Media Intelligence - Middle East and North Africa (MENA)
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Media Intelligence - Middle East and North Africa (MENA)
Advertising, PR, Social Media and Digital Marketing facts, including statistics, firsts, rankings and forecasts from the Middle East!
Curated by Ali Sajid
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Nokia remains mobile market leader in UAE

Nokia remains mobile market leader in UAE | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
BlackBerry and Samsung on equal war footing as Apple gains ground
Ali Sajid's insight:

In a rare report, TRA said Samsung and BlackBerry were on equal footing, controlling 10.7 per cent each, following Apple with a market share of 8.4 per cent. Sony Ericsson appeared to be losing ground as it share has shrunk to only around 1.5 per cent after the Swedish giant was one of the UAE market leaders along with the US’s Motorola.

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Digital ad platforms in Middle East go wide

Digital ad platforms in Middle East go wide | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
AdZouk launches demand side platform with Google for company
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How the Internet is Used in the Arab World [Report]

How the Internet is Used in the Arab World [Report] | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Did you know  that 28% of arab internet users prefer social media as their main source of news? Individuals worldwide are downloading educational material,…
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So here it is...

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Online advertisements to grow at CAGR of 35% in Middle East - Deloitte

Online advertisements to grow at CAGR of 35% in Middle East - Deloitte | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Online advertisements to grow at CAGR of 35% in Middle East - Deloitte
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Apple's iOS is the most used smartphone operating system in the UAE

50 of registered phones on networks are manufactured by Nokia
Ali Sajid's insight:

iPhone 4S is the most popular smartphone in the UAE than iPhone 5 and Samsung S3, according to a findings released by Telecommunications Regulatory Authority (TRA).

 

According to the report, 50 per cent of the handsets registered on networks in the UAE were manufactured by Nokia. This is followed by Blackberry (10.7 per cent), Samsung (10.7 per cent), Apple (8.4 per cent) and Sony Ericsson (1.5 per cent). The report also shows that the most commonly used mobile handset models are the Nokia 1280 with a 3.08 per cent market share of all mobile handsets registered on networks in the UAE, followed by iPhone 4S (2.93 per cent), Nokia X1-01 (2.9 per cent), Nokia E5 (2.61 per cent), iPhone 4 (2.58 per cent) and the Samsung SIII (2.11 per cent).

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Social Ad Spend To Reach $11 Billion By 2017

Social Ad Spend To Reach $11 Billion By 2017 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Social Ad Spend To Reach $11 Billion By 2017 [INFOGRAPHIC]
Ali Sajid's insight:

 

Already close to $5 billion last year, social ad spend is expected to increase year-on-year, rising to $6.1 billion in 2013, $8.4 billion in 2015 and a heady $11 billion by 2017.

 

Why? Primarily, the cost. Social ads are cheap. For the price of one Superbowl ad, a brand could run a Promoted Trend on Twitter every single day for three weeks. But why not do both? 71 percent of marketing agencies say that they run social media ads alongside their other online advertising campaigns, and more than one-third (34 percent) of marketers have generated leads through Twitter.

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Arab advertising market set to top $5bn as digital booms

Arab advertising market set to top $5bn as digital booms | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
The value of the advertising business in the Arab world is forecast to top $5 billion this year, pro
Ali Sajid's insight:

The value of the advertising business in the Arab world is forecast to top $5 billion this year, propelled by strong growth in the online market, according to Deloitte.

 

Total spending on advertising was estimated at $4.9bn last year, but a bigger focus on websites, smartphones and tablets will help push this higher in 2013.

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How People in the Middle East Actually Use Social Media

How People in the Middle East Actually Use Social Media | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Facebook is big, LinkedIn not so much.
Ali Sajid's insight:

Facebook is by far the most popular social network in Arab countries, with 94 percent of social network users active on the network. More than half of social network users in are active on Twitter, 46 percent employ Google+, and around one in seven use Instagram. Just 6 percent of social networkers use LinkedIn.

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Paper on Arab internet usage released

UAE scores high on use of e-government services and use of mobile devices
Ali Sajid's insight:

According to a report by Telecommunication Regulation Authority (TRA), the number of users who access the internet through mobile devices is expected to rise dramatically in the next few years.

