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Media Intelligence - Middle East and North Africa (MENA)
Advertising, PR, Social Media and Digital Marketing facts, including statistics, firsts, rankings and forecasts from the Middle East!
Curated by Ali Sajid
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Majority of Mena employees consider CSR 'important' | Middle East News

Majority of Mena employees consider CSR 'important' | Middle East News | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Middle East business and financial news, directory and current events. AME Info provides constant business and news updates.
Ali Sajid's insight:
A new poll reveals that 89.8 per cent of Mena workers believe that the corporate sector has a moral responsibility to do Corporate Social Responsibility (CSR) work, with 76.8 per cent feeling that working for a 'socially responsible' company is very important to them.
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REPORT: Facebook To Account For 12.9 Percent Of Mobile Internet Ad Revenues In 2013 - AllFacebook

REPORT: Facebook To Account For 12.9 Percent Of Mobile Internet Ad Revenues In 2013 - AllFacebook | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
According to the latest report from eMarketer, Facebook will go from no mobile Internet ad revenues whatsoever in 2011 to a 12.9 percent share of the market in 2013, with the digital marketing analysts pegging the social network’s total for the...
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Online Audience Measurement in MENA | Ipsos Report 2013

Ipsos audience measurment study is a study conducted among internet users to track the internet consumption and behavior across individuals in MENA
Ali Sajid's insight:

Ipsos released its 'Online Audience Measurement' study conducted to track Internet consumption habits in MENA.

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B2b social media interactions in GCC to grow in 2013

B2b social media interactions in GCC to grow in 2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Communications, media, and technology (CMT) players in the Middle East and North Africa (MENA) region have experienced double-digit growth in recent y...
Ali Sajid's insight:

Quick points

 

35% of internet users in the GCC use social networking sites for business purposes of which KSA represents the highest at 43%

 

93% of users in GCC using social networking sites for business purposes find it effective and useful. Kuwait represents the highest in this category at 96%

 

16 % of users in the GCC use social networking sites to discuss products, services and brands

 

KSA and Bahrain represent 19% in this category individually

 

55% of users on social networking sites in GCC are bilingual, 20% trilingual and 9% quadrilingual62% of the users in the region use Social Networking sites to stay in touch with real life friends

 

39% use it for connecting with new people

 

32% for connecting with new people with different cultural backgrounds

 

30% use it to share videos and photos.

 

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Egypt leads in MENA's Q4 advertising spend

Egypt leads in MENA's Q4 advertising spend | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Ipsos has released its Q4 advertising spend statistics for the MENA region. The findings show a total of $5.6 billion in advertising spend for the fourth quarter.
Ali Sajid's insight:

Ipsos has released its Q4 advertising spend statistics for the MENA region. The findings show a total of $5.6 billion in advertising spend for the fourth quarter. Egypt lead the way with $1.63 billion, followed by the UAE with $508.9 million, and Lebanon with $376 million. Lebanon was followed by KSA, Kuwait, Iraq, Qatar, Jordan, Oman, Bahrain and Syria.

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Saudi Arabia accounts for 29% of GCC advertising market

Ali Sajid's insight:

Quick Facts

 

Saudi Arabia’s advertising market is estimated at nearly SR 1.5 billion - accounts for 29% of the total GCC market.

 

Electronic advertising market is estimated at 12% of the total or SR 150 million.

 

13 million people make use internet in Saudi Arabia.

 

There are six million Facebook users in the Kingdom.

 

Saudi Arabia has one of the largest No. of YouTube users in the world. YouTube gets 90 million hits a day.

 

Kingdom’s advertising market would cross SR 2 billion this year.

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Emerging Countries More Receptive To Mobile Ads

Emerging Countries More Receptive To Mobile Ads - 02/27/2013
Ali Sajid's insight:

Smartphone users in developed countries are less likely to interact with mobile ads than those in emerging economies. In some cases, that may be because they see fewer ads than users in mature markets, creating a novelty factor.

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Consumer base in MENA growing by 5 million consumers annually

Consumer base in MENA growing by 5 million consumers annually | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
When a marketer plans to send out a communication today, has to understand that there are numerous factors standing tall between him and the end user....
Ali Sajid's insight:

The consumer base in the MENA region is growing at five million consumers per year. It indicated that spending is highest in the UAE at over 50 percent, followed by Saudi Arabia at 40 percent, and Qatar at 45 percent. Consumers now want bespoke attention whenever they deal with a product or service provider, all the way through the shopping experience — from innovations they help shape, to immediate rewards for loyalty. Payment is one area where consumers want it their way. According to the survey, 39 per cent of consumers globally prefer to pay by cash, whereas in MENA, 60 per cent opt for cash, much higher than the global average.

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Social Media Firms Move to Capitalize on Popularity in Middle East

Social Media Firms Move to Capitalize on Popularity in Middle East | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
The rise of social media in the Arab world is changing the game for regional advertisers, pushing growth in digital advertising.
Ali Sajid's insight:

During recent times and propelled by Arab Spring Social Media has gained phenomenal growth in Middle East. The rise of social media in the Arab world has been a game changer for regional advertisers, pushing growth in digital advertising in the region where traditional methods like television and print advertising have so far remained dominant.

