
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EyeSee. Take note on this name. Another bit of future. Thanks to an italian innovative company, Almex SpA, now mannequins can collect data on shoppers via facial-recognition software. And retailers are introducing the EyeSee to glean data on customers much as online merchants are able to do. read on... Delete the scoop?
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Historically, return on investment (ROI) has been predominantly based on financial considerations. This is changing as other parameters must be considered. Here following some good thoughts about it. Read on... Delete the scoop?
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