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Media Intelligence - Middle East and North Africa (MENA)
Advertising, PR, Social Media and Digital Marketing facts, including statistics, firsts, rankings and forecasts from the Middle East!
Curated by Ali Sajid
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Could Middle East e-commerce benefit from Pinterest?

Could Middle East e-commerce benefit from Pinterest? | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
There was nothing special about the verb ‘pin’ before Pinterest was founded in 2010. Today, online, it's most likely to be used to refer to someone…
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Why B2B Brands Must Invest In Social Media In 2013?

Why B2B Brands Must Invest In Social Media In 2013? | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it

Why B2B Brands Must Invest In Social Media In 2013

Ali Sajid's insight:

Social media saw tremendous growth in 2012 – Facebook, Twitter, LinkedIn, Pinterest and other channels all reached major milestones – and for business to business (B2B) brands, it’s never been more important to be involved.

And many are already paying attention. 64 percent of B2B companies are currently investing in social media marketing, with Facebook (83 percent), Twitter and LinkedIn (80 percent) their platforms of choice, and almost half (48.7 percent) plan to increase their social media budgets this year.

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7 Social Media Trends for Consumers: Nielsen and McKinsey Research

7 Social Media Trends for Consumers: Nielsen and McKinsey Research | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Are you wondering what the changing social trends are for consumers? If so, look no further. In Nielsen and McKinsey's Social Media Report, consumers were
Ali Sajid's insight:

Key findings from Nielsen and McKinsey’s Social Media Report where consumers were surveyed to discover how they use social networks.

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The State of Social Media in Saudi Arabia - Facts & Figures | 2012

The State of Social Media in Saudi Arabia - Facts & Figures | 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
The tone of truth and moderation
Ali Sajid's insight:

Social media has topped the list of most visited websites in the Saudi Arabia with YouTube leading the pack, Facebook in third place and Twitter in sixth.

A recent study researched the main social media usage in the Kingdom on Twitter, Facebook, YouTube and LinkedIn and found out that the excessive access of users from the Kingdom has increased the use of Arabic in social media making it the fastest growing language currently on the internet. The Kingdom tops the list of Middle East countries when it comes to involvement in the social media in most of the statistics.

 

Twitter usage in the Kingdom grew ‘10 times’ the world average.

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Pinterest sees site visits increase by 4,000% in just 6 months

Pinterest sees site visits increase by 4,000% in just 6 months | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Pinterest, despite still being an invitation only site, is continuing to grow at pretty impressive rates, with the most recent spike seen in the past 6 months.

According to statistics ...
Ali Sajid's insight:

Pinterest received nearly 11 million visits during the week ending December 17, which is a staggering 4,000% increase in comparison to visitor statistics 6 months earlier in June, when it only had around 275,000 visitors.While at first glance the site might appear to be female dominated, it’s interesting to find that the statistics reveal that the gap isn’t as large as we would have expected, with women making up 58% of the visitors to the site in the 12 weeks ending December 17th. 59% of the visitors were aged 25 to 44.

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Middle East Social Media Usage [INFOGRAPHIC]

Middle East Social Media Usage [INFOGRAPHIC] | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Bet you will like these posts below Arab Open Government plan - use Social Media!
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Social Media Users Say Pinterest Is as Popular as Twitter

Social Media Users Say Pinterest Is as Popular as Twitter | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
A new study by Pew reveals that social media users use Pinterest just as much as they use Twitter.
Ali Sajid's insight:

Twitter attracted 16% of social media users, followed by 15% on Pinterest in 2012. Everyone's favorite pastime is still Facebook, though, raking in a majority of respondents' votes. Tumblr comes in as the least popular with only 6% of people on the site.

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60 Seconds In Social Media | Stats

60 Seconds In Social Media | Stats | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
What Happens Every 60 Seconds In Social Media? [INFOGRAPHIC]
Ali Sajid's insight:

An average of 347,000 tweets are sent each and every minute of the day.

Incredible 1.87 million Likes are generated over this same period on Facebook.

4,320 minutes of video are uploaded to YouTube.

3,472 images are posted to Instagram.

More than 1,000 people visit Pinterest.

 

 

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Nearly One Third of Online Consumers Trust a Stranger Over a Brand [Infographic] |

Nearly One Third of Online Consumers Trust a Stranger Over a Brand [Infographic] | | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
It is not often I get to infuse a former 80's pop star's name in one of my columns but Rick Springfield - who in addition to trying to woo "Jessie's Girl", warned us to "Don't Talk to Strangers." Well it would appear that a sizable chunk of online consumers...
Ali Sajid's insight:

32% of online consumers trust a stranger's opinion on public forums or blogs more than they trust branded advertisements and marketing collateral.

 

95% (of marketers) believe visual content is very important for online marketing.

 

89% are already using or plan to use visual content in social media.

 

87% believe visual content is critical for traditional marketing.

 

80% plan to budget for production of visual content in 2013.

 

96.7% believe that visual content engages best on social media

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Social Media Statistics and Facts 2012 [Infographic]

Social Media Statistics and Facts 2012 [Infographic] | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Ali Sajid's insight:

The Infographic covers statistics and facts of all major social media platform including – Facebook, Twitter, LinkedIn, Pinterest, Youtube and Blogging.

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