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Media Intelligence - Middle East and North Africa (MENA)
Advertising, PR, Social Media and Digital Marketing facts, including statistics, firsts, rankings and forecasts from the Middle East!
Curated by Ali Sajid
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LinkedIn goes Orientalist with new Middle East infographic

LinkedIn goes Orientalist with new Middle East infographic | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
LinkedIn's new infographic doesn't tell you much you won't know already, if you've read their recent data on the Middle East, but it does breathe life into…
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LinkedIn reaches 1 million users in Saudi Arabia, bets on mobile growth

LinkedIn reaches 1 million users in Saudi Arabia, bets on mobile growth | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Just before its announcement yesterday that it plans to sell $1.15 billion in stock to raise capital, LinkedIn reached one million users in Saudi Arabia,…
Ali Sajid's insight:

The number of users in the Arab world has leapt up to 9 million. Yet the Arab world has grown in lockstep with the rest of the globe; users in the Arab world still represent 3.8% of LinkedIn’s total number of users, which is now 238 million.

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Why B2B Brands Must Invest In Social Media In 2013?

Why B2B Brands Must Invest In Social Media In 2013? | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it

Why B2B Brands Must Invest In Social Media In 2013

Ali Sajid's insight:

Social media saw tremendous growth in 2012 – Facebook, Twitter, LinkedIn, Pinterest and other channels all reached major milestones – and for business to business (B2B) brands, it’s never been more important to be involved.

And many are already paying attention. 64 percent of B2B companies are currently investing in social media marketing, with Facebook (83 percent), Twitter and LinkedIn (80 percent) their platforms of choice, and almost half (48.7 percent) plan to increase their social media budgets this year.

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Marketers To Boost Social Ad Spend In 2013

Marketers To Boost Social Ad Spend In 2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Marketers To Boost Social Ad Spend In 2013 - 01/30/2013
Ali Sajid's insight:

Social media has long been synonymous with “owned” or “earned” media -- the kind you don’t actually pay for. But a new survey commissioned by Nielsen unit Vizu indicates that three-quarters of advertisers are spending on paid social advertising and nearly two-thirds (64%) plan to increase their social ad budgets this year.
 
That’s welcome news to Facebook, Twitter, Instagram and others as they ramp up paid ad opportunities on their respective platforms. Still, social media budgets remain relatively small. Last year, the vast majority (70%) of companies earmarked 1% to 10% of overall ad spending to social media, with only 13% allotting 21% or more.

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The State of Social Media in Saudi Arabia - Facts & Figures | 2012

The State of Social Media in Saudi Arabia - Facts & Figures | 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
The tone of truth and moderation
Ali Sajid's insight:

Social media has topped the list of most visited websites in the Saudi Arabia with YouTube leading the pack, Facebook in third place and Twitter in sixth.

A recent study researched the main social media usage in the Kingdom on Twitter, Facebook, YouTube and LinkedIn and found out that the excessive access of users from the Kingdom has increased the use of Arabic in social media making it the fastest growing language currently on the internet. The Kingdom tops the list of Middle East countries when it comes to involvement in the social media in most of the statistics.

 

Twitter usage in the Kingdom grew ‘10 times’ the world average.

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Global Media Intelligence Report -2012

Ali Sajid's insight:

Globally, spending on measured media will rise from $538.75 billion in 2012 to $676.17 billion in 2016. But tough economic realities are mirrored in some regional figures. As Western Europe and North America struggle to regain
momentum, media spending will post low single-digit gains. Other parts of the world will do far better.

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LinkedIn – Facts and Figures

LinkedIn – Facts and Figures | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
We would like to share with you this huge 8000 pixel long infographic with tons of interesting numbers on LinkedIn. We have also added a Twitter Takeaways section below.
Ali Sajid's insight:

LinkedIn is the world’s largest professional network with close to 187 million members and growing rapidly. For businesses it is an ideal platform to target and reach decision makers, through Linkedin advertising and company pages.

 

Quick Facts

 

- Almost 4.5 million users in Middle East

- The Linkedin membership grows by approximately two new members   every second.

- 1.2 million users in UAE

- 76.9% of users said Linkedin helped them research people and companies

- 37.2% of users said that Linkedin helped increase branding/marketing presence in the marketplace

- 4 out of 5 of Linkedin members drive business descisions

- 59% of linkedin members are managers or senior-level executives

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Middle East LinkedIn Audience [Infographic]

World's top professional social network, LinkedIn, today revealed characteristics of their audience in the Middle East. -Infographic
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Middle East Social Media Usage [INFOGRAPHIC]

Middle East Social Media Usage [INFOGRAPHIC] | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Bet you will like these posts below Arab Open Government plan - use Social Media!
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For B2B SMBs, Twitter Gets the Best Social Leads

For B2B SMBs, Twitter Gets the Best Social Leads | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Despite a majority of site visits coming from Facebook, for B2B small and medium-sized businesses, more than 80% of social media leads come from Twitter.
Ali Sajid's insight:

For B2B small and medium-sized businesses (SMBs), Facebook is for traffic, and Twitter is for leads.The study, which parsed over 62 million site visits, 215 million page views and 350,000 leads in 2012, found that visitors coming from Facebook made up 54% of all social media-sourced site visits, and those from Twitter just 32%. Twitter accounted for 82% of all social media-originated leads, while Facebook accounted for a paltry 9% of leads. LinkedIn played a relatively minor role, accounting for 14% of site visits from social and 9% of social leads.

 
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LinkedIn reaches 200 Million Members!

LinkedIn reaches 200 Million Members! | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
We recently crossed an important and exciting milestone for the company. LinkedIn now counts over 200 million members as part of our network, with representation in more than 200 countries and territories.
Ali Sajid's insight:

LinkedIn now counts over 200 million members as part of our network, with representation in more than 200 countries and territories.

 

Quick Facts

-Almost 4.5 million users in Middle East

-The Linkedin membership grows by approximately two new members   every  second.

-1.2 million users in UAE

- 76.9% of users said Linkedin helped them research people and companies

- 37.2% of users said that Linkedin helped increase branding/marketing presence in the marketplace

- 4 out of 5 of Linkedin members drive business descisions

- 59% of linkedin members are managers or senior-level executives

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Nearly One Third of Online Consumers Trust a Stranger Over a Brand [Infographic] |

Nearly One Third of Online Consumers Trust a Stranger Over a Brand [Infographic] | | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
It is not often I get to infuse a former 80's pop star's name in one of my columns but Rick Springfield - who in addition to trying to woo "Jessie's Girl", warned us to "Don't Talk to Strangers." Well it would appear that a sizable chunk of online consumers...
Ali Sajid's insight:

32% of online consumers trust a stranger's opinion on public forums or blogs more than they trust branded advertisements and marketing collateral.

 

95% (of marketers) believe visual content is very important for online marketing.

 

89% are already using or plan to use visual content in social media.

 

87% believe visual content is critical for traditional marketing.

 

80% plan to budget for production of visual content in 2013.

 

96.7% believe that visual content engages best on social media

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Social Media Statistics and Facts 2012 [Infographic]

Social Media Statistics and Facts 2012 [Infographic] | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Ali Sajid's insight:

The Infographic covers statistics and facts of all major social media platform including – Facebook, Twitter, LinkedIn, Pinterest, Youtube and Blogging.

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