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Media Intelligence - Middle East and North Africa (MENA)
Advertising, PR, Social Media and Digital Marketing facts, including statistics, firsts, rankings and forecasts from the Middle East!
Curated by Ali Sajid
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B2b social media interactions in GCC to grow in 2013

B2b social media interactions in GCC to grow in 2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Communications, media, and technology (CMT) players in the Middle East and North Africa (MENA) region have experienced double-digit growth in recent y...
Ali Sajid's insight:

Quick points

 

35% of internet users in the GCC use social networking sites for business purposes of which KSA represents the highest at 43%

 

93% of users in GCC using social networking sites for business purposes find it effective and useful. Kuwait represents the highest in this category at 96%

 

16 % of users in the GCC use social networking sites to discuss products, services and brands

 

KSA and Bahrain represent 19% in this category individually

 

55% of users on social networking sites in GCC are bilingual, 20% trilingual and 9% quadrilingual62% of the users in the region use Social Networking sites to stay in touch with real life friends

 

39% use it for connecting with new people

 

32% for connecting with new people with different cultural backgrounds

 

30% use it to share videos and photos.

 

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The Twitter landscape of 2013: recommendations for brands

The Twitter landscape of 2013: recommendations for brands | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
As brands continue to increase investments in Twitter as a communication increasing opportunities arise to learn from the activity taking place on the and how to better use it to your advantage from a business perspective.
Ali Sajid's insight:

As brands continue to increase investments in Twitter as a communication increasing opportunities arise to learn from the activity taking place on the and how to better use it to your advantage from a business perspective.


Twitter is approximately 62% engagement, 38% broadcast. Females are also more likely to retweet than males, but replies were 18% more often authored by males.

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Local Marketing Still Gets Top-Down Management

Local Marketing Still Gets Top-Down Management | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Digital outreach gives brands new, targeted local touchpoints to reach consumers, and can help get them in the door at the nearest retail location. As a result, local marketing has become a much more valuable proposition for marketers.
Ali Sajid's insight:

Driving customers into store locations is an essential step in the path to purchase, and local advertising is one of the best ways to reach consumers “on the ground.”

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Report: Consumers prefer to reach brands via email | Articles | Public Relations

Report: Consumers prefer to reach brands via email | Articles | Public Relations | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Ninety-eight percent of customers have purchased an item as a result of email marketing, a survey says. You might want to start beefing up your email strategy.
Ali Sajid's insight:

Ninety-eight percent of customers have purchased an item as a result of email marketing, a survey says.

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Ad Spend by Sector: Consumer Goods Marketers Spend Big(ger)

Ad Spend by Sector: Consumer Goods Marketers Spend Big(ger) | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Fast-Moving Consumer Goods (FMCG) saw a six percent increase in ad spend in 2012 through September. FMCG was joined by telecom, media and automotive as the top sectors for year-over-year ad growth.
Ali Sajid's insight:

Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest—and invest more—according to Nielsen’s quarterly Global AdView Pulse report. The largest sector by ad spend market share, with roughly a quarter of all dollars spent (25.1%), FMCG saw a six percent increase in ad spend in 2012 through September. FMCG was joined by telecom, media and automotive as the top sectors for year-over-year ad growth.

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30 billion ads say iPad now more popular for mobile marketers than iPhone

30 billion ads say iPad now more popular for mobile marketers than iPhone | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Gentlemen may prefer blondes, but advertisers like iPads.
Ali Sajid's insight:

Overall, mobile ad prices rose over 50 percent in the fourth quarter of 2012, but advertisers paid most for ads on iPads: $1.12 per thousand impressions. iOS ad prices in general rose 66 percent, while ads on Android devices became 54 percent more expensive.

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Digital Advertising Broke $100 Billion in 2012

Digital Advertising Broke $100 Billion in 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Worldwide digital ad spending broke $100 billion in 2012, according to eMarketer.
Ali Sajid's insight:

The biggest growth in digital advertising is happening outside of so-called mature markets. In particular, digital ad spending grew 55.8% in the Middle East and Africa in 2012 and 38.4% in Eastern Europe compared to 21.5% and 13.9% for North America and Western Europe, respectively.