 

But digital advertising in the MENA still only accounts for only about 4% of the region’s total advertising spending, at a value of $200 million. During the past year the digital advertising grew by 48% and by 2015 the digital advertising market in MENA will generate about $580.

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Qatar’s Digital Landscape Revealed

Qatar’s Digital Landscape Revealed | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it

Qatar’s government entity under the Supreme Council of Information and Communication Technology in its latest report titled ‘Qatar’s ICT Landscape 2013: Households and Individuals‘ has revealed that Qatar’s Internet penetration is among the best in the Arab region and on par with ICT-advanced countries like South Korea and the UK.

Ali Sajid's insight:

Quick Facts

 

A household in Qatar owns three mobile phones, two computers, and one smartphone

 

More than half of mainstream individuals own a smartphone, with the highest penetration levels among young people

 

Email was the most used, followed by instant messaging. 61% of the Internet users said they use social networking sites on a daily basis

 

85% of households in Qatar now have a broadband connection

 

Qatari citizens between the ages of 15 and 24 have the highest ICT penetration rates

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Digital to Account for One in Five Ad Dollars

Digital to Account for One in Five Ad Dollars | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
eMarketer’s latest forecast for worldwide digital ad spending finds digital taking an ever-greater share of total media ad dollars. By 2016, more than one-quarter of spending will go to online and mobile internet formats.
Ali Sajid's insight:

As a percent of total digital ad spending, Western Europe’s digital spending is slightly ahead of North America’s, at 24.9% this year vs. 24.6%. Asia-Pacific is not far behind, though in the world’s lagging region, the Middle East and Africa, just 7% of all ad dollars go to digital media. Though this percentage is set to double by 2016, but the region will still be far behind the near-30% of ad spending devoted to digital in Western Europe and North America.

 
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Mobile Makes Its Mark on Worldwide Facebook Ad Spend

Mobile Makes Its Mark on Worldwide Facebook Ad Spend | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Facebook has made major strides on mobile in the past year and data on advertising revenues reflect that effort.
Ali Sajid's insight:

In 2012 one in five advertiser dollars on Facebook went to mobile.

 

Breaking down how that mobile spending was distributed by devices, smartphones and Android received the bulk of Facebook ad spend, at 71%, while on tablets, nearly all Facebook mobile advertising revenues went to iOS devices. This parallels Android’s dominance in the worldwide smartphone market, while Apple’s iPad remains the tablet standard-bearer.

 
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Marketers To Boost Social Ad Spend In 2013

Marketers To Boost Social Ad Spend In 2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Marketers To Boost Social Ad Spend In 2013 - 01/30/2013
Ali Sajid's insight:

Social media has long been synonymous with “owned” or “earned” media -- the kind you don’t actually pay for. But a new survey commissioned by Nielsen unit Vizu indicates that three-quarters of advertisers are spending on paid social advertising and nearly two-thirds (64%) plan to increase their social ad budgets this year.
 
That’s welcome news to Facebook, Twitter, Instagram and others as they ramp up paid ad opportunities on their respective platforms. Still, social media budgets remain relatively small. Last year, the vast majority (70%) of companies earmarked 1% to 10% of overall ad spending to social media, with only 13% allotting 21% or more.

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Gamification hits the Middle East | Media and Advertising

Gamification hits the Middle East  | Media and Advertising | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Middle East business and financial news, directory and current events. AME Info provides constant business and news updates.
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Majority of the internet users in Saudi Arabia are active Twitter users

Majority of the internet users in Saudi Arabia are active Twitter users | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
A large global study of Twitter users reveals a surprising contender for most Twitter-obsessed country: Saudi Arabia.
Ali Sajid's insight:

Quick facts

 

Middle East boasts one of the world’s most engaged Twitter audiences, according to a large global study of Twitter behavior.

 

Saudi Arabia, 51% of internet users surveyed were active Twitter users, putting it in first place worldwide.

 

United Arab Emirates ranked third, with 34% of internet users actively using the social network.

 

The number of active Twitter users worldwide increased by 62 million between Q3 2012 and Q4 2012 to 288 million, an increase of 39.8%.

 

Saudi Arabia generated fully 29% of all Tweets in the Middle East region, second only to Kuwait.

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Exclusive Ipsos Report: Internet Stats in MENA [INFOGRAPHIC]

Exclusive Ipsos Report: Internet Stats in MENA [INFOGRAPHIC] | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
            Ipsos has released its latest report on MENA internet users and behavior, which it has conducted fro
Ali Sajid's insight:

Ipsos has released its latest report on MENA internet users and behavior, which it has conducted from a user based study that covered 11 Middle East and North African countries. the report unveils a lot of inormation on internet users in the region, currently over 30 million users out of MENA 102 million people who are over 15 years old.

