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Media Intelligence - Middle East and North Africa (MENA)
Advertising, PR, Social Media and Digital Marketing facts, including statistics, firsts, rankings and forecasts from the Middle East!
Curated by Ali Sajid
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Media is government-controlled in the Arab World - Zawya

Media is government-controlled in the Arab World - Zawya | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Media is government-controlled in the Arab World
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World Press Trends: Increasing Audience Engagement is Future for News Media - The Nation

World Press Trends: Increasing Audience Engagement is Future for News Media - The Nation | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
World Press Trends: Increasing Audience Engagement is Future for News Media The Nation Print newspaper circulations continued to rise in Asia and decline in mature markets in the West, while digital advances have increased the audience...
Ali Sajid's insight:

Print newspaper circulations continued to rise in Asia and decline in mature markets in the West, while digital advances have increased the audience for newspaper content as never before, the annual World Press Trends survey of the World Association of Newspapers and News Publishers (WAN-IFRA) showed.

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Marketers To Boost Social Ad Spend In 2013

Marketers To Boost Social Ad Spend In 2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Marketers To Boost Social Ad Spend In 2013 - 01/30/2013
Ali Sajid's insight:

Social media has long been synonymous with “owned” or “earned” media -- the kind you don’t actually pay for. But a new survey commissioned by Nielsen unit Vizu indicates that three-quarters of advertisers are spending on paid social advertising and nearly two-thirds (64%) plan to increase their social ad budgets this year.
 
That’s welcome news to Facebook, Twitter, Instagram and others as they ramp up paid ad opportunities on their respective platforms. Still, social media budgets remain relatively small. Last year, the vast majority (70%) of companies earmarked 1% to 10% of overall ad spending to social media, with only 13% allotting 21% or more.

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Around the World in Social Networking

Around the World in Social Networking | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Find out all the statistics for Social Networking around the Globe and the Rise of the Internet in this sophisticated and visually beautiful infograph
Ali Sajid's insight:

The growth of Social networking has been swift and shows no signs of slowing down. These numbers re-enforce the Social Networking's ascent to Global dominance!

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30 billion ads say iPad now more popular for mobile marketers than iPhone

30 billion ads say iPad now more popular for mobile marketers than iPhone | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Gentlemen may prefer blondes, but advertisers like iPads.
Ali Sajid's insight:

Overall, mobile ad prices rose over 50 percent in the fourth quarter of 2012, but advertisers paid most for ads on iPads: $1.12 per thousand impressions. iOS ad prices in general rose 66 percent, while ads on Android devices became 54 percent more expensive.

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Digital Digest Special: Social Media in the MENA - 2012 Review

A personal take on the story of social media in the Middle East in the past year. In 20 slides... Also available at: http://www.slideshare.net/ictQATAR/digital-
Ali Sajid's insight:

Putting MENA usage in a global contex:

 

A 21-nation survey conducted by the Pew Research Center‟s Global Attitudes Project demonstrated the popularity of social networks across the globe and the increasingly important role of smartphones in accessing them.

 

The research also demonstrated often unique – or pronounced cultural sensibilities reflected on social networks.

 

Users of social networking in Tunisia (63%), Egypt (63%) and Jordan (62%) are also more likely than those in other countries to say they have posted on religion.

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92% of mobile video viewers share videos | Study

92% of mobile video viewers share videos | Study | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
According to one study, 92% of mobile video viewers also share videos with others. In fact, 16% of respondents said they share mobile video every day.
Ali Sajid's insight:

A study shows video viewing on mobile devices is very closely related to video-sharing. In the survey of 200 mobile video viewers, 92% said that they share mobile video content with others.

 

The most popular method of sharing listed by respondents was through posts on Facebook or similar social sites (56%). But a lower-tech method of sharing was also quite popular with respondents: 44% said they share videos simply by passing their mobile device off to a friend.

 
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Mobile ad spend more than doubled in 2012

Mobile ad spend more than doubled in 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
According to a new eMarketer forecast, worldwide mobile ad spending more than doubled last year and is set to continue fast-paced increases through 2016. Last year’s growth was led by the US as well as emerging markets around the world.
Ali Sajid's insight:

Mobile ad spending around the world more than doubled last year, according to eMarketer estimates, and though growth will be moderate this year, double-digit increases in mobile ad spending will continue in coming years as outlays approach $37 billion by 2016.

 

In 2012, mobile spending was at $8.41 billion, according to eMarketer’s forecast—up from just over $4 billion the year before and $2.34 billion in 2010. eMarketer’s estimates of worldwide mobile ad spending include dollars going toward display and search advertising only, and exclude spending on messaging-based formats. Spending on tablets is also included.

 
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Facebook Pages Only Reach 17% Of Fans

Facebook Pages Only Reach 17% Of Fans | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
To optimize for GraphRank and get your posts to show up in your fans' news feed, you have to get more likes and comments every time you post.
Ali Sajid's insight:

For the average page, that’s just one out of six fans you’re reaching. Five out of six of your fans aren’t seeing you at all.

Your page is worth 83 percent less than what you think if, like many business owners or brand executives, you’re only looking at your total fan base count.

And whatever you spent to acquire your average fan, multiply that by six, because five out of six of your fans aren’t seeing your posts.

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Forbes Middle East report - numbers and social media figures for the major news portals, news channels and newspapers in the #MENA for 2012

Forbes Middle East report - numbers and social media figures for the major news portals, news channels and newspapers in the #MENA for 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
If you liked this post, say thanks by sharing it:Pin It Ever wondered where the MENA region gets is news from online? With the year wrapping up, Forbes Middle East released a report on the traffic ...
Ali Sajid's insight:

Forbes Middle East released a report on the traffic numbers and social media figures for the major news portals, news channels and newspapers.

