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Media Intelligence - Middle East and North Africa (MENA)
Advertising, PR, Social Media and Digital Marketing facts, including statistics, firsts, rankings and forecasts from the Middle East!
Curated by Ali Sajid
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UAE accounts for 33% of $4.8 billion GCC ad spend

The UAE advertising industry accounted for a 33 per cent share of the GCC’s total ad spend estimated at $4.8 billion in 2012 to remain number one, as the print media continued its dominance with a 71 per cent share of the overall market.
Ali Sajid's insight:

Contrary to global trends, newspaper circulation clocked the highest worldwide growth rate of 4.8 per cent in the Middle East and grew by 3.5 per cent in Asia, the Kuwait Financial Centre (Markaz) said in its GCC Media report.

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Social media and digital marketing agencies will die out within ten years

Social media and digital marketing agencies will die out within ten years | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
When Middle East is at its peak of digital intercession, European students/ to be marketers claim that social media and digital marketing agencies wil...
Ali Sajid's insight:

The current crop of graduates embarking on a career in advertising and marketing do not believe they are ‘digital natives’. Instead, they believe it is the generation ten years younger than them who will be the true masters of digital media.


They also believe stand-alone social media agencies will no longer exist in 10 years time, having vanished from an advertising landscape, which will become dominated by Content Marketing and ‘PR Thinking’.

 

These are some of the findings from a new report published by the MediaSchool Group. Titled the ‘Next Generation of Marcoms’, the report contains a survey of more than 2,000 students aged between 20 and 25 years old studying Advertising, Marketing Communications, Design, PR and Events.

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4.6M Mobile Consumers, 3.6B Internet Users By 2017 05/31/2013

4.6M Mobile Consumers, 3.6B Internet Users By 2017 05/31/2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Internet Explosion: 4.6M Mobile Consumers, 3.6B Internet Users By 2017 - 05/31/2013
Ali Sajid's insight:

According to Cisco Systems, there will be 3.6 billion global Internet users by 2017, which will support automated technologies, sending emails, downloading and uploading files, streaming video and music, searching for content, publishing Twitter tweets and Facebook posts, and machine-to-machine (M2M) communications. Meanwhile, content delivery networks will carry 51% of total Internet traffic by 2017, up from 34% in 2012.

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Ipsos Surveys Which Country Shares the Most Online: Saudi Arabia Leads the Way

Ipsos Surveys Which Country Shares the Most Online: Saudi Arabia Leads the Way | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
A study measures which countries share the most information online, with surprising results.
Ali Sajid's insight:

Respondents describing their sharing as involving "most things" or "everything" averaged 24 percent among all 24 countries surveyed. In America, that number is a modest 15 percent; Saudi Arabia proved to be the most TMI-sharing country of all at 61 percent, and the country was named the second-most "Twitter-happy" in the world. India and Indonesia trailed Saudi Arabia at 53 percent and 50 percent, respectively.

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Social media advertising on the rise

Social media advertising on the rise | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
You won’t believe how much it is expected to grow in the next four years.
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ME Digital Ad Spend Could Hit $1bn In 5 Years – Expert

ME Digital Ad Spend Could Hit $1bn In 5 Years – Expert | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Regional online advertising spend is growing at a rate of around 25-30 per cent every year.
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Mobile advertising must catch up in region - Mideast

Mideast made up 6 of global smartphone shipments last year
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Digital advertising spend 'extremely low' in region

Digital advertising spend 'extremely low' in region | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
The disparity between smartphone users and advertising spend on mobile and digital in the Middle East and North Africa region is one of the highest in the world according to research from Deloitte.
Ali Sajid's insight:

The disparity between smartphone users and advertising spend on mobile and digital in the Middle East and North Africa (Mena) region is one of the highest in the world, according to the research from Deloitte.

 

The Telecoms Media and Technology Predictions 2013 report states that mobile advertising spend will reach $8.3 billion this year globally, with $4.9bn geared towards smartphones and $3.4bn on tablets.

 

Digital advertising in the region accounted for about 6 per cent of total advertising spend across the Middle East, a figure that is "extremely low, not just from a benchmark point of view when compared to the UK at 32 per cent but from a logical point of view as well", said Emmanuel Durou, the director of strategy consulting at Deloitte.

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Samsung Mobile No 1 with UAE Facebookers

Samsung Mobile No 1 with UAE Facebookers | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Latest report by a social media analytics platform throws up a few surprises in its rankings
Ali Sajid's insight:

With 3.4 million users actively using the social media platform across the country, the rating has been compiled based on local fan count, engagement, and published content, as per the report.

Samsung Mobile gained the top spot with 225,034 local fans out of the 18.5m likes its official Facebook page has received to date.

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The Top 15 Social Networks Worldwide [STATS]

The Top 15 Social Networks Worldwide [STATS] | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
The Top 15 Social Networks Worldwide [STATS]
Ali Sajid's insight:

According to the latest data, it’s Google+ that has the highest penetration rate of active users amongst all social networks worldwide, with its 26 percent penetration rate good enough for second place behind Facebook’s other-worldly (spoiler: it’s this world) 51 percent. YouTube ranks third at 25 percent, Twitter is fourth at 22 percent and Chinese social networks Sina Weibo and Qzone, with a 21 percent penetration rate each, tie for fifth.

 

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Yoav Ostrinsky's curator insight, June 21, 10:32 AM

Must read if you your business to stay connected.

