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Media Intelligence - Middle East and North Africa (MENA)
Advertising, PR, Social Media and Digital Marketing facts, including statistics, firsts, rankings and forecasts from the Middle East!
Curated by Ali Sajid
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Business - Visitor purchases in Dubai expected to reach Dh33b

Business - Visitor purchases in Dubai expected to reach Dh33b | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Total sales are expected to increase at 5.7 per cent annually over the period 2013-2017,
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Consumer base in MENA growing by 5 million consumers annually

Consumer base in MENA growing by 5 million consumers annually | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
When a marketer plans to send out a communication today, has to understand that there are numerous factors standing tall between him and the end user....
Ali Sajid's insight:

The consumer base in the MENA region is growing at five million consumers per year. It indicated that spending is highest in the UAE at over 50 percent, followed by Saudi Arabia at 40 percent, and Qatar at 45 percent. Consumers now want bespoke attention whenever they deal with a product or service provider, all the way through the shopping experience — from innovations they help shape, to immediate rewards for loyalty. Payment is one area where consumers want it their way. According to the survey, 39 per cent of consumers globally prefer to pay by cash, whereas in MENA, 60 per cent opt for cash, much higher than the global average.

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Mideast consumer market constrained by gender divide: study

Mideast consumer market constrained by gender divide: study | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Middle East business and financial news, directory and current events. AME Info provides constant business and news updates.
Ali Sajid's insight:
According to market research firm, Euromonitor, the consumer market in Africa and the Middle East is being constrained by a gender income gap. The average annual disposable income of women in the region was 67.4% less than that of men in those regions in 2012, at $1,627. The disparity is attributed mainly to the low participation of women in the labour force
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