Media Intelligenc...
Follow
Find tag "Trends"
6.7K views | +5 today
Media Intelligence - Middle East and North Africa (MENA)
Advertising, PR, Social Media and Digital Marketing facts, including statistics, firsts, rankings and forecasts from the Middle East!
Curated by Ali Sajid
Your new post is loading...
Your new post is loading...
Scooped by Ali Sajid
Scoop.it!

Marketers To Boost Social Ad Spend In 2013

Marketers To Boost Social Ad Spend In 2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Marketers To Boost Social Ad Spend In 2013 - 01/30/2013
Ali Sajid's insight:

Social media has long been synonymous with “owned” or “earned” media -- the kind you don’t actually pay for. But a new survey commissioned by Nielsen unit Vizu indicates that three-quarters of advertisers are spending on paid social advertising and nearly two-thirds (64%) plan to increase their social ad budgets this year.
 
That’s welcome news to Facebook, Twitter, Instagram and others as they ramp up paid ad opportunities on their respective platforms. Still, social media budgets remain relatively small. Last year, the vast majority (70%) of companies earmarked 1% to 10% of overall ad spending to social media, with only 13% allotting 21% or more.

more...
No comment yet.
Scooped by Ali Sajid
Scoop.it!

7 Social Media Trends for Consumers: Nielsen and McKinsey Research

7 Social Media Trends for Consumers: Nielsen and McKinsey Research | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Are you wondering what the changing social trends are for consumers? If so, look no further. In Nielsen and McKinsey's Social Media Report, consumers were
Ali Sajid's insight:

Key findings from Nielsen and McKinsey’s Social Media Report where consumers were surveyed to discover how they use social networks.

more...
No comment yet.