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Why B2B Brands Must Invest In Social Media In 2013?

Why B2B Brands Must Invest In Social Media In 2013? | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it

Why B2B Brands Must Invest In Social Media In 2013

Ali Sajid's insight:

Social media saw tremendous growth in 2012 – Facebook, Twitter, LinkedIn, Pinterest and other channels all reached major milestones – and for business to business (B2B) brands, it’s never been more important to be involved.

And many are already paying attention. 64 percent of B2B companies are currently investing in social media marketing, with Facebook (83 percent), Twitter and LinkedIn (80 percent) their platforms of choice, and almost half (48.7 percent) plan to increase their social media budgets this year.

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The Twitter landscape of 2013: recommendations for brands

The Twitter landscape of 2013: recommendations for brands | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
As brands continue to increase investments in Twitter as a communication increasing opportunities arise to learn from the activity taking place on the and how to better use it to your advantage from a business perspective.
Ali Sajid's insight:

As brands continue to increase investments in Twitter as a communication increasing opportunities arise to learn from the activity taking place on the and how to better use it to your advantage from a business perspective.


Twitter is approximately 62% engagement, 38% broadcast. Females are also more likely to retweet than males, but replies were 18% more often authored by males.

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Local Marketing Still Gets Top-Down Management

Local Marketing Still Gets Top-Down Management | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Digital outreach gives brands new, targeted local touchpoints to reach consumers, and can help get them in the door at the nearest retail location. As a result, local marketing has become a much more valuable proposition for marketers.
Ali Sajid's insight:

Driving customers into store locations is an essential step in the path to purchase, and local advertising is one of the best ways to reach consumers “on the ground.”

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Search Engines More Trusted than Traditional Media

Search Engines More Trusted than Traditional Media | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Edelman: Search Engines More Trusted than Traditional Media - Publisher: MarketingVox
Ali Sajid's insight:

A new Edelman study showed that search engines are a more trusted source than traditional media. The study found that respondents believe that search engines are less of 'an interpreter of events', and more of a 'presenter of events'.  However, the study revealed that social media, a proxy for word-of-mouth, is low on the list of trusted sources.

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Lebanon online advertising spending rises by 29 percent

Lebanon online advertising spending rises by 29 percent
Ali Sajid's insight:

Quick Facts

 

Real advertising expenditures in Lebanon had climbed to $182 million in 2012 from $174 million in 2011

 

Lebanon’s advertising spending outpaced GDP growth by increasing 4.5 percent in 2012

 

Online advertising posting a whopping 29 percent growth rate while still maintaining the smallest market share

 

Radio and TV advertising spending gained 11 and 8 percent respectively while newspaper and magazine ads grew 5 percent

 

Billboard ad spending fell 4.4 percent in 2012 but maintained second place in the market in spite of the slump

 

In terms of market share, television advertisement accounted for 39 percent of expenditures at $71 million, followed by outdoor billboards with 23.6 percent at $43 million, and newspapers with an 18 percent share at $33 million.

 

Magazines, radio and online portals attracted 8.8 percent, 7.4 percent and 2.5 percent respectively.

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Social Media Consumption in Arabia - Infographic

Social Media Consumption in Arabia - Infographic | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it

Social Media consumption habits of users in MENA

Ali Sajid's insight:

How does the Arab world consume Social Media? Have a look at the Infographic for insights

 

Source: ddarabia.com

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Ad Spend by Sector: Consumer Goods Marketers Spend Big(ger)

Ad Spend by Sector: Consumer Goods Marketers Spend Big(ger) | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Fast-Moving Consumer Goods (FMCG) saw a six percent increase in ad spend in 2012 through September. FMCG was joined by telecom, media and automotive as the top sectors for year-over-year ad growth.
Ali Sajid's insight:

Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest—and invest more—according to Nielsen’s quarterly Global AdView Pulse report. The largest sector by ad spend market share, with roughly a quarter of all dollars spent (25.1%), FMCG saw a six percent increase in ad spend in 2012 through September. FMCG was joined by telecom, media and automotive as the top sectors for year-over-year ad growth.

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Marketers to Up Their Social Media Ads in 2013

Marketers to Up Their Social Media Ads in 2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
American consumers spent 20 percent of their online time and 30 percent of their smartphone time on social media in July 2012, which is equal to a whopping 121 billion minutes.
Ali Sajid's insight:

89 percent of the advertisers surveyed said they use free tools—such as pages, posts, likes and pins—75 percent say they currently invest in paid social media advertising, which includes tactics such as sponsored content, brand graphs and driving likes. In fact, 64 percent plan to spend more on social in the future.

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Internet 2012 in numbers

Internet 2012 in numbers | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
We have explored all the corners of the Internet to collect all kinds of fantastic numbers that describe the Internet in 2012.
Ali Sajid's insight:

90 million – Number of Internet users in the Middle East.

Internet Penetration rate in Middle East is 40.2%

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