 

The report also surveyed 3,373 residents of 22 Arab countries of which 76 per cent were male and 24 per cent were female; 48 per cent of the sample was in the 15-29 age group.

 

The report showed that 71 per cent of Arabs use the internet as an alternative to traditional communication, 28 per cent prefer social media as the primary source of news, which matches the preferences for traditional media, while 29 per cent have never used any electronic government services.

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UAE continues its domination in regional ad spend

Feel good factors at work as UAE continues its domination in regional ad spend
Ali Sajid's insight:

UAE’s ad spend in the first three months totalled $379 million (Dh1.4 billion) against the $359 million from a year ago.

 

Saudi Arabia came in next with $340 million ($323 million from a year ago) and ahead of Kuwait’s $211 million ($219 million last year). Lebanon reported a slight increase — $102 million and up from $96 million — during the first quarter despite the unceasing troubles in its immediate neighbourhood, according to figures from Parc which bases its findings on official media rate cards.

 

 

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March 2013 Social Media Report: Facebook Pages in United Arab Emirates

March 2013 Social Media Report: Facebook Pages in United Arab Emirates | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Curious about what has happened in your country in March? Get your new Facebook local report and learn about this month’s top performing brands!
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Mideast Firms Aim to Boost Region's TV Ad Spending

The introduction of "people meter" measuring devices in the Middle East could help spur development in the TV ad market there and eventually boost spending, whi
Ali Sajid's insight:

Advertisers and broadcasters in the Middle East are joining together to try to crack open the regional television advertising market by changing how ad rates are calculated, a move that could spur a sharp increase in spending by global firms such as General Motors Co., Unilever PLC and Ford Motor Co.

 

Big ad buyers, who are keen to reach wealthy citizens in Saudi Arabia, the United Arab Emirates, Qatar and other countries in the region, say the Mideast market is stunted by the lack of transparency in the audience size of regional-TV broadcasters and by media-buying firms.

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MENA TV adspend could rise by 50%

MENA TV adspend could rise by 50% | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
Ali Sajid's insight:

Television adspend in the Middle East could rise by 50% if issues around the accurate measurement of TV audiences can be resolved, media consultants have predicted.

Advertisers in the region have complained that viewer figures are unreliable and that there is no correlation between the price paid for an ad and the audience reached.

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Study Shows Travellers in the UAE, KSA Use Mobile and Video When Making Travel Decisions

Study Shows Travellers in the UAE, KSA Use Mobile and Video When Making Travel Decisions | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Dubai City Guide is a portal for vistors to Dubai, United Arab Emirates and provides latest information on accomodation, food, sightseeing, shopping, events, hotels, travel guide, gold shopping, nightlife, pubs, city information and maps...
Ali Sajid's insight:

Google announced today the results of an independent study conducted by Ipsos to better understand the decision making process of travellers in Saudi Arabia and the United Arab Emirates. The study, entitled "Traveller’s Road to Decision," revealed that users in both countries are tech savvy and rely on mobiles and videos when making travel decisions. The study provides in-depth data on the consumer behavior of leisure, business and affluent travellers.

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21 Awesome Social Media Facts, Figures and Statistics for 2013

21 Awesome Social Media Facts, Figures and Statistics for 2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Social media networks are continuing to grow led by some key factors. These include mobile usage and acceptance by the older generation. Google+ is now the second largest network, Twitter is the fastest growing with Facebook still the biggest.
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Mobile drives Middle East adspend

Mobile drives Middle East adspend | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
Ali Sajid's insight:

Mobile devices will drive digital adspend growth in the Middle East of 35% a year, according to Deloitte, the consultancy.

Total advertising expenditure in the region was estimated at $4.9bn in 2012 and is expected to pass $5bn this year. Deloitte also suggested that digital will account for a tenth of total advertising expenditure by 2015.