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The State of Social Media in Saudi Arabia - Facts & Figures | 2012

The State of Social Media in Saudi Arabia - Facts & Figures | 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
The tone of truth and moderation
Ali Sajid's insight:

Social media has topped the list of most visited websites in the Saudi Arabia with YouTube leading the pack, Facebook in third place and Twitter in sixth.

A recent study researched the main social media usage in the Kingdom on Twitter, Facebook, YouTube and LinkedIn and found out that the excessive access of users from the Kingdom has increased the use of Arabic in social media making it the fastest growing language currently on the internet. The Kingdom tops the list of Middle East countries when it comes to involvement in the social media in most of the statistics.

 

Twitter usage in the Kingdom grew ‘10 times’ the world average.

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50% of Web Sales to Occur Via Social Media by 2015

50% of Web Sales to Occur Via Social Media by 2015 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
A new infographic reveals social commerce sales are expected to bring in $30 billion each year by 2015, with 50% of web sales to occur through social media.
Ali Sajid's insight:

Although some brands over the years have been skeptical about how social media can bring in revenue, a new study reveals social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media.

 

According to the data, Facebook drives 26% of referral traffic to business websites and those numbers are only expected to increase. About 20% of shoppers already prefer buying products through a brand's Facebook page compared to its website.

 

Although Facebook users still use the platform largely for personal use, one in three businesses embrace it to reach out to consumers. Nearly 10 million registered small businesses have a Facebook presence, and 89% of agencies use the social network to advertise for their business clients.

Fans who follow brands on Facebook are also more likely to purchase items from the company than non-fans. With that in mind, about 89% of small businesses believe Facebook is a valuable marketing tool for their brand.

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Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]

Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA] | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
New data reveals that photos on Facebook Pages generate 53% more Likes then the average post.
Ali Sajid's insight:

We are moving toward a more visual marketing world. As users, we often prefer consuming visual content to reading blocks of text. In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year. Even usage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months.

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Forbes Middle East report - numbers and social media figures for the major news portals, news channels and newspapers in the #MENA for 2012

Forbes Middle East report - numbers and social media figures for the major news portals, news channels and newspapers in the #MENA for 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
If you liked this post, say thanks by sharing it:Pin It Ever wondered where the MENA region gets is news from online? With the year wrapping up, Forbes Middle East released a report on the traffic ...
Ali Sajid's insight:

Forbes Middle East released a report on the traffic numbers and social media figures for the major news portals, news channels and newspapers.

Top 10 News portals in the MENA for 2012

Top 10 Newspaper websites in the MENA for 2012

Top 3 Satellite News Channel websites in the MENA for 2012

Top 10 Newspapers on Social Networks in the MENA for 2012

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Instagram Statistics 2012 : Infographic

Instagram Statistics 2012 : Infographic | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Everyone's talking about Instagram after the recent $1 billion Facebook acquisition, in just 2 years the app has aquired more than 50 million users.
Ali Sajid's insight:

So who are the 50 million Instagram users?

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Pinterest sees site visits increase by 4,000% in just 6 months

Pinterest sees site visits increase by 4,000% in just 6 months | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Pinterest, despite still being an invitation only site, is continuing to grow at pretty impressive rates, with the most recent spike seen in the past 6 months.

According to statistics ...
Ali Sajid's insight:

Pinterest received nearly 11 million visits during the week ending December 17, which is a staggering 4,000% increase in comparison to visitor statistics 6 months earlier in June, when it only had around 275,000 visitors.While at first glance the site might appear to be female dominated, it’s interesting to find that the statistics reveal that the gap isn’t as large as we would have expected, with women making up 58% of the visitors to the site in the 12 weeks ending December 17th. 59% of the visitors were aged 25 to 44.

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Why B2B Brands Must Invest In Social Media In 2013?

