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Media Intelligence - Middle East and North Africa (MENA)
Advertising, PR, Social Media and Digital Marketing facts, including statistics, firsts, rankings and forecasts from the Middle East!
Curated by Ali Sajid
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Arab Facebook users 2013 [Infographic]

Arab Facebook users 2013 [Infographic] | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Ali Sajid's insight:

Summary of Facebook penetration in the Arab world - 2013 [Infographic]

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MENA Web Stats!

MENA Web Stats! | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Ali Sajid's insight:

MENA Web Stats and forecasts

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Majority of the internet users in Saudi Arabia are active Twitter users

Majority of the internet users in Saudi Arabia are active Twitter users | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
A large global study of Twitter users reveals a surprising contender for most Twitter-obsessed country: Saudi Arabia.
Ali Sajid's insight:

Quick facts

 

Middle East boasts one of the world’s most engaged Twitter audiences, according to a large global study of Twitter behavior.

 

Saudi Arabia, 51% of internet users surveyed were active Twitter users, putting it in first place worldwide.

 

United Arab Emirates ranked third, with 34% of internet users actively using the social network.

 

The number of active Twitter users worldwide increased by 62 million between Q3 2012 and Q4 2012 to 288 million, an increase of 39.8%.

 

Saudi Arabia generated fully 29% of all Tweets in the Middle East region, second only to Kuwait.

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Exclusive Ipsos Report: Internet Stats in MENA [INFOGRAPHIC]

Exclusive Ipsos Report: Internet Stats in MENA [INFOGRAPHIC] | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
            Ipsos has released its latest report on MENA internet users and behavior, which it has conducted fro
Ali Sajid's insight:

Ipsos has released its latest report on MENA internet users and behavior, which it has conducted from a user based study that covered 11 Middle East and North African countries. the report unveils a lot of inormation on internet users in the region, currently over 30 million users out of MENA 102 million people who are over 15 years old.

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B2b social media interactions in GCC to grow in 2013

B2b social media interactions in GCC to grow in 2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Communications, media, and technology (CMT) players in the Middle East and North Africa (MENA) region have experienced double-digit growth in recent y...
Ali Sajid's insight:

Quick points

 

35% of internet users in the GCC use social networking sites for business purposes of which KSA represents the highest at 43%

 

93% of users in GCC using social networking sites for business purposes find it effective and useful. Kuwait represents the highest in this category at 96%

 

16 % of users in the GCC use social networking sites to discuss products, services and brands

 

KSA and Bahrain represent 19% in this category individually

 

55% of users on social networking sites in GCC are bilingual, 20% trilingual and 9% quadrilingual62% of the users in the region use Social Networking sites to stay in touch with real life friends

 

39% use it for connecting with new people

 

32% for connecting with new people with different cultural backgrounds

 

30% use it to share videos and photos.

 

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Egypt leads in MENA's Q4 advertising spend

Egypt leads in MENA's Q4 advertising spend | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Ipsos has released its Q4 advertising spend statistics for the MENA region. The findings show a total of $5.6 billion in advertising spend for the fourth quarter.
Ali Sajid's insight:

Ipsos has released its Q4 advertising spend statistics for the MENA region. The findings show a total of $5.6 billion in advertising spend for the fourth quarter. Egypt lead the way with $1.63 billion, followed by the UAE with $508.9 million, and Lebanon with $376 million. Lebanon was followed by KSA, Kuwait, Iraq, Qatar, Jordan, Oman, Bahrain and Syria.

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Saudi Arabia accounts for 29% of GCC advertising market

Ali Sajid's insight:

Quick Facts

 

Saudi Arabia’s advertising market is estimated at nearly SR 1.5 billion - accounts for 29% of the total GCC market.

 

Electronic advertising market is estimated at 12% of the total or SR 150 million.

 

13 million people make use internet in Saudi Arabia.

 

There are six million Facebook users in the Kingdom.

 

Saudi Arabia has one of the largest No. of YouTube users in the world. YouTube gets 90 million hits a day.

 

Kingdom’s advertising market would cross SR 2 billion this year.

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For B2B SMBs, Twitter Gets the Best Social Leads

For B2B SMBs, Twitter Gets the Best Social Leads | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Despite a majority of site visits coming from Facebook, for B2B small and medium-sized businesses, more than 80% of social media leads come from Twitter.
Ali Sajid's insight:

For B2B small and medium-sized businesses (SMBs), Facebook is for traffic, and Twitter is for leads.The study, which parsed over 62 million site visits, 215 million page views and 350,000 leads in 2012, found that visitors coming from Facebook made up 54% of all social media-sourced site visits, and those from Twitter just 32%. Twitter accounted for 82% of all social media-originated leads, while Facebook accounted for a paltry 9% of leads. LinkedIn played a relatively minor role, accounting for 14% of site visits from social and 9% of social leads.

