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Media Intelligence - Middle East and North Africa (MENA)
Advertising, PR, Social Media and Digital Marketing facts, including statistics, firsts, rankings and forecasts from the Middle East!
Curated by Ali Sajid
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7 Social Media Trends for Consumers: Nielsen and McKinsey Research

7 Social Media Trends for Consumers: Nielsen and McKinsey Research | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Are you wondering what the changing social trends are for consumers? If so, look no further. In Nielsen and McKinsey's Social Media Report, consumers were
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Key findings from Nielsen and McKinsey’s Social Media Report where consumers were surveyed to discover how they use social networks.

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Forbes Middle East report - numbers and social media figures for the major news portals, news channels and newspapers in the #MENA for 2012

Forbes Middle East report - numbers and social media figures for the major news portals, news channels and newspapers in the #MENA for 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
If you liked this post, say thanks by sharing it:Pin It Ever wondered where the MENA region gets is news from online? With the year wrapping up, Forbes Middle East released a report on the traffic ...
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Forbes Middle East released a report on the traffic numbers and social media figures for the major news portals, news channels and newspapers.

Top 10 News portals in the MENA for 2012

Top 10 Newspaper websites in the MENA for 2012

Top 3 Satellite News Channel websites in the MENA for 2012

Top 10 Newspapers on Social Networks in the MENA for 2012

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50% of Web Sales to Occur Via Social Media by 2015

50% of Web Sales to Occur Via Social Media by 2015 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
A new infographic reveals social commerce sales are expected to bring in $30 billion each year by 2015, with 50% of web sales to occur through social media.
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Although some brands over the years have been skeptical about how social media can bring in revenue, a new study reveals social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media.

 

According to the data, Facebook drives 26% of referral traffic to business websites and those numbers are only expected to increase. About 20% of shoppers already prefer buying products through a brand's Facebook page compared to its website.

 

Although Facebook users still use the platform largely for personal use, one in three businesses embrace it to reach out to consumers. Nearly 10 million registered small businesses have a Facebook presence, and 89% of agencies use the social network to advertise for their business clients.

Fans who follow brands on Facebook are also more likely to purchase items from the company than non-fans. With that in mind, about 89% of small businesses believe Facebook is a valuable marketing tool for their brand.

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