Why B2B Brands Must Invest In Social Media In 2013? | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it

Why B2B Brands Must Invest In Social Media In 2013

Ali Sajid's insight:

Social media saw tremendous growth in 2012 – Facebook, Twitter, LinkedIn, Pinterest and other channels all reached major milestones – and for business to business (B2B) brands, it’s never been more important to be involved.

And many are already paying attention. 64 percent of B2B companies are currently investing in social media marketing, with Facebook (83 percent), Twitter and LinkedIn (80 percent) their platforms of choice, and almost half (48.7 percent) plan to increase their social media budgets this year.

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iPad Becomes Advertisers’ Best Friend

iPad Becomes Advertisers’ Best Friend | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Advertisers favor showing up on iPads over any other device, and they're willing to pay for it.
Ali Sajid's insight:

Advertisers favor showing up on iPads over any other device, and they’re willing to pay for it. Sky-high click through rates on iPad have helped it surpass the iPhone in popularity amongst advertisers.

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Google’s Biz Chief: 50 Percent of Ads Will Go Online in the Next Five Years

Google’s Biz Chief: 50 Percent of Ads Will Go Online in the Next Five Years | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
A big bet on the future of Web advertising over the next half-decade, from the man in charge of Google's monetization efforts.
Ali Sajid's insight:

“There’s currently about $800 billion in the global advertising market today. That’s a very large number, but online advertising accounts for less than $100 billion of that number." “There is a reasonable probability that over 50 percent of advertising goes online in the next five years.”

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Content Vaults to No. 1 Marketing Priority for 2013 but Do Middle East Marketers have a Content Marketing strategy for 2013, yet?

Content Vaults to No. 1 Marketing Priority for 2013 but Do Middle East Marketers have a Content Marketing strategy for 2013, yet? | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Content marketing, named as a top priority this year by marketers, seems to have displaced social media as the “next big thing.” While interest in social media engagement remains high, emphasis on analytics related to such networks has waned since...
Ali Sajid's insight:

Middle Easterners have been fast adopters of technology. In-fact, the region leads the world in technology adoption. Internet and mobile penetration rates are growing, with major global social networks citing growth at its best in the region. Some of the world's prominent news networks sprung from the region, creating a legacy of content.

 

Despite all the reasons the Middle East is still far behind in content marketing. Arabic web content remains at only 2% of the world's content and consumption products are still largely originating from outside the region.

 

This represents a fantastic opportunity for businesses to stand out. Creating compelling, relevant and engaging content in Arabic and English should be a key part of any marketing strategy in the Middle East for 2013.

 

In this report published by Econsultancy and Adobe, which surveyed client-side marketers worldwide, found that content marketing had climbed to the top of the list in terms of importance, named as a top priority for 2013, pushing social media engagement behind.

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Connected Youth Drive Digital Behaviors in the Middle East and North Africa

Connected Youth Drive Digital Behaviors in the Middle East and North Africa | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
The Middle East and North Africa have among the lowest penetration of internet users in the world, but the online population is young and growing fast. For these connected youth, access offers opportunity—from education to entertainment.
Ali Sajid's insight:

Google and Booz & Co. surveyed internet users between the ages of 15 and 35 (an age range believed to make up 40% of the population) in Saudia Arabia, UAE, Egypt, Bahrain, Kuwait, Qatar, Jordan, Algeria and Lebanon. The results showed a digitally engaged population with room to bring technology further into their lives and society.

 

Overall, 83% of these internet users reported using the internet daily. And when users went online, they stuck around, with 99% of daily users spending over 30 minutes online, well above the 82% who spent over 30 minutes watching TV. More than four in 10 users spent at least five hours per day on the internet.