 
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Emerging Countries More Receptive To Mobile Ads

Emerging Countries More Receptive To Mobile Ads - 02/27/2013
Ali Sajid's insight:

Smartphone users in developed countries are less likely to interact with mobile ads than those in emerging economies. In some cases, that may be because they see fewer ads than users in mature markets, creating a novelty factor.

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Consumer base in MENA growing by 5 million consumers annually

Consumer base in MENA growing by 5 million consumers annually | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
When a marketer plans to send out a communication today, has to understand that there are numerous factors standing tall between him and the end user....
Ali Sajid's insight:

The consumer base in the MENA region is growing at five million consumers per year. It indicated that spending is highest in the UAE at over 50 percent, followed by Saudi Arabia at 40 percent, and Qatar at 45 percent. Consumers now want bespoke attention whenever they deal with a product or service provider, all the way through the shopping experience — from innovations they help shape, to immediate rewards for loyalty. Payment is one area where consumers want it their way. According to the survey, 39 per cent of consumers globally prefer to pay by cash, whereas in MENA, 60 per cent opt for cash, much higher than the global average.

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January 2013 Social Media Report: Facebook Pages in United Arab Emirates - UPDATE

January 2013 Social Media Report: Facebook Pages in United Arab Emirates - UPDATE | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
In 2013, we continue providing you with our popular Local Reports. Don’t forget to read the summary of the recent innovations that made our Reports the best monthly resource of the local insights on Facebook!
Ali Sajid's insight:

Here is the latest insights of Facebook pages from UAE for the month of January 2013.

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Google’s Biz Chief: 50 Percent of Ads Will Go Online in the Next Five Years

Google’s Biz Chief: 50 Percent of Ads Will Go Online in the Next Five Years | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
A big bet on the future of Web advertising over the next half-decade, from the man in charge of Google's monetization efforts.
Ali Sajid's insight:

“There’s currently about $800 billion in the global advertising market today. That’s a very large number, but online advertising accounts for less than $100 billion of that number." “There is a reasonable probability that over 50 percent of advertising goes online in the next five years.”

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Report: Consumers prefer to reach brands via email | Articles | Public Relations

Report: Consumers prefer to reach brands via email | Articles | Public Relations | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Ninety-eight percent of customers have purchased an item as a result of email marketing, a survey says. You might want to start beefing up your email strategy.
Ali Sajid's insight:

Ninety-eight percent of customers have purchased an item as a result of email marketing, a survey says.

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The 2012 Digital Marketer: Benchmark and Trend Report

Ali Sajid's insight:
The 2012 Digital Marketer:Benchmark and Trend Report
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YouTube expands its Partner Program to users in Egypt, Saudi Arabia and UAE

YouTube expands its Partner Program to users in Egypt, Saudi Arabia and UAE | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Google's YouTube has expanded its Partner Program to Egypt, Saudi Arabia and the United Arab Emirates (UAE) today, giving more users the chance to generate revenue based on the number ...
Ali Sajid's insight:

Google’s YouTube has expanded its Partner Program to Egypt, Saudi Arabia and the United Arab Emirates (UAE) today, giving more users the chance to generate revenue based on the number of views their uploaded videos receive.

 

Anyone with an account in these regions can become a partner by navigating to their YouTube settings – located under the drop-down menu from the top-right corner of the screen – and clicking on the blue monetization window.

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Online Audience Measurement in MENA | Ipsos Report 2013

Ipsos audience measurment study is a study conducted among internet users to track the internet consumption and behavior across individuals in MENA
Ali Sajid's insight:

Ipsos released its 'Online Audience Measurement' study conducted to track Internet consumption habits in MENA.

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Smartphone Apps industry surging to $25 billion in 2013

Smartphone Apps industry surging to $25 billion in 2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
In 2007, at the dawn of the app market, few would have predicted the industry would soon become a billion dollar business. But thanks to the popularity of Apple's iPhone, Google's Android and other smartphone platforms, the app business is booming.
Ali Sajid's insight:

Mobile phone apps are expected to generate $25 billion in worldwide sales in 2013, up 62% from last year, according to new research from Gartner Inc.

