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Advertising Production
encompassing production of traditional and digital ads and assets
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What is social media optimization? 12 tips to make it happen

What is social media optimization? 12 tips to make it happen | Advertising Production | Scoop.it
Social Media Optimization (SMO) is the method of social activity that attract visitors to a website and elevates rank. (What is social media optimization?
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4 Holiday Social Media Strategies | Customer Paradigm

4 Holiday Social Media Strategies | Customer Paradigm | Advertising Production | Scoop.it
Tap into social media to promote your holiday goods & deals. Learn about these 4 ways to make the most of the spirit of the holidays while also boosting sales. (Need some ideas on amping up your #Pinterest for the #holidays?
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Can Games and Social Media Help Solve Childhood Obesity?

Can Games and Social Media Help Solve Childhood Obesity? | Advertising Production | Scoop.it
Social media and technology, no doubt, is changing the world bringing more connectivity than ever before. Social media has been an amazing tool for bringing so many of the world’s issues to the for...
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Google chairman: 6 predictions for our digital future

Google chairman: 6 predictions for our digital future | Advertising Production | Scoop.it
Google Chairman Eric Schmidt has been thinking a lot about our digital future. (What's our digital future looking like?
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Top 3 Social Media Automation Tools - Social Notz

Top 3 Social Media Automation Tools - Social Notz | Advertising Production | Scoop.it
Why Use Social Media Automation Tools
There is no substitute for genuine, authentic interaction with your audience.
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love buffer

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Sponsors Now Pay for Online Articles, Not Just Ads

Sponsors Now Pay for Online Articles, Not Just Ads | Advertising Production | Scoop.it
The strategy of advertisers sponsoring or producing content that looks much like traditional editorial content has become increasingly common as publishers try to create more sources of revenue.
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Top 5 Highest Paying Social Media Jobs - Social-Hire

Top 5 Highest Paying Social Media Jobs - Social-Hire | Advertising Production | Scoop.it
Top 5 Highest Paying Social Media Jobs http://t.co/HgjKa1m8vt via @tonyrestell
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Why Responsive Web Design Has To Win Out | Smashing Mobile

Why Responsive Web Design Has To Win Out | Smashing Mobile | Advertising Production | Scoop.it
This article looks at how and why we have to restructure content, but not eliminate it, and why responsive web design qualifes for the future.
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Many good reasons incl responsive design is “Google’s recommended configuration

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Panera Bread bakes its values into a social media campaign

Panera Bread bakes its values into a social media campaign | Advertising Production | Scoop.it
Panera Bread is running a "Food Chain Reaction" campaign on Facebook in which it promises to donate a bowl of soup to someone in need for every group of five friends that registers with the campaign.
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Google Catalogs Design Tips: How to Best Showcase Your Products

Google Catalogs Design Tips: How to Best Showcase Your Products | Advertising Production | Scoop.it
This guide reviews the differences of digital vs. print catalogs, offers tips on how to best present your products on Google Catalogs, and explains how design choices will make a substantial difference in engagement and the consumers experience.
jarirouas's insight:

good considerations

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Social Media Profiles Turned Into Resumé Infographics [Future Of Work]

Social Media Profiles Turned Into Resumé Infographics [Future Of Work] | Advertising Production | Scoop.it
RT @PSFK: Social Media Profiles Turned Into Resumé Infographics [Future Of Work] http://t.co/ZEw5HKhZ
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24 Must-Have Social Media Marketing Tools | Social Media Examiner

24 Must-Have Social Media Marketing Tools  | Social Media Examiner | Advertising Production | Scoop.it
Social Media Marketing Tools: Discover the tools social media pros are using today.
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Ad agencies tap Web to appeal to Asian-Americans - Daily Herald

Ad agencies tap Web to appeal to Asian-Americans - Daily Herald | Advertising Production | Scoop.it
Ad agencies tap Web to appeal to Asian-AmericansDaily HeraldLOS ANGELES -- Looking to capture young, tech-savvy Asian-Americans, a Long Beach, Calif., advertising agency turned East for inspiration.
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Tweet for Treats: The New Way Brands Are Encouraging Social Media Activity | BizBash

