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Lebanon online advertising spending rises by 29 percent
Real advertising expenditures in Lebanon had climbed to $182 million in 2012 from $174 million in 2011
Lebanon’s advertising spending outpaced GDP growth by increasing 4.5 percent in 2012
Online advertising posting a whopping 29 percent growth rate while still maintaining the smallest market share
Radio and TV advertising spending gained 11 and 8 percent respectively while newspaper and magazine ads grew 5 percent
Billboard ad spending fell 4.4 percent in 2012 but maintained second place in the market in spite of the slump
In terms of market share, television advertisement accounted for 39 percent of expenditures at $71 million, followed by outdoor billboards with 23.6 percent at $43 million, and newspapers with an 18 percent share at $33 million.
Magazines, radio and online portals attracted 8.8 percent, 7.4 percent and 2.5 percent respectively.
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