 
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UAE's ad spend totalled $1.58bn in 2012

UAE's ad spend totalled $1.58bn in 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
The pick up will hold good during the early months of this year
Ali Sajid's insight:
UAE retained its ranking as the top advertising market in the region for 2012 with some ease, with an ad spend totalling $1.58 billion against the $1.44 billion in 2011. In second spot was Saudi Arabia ($1.42 billion from an 8 per cent growth) and Egypt (which recorded a 17 per cent gain to $1.12 billion despite the tense political situation during the better part of the year), according to data consolidated by Pan Arab Research Centre (Parc).
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92% of mobile video viewers share videos | Study

92% of mobile video viewers share videos | Study | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
According to one study, 92% of mobile video viewers also share videos with others. In fact, 16% of respondents said they share mobile video every day.
Ali Sajid's insight:

A study shows video viewing on mobile devices is very closely related to video-sharing. In the survey of 200 mobile video viewers, 92% said that they share mobile video content with others.

 

The most popular method of sharing listed by respondents was through posts on Facebook or similar social sites (56%). But a lower-tech method of sharing was also quite popular with respondents: 44% said they share videos simply by passing their mobile device off to a friend.

 
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Mobile ad spend more than doubled in 2012

Mobile ad spend more than doubled in 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
According to a new eMarketer forecast, worldwide mobile ad spending more than doubled last year and is set to continue fast-paced increases through 2016. Last year’s growth was led by the US as well as emerging markets around the world.
Ali Sajid's insight:

Mobile ad spending around the world more than doubled last year, according to eMarketer estimates, and though growth will be moderate this year, double-digit increases in mobile ad spending will continue in coming years as outlays approach $37 billion by 2016.

 

In 2012, mobile spending was at $8.41 billion, according to eMarketer’s forecast—up from just over $4 billion the year before and $2.34 billion in 2010. eMarketer’s estimates of worldwide mobile ad spending include dollars going toward display and search advertising only, and exclude spending on messaging-based formats. Spending on tablets is also included.

 
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Facebook penetration rates across the world - 2013

Facebook penetration rates across the world - 2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Socialbakers has released an infographic revealing Facebook penetration rates across the world.
Ali Sajid's insight:

Socialbakers has released an infographic revealing Facebook penetration rates across the world. The infographic reveals that the United States, Canada, and Australia are among the top countries in terms of penetration percentage, with penetration rates at 50% or above. The infographic also reveals that Egypt has a penetration rate of 12%, or 10 million users.

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Nearly One Third of Online Consumers Trust a Stranger Over a Brand [Infographic] |

Nearly One Third of Online Consumers Trust a Stranger Over a Brand [Infographic] | | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
It is not often I get to infuse a former 80's pop star's name in one of my columns but Rick Springfield - who in addition to trying to woo "Jessie's Girl", warned us to "Don't Talk to Strangers." Well it would appear that a sizable chunk of online consumers...
Ali Sajid's insight:

32% of online consumers trust a stranger's opinion on public forums or blogs more than they trust branded advertisements and marketing collateral.

 

95% (of marketers) believe visual content is very important for online marketing.

 

89% are already using or plan to use visual content in social media.

 

87% believe visual content is critical for traditional marketing.

 

80% plan to budget for production of visual content in 2013.

 

96.7% believe that visual content engages best on social media

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YouTube UAE Research Fact Sheet - 2012

YouTube UAE Research Fact Sheet - 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
YouTube UAE Research Fact Sheet     Background/ Research methodology Sample size: 600 Target group: YouTube users in UAE, 15 years a
Ali Sajid's insight:

First time study by Google measuring YouTube users in the UAE.

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Google plus - Facts and Figures

Google plus - Facts and Figures | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Ali Sajid's insight:

More than 500 million users have upgraded to Google+ accounts, while 235 million are actively using Google+ features (like +1′ing apps, or following friends in Google Search

 

135 million users are active in the  Google+ stream proper, the service’s equivalent of Facebook’s news feed. The numbers show significant growth from June, when Google+ only had 250 million total accounts and 150 million monthly active users.

 

While far from Facebook’s 1 billion monthly active users, the growth shows that Google+ isn’t something to be ignored. Even if you don’t use the service as a true Facebook replacement, it’s becoming increasingly complementary to Google’s other services.

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