Tweet for Treats: The New Way Brands Are Encouraging Social Media Activity | BizBash | Advertising Production | Scoop.it
One company creates automated vending machines that trade swag for Twitter posts.As brands continually search for new ways to engage fans and expand the reach of live events, one company has found a way to put a fresh spin on a familiar item: the...
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Survey: Many still lax with social media privacy - U-T San Diego

Survey: Many still lax with social media privacy - U-T San Diego | Advertising Production | Scoop.it
Survey: Many still lax with social media privacy
U-T San Diego
Stephen Cobb recently ran a malware and privacy scan on his online social media accounts and uncovered something.
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Why Twitter is Leading the Way in Pharma Social...

Why Twitter is Leading the Way in Pharma Social... | Advertising Production | Scoop.it
In the very noisy world of social media, where Facebook and LinkedIn are slugging it out in the marketing ring to get big corporates on board, one channel is quietly forging a good niche in helping companies engage with their customers – Twitter.
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How Arianna Huffington Uses The Powerful Potential Of Social Media To Create Change

How Arianna Huffington Uses The Powerful Potential Of Social Media To Create Change | Advertising Production | Scoop.it
Editor’s NoteThis is the latest profile in Catchafire’s Generosity Series, a multi-month celebration and investigation of bold generosity with the goal of understanding its causes, its benefits, and how to inspire more.
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Understanding China's digital and social media landscape - Dachis Group

Understanding China's digital and social media landscape - Dachis Group | Advertising Production | Scoop.it
China is the world's largest digital market with the most online users and social media participants. Brands need localized strategy and tactics to succeed.
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An advertisers guide to Mobile Internet

An advertisers guide to Mobile Internet | Advertising Production | Scoop.it
Mobile internet usage is a fast growing trend with mobile users set to outgrow those using desktop or personal computers by mid 2013, this opens a whole new range of opportunities for marketing and (An advertisers guide to Mobile Internet [ infographic...
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Responsive design solves many problems, and creates a few others - InternetRetailer.com

Responsive design solves many problems, and creates a few others - InternetRetailer.com | Advertising Production | Scoop.it
Responsive design solves many problems, and creates a few others
InternetRetailer.com
Consumers are coming to the web via desktop and laptop computers, tablets and smartphones, and some retailers create separate web sites for each type of device.
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Tech Predictions for 2013: It's All About Mobile

Tech Predictions for 2013: It's All About Mobile | Advertising Production | Scoop.it
In a report about the state of digital business, comScore published some surprising tidbits about smartphone usage, the rivalry between Facebook and Google, and the most popular Web sites.
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7 Tips for Making Your Blog a Content Marketing Magnet | Social ...

7 Tips for Making Your Blog a Content Marketing Magnet | Social ... | Advertising Production | Scoop.it
Published February 7, 2013 Printer-Friendly. social media how to Do you have a business blog? Are you happy with the marketing role your blog plays? Many businesses consider blogs “a cost of doing business,” or code for “We're not sure ...
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PR doesn't own social media; it belongs to every department | Articles | Home

PR doesn't own social media; it belongs to every department | Articles | Home | Advertising Production | Scoop.it
The CEO of a marketing firm takes issue with a PR Daily story insisting public relations should handle social media for organizations. She insists everyone owns social. Do you agree with the author?
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Global Media Trends: Social Shopping

Havas Media's recent global media trends report on Social Shopping provides examples of marketers around the world incorporating social into marketing and sales (RT @ladyxtel: Goods sold globally through #SocialMedia will rise 6-fold to $30 billion...
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Just how hackable is your digital life? - PCWorld

Just how hackable is your digital life? - PCWorld | Advertising Production | Scoop.it
Just how hackable is your digital life?PCWorldWhen Wired News reporter Mat Honan had his digital life hacked—and subsequently, virtually wiped out—in August, the significant loss of data he endured wasn't the scariest part of the experience.
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