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Media Intelligence - Middle East and North Africa (MENA)
Advertising, PR, Social Media and Digital Marketing facts, including statistics, firsts, rankings and forecasts from the Middle East!
Curated by Ali Sajid
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UAE among world's Top 20 strongest nation brands - Zawya

UAE among world's Top 20 strongest nation brands - Zawya | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
The UAE has been ranked 19th globally among the world's Top 20 Strongest Nation Brands in 2013, according to a recent study published by Brand Finance, an independent intangible assets and brand valuation consultancy.
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Business - Visitor purchases in Dubai expected to reach Dh33b

Business - Visitor purchases in Dubai expected to reach Dh33b | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Total sales are expected to increase at 5.7 per cent annually over the period 2013-2017,
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Global Innovation Index 2013 released | Booz & Company

Middle East business and financial news, directory and current events. AME Info provides constant business and news updates.
Ali Sajid's insight:
The United Arab Emirates, Saudi Arabia, Qatar and Kuwait lead the Middle East in overall innovation performance according to the Global Innovation Index 2013.

The United Arab Emirates ranks top in the MENA region in four pillars; Institutions (Political, Regulatory and Business Environment), Human Capital and Research (Education, Tertiary Education, and Research & Development), Infrastructure (Information & Communication Technologies, General Infrastructure and Ecological Sustainability), and Business Sophistication (Knowledge Workers, Innovation Linkages & Knowledge Absorption).


While Saudi Arabia ranks top in the MENA region in Market Sophistication (Credit, Investment and Trade & Competition), Kuwait in Knowledge & Technology Outputs (Knowledge Creation, Knowledge Impact and Knowledge Diffusion), and Qatar in Creative Outputs (Creative Intangibles, Creative Goods & Services and Online Creativity).

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UAE has 2.2m Indians: 40% from Kerala

UAE has 2.2m Indians: 40% from Kerala | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
A fifth of India’s overseas workers in the Emirates
Ali Sajid's insight:

Well, if you want to market your product to Indians in UAE...

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Free Wi-Fi in the UAE: Coming soon to Dubai and Abu Dhabi?

Free Wi-Fi in the UAE: Coming soon to Dubai and Abu Dhabi? | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Citywide Wi-Fi across major cities in the Middle East, especially Dubai and Abu Dhabi, could soon become a reality, a senior official at the plumber of the Internet, Cisco, has said.There are already a few cities that are getting their residents connected...
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Consumer base in MENA growing by 5 million consumers annually

Consumer base in MENA growing by 5 million consumers annually | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
When a marketer plans to send out a communication today, has to understand that there are numerous factors standing tall between him and the end user....
Ali Sajid's insight:

The consumer base in the MENA region is growing at five million consumers per year. It indicated that spending is highest in the UAE at over 50 percent, followed by Saudi Arabia at 40 percent, and Qatar at 45 percent. Consumers now want bespoke attention whenever they deal with a product or service provider, all the way through the shopping experience — from innovations they help shape, to immediate rewards for loyalty. Payment is one area where consumers want it their way. According to the survey, 39 per cent of consumers globally prefer to pay by cash, whereas in MENA, 60 per cent opt for cash, much higher than the global average.

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Social Media Firms Move to Capitalize on Popularity in Middle East

Social Media Firms Move to Capitalize on Popularity in Middle East | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
The rise of social media in the Arab world is changing the game for regional advertisers, pushing growth in digital advertising.
Ali Sajid's insight:

During recent times and propelled by Arab Spring Social Media has gained phenomenal growth in Middle East. The rise of social media in the Arab world has been a game changer for regional advertisers, pushing growth in digital advertising in the region where traditional methods like television and print advertising have so far remained dominant.

 

But digital advertising in the MENA still only accounts for only about 4% of the region’s total advertising spending, at a value of $200 million. During the past year the digital advertising grew by 48% and by 2015 the digital advertising market in MENA will generate about $580.

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Digital to Account for One in Five Ad Dollars

Digital to Account for One in Five Ad Dollars | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
eMarketer’s latest forecast for worldwide digital ad spending finds digital taking an ever-greater share of total media ad dollars. By 2016, more than one-quarter of spending will go to online and mobile internet formats.
Ali Sajid's insight:

As a percent of total digital ad spending, Western Europe’s digital spending is slightly ahead of North America’s, at 24.9% this year vs. 24.6%. Asia-Pacific is not far behind, though in the world’s lagging region, the Middle East and Africa, just 7% of all ad dollars go to digital media. Though this percentage is set to double by 2016, but the region will still be far behind the near-30% of ad spending devoted to digital in Western Europe and North America.

