Dubai, August 12 2014 - Once viewed as the sole preserve of large organizations with significant resources and large addressable markets, the world of advertising is undergoing a seismic shift across the Middle East and Africa (MEA). Internet
Given all the fanfare, regarding Dubai’s mission to position itself as the Islamic economic centre, there is a pressing need for substantial action plans that focus on key deliverables involving people or talent & knowledge. Joy Abdullah explores this in this article—“Can Dubai Make It?”
Global ad spend is on track to grow by 5.5% this year and reach $537 billion, with online ad spend accounting for nearly one-quarter of the staggering amount. The global growth of the advertising sector is paralleled closely in the MENA region:
Saudi Arabia is looking amending its anti-cybercrime law to allow legal proceedings against sites and networks that promote alleged sexual depravation, prostitution and atheism and target the Saudi society, according to reports.
Saudi Arabia plans to regulate local companies that screen shows on YouTube, a senior official was quoted as saying in local media on Tuesday - a move that could stifle its nascent creative industries.