Top 10 News portals in the MENA for 2012

Top 10 Newspaper websites in the MENA for 2012

Top 3 Satellite News Channel websites in the MENA for 2012

Top 10 Newspapers on Social Networks in the MENA for 2012

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Qatar’s media taboo

Qatar’s media taboo | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Despite the large number of local female journalism graduates, it is rare to see Qatari women appearing in print media, social media or on television. Arabian Business Qatar speaks with Christina Paschyn, a lecturer in journalism at Northwestern University in Qatar to find out why
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Emerging Countries More Receptive To Mobile Ads

Emerging Countries More Receptive To Mobile Ads - 02/27/2013
Ali Sajid's insight:

Smartphone users in developed countries are less likely to interact with mobile ads than those in emerging economies. In some cases, that may be because they see fewer ads than users in mature markets, creating a novelty factor.

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Tablet market skyrockets with 64 million units shipped in Q4 2012

With the tablet market more or less creating the second screen TV industry, expect this trend to proliferate even more as sales of the product skyrocket according to new research by Futuresource Consulting.
Ali Sajid's insight:

With the tablet market more or less creating the second screen TV industry, expect this trend to proliferate even more as sales of the product skyrocket according to new research by Futuresource Consulting.

 Making a stab at what the future may hold, Futuresource said that even though heightened demand for smaller and cheaper-priced tablets will continue to impact average retail prices, the overall value of the tablet market will continue to climb. This shall impact the digital advertising which is also expected to increase and has already seen a growth of 17.8 percent increase over 2011.
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Facebook could see a mass Exodus in the Middle East | Digital Marketing

Facebook could see a mass Exodus in the Middle East | Digital Marketing | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Middle East business and financial news, directory and current events. AME Info provides constant business and news updates.
Ali Sajid's insight:

As of December 31, 2012, the Middle East had 23,811,620 Facebook subscribers, which is a penetration rate of 10.6%. But while one out of 10 people possess an account in the region, the story varies between countries. Iraq's user base is just over 2.5 million, an 8.2% penetration rate, while social media hungry UAE clocks in with 3.4 million users, giving it a 41.7% penetration rate.

 

But is Facebook destined for an eventual decline in the Middle East? We don't think so!!

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60 Seconds In Social Media | Stats

60 Seconds In Social Media | Stats | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
What Happens Every 60 Seconds In Social Media? [INFOGRAPHIC]
Ali Sajid's insight:

An average of 347,000 tweets are sent each and every minute of the day.

Incredible 1.87 million Likes are generated over this same period on Facebook.

4,320 minutes of video are uploaded to YouTube.

3,472 images are posted to Instagram.

More than 1,000 people visit Pinterest.

 

 

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UAE's ad spend totalled $1.58bn in 2012

UAE's ad spend totalled $1.58bn in 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
The pick up will hold good during the early months of this year
Ali Sajid's insight:
UAE retained its ranking as the top advertising market in the region for 2012 with some ease, with an ad spend totalling $1.58 billion against the $1.44 billion in 2011. In second spot was Saudi Arabia ($1.42 billion from an 8 per cent growth) and Egypt (which recorded a 17 per cent gain to $1.12 billion despite the tense political situation during the better part of the year), according to data consolidated by Pan Arab Research Centre (Parc).
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The State of Social Media in Saudi Arabia - Facts & Figures | 2012

The State of Social Media in Saudi Arabia - Facts & Figures | 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
The tone of truth and moderation
Ali Sajid's insight:

Social media has topped the list of most visited websites in the Saudi Arabia with YouTube leading the pack, Facebook in third place and Twitter in sixth.

A recent study researched the main social media usage in the Kingdom on Twitter, Facebook, YouTube and LinkedIn and found out that the excessive access of users from the Kingdom has increased the use of Arabic in social media making it the fastest growing language currently on the internet. The Kingdom tops the list of Middle East countries when it comes to involvement in the social media in most of the statistics.

 

Twitter usage in the Kingdom grew ‘10 times’ the world average.

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50% of Web Sales to Occur Via Social Media by 2015

50% of Web Sales to Occur Via Social Media by 2015 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
A new infographic reveals social commerce sales are expected to bring in $30 billion each year by 2015, with 50% of web sales to occur through social media.
Ali Sajid's insight:

Although some brands over the years have been skeptical about how social media can bring in revenue, a new study reveals social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media.

 

According to the data, Facebook drives 26% of referral traffic to business websites and those numbers are only expected to increase. About 20% of shoppers already prefer buying products through a brand's Facebook page compared to its website.

 

Although Facebook users still use the platform largely for personal use, one in three businesses embrace it to reach out to consumers. Nearly 10 million registered small businesses have a Facebook presence, and 89% of agencies use the social network to advertise for their business clients.

Fans who follow brands on Facebook are also more likely to purchase items from the company than non-fans. With that in mind, about 89% of small businesses believe Facebook is a valuable marketing tool for their brand.

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Nearly One Third of Online Consumers Trust a Stranger Over a Brand [Infographic] |

Nearly One Third of Online Consumers Trust a Stranger Over a Brand [Infographic] | | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
It is not often I get to infuse a former 80's pop star's name in one of my columns but Rick Springfield - who in addition to trying to woo "Jessie's Girl", warned us to "Don't Talk to Strangers." Well it would appear that a sizable chunk of online consumers...
Ali Sajid's insight:

32% of online consumers trust a stranger's opinion on public forums or blogs more than they trust branded advertisements and marketing collateral.

 

95% (of marketers) believe visual content is very important for online marketing.

 

89% are already using or plan to use visual content in social media.

 

87% believe visual content is critical for traditional marketing.

 

80% plan to budget for production of visual content in 2013.

 

96.7% believe that visual content engages best on social media

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