Media Intelligence - Middle East and North Africa (MENA)
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Media Intelligence - Middle East and North Africa (MENA)
Advertising, PR, Social Media and Digital Marketing facts, including statistics, firsts, rankings and forecasts from the Middle East!
Curated by Ali Sajid
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Can this Saudi initiative become the Wikipedia of Arabic infographics?

Can this Saudi initiative become the Wikipedia of Arabic infographics? | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
In light of many recent attempts to enhance online Arabic content, three Saudi entrepreneurs have launched Arinfographic.net to archive all Arabic infographics…
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Internet 2012 in numbers

Internet 2012 in numbers | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
We have explored all the corners of the Internet to collect all kinds of fantastic numbers that describe the Internet in 2012.
Ali Sajid's insight:

90 million – Number of Internet users in the Middle East.

Internet Penetration rate in Middle East is 40.2%

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How the World Consumes Social Media | Facts and Figures

How the World Consumes Social Media | Facts and Figures | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Social media is trending globally. Check out this infographic to learn about how quickly social media has become prominent around the world.
Ali Sajid's insight:

Over the past decade social media usage has been one of the most rapidly and universally adopted activities since the invention of breathing. More than half of the world's 2.4 billion Internet users sign in to a social network regularly — a figure that is rapidly increasing.

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Infographic - Social Media Statistics for 2013

Infographic - Social Media Statistics for 2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Some great social media statistics for 2013 covering Facebook, Twitter, Google + Instagram and Pinterest.
Ali Sajid's insight:

23% of users check Facebook 5 or more times per day

69% of Twitter follow are due to friend recommendations

56% of customer tweets to brands etc are being ignored – poor show!

34% of marketers have generated leads using Twitter

625,000 people are joining Google + everyday – yet so many ‘experts’ tell people to ignore it…

50% of Pinterest users have children and 80% of users are women

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50% of Web Sales to Occur Via Social Media by 2015

50% of Web Sales to Occur Via Social Media by 2015 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
A new infographic reveals social commerce sales are expected to bring in $30 billion each year by 2015, with 50% of web sales to occur through social media.
Ali Sajid's insight:

Although some brands over the years have been skeptical about how social media can bring in revenue, a new study reveals social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media.

 

According to the data, Facebook drives 26% of referral traffic to business websites and those numbers are only expected to increase. About 20% of shoppers already prefer buying products through a brand's Facebook page compared to its website.

 

Although Facebook users still use the platform largely for personal use, one in three businesses embrace it to reach out to consumers. Nearly 10 million registered small businesses have a Facebook presence, and 89% of agencies use the social network to advertise for their business clients.

Fans who follow brands on Facebook are also more likely to purchase items from the company than non-fans. With that in mind, about 89% of small businesses believe Facebook is a valuable marketing tool for their brand.

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Exclusive Ipsos Report: Internet Stats in MENA [INFOGRAPHIC]

Exclusive Ipsos Report: Internet Stats in MENA [INFOGRAPHIC] | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
            Ipsos has released its latest report on MENA internet users and behavior, which it has conducted fro
Ali Sajid's insight:

Ipsos has released its latest report on MENA internet users and behavior, which it has conducted from a user based study that covered 11 Middle East and North African countries. the report unveils a lot of inormation on internet users in the region, currently over 30 million users out of MENA 102 million people who are over 15 years old.

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Around the World in Social Networking

Around the World in Social Networking | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Find out all the statistics for Social Networking around the Globe and the Rise of the Internet in this sophisticated and visually beautiful infograph
Ali Sajid's insight:

The growth of Social networking has been swift and shows no signs of slowing down. These numbers re-enforce the Social Networking's ascent to Global dominance!

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60 Seconds In Social Media | Stats

60 Seconds In Social Media | Stats | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
What Happens Every 60 Seconds In Social Media? [INFOGRAPHIC]
Ali Sajid's insight:

An average of 347,000 tweets are sent each and every minute of the day.

Incredible 1.87 million Likes are generated over this same period on Facebook.

4,320 minutes of video are uploaded to YouTube.

3,472 images are posted to Instagram.

More than 1,000 people visit Pinterest.

 

 

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LinkedIn reaches 200 Million Members!

LinkedIn reaches 200 Million Members! | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
We recently crossed an important and exciting milestone for the company. LinkedIn now counts over 200 million members as part of our network, with representation in more than 200 countries and territories.
Ali Sajid's insight:

LinkedIn now counts over 200 million members as part of our network, with representation in more than 200 countries and territories.

 

Quick Facts

-Almost 4.5 million users in Middle East

-The Linkedin membership grows by approximately two new members   every  second.

-1.2 million users in UAE

- 76.9% of users said Linkedin helped them research people and companies

- 37.2% of users said that Linkedin helped increase branding/marketing presence in the marketplace

- 4 out of 5 of Linkedin members drive business descisions

- 59% of linkedin members are managers or senior-level executives

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Nearly One Third of Online Consumers Trust a Stranger Over a Brand [Infographic] |

Nearly One Third of Online Consumers Trust a Stranger Over a Brand [Infographic] | | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
It is not often I get to infuse a former 80's pop star's name in one of my columns but Rick Springfield - who in addition to trying to woo "Jessie's Girl", warned us to "Don't Talk to Strangers." Well it would appear that a sizable chunk of online consumers...
Ali Sajid's insight:

32% of online consumers trust a stranger's opinion on public forums or blogs more than they trust branded advertisements and marketing collateral.

 

95% (of marketers) believe visual content is very important for online marketing.

 

89% are already using or plan to use visual content in social media.

 

87% believe visual content is critical for traditional marketing.

 

80% plan to budget for production of visual content in 2013.

 

96.7% believe that visual content engages best on social media

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