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Ipsos reveals Q1 advertising spend- MENA | mediaME

Ipsos reveals Q1 advertising spend- MENA | mediaME | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
ipsoslog6_3.jpg Ipsos has released its Q1 advertising spend statistics for the MENA region. The findings show that media consumption was the highest in Egypt, followed by the UAE, KSA, Lebanon, Kuwait, Iraq, Qatar, Oman, Jordan, Bahrain, and Syria.
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Brands Boosting Mobile and Social Media Advertising Budgets in 2013: Report

Brands Boosting Mobile and Social Media Advertising Budgets in 2013: Report | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
This year marks a decided shift to online advertising, new data shows. Advertisers are looking at bigger budgets, sounder metrics,
Ali Sajid's insight:

This year marks a decided shift to online advertising, new data shows. Advertisers are looking at bigger budgets, sounder metrics, and an emphatic focus on brand advertising.

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Online Video Ads Have Higher Impact Than TV Ads

Online Video Ads Have Higher Impact Than TV Ads | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago.
Ali Sajid's insight:

The online audience for online video advertising is hungry for content. A new Inforgraphic from Adweek highlights the growing trend. It’s true that advertising dollars are shifting from television to online video but there is still a large gap. It’s easier to reach your target audience, less expensive and more effective. Even harder to reach and niche demographics are becoming more receptive to consuming content online.

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Tablets, smartphones to fuel Middle East digital advertising

Advertisers urged to consider new forms of advertising specific to smartphones such as interactive videos or game functionality
Ali Sajid's insight:

Digital advertising spend in the Middle East is expected to grow at an annual growth rate of 35 per cent by 2015, fuelled by tablets and smartphones.

 

Revenue per unit, however, reveals a different dynamic — smartphone display ad revenues are forecast at $7 per tablet and $0.60 per smartphone (including in-app ads).

 

 

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UAE mobile phone users at record high

UAE mobile phone users at record high | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Number exceeds 14 mn and penetration at over 171%
Ali Sajid's insight:

The total mobile phone users stood at 14.14 million, an increase of about 135,000 over the previous months. The increase boosted the mobile phone penetration ratio in the UAE (number of users to population) to a record high of 171.8 per cent, one of the highest ratios in the world.

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Free Wi-Fi in the UAE: Coming soon to Dubai and Abu Dhabi?

Free Wi-Fi in the UAE: Coming soon to Dubai and Abu Dhabi? | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Citywide Wi-Fi across major cities in the Middle East, especially Dubai and Abu Dhabi, could soon become a reality, a senior official at the plumber of the Internet, Cisco, has said.There are already a few cities that are getting their residents connected...
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MENA embraces VPNs for global video content

MENA embraces VPNs for global video content | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
The download of virtual private network applications to counter border restrictions on streaming video content has increased by 995% among Middle East and North African mobile users, according to the US Internet privacy and security company...
Ali Sajid's insight:

The download of virtual private network applications to counter border restrictions on streaming video content has increased by 995% among Middle East and North African mobile users,

 
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Three-quarters of Arab satellite stations private-sector owned

Three-quarters of Arab satellite stations private-sector owned | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Daily News Egypt | Business, Economy
Ali Sajid's insight:

The proportion of Arab satellite channels which are privately owned has reached 73.3%, with 25.8% being government-owned, according to a report released by media research company Discover Digital Arabia.

 

The remaining channels, roughly 1%, are jointly-owned ventures.

The report also stated that 78.6% of all stations are broadcast in Arabic, with 4.6% broadcasting in English, 4.4% broadcasting in both languages, and the remaining 12.4% in other languages.

 

The report further stated that since October 2012, 4G telecommunication networks were most commonly used in Kuwait, the United Arab Emirates and Saudi Arabia.

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Why digital PR is important? [Survey: 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews]

Why digital PR is important? [Survey: 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews] | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
According to a new survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were...
Ali Sajid's insight:

According to a research an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews.

Facebook was found to be the leading resource for positive reviews, and the most common place to find negative reviews were online review sites.

B2B companies were more likely to benefit from customers who had a good customer service interaction with 62 percent of respondents saying they purchased more products or services from a B2B company following a positive customer service experience. Only 42 percent of positive B2C customer service interactions resulted in customers buying more products or services.

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