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How Social Media is Affecting the Arab World [Infographic]

How Social Media is Affecting the Arab World [Infographic] | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Social media is a force for empowering entrepreneurs, say 86% of those polled in a study by the Dubai School of Government (DSG).  Drawn from the DSG's…
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Nokia remains mobile market leader in UAE

Nokia remains mobile market leader in UAE | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
BlackBerry and Samsung on equal war footing as Apple gains ground
Ali Sajid's insight:

In a rare report, TRA said Samsung and BlackBerry were on equal footing, controlling 10.7 per cent each, following Apple with a market share of 8.4 per cent. Sony Ericsson appeared to be losing ground as it share has shrunk to only around 1.5 per cent after the Swedish giant was one of the UAE market leaders along with the US’s Motorola.

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Digital ad platforms in Middle East go wide

Digital ad platforms in Middle East go wide | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
AdZouk launches demand side platform with Google for company
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World Press Trends: Increasing Audience Engagement is Future for News Media - The Nation

World Press Trends: Increasing Audience Engagement is Future for News Media - The Nation | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
World Press Trends: Increasing Audience Engagement is Future for News Media The Nation Print newspaper circulations continued to rise in Asia and decline in mature markets in the West, while digital advances have increased the audience...
Ali Sajid's insight:

Print newspaper circulations continued to rise in Asia and decline in mature markets in the West, while digital advances have increased the audience for newspaper content as never before, the annual World Press Trends survey of the World Association of Newspapers and News Publishers (WAN-IFRA) showed.

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Have you explored the most versatile channel for marketers yet?

Have you explored the most versatile channel for marketers yet? | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Mobile is emerging as the most multi-dimensional channel available to marketers, according to a leading market research firm. Smart devices enable cus...
Ali Sajid's insight:

The UAE enjoys a 73% penetration of mobile internet usage while Mena and global figures remain at 41% and 51% respectively. A recent study also shows that 83% of users in the UAE agree that mobile is an extension of me — I feel lost without it' with 81% stating their mobile is their most important piece of technology.

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TNS 2013 study:Mobile remains untapped multi-dimensional channel - Middle East

TNS 2013 study:Mobile remains untapped multi-dimensional channel - Middle East | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Mobile has emerged as the most multi-dimensional channel available to marketers, enabling customer interaction on a personal level with new forms of e...
Ali Sajid's insight:

Mobile has emerged as the most multi-dimensional channel available to marketers, enabling customer interaction on a personal level with new forms of engagement and rewards while providing retailers with valuable and exciting new marketing and advertising opportunities, according to TNS MENA one of the world's largest custom market research organisations.

 

The study reveals that the UAE enjoys a 73% penetration of mobile internet usage while MENA and global figures remain at 41% and 51% respectively. The study also shows that 83% of users in the UAE agree that mobile "is an extension of me — I feel lost without it" with 81% stating their mobile is their most important piece of technology.

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70% of the brands in the MENA region have mobile at the top of their priority lists

70% of the brands in the MENA region have mobile at the top of their priority lists | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
80% of the brands in the MENA region who are engaged in digital advertising are still in the infancy stage of the brand lifecycle, and this means that...
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Mobile advertising set to explode across MENA region

Mobile advertising set to explode across MENA region | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Middle East business and financial news, directory and current events. AME Info provides constant business and news updates.
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Arabic news channels – too many key players?

Arabic news channels – too many key players? | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
With more than 500 TV channels and 90 million TV households in the region, launching a new Arabic-language channel is no news anymore. While giving Arab viewers more
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Social Media Advertising - Spending Statistics and Trends

Social Media Advertising - Spending Statistics and Trends | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Social media advertising is big business, but to see just how big it is in different parts of the world and which companies are the biggest players, check out this infographic from Go-Gulf.com for ...
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Global Mobile Advertising - Statistics and Trends [Infographic]

Global Mobile Advertising - Statistics and Trends [Infographic] | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Our infographic on Global Mobile Advertising covers the latest statistics and trends of mobile advertising spending. How much advertisers are spending on mobile ads, mobile ad spending by category and lot more.
Ali Sajid's insight:

The Mobile advertising market is growing fast with more and more companies promoting their products on mobile platforms. The infographic on Global Mobile Advertising covers the latest statistics and trends of mobile advertising spending. How much advertisers are spending on mobile ads, Mobile ad spending by category and lot more.

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The Top 15 Countries On Twitter (Ranked By Growth) [STATS]

The Top 15 Countries On Twitter (Ranked By Growth) [STATS] | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
The Top 15 Countries On Twitter (Ranked By Growth) [STATS]
Ali Sajid's insight:

Perhaps surprisingly, the country where Twitter is making the biggest gains in new users is Indonesia, which has seen an incredible jump of 44.2 percent, followed by Saudi Arabia at 41.66%

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April 2013 Social Media Report: Facebook Pages in United Arab Emirates

April 2013 Social Media Report: Facebook Pages in United Arab Emirates | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Curious about what has happened in your country in April? Get your new Facebook local report and learn about this month’s top performing brands!
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UAE has 2.2m Indians: 40% from Kerala

UAE has 2.2m Indians: 40% from Kerala | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
A fifth of India’s overseas workers in the Emirates
Ali Sajid's insight:

Well, if you want to market your product to Indians in UAE...

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Study Shows Travellers in the UAE, KSA Use Mobile and Video When Making Travel Decisions

Study Shows Travellers in the UAE, KSA Use Mobile and Video When Making Travel Decisions | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Dubai City Guide is a portal for vistors to Dubai, United Arab Emirates and provides latest information on accomodation, food, sightseeing, shopping, events, hotels, travel guide, gold shopping, nightlife, pubs, city information and maps...
Ali Sajid's insight:

Google announced today the results of an independent study conducted by Ipsos to better understand the decision making process of travellers in Saudi Arabia and the United Arab Emirates. The study, entitled "Traveller’s Road to Decision," revealed that users in both countries are tech savvy and rely on mobiles and videos when making travel decisions. The study provides in-depth data on the consumer behavior of leisure, business and affluent travellers.

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