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Trust in Advertising – Paid, Owned and Earned | Nielsen Wire

Trust in Advertising – Paid, Owned and Earned | Nielsen Wire | ADVERTISING PROVOCATEUR | Scoop.it
Overcoming the trust deficit in advertising is all about using social and owned media experiences in ways that give paid advertising more legitimacy, says Nielsen Global Head of Advertiser Solutions Randall Beard.

Via NeilKelley
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Woodford Reserve Bourbon: Couple

When we see someone drinking bourbon, we can tell there's more than meets the eye. They have a different way of doing and a different way of thinking. They h...
Ash Sadek's insight:

What do you think of these ads? I do not see them as so sexist as the reviews are.. would like to get more views on the topic!

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Coca Cola Content 2020 Part One

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands.

 

In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".


Via Martin Gysler, Greg Clemett, NeilKelley
Ash Sadek's insight:

Just because I love everything Coca Cola does!

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Grizzel Fonseca's curator insight, May 13, 2014 4:05 AM

I agree with Coca Cola about moving away for creative excellence to content excellence. They have developed their brand and established it well in the world. They are looking at ways to stay on top of other competitors; it is very smart of them to make sure their consumers are happy with the product and how they can connect with audiences. By creating the brand and establishing the brand does not mean long term profit or customer loyalty. It is how the business continues to market the brand that results in customer loyalty and profit. Coca Cola that identify this and made it their focus to create a strong customer loyalty with their audience; making sure the consumer shall never drift away from the brand and company.

 

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How to Stay Motivated During a Job Search

Been looking for work four months or longer? CAREEREALISM Founder, J.T. O'Donnell shares how to stay motivated in your job search by looking at it from anoth...
Ash Sadek's insight:

keeping my spirits up during job search :) also listening to Pharell's song Happy is actually helping. Highly recommended.

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