 
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Marketers To Boost Social Ad Spend In 2013

Marketers To Boost Social Ad Spend In 2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Marketers To Boost Social Ad Spend In 2013 - 01/30/2013
Ali Sajid's insight:

Social media has long been synonymous with “owned” or “earned” media -- the kind you don’t actually pay for. But a new survey commissioned by Nielsen unit Vizu indicates that three-quarters of advertisers are spending on paid social advertising and nearly two-thirds (64%) plan to increase their social ad budgets this year.
 
That’s welcome news to Facebook, Twitter, Instagram and others as they ramp up paid ad opportunities on their respective platforms. Still, social media budgets remain relatively small. Last year, the vast majority (70%) of companies earmarked 1% to 10% of overall ad spending to social media, with only 13% allotting 21% or more.

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What drives the online shopper of UAE?

What drives the online shopper of UAE? | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Shopping in the Middle East and around the world has become more sophisticated as an increasing number of international retailers sell their products...
Ali Sajid's insight:

According to a survey, titled 'JadoPado's Anatomy of E-commerce in the UAE; Among the respondents who had shopped online before, consumer electronics were the most common online purchase (85% of respondents), followed by travel and event tickets (58%), and software and applications (49%).

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UAE's ad spend totalled $1.58bn in 2012

UAE's ad spend totalled $1.58bn in 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
The pick up will hold good during the early months of this year
Ali Sajid's insight:
UAE retained its ranking as the top advertising market in the region for 2012 with some ease, with an ad spend totalling $1.58 billion against the $1.44 billion in 2011. In second spot was Saudi Arabia ($1.42 billion from an 8 per cent growth) and Egypt (which recorded a 17 per cent gain to $1.12 billion despite the tense political situation during the better part of the year), according to data consolidated by Pan Arab Research Centre (Parc).
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Nearly One Third of Online Consumers Trust a Stranger Over a Brand [Infographic] |

Nearly One Third of Online Consumers Trust a Stranger Over a Brand [Infographic] | | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
It is not often I get to infuse a former 80's pop star's name in one of my columns but Rick Springfield - who in addition to trying to woo "Jessie's Girl", warned us to "Don't Talk to Strangers." Well it would appear that a sizable chunk of online consumers...
Ali Sajid's insight:

32% of online consumers trust a stranger's opinion on public forums or blogs more than they trust branded advertisements and marketing collateral.

 

95% (of marketers) believe visual content is very important for online marketing.

 

89% are already using or plan to use visual content in social media.

 

87% believe visual content is critical for traditional marketing.

 

80% plan to budget for production of visual content in 2013.

 

96.7% believe that visual content engages best on social media

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Global Media Intelligence Report -2012

Ali Sajid's insight:

Globally, spending on measured media will rise from $538.75 billion in 2012 to $676.17 billion in 2016. But tough economic realities are mirrored in some regional figures. As Western Europe and North America struggle to regain
momentum, media spending will post low single-digit gains. Other parts of the world will do far better.

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Media monitoring ordered to keep society from immorality - Zawya

Media monitoring ordered to keep society from immorality - Zawya | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
The Cabinet on Monday ordered the General Commission for Audiovisual Media to monitor the moral and other content of traditional and electronic media, including social media platforms.
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Middle East Social Media Usage [INFOGRAPHIC]

Middle East Social Media Usage [INFOGRAPHIC] | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Bet you will like these posts below Arab Open Government plan - use Social Media!
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Apple's iOS is the most used smartphone operating system in the UAE

50 of registered phones on networks are manufactured by Nokia
Ali Sajid's insight:

iPhone 4S is the most popular smartphone in the UAE than iPhone 5 and Samsung S3, according to a findings released by Telecommunications Regulatory Authority (TRA).

 

According to the report, 50 per cent of the handsets registered on networks in the UAE were manufactured by Nokia. This is followed by Blackberry (10.7 per cent), Samsung (10.7 per cent), Apple (8.4 per cent) and Sony Ericsson (1.5 per cent). The report also shows that the most commonly used mobile handset models are the Nokia 1280 with a 3.08 per cent market share of all mobile handsets registered on networks in the UAE, followed by iPhone 4S (2.93 per cent), Nokia X1-01 (2.9 per cent), Nokia E5 (2.61 per cent), iPhone 4 (2.58 per cent) and the Samsung SIII (2.11 per cent).

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Exclusive Ipsos Report: Internet Stats in MENA [INFOGRAPHIC]

Exclusive Ipsos Report: Internet Stats in MENA [INFOGRAPHIC] | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
            Ipsos has released its latest report on MENA internet users and behavior, which it has conducted fro
Ali Sajid's insight:

Ipsos has released its latest report on MENA internet users and behavior, which it has conducted from a user based study that covered 11 Middle East and North African countries. the report unveils a lot of inormation on internet users in the region, currently over 30 million users out of MENA 102 million people who are over 15 years old.

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January 2013 Social Media Report: Facebook Pages in United Arab Emirates - UPDATE

January 2013 Social Media Report: Facebook Pages in United Arab Emirates - UPDATE | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
In 2013, we continue providing you with our popular Local Reports. Don’t forget to read the summary of the recent innovations that made our Reports the best monthly resource of the local insights on Facebook!
Ali Sajid's insight:

Here is the latest insights of Facebook pages from UAE for the month of January 2013.

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Social Media Consumption in Arabia - Infographic

Social Media Consumption in Arabia - Infographic | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it

Social Media consumption habits of users in MENA

Ali Sajid's insight:

How does the Arab world consume Social Media? Have a look at the Infographic for insights

 

Source: ddarabia.com

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Internet 2012 in numbers

Internet 2012 in numbers | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
We have explored all the corners of the Internet to collect all kinds of fantastic numbers that describe the Internet in 2012.
Ali Sajid's insight:

90 million – Number of Internet users in the Middle East.

Internet Penetration rate in Middle East is 40.2%

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UAE set to be region's capital of Facebook world

UAE set to be region's capital of Facebook world | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Facebook users in UAE up by over half a million in last 6 months; However, survey claims many would like to quit as well
Ali Sajid's insight:

In the UAE the number has been growing steadily and increased by half a million new users during the last six months alone.

 

According to statistics available at Socialbakers the total number of FB users in United Arab Emirates is reaching 3,407,580 and grew by more than 442,860 in the last 6 months.

 

It also indicates a growing penetration of 68.49 per cent compared to the 58.16 per cent of internet users within the country.

 

Majority of the users in the UAE are men, outnumbering female users by more than double. There are 68 per cent male users and 32 per cent female users in the United Arab Emirates (UAE).

 

“The largest age group is currently 25-34 with total of 16,120,40 users, followed by the users in the age of 18-24”. 

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Connected Youth Drive Digital Behaviors in the Middle East and North Africa

Connected Youth Drive Digital Behaviors in the Middle East and North Africa | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
The Middle East and North Africa have among the lowest penetration of internet users in the world, but the online population is young and growing fast. For these connected youth, access offers opportunity—from education to entertainment.
Ali Sajid's insight:

Google and Booz & Co. surveyed internet users between the ages of 15 and 35 (an age range believed to make up 40% of the population) in Saudia Arabia, UAE, Egypt, Bahrain, Kuwait, Qatar, Jordan, Algeria and Lebanon. The results showed a digitally engaged population with room to bring technology further into their lives and society.

 

Overall, 83% of these internet users reported using the internet daily. And when users went online, they stuck around, with 99% of daily users spending over 30 minutes online, well above the 82% who spent over 30 minutes watching TV. More than four in 10 users spent at least five hours per day on the internet.

 
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50% of Web Sales to Occur Via Social Media by 2015

50% of Web Sales to Occur Via Social Media by 2015 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
A new infographic reveals social commerce sales are expected to bring in $30 billion each year by 2015, with 50% of web sales to occur through social media.
Ali Sajid's insight:

Although some brands over the years have been skeptical about how social media can bring in revenue, a new study reveals social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media.

 

According to the data, Facebook drives 26% of referral traffic to business websites and those numbers are only expected to increase. About 20% of shoppers already prefer buying products through a brand's Facebook page compared to its website.

 

Although Facebook users still use the platform largely for personal use, one in three businesses embrace it to reach out to consumers. Nearly 10 million registered small businesses have a Facebook presence, and 89% of agencies use the social network to advertise for their business clients.

Fans who follow brands on Facebook are also more likely to purchase items from the company than non-fans. With that in mind, about 89% of small businesses believe Facebook is a valuable marketing tool for their brand.

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YouTube UAE Research Fact Sheet - 2012

YouTube UAE Research Fact Sheet - 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
YouTube UAE Research Fact Sheet     Background/ Research methodology Sample size: 600 Target group: YouTube users in UAE, 15 years a
Ali Sajid's insight:

First time study by Google measuring YouTube users in the UAE.

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