 

Phone vendors will ship 919 million smartphones this year -- 50.1% of total mobile phone shipments.

 

Apple and Google now have more than 700,000 apps in their respective app stores. The time people spend using apps is growing, too. From December 2011 to December 2012, time spent by app users in the U.S. grew from 94 minutes to 127 minutes a day.

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Why B2B Brands Must Invest In Social Media In 2013?

Why B2B Brands Must Invest In Social Media In 2013? | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it

Why B2B Brands Must Invest In Social Media In 2013

Ali Sajid's insight:

Social media saw tremendous growth in 2012 – Facebook, Twitter, LinkedIn, Pinterest and other channels all reached major milestones – and for business to business (B2B) brands, it’s never been more important to be involved.

And many are already paying attention. 64 percent of B2B companies are currently investing in social media marketing, with Facebook (83 percent), Twitter and LinkedIn (80 percent) their platforms of choice, and almost half (48.7 percent) plan to increase their social media budgets this year.

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The Twitter landscape of 2013: recommendations for brands

The Twitter landscape of 2013: recommendations for brands | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
As brands continue to increase investments in Twitter as a communication increasing opportunities arise to learn from the activity taking place on the and how to better use it to your advantage from a business perspective.
Ali Sajid's insight:

As brands continue to increase investments in Twitter as a communication increasing opportunities arise to learn from the activity taking place on the and how to better use it to your advantage from a business perspective.


Twitter is approximately 62% engagement, 38% broadcast. Females are also more likely to retweet than males, but replies were 18% more often authored by males.

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iPad Becomes Advertisers’ Best Friend

iPad Becomes Advertisers’ Best Friend | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Advertisers favor showing up on iPads over any other device, and they're willing to pay for it.
Ali Sajid's insight:

Advertisers favor showing up on iPads over any other device, and they’re willing to pay for it. Sky-high click through rates on iPad have helped it surpass the iPhone in popularity amongst advertisers.

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Local Marketing Still Gets Top-Down Management

Local Marketing Still Gets Top-Down Management | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Digital outreach gives brands new, targeted local touchpoints to reach consumers, and can help get them in the door at the nearest retail location. As a result, local marketing has become a much more valuable proposition for marketers.
Ali Sajid's insight:

Driving customers into store locations is an essential step in the path to purchase, and local advertising is one of the best ways to reach consumers “on the ground.”

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Search Engines More Trusted than Traditional Media

Search Engines More Trusted than Traditional Media | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Edelman: Search Engines More Trusted than Traditional Media - Publisher: MarketingVox
Ali Sajid's insight:

A new Edelman study showed that search engines are a more trusted source than traditional media. The study found that respondents believe that search engines are less of 'an interpreter of events', and more of a 'presenter of events'.  However, the study revealed that social media, a proxy for word-of-mouth, is low on the list of trusted sources.

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Social Media Users Say Pinterest Is as Popular as Twitter

Social Media Users Say Pinterest Is as Popular as Twitter | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
A new study by Pew reveals that social media users use Pinterest just as much as they use Twitter.
Ali Sajid's insight:

Twitter attracted 16% of social media users, followed by 15% on Pinterest in 2012. Everyone's favorite pastime is still Facebook, though, raking in a majority of respondents' votes. Tumblr comes in as the least popular with only 6% of people on the site.

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Apple iPad surges to 70% market share

Apple continued its slow creep to total tablet domination, shipping 17 million iPad 2 and new iPad tablets in Q2--a 44% increase from the previous quarter.
Ali Sajid's insight:

Now the advertisers know when to put in the digital ad money!

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Lebanon online advertising spending rises by 29 percent

Lebanon online advertising spending rises by 29 percent
Ali Sajid's insight:

Quick Facts

 

Real advertising expenditures in Lebanon had climbed to $182 million in 2012 from $174 million in 2011

 

Lebanon’s advertising spending outpaced GDP growth by increasing 4.5 percent in 2012

 

Online advertising posting a whopping 29 percent growth rate while still maintaining the smallest market share

 

Radio and TV advertising spending gained 11 and 8 percent respectively while newspaper and magazine ads grew 5 percent

 

Billboard ad spending fell 4.4 percent in 2012 but maintained second place in the market in spite of the slump

 

In terms of market share, television advertisement accounted for 39 percent of expenditures at $71 million, followed by outdoor billboards with 23.6 percent at $43 million, and newspapers with an 18 percent share at $33 million.

 

Magazines, radio and online portals attracted 8.8 percent, 7.4 percent and 2.